Apple Spending $6 Billion on Original Content for Apple TV+ [Update: Launch Coming in Nov., Price Could Be $9.99/Month]

Apple has spent over $6 billion for original TV shows and movies for its upcoming Apple TV+ streaming service, set to launch later this year.

Apple originally set a budget of $1 billion for Apple TV+ execs Jamie Erlicht and Zack Van Amburg, who head up the project, but according to a source that spoke to Financial Times, that budget has now grown to more than $6 billion.


Hundreds of millions of dollars alone have been spent on "The Morning Show," one of the most high-profile shows that will be a part of ‌Apple TV‌+. "The Morning Show" stars Jennifer Aniston, Reese Witherspoon, and Steve Carell. Previous rumors have suggested that Aniston and Witherspoon earn $1.15 million per episode alone.


The cost for "The Morning Show" has apparently exceeded the $15 million per episode that HBO spent on the final season of "Game of Thrones."

Previous rumors have suggested that Apple is spending similar amounts on "See," an upcoming futuristic drama where much of the world's population has been wiped out by a virus, and the rest of the population is blind. "See," which stars Jason Momoa, is said to have a budget of $15 million per episode.


At $6 billion, Apple's spending doesn't quite match the $15 billion that Netflix is expected to shell out in 2019, but Apple is rumored to be offering more generous payment terms to help it win deals for appealing content. Apple is paying out earlier in the production process, "once certain milestones are hit."

Apple has said that its upcoming ‌Apple TV‌+ series is set to launch in the fall, and the source that spoke to Financial Times says Apple is aiming to launch it "within the next two months" to pre-empt the November 12 launch of Disney Plus.

There's no word yet on pricing for ‌Apple TV‌+, nor details on which shows will be ready, but several have finished filming and appear to be in the final stages of production.

Apple has dozens of TV shows and movies in the works for ‌Apple TV‌+, with a full list of everything that's known to be in development available in our Apple TV+ content guide.

Update: A separate report from Bloomberg suggests Apple is considering charging $9.99 per month for the service, which will include a free trial.

According to Bloomberg, Apple is aiming to launch ‌Apple TV‌+ in November, and is still deciding how shows will be released. Apple is considering releasing three episodes of TV shows at once followed by weekly installments.

"The Morning Show," "See," "Amazing Stories" and "Truth Be Told" are said to be some of the first shows that will be available at launch, with Apple planning to continue to release content on a regular basis going forward.

Top Rated Comments

(View all)
Avatar
15 months ago
I'm going to be amazed if there is even one show I'm interested in watching.
Score: 101 Votes (Like | Disagree)
Avatar
15 months ago
Maybe I’ll be proven wrong, but this thing just screams “flop”.

$6 Billion already?!
Score: 64 Votes (Like | Disagree)
Avatar
15 months ago
They needed to buy one of the other streamers (or Fox). Don’t see how they have enough content to warrant a streaming service.

Easy choice between this and Disney plus.
Score: 45 Votes (Like | Disagree)
Avatar
15 months ago
I couldn’t even finish the trailer for the Morning Show. They are going to invest in a lot of really bad content.

I knew this was going to flop as soon as I saw the reports that Timmy was getting involved in the content.

[doublepost=1566255425][/doublepost]

In the other thread people were complaining Apple weren’t spending enough if they wanted great content.

Apple have the capital and it’s not like they need to have been in TV/film before as it’s all third party anyway. They just need to ensure there aren’t creative restrictions (which seems to be the case based on what Cue said) and there’s no reason this couldn’t take off as a result.

The creative restrictions will kill this.
Score: 29 Votes (Like | Disagree)
Avatar
15 months ago
This feels wrong in so many ways.
Score: 23 Votes (Like | Disagree)
Avatar
15 months ago
People, people, people... Apple is not dumb.
They’ve definitely looked at a lot of data and had a lot of discussions about this. They clearly have a plan, which may not be apparent to us at this point. And they clearly have the budget and people to execute the plan. Let’s wait and see how it unfolds. It’s too early for predictions.
Score: 17 Votes (Like | Disagree)

Top Stories

Hands-On With iOS 14 Widgets, Custom Icons, and Home Screen Setup

Tuesday September 22, 2020 3:25 pm PDT by
Apple with iOS 14 introduced widgets on the Home Screen, leading to unprecedented levels of customization for the iPhone. Combined with Shortcuts that let you change an app's icon, iOS 14 lets you create a whole new look for your Home Screen. Subscribe to the MacRumors YouTube channel for more videos. We've been following along with some of the creative alternative Home Screen designs that M...

