Apple Takes iPhone Privacy Marketing Campaign to Germany

Apple started underlining its privacy stance earlier this year with a billboard marketing campaign that began in Las Vegas and later came to Canada, and this week the company has extended it to Europe.


Brought to our attention by Macerkopf.de, the new billboards in both Hamburg and Berlin play on their location, while emphasizing how much importance Apple attaches to user privacy and data protection.

Draped across the Port of Hamburg is a long banner-style poster with a picture of an iPhone and an accompanying slogan which translates into English as "The gate to the world. Not to your information."


Elsewhere in Hamburg, an iPhone billboard on the side of a property reads, "Reveals as little about Hamburgers as Hamburgers."

Meanwhile, in Berlin, a tower block billboard with the same recognizable iPhone image runs with the phrase, "Welcome to the safe sector."


All of the posters in Germany round out with the slogan, "Privacy. This is iPhone."

Apple's Las Vegas billboard, which was put up ahead of CES 2019, played on the well-known tourism saying: "What happens in Vegas, stays in Vegas." The sign read, "What happens on your iPhone, stays on your iPhone."


Apple has also made privacy-focused iPhone ads that have been aired on various TV markets around the world. The embedded video above is Apple's German privacy ad.

Apple has long said it believes privacy is a "fundamental human right," and as part of that, it aims to minimize its collection of customer data and disassociate it from an individual user when it does. The tech company also has a dedicated privacy website.



Top Rated Comments

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4 weeks ago
It should be translated "Reveal as little about Hamburgers as Hamburger." instead of "Betrays as little about Hamburgers as Hamburger." in this context.
Rating: 5 Votes
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4 weeks ago
It’s Hamburg not Hamberg.
Rating: 4 Votes
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4 weeks ago

you just highlighted why that ad doesn’t make much sense in Europe since we do have the GDPR. Therefore all companies have to live up to these privacy standards anyway.


"Ads for condoms make no sense because schools now have sex ed"
Rating: 2 Votes
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4 weeks ago
Privacy is likely going to become a crucial issue. I suspect not many people care very much.
Rating: 1 Votes
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4 weeks ago

WhatsApp sadly is used by many here. So no. Not true. If it was meant ironically I didn’t get it :-/


But many also do use Telegram - especially in the young demographic. I've found a great difference coming from Italy - where everybody used to use only WA, now Telegram is rising there too - to Germany. Telegram has always been more innovative: GIFs, editable messages, usw.
And generally speaking, Germans tend to care more about privacy, especially in personal services (banking, email).
Rating: 1 Votes
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4 weeks ago
This will work great in Germany as germans general are very privacy focused.
Rating: 1 Votes
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4 weeks ago
the era of uncrackable encryption for consumer smartphones is coming to an end. Enjoy it while it lasts. The writing is on the walls.
Rating: 1 Votes
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4 weeks ago

Apple’s marketing won’t work in Europe since here most users prefer Android and the most selling brands are Huawei, Xiaomi and Samsung.


well for me it totally works. Never owned android and never will.
Rating: 1 Votes
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4 weeks ago

It should be translated "Reveal as little about Hamburgers as Hamburger." instead of "Betrays as little about Hamburgers as Hamburger." in this context.


Betrays is fine.

treacherously reveal (secrets or information): many of those employed by diplomats betrayed secrets and sold classified documents.


As for… "Hamburgers", I'm not so sure. :p
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Apple’s marketing won’t work in Europe since here most users prefer Android and the most selling brands are Huawei, Xiaomi and Samsung.


That doesn't make any sense. Someone who isn't currently the most successful shouldn't even bother advertising?
Rating: 1 Votes
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4 weeks ago

Betrays is fine.



As for… "Hamburgers", I'm not so sure. :p
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That doesn't make any sense. Someone who isn't currently the most successful shouldn't even bother advertising?

In this case, their "Privacy" marketing doesn't work in EU since nobody buys that Apple cr@p in here.
Rating: 1 Votes
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