Apple started underlining its privacy stance earlier this year with a billboard marketing campaign that began in Las Vegas and later came to Canada, and this week the company has extended it to Europe.

billboard privacy hamburg1
Brought to our attention by Macerkopf.de, the new billboards in both Hamburg and Berlin play on their location, while emphasizing how much importance Apple attaches to user privacy and data protection.

Draped across the Port of Hamburg is a long banner-style poster with a picture of an iPhone and an accompanying slogan which translates into English as "The gate to the world. Not to your information."

billboard privacy hamburg2
Elsewhere in Hamburg, an ‌iPhone‌ billboard on the side of a property reads, "Reveals as little about Hamburgers as Hamburgers."

Meanwhile, in Berlin, a tower block billboard with the same recognizable ‌iPhone‌ image runs with the phrase, "Welcome to the safe sector."

billboard privacy berlin 1
All of the posters in Germany round out with the slogan, "Privacy. This is ‌iPhone‌."

Apple's Las Vegas billboard, which was put up ahead of CES 2019, played on the well-known tourism saying: "What happens in Vegas, stays in Vegas." The sign read, "What happens on your ‌iPhone‌, stays on your ‌iPhone‌."


Apple has also made privacy-focused ‌iPhone‌ ads that have been aired on various TV markets around the world. The embedded video above is Apple's German privacy ad.

Apple has long said it believes privacy is a "fundamental human right," and as part of that, it aims to minimize its collection of customer data and disassociate it from an individual user when it does. The tech company also has a dedicated privacy website.

Top Rated Comments

norge Avatar
23 months ago
It should be translated "Reveal as little about Hamburgers as Hamburger." instead of "Betrays as little about Hamburgers as Hamburger." in this context.
Score: 5 Votes (Like | Disagree)
madKIR Avatar
23 months ago
It’s Hamburg not Hamberg.
Score: 4 Votes (Like | Disagree)
chucker23n1 Avatar
23 months ago
you just highlighted why that ad doesn’t make much sense in Europe since we do have the GDPR. Therefore all companies have to live up to these privacy standards anyway.
"Ads for condoms make no sense because schools now have sex ed"
Score: 2 Votes (Like | Disagree)
giebe Avatar
23 months ago
Apple’s marketing won’t work in Europe since here most users prefer Android and the most selling brands are Huawei, Xiaomi and Samsung.
well for me it totally works. Never owned android and never will.
Score: 1 Votes (Like | Disagree)
now i see it Avatar
23 months ago
the era of uncrackable encryption for consumer smartphones is coming to an end. Enjoy it while it lasts. The writing is on the walls.
Score: 1 Votes (Like | Disagree)
chucker23n1 Avatar
23 months ago
It should be translated "Reveal as little about Hamburgers as Hamburger." instead of "Betrays as little about Hamburgers as Hamburger." in this context.
Betrays is fine.

treacherously reveal (secrets or information): many of those employed by diplomats betrayed secrets and sold classified documents.
As for… "Hamburgers", I'm not so sure. :p
[doublepost=1564059259][/doublepost]
Apple’s marketing won’t work in Europe since here most users prefer Android and the most selling brands are Huawei, Xiaomi and Samsung.
That doesn't make any sense. Someone who isn't currently the most successful shouldn't even bother advertising?
Score: 1 Votes (Like | Disagree)

Top Stories

flat imac 3d 3 teal

Reliable Leaker Hints Redesigned Colorful iMac to Debut at 'Spring Loaded' Event

Saturday April 17, 2021 4:43 am PDT by
Reliable leaker known as l0vetodream has hinted that Apple may debut its rumored redesigned and colorful iMac at its "Spring Loaded" event on Tuesday, April 20. In a tweet, the leaker posted an image of Apple's logo used for marketing the upcoming event and an image of the retro rainbow Apple logo alongside the colorful lineup of G3 iMacs. Apple leaker Jon Prosser previously reported that...
third gen Apple pencil leaked video

Video of Alleged Third-Generation Apple Pencil Leaks Ahead of Apple Event

Friday April 16, 2021 6:13 am PDT by
A video purporting to be of the third-generation Apple Pencil has today been shared online, showing a glossy finish that mirrors previous leaks. New ✏️ ready to 🚢 #AppleEvent @TommyBo50387266 pic.twitter.com/s4RCDwDi5M— 漢尼斯·拉斯納 🇨🇳 (@ileakeer) April 16, 2021 The brief video from Twitter account @ileakeer, spotted by 9to5Mac, shows an Apple Pencil with a glossy finish much like the...
important battery message iphone 11

