Apple Spending $6 Billion on Original Content for Apple TV+ [Update: Launch Coming in Nov., Price Could Be $9.99/Month]

Apple has spent over $6 billion for original TV shows and movies for its upcoming Apple TV+ streaming service, set to launch later this year.

Apple originally set a budget of $1 billion for Apple TV+ execs Jamie Erlicht and Zack Van Amburg, who head up the project, but according to a source that spoke to Financial Times, that budget has now grown to more than $6 billion.

appletvplus
Hundreds of millions of dollars alone have been spent on "The Morning Show," one of the most high-profile shows that will be a part of ‌Apple TV+‌. "The Morning Show" stars Jennifer Aniston, Reese Witherspoon, and Steve Carell. Previous rumors have suggested that Aniston and Witherspoon earn $1.15 million per episode alone.


The cost for "The Morning Show" has apparently exceeded the $15 million per episode that HBO spent on the final season of "Game of Thrones."

Previous rumors have suggested that Apple is spending similar amounts on "See," an upcoming futuristic drama where much of the world's population has been wiped out by a virus, and the rest of the population is blind. "See," which stars Jason Momoa, is said to have a budget of $15 million per episode.

see
At $6 billion, Apple's spending doesn't quite match the $15 billion that Netflix is expected to shell out in 2019, but Apple is rumored to be offering more generous payment terms to help it win deals for appealing content. Apple is paying out earlier in the production process, "once certain milestones are hit."

Apple has said that its upcoming ‌Apple TV+‌ series is set to launch in the fall, and the source that spoke to Financial Times says Apple is aiming to launch it "within the next two months" to pre-empt the November 12 launch of Disney Plus.

There's no word yet on pricing for ‌Apple TV+‌, nor details on which shows will be ready, but several have finished filming and appear to be in the final stages of production.

Apple has dozens of TV shows and movies in the works for ‌Apple TV+‌, with a full list of everything that's known to be in development available in our Apple TV+ content guide.

Update: A separate report from Bloomberg suggests Apple is considering charging $9.99 per month for the service, which will include a free trial.

According to Bloomberg, Apple is aiming to launch ‌Apple TV+‌ in November, and is still deciding how shows will be released. Apple is considering releasing three episodes of TV shows at once followed by weekly installments.

"The Morning Show," "See," "Amazing Stories" and "Truth Be Told" are said to be some of the first shows that will be available at launch, with Apple planning to continue to release content on a regular basis going forward.

Top Rated Comments

masterleep Avatar
25 months ago
I'm going to be amazed if there is even one show I'm interested in watching.
Score: 101 Votes (Like | Disagree)
EightyTwenty Avatar
25 months ago
Maybe I’ll be proven wrong, but this thing just screams “flop”.

$6 Billion already?!
Score: 64 Votes (Like | Disagree)
dazed Avatar
25 months ago
They needed to buy one of the other streamers (or Fox). Don’t see how they have enough content to warrant a streaming service.

Easy choice between this and Disney plus.
Score: 45 Votes (Like | Disagree)
rjp1 Avatar
25 months ago
I couldn’t even finish the trailer for the Morning Show. They are going to invest in a lot of really bad content.

I knew this was going to flop as soon as I saw the reports that Timmy was getting involved in the content.

[doublepost=1566255425][/doublepost]
In the other thread people were complaining Apple weren’t spending enough if they wanted great content.

Apple have the capital and it’s not like they need to have been in TV/film before as it’s all third party anyway. They just need to ensure there aren’t creative restrictions (which seems to be the case based on what Cue said) and there’s no reason this couldn’t take off as a result.
The creative restrictions will kill this.
Score: 29 Votes (Like | Disagree)
JPLC Avatar
25 months ago
This feels wrong in so many ways.
Score: 23 Votes (Like | Disagree)
m4mario Avatar
25 months ago
People, people, people... Apple is not dumb.
They’ve definitely looked at a lot of data and had a lot of discussions about this. They clearly have a plan, which may not be apparent to us at this point. And they clearly have the budget and people to execute the plan. Let’s wait and see how it unfolds. It’s too early for predictions.
Score: 17 Votes (Like | Disagree)

Top Stories

General Apps Messages

All Three Major U.S. Carriers and Google Adopt Rich Communication Services, But No Sign of Apple Interest

Tuesday July 20, 2021 1:15 pm PDT by
For the last several years, Google has been pushing a new communications protocol called Rich Communication Services, or RCS. RCS is designed to replace SMS, the current text message standard, and it offers support for higher resolution photos and videos, audio messages, bigger file sizes, better encryption, improved group chat, and more. Verizon today announced that it is planning to adopt...
AirPods Pro Beta Firmware

