Ahead of CES, Apple Puts Up Billboard Touting Privacy in Las Vegas

Friday January 4, 2019 4:51 pm PST by Juli Clover

In the heart of Las Vegas, where the Consumer Electronics Show is set to kick off next week, Apple has put up a giant sign touting the security of its devices.

The billboard, which was noticed by Engadget's Chris Velazco, plays on an iconic Las Vegas tourism slogan: "What happens in Vegas, stays in Vegas." "What happens on your iPhone, stays on your iPhone," reads the sign, which is located near the Las Vegas Convention Center and many prominent Las Vegas hotels.

applelasvegasbillboard

Apple never shows up at CES, so I can’t say I saw this coming. pic.twitter.com/8jjiBSEu7z — Chris Velazco (@chrisvelazco) January 4, 2019

CES will see thousands of tech industry attendees, members of the media, and tech exhibitors, and Apple's decision to put up a billboard here is interesting as the company does not have a presence at the show.

Apple competitors like Amazon, Samsung, and Google will be present at CES showing off smart home devices, smartphones, and other products, and while Apple employees are likely to be in attendance, Apple will not be highlighting any of its devices at the event.

It's not entirely clear when the billboard was put in place, but it seems clear that it's aimed at CES attendees who will be seeing products from companies with less of a privacy focus like Google and Amazon. Apple is not-so-subtly reminding the tech industry of its heavy emphasis on privacy, with the billboard offering up a link to Apple's dedicated privacy website.

The Consumer Electronics Show starts on Tuesday, January 8 and lasts through the end of the week.

Tag: Apple Privacy

Top Rated Comments

A MacBook lover

62 months ago

I like the black design they did there. Simple pitch. Overall 9/10
[doublepost=1546653390][/doublepost]

Yeah unless iCloud gets hacked...

#thefappening

iCloud wasn’t hacked. It never was. This is called password phishing.

Score: 87 Votes (Like | Disagree)

Baymowe335

Weak passwords and idiotic secret questions aren’t an Apple failure. It’s also not hacking.

#PersonalResponsibility

Score: 60 Votes (Like | Disagree)

christarp

If they aren't going to be there, why the ad? It's like that kid that didn't get invited to the party.

Do they need someone to be wherever they put an ad up? What a ridiculous statement.

I wish more people cared about the serious lengths Apple takes to protect user privacy as opposed to certain other companies.

Score: 39 Votes (Like | Disagree)

Doctor Q

It's a clever play on "What happens in Vegas, stays in Vegas."

I think it's smart of Apple to promote one of its strengths compared with the other big players. I'm always astounded at the number of consumers who don't pay attention to their own privacy and the use of their personal information. Perhaps this ad will get the attention of some of them.

Score: 35 Votes (Like | Disagree)

Whatever, the iCloud backups were compromised and data stolen.... And who's to say it's never gonna get hacked or compromised in some way in the future. You can't.

what a vacuous statement. "whatever" completely disregarding the information people provide to better help you understand. "Who's to say it's never gonna get hacked or compromised in the future" Who's to say that about anything? Better become amish bro.

Score: 31 Votes (Like | Disagree)