Some iPhone 11 Users Seeing Increased Battery Health Percentages After iOS 14.5 Recalibration Process

Friday April 16, 2021 6:32 am PDT by
In the sixth beta of iOS 14.5, Apple introduced a recalibration process for the battery health reporting system on the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max to address inaccurate battery health estimates for some users. Apple said this process might take a few weeks to be completed, and now that two weeks have passed since the sixth beta of iOS 14.5 was released, some users are...
apple event particularly innovative article

Gurman: Apple's 'Spring Loaded' Event Won't Feature Anything 'Particularly Innovative'

Thursday April 15, 2021 1:30 am PDT by
Bloomberg's highly-respected Mark Gurman says that he expects nothing "particularly innovative" or "extraordinary" to launch at Apple's "Spring Loaded" event next week, Tuesday, April 20. Gurman made the remarks during an interview for Bloomberg Technology, in which he reaffirmed that Apple will launch a new 11-inch and 12.9-inch iPad Pro, with the higher-end model featuring a brand new...
Top Stories 57 Feature

Top Stories: Apple Event Next Tuesday, Mini-LED iPad Pro, iPhone Rumors

Saturday April 17, 2021 6:00 am PDT by
It feels like we've been waiting forever for new Apple products, but the wait is almost over as Apple has announced a media event for next Tuesday, so make sure to tune into MacRumors for full coverage of everything Apple announces. While that was the big news this week, we also got some new details on Apple's iPhone plans for 2022 and 2023 courtesy of analyst Ming-Chi Kuo, and we also saw...
apple event spring loaded

Apple's 'Spring Loaded' Event Officially Announced for Tuesday, April 20

Tuesday April 13, 2021 9:04 am PDT by
Following an overnight leak by Siri, Apple today officially announced that it will be holding a special "Spring Loaded" event on Tuesday, April 20 at 10:00 a.m. Pacific Time at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with all of Apple's 2020 events, the April 2021 event will be a digital-only gathering with no members of the media invited to attend in...
maxresdefault

Hands-On With Anker's MagSafe-Compatible Battery Pack

Thursday April 15, 2021 9:39 am PDT by
Anker, a company known for its range of accessories designed for Apple products, recently came out with one of the first MagSafe-compatible battery packs, so we thought we'd check it out to see how it compares to a standard battery pack. Subscribe to the MacRumors YouTube channel for more videos. Design wise, Anker's power bank looks like a typical battery pack, but it has magnets built in...
iphone 13 pro max cads eap

iPhone 13 Series CAD Leaks Reveal Larger Camera Dimensions

Friday April 16, 2021 1:53 am PDT by
Information and alleged CADs of the upcoming iPhone 13 series, shared in a video from EverythingApplePro, indicates that Apple plans to make this year's iPhone camera module significantly bigger, likely to make way for larger sensors and sensor-shift stabilization. According to the CADs shared in the video, the iPhone 13 mini, Pro, and Pro Max camera module will all be a "perfect square."...
jaguar car homekit

User Adds Car to HomeKit for In-App Controls and Automations, Showing Future Potential

Thursday April 15, 2021 6:17 am PDT by
Blogger Siobhán Ellis has successfully integrated their electric car into their Apple HomeKit setup, adding in-app toggles for door locking, climate control, and more. The setup, which is outlined in detail on the blog Practical HomeKit, allows multiple elements of a Jaguar I-Pace electric vehicle to be monitored, controlled, and automated using the Home app. Using a HomeBridge plugin for ...
siir apple event april 20

Siri Reveals Apple Event Planned for Tuesday, April 20

Tuesday April 13, 2021 12:04 am PDT by
Siri has apparently prematurely revealed that Apple plans to hold an event on Tuesday, April 20, where the company is expected to reveal brand new iPad Pro models and possibly its long-awaited AirTags trackers. Subscribe to the MacRumors YouTube channel for more videos. Upon being asked "When is the next Apple Event," Siri is currently responding with, "The special event is on Tuesday, April...