AirPods Pro Beta Firmware Now Available

Wednesday July 21, 2021 6:50 am PDT by
Upcoming AirPods Pro firmware updates are now available to Apple Developer Program members as beta versions. AirPods Pro firmware beta one features FaceTime Spatial Audio and Ambient Noise Reduction. Custom Transparency mode, including Conversation Boost, was initially expected to be included in the beta but appears to have been delayed for a later version. Apple made the announcement...
maxresdefault

Apple Music to Livestream Premiere of Kanye West's New Album 'Donda' on Thursday

Wednesday July 21, 2021 1:49 am PDT by
Apple Music on Thursday will host a global livestream for the premiere of Kanye West's tenth studio album, titled "Donda." The sold-out event will take place at the Mercedes-Benz Stadium in Atlanta, Georgia, and Apple Music's livestream will start at 8:00 p.m. Eastern Time. The livestream was revealed in a Beats Studio Buds ad that aired during the NBA Finals. The ad features U.S. track...
ios wifi settings

Apple Confirms iOS 14.7 Fixes WiFi Bug and Many Other Vulnerabilities

Wednesday July 21, 2021 11:38 am PDT by
Following the release of iPadOS 14.7 this morning, Apple has shared details on the security updates that are included in iOS 14.7, iPadOS 14.7, macOS Big Sur 11.5, watchOS 7.6, and tvOS 14.7, all of which came out this week. Notably, Apple's documentation confirms that the iOS 14.7 and iPadOS 14.7 updates address a WiFi-related vulnerability that could impact iOS devices when joining a...
16 inch macbook pro m2 render

Gurman: Redesigned MacBook Pros to Launch Between September and November

Sunday July 18, 2021 7:39 am PDT by
Apple can be expected to release its redesigned 14-inch and 16-inch MacBook Pros sometime between September and November, as part of another packed fall season for new product launches, according to Bloomberg journalist Mark Gurman. In the latest edition of his Power On newsletter, Gurman says that the new MacBook Pros will go into production in the third quarter and can be expected to be...
macOS Malware Feature

Common Windows Malware Can Now Infect Macs

Wednesday July 21, 2021 8:13 am PDT by
A common form of malware on Windows systems has been modified into a new strain called "XLoader" that can also target macOS (via Bleeping Computer). Derived from the Formbook info-stealer for Windows, XLoader is a form of cross-platform malware advertised as a botnet with no dependencies. It is used to steal login credentials, capture screenshots, log keystrokes, and execute malicious files. ...
magsafe battery pack solo

Hands-On With Apple's MagSafe Battery Pack

Tuesday July 20, 2021 11:14 am PDT by
The new MagSafe Battery Pack that Apple debuted this week is arriving to customers starting today and it's also now available for in-store pickup in many Apple retail locations around the world. We snagged one this morning and thought we'd take a look at it to let MacRumors readers know if it's worth the $99 asking price. Subscribe to the MacRumors YouTube channel for more videos. As the name ...
macOS Big Sur Feature Orange

Apple Releases macOS Big Sur 11.5 With Podcast App Updates and Bug Fixes

Wednesday July 21, 2021 10:15 am PDT by
Apple today released macOS Big Sur 11.5, the fifth major update to the macOS Big Sur operating system that launched in November 2020. macOS Big Sur 11.5 comes two months after the release of macOS Big Sur 11.4. The new ‌‌‌‌‌macOS Big Sur‌‌‌‌ 11.5 update can be downloaded for free on all eligible Macs using the Software Update section of System Preferences. macOS Big Sur...
apple tv 4k design green

Apple Releases tvOS 14.7 for Apple TV HD and Apple TV 4K

Monday July 19, 2021 10:04 am PDT by
Apple today released tvOS 14.7, the seventh update to the tvOS 14 operating system that initially debuted in September 2020. tvOS 14.7 comes two months after the launch of the tvOS 14.6 update. tvOS 14.7, which is a free update, can be downloaded over the air through the Settings app on the Apple TV by going to System > Software Update. ‌‌Apple TV‌‌ owners who have automatic software ...
ipad pro m1 feature

Apple Releases iPadOS 14.7 With Apple Card Merging Option, Fix for 3.5mm Headphone Jack to USB-C Adapter Bug

Wednesday July 21, 2021 10:18 am PDT by
Apple today released iPadOS 14.7, marking the seventh major update to the iPadOS operating system that came out in September 2020. Apple already released iOS 14.7 on July 19, but for some reason, delayed the iPadOS 14.7 debut until today. The iPadOS 14.7 update can be downloaded for free and the software is available on all eligible devices over-the-air in the Settings app. To access the new ...