New Images Leak of iPhone 12 Braided USB-C to Lightning Cable

Thursday September 24, 2020 2:37 am PDT by
Rumors suggest Apple's upcoming iPhone 12 models will ship with a new Lightning to USB-C cable that includes a braided fabric design. Images of the purported cables were leaked in July, and today leaker Mr White has shared new images that give us a closer look at what we might get included in the iPhone 12 box. The photos show a USB-C to Lightning cable with a clearly braided design rather...

Apple's iPhone 12 Event Could Happen on October 13 Based on Rumors From Mobile Operators

Wednesday September 23, 2020 11:51 am PDT by
Apple's upcoming iPhone-centric event could perhaps be held on Tuesday, October 13, according to information shared with MacRumors by an employee at a UK cellular carrier. There's no way for us to confirm the dates at this point in time nor are we sure on the credibility of the source, but even without a rumor, Tuesday, October 13 is a good guess based on Apple's historic launch timelines, ...

New Version of Microsoft Office Coming Next Year That Won't Require a Subscription

Thursday September 24, 2020 1:53 am PDT by
Microsoft will next year offer a new perpetual release of Microsoft Office for Mac and Windows that doesn't require a subscription to use, according to the software giant (via Windows Central). "Microsoft Office will also see a new perpetual release for both Windows and Mac, in the second half of 2021," said Microsoft in a blog post announcing the next version of its Exchange server,...

Interest in iOS 14 Home Screen Ideas Helps Pinterest Break Daily Download Record

Wednesday September 23, 2020 4:37 am PDT by
Apple's introduction of widgets on the Home Screen in iOS 14 has driven a surge in interest among users looking to customize their iPhone, and that has reportedly had a knock-on effect for Pinterest, whose iOS app has seen record downloads as users flock to its content seeking design inspiration. As reported by TechCrunch, App Store intelligence firm Apptopia was first to note the impact of ...

'iPhone 12 mini' Name Reappears in Leaked Apple iPhone 12 Case Stickers

Friday September 25, 2020 1:58 am PDT by
Earlier this week a proven leaker claimed that the iPhone 12 lineup would be named "iPhone 12 mini," "iPhone 12," "iPhone 12 Pro," and "iPhone 12 Pro Max," and today the same nomenclature has appeared again in a photo depicting alleged stickers from unreleased Silicone iPhone cases originating from Apple's international distribution center in Ireland. The photo shows three stickers with the...

Apple Releases iOS 14.0.1 With Fix for Bug That Resets Default Apps After Rebooting

Thursday September 24, 2020 10:12 am PDT by
Apple today released iOS 14.0.1, the first update to the iOS 14 operating system that was released on September 16. Today's update is a bug fix update addressing issues that weren't able to be fixed in the initial iOS 14 launch. The iOS 14.0.1 update is available on all eligible devices over-the-air in the Settings app. To access the new software, go to Settings > General > Software Update. ...

Apple Emphasizes That Solo Loop May Increase in Length Over Time, Updates Sizing Guide With More Specific Instructions

Wednesday September 23, 2020 8:26 am PDT by
Apple on Tuesday updated one of its support documents to emphasize that the new silicone rubber Solo Loop for the Apple Watch may increase in length over time, as mentioned in fine print at the bottom of the Solo Loop product page. Apple has also updated its printable Solo Loop sizing guide with more specific instructions, as noted by 9to5Mac's Michael Steeber. The guide now advises users to ...

iOS 14 Widgets Offer iPhone Users Creative Home Screen Ideas

Sunday September 20, 2020 8:43 pm PDT by
Updated on September 22nd with hands on video. In iOS 14, Apple introduced ‌the concept of Home Screen‌ widgets, which provide information from apps at a glance. Widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. Despite the relative lack of...

Kuo: Mini-LED Displays to Debut in Apple's Next iPad Pro

Tuesday September 22, 2020 11:45 pm PDT by
Following his report earlier this week indicating that Apple will be accelerating adoption of mini-LED displays in its iPad and Mac notebook lineups thanks to better than expected development from potential secondary supplier Sanan Optoelectronics, analyst Ming-Chi has released a new report today sharing a bit more perspective on the mini-LED display market as it relates to Apple. Kuo says...