Ahead of CES, Apple Puts Up Billboard Touting Privacy in Las Vegas

In the heart of Las Vegas, where the Consumer Electronics Show is set to kick off next week, Apple has put up a giant sign touting the security of its devices.

The billboard, which was noticed by Engadget's Chris Velazco, plays on an iconic Las Vegas tourism slogan: "What happens in Vegas, stays in Vegas." "What happens on your iPhone, stays on your iPhone," reads the sign, which is located near the Las Vegas Convention Center and many prominent Las Vegas hotels.

applelasvegasbillboard


CES will see thousands of tech industry attendees, members of the media, and tech exhibitors, and Apple's decision to put up a billboard here is interesting as the company does not have a presence at the show.

Apple competitors like Amazon, Samsung, and Google will be present at CES showing off smart home devices, smartphones, and other products, and while Apple employees are likely to be in attendance, Apple will not be highlighting any of its devices at the event.

It's not entirely clear when the billboard was put in place, but it seems clear that it's aimed at CES attendees who will be seeing products from companies with less of a privacy focus like Google and Amazon. Apple is not-so-subtly reminding the tech industry of its heavy emphasis on privacy, with the billboard offering up a link to Apple's dedicated privacy website.

The Consumer Electronics Show starts on Tuesday, January 8 and lasts through the end of the week.

Popular Stories

iOS 18 CarPlay Feature

iOS 18 Adds These 5 New Features to CarPlay

Thursday June 13, 2024 7:44 am PDT by
Apple did not mention CarPlay during its WWDC keynote this week, but iOS 18 includes a handful of new features for the in-car software. Overall, there is not a whole lot new for CarPlay on iOS 18, with changes seemingly limited to the Messages and Settings apps so far. Below, we recap everything new for CarPlay on iOS 18. New for CarPlay on iOS 18 1. Contact Photos in Messages App...
apple watch series 9 display

Kuo: Apple Watch Series 10 to Get Larger Screen and Thinner Design

Monday June 17, 2024 1:20 am PDT by
This year's Apple Watch Series 10 will be thinner and come in larger screen sizes than previous models, according to Apple analyst Ming-Chi Kuo. In his latest industry note -10-and-98075c44ce92">shared on Medium, Kuo said the screen size options on the next-generation Apple Watch will increase from 41mm to 45mm, and from 45mm to 49mm, while being encased in a thinner design. For reference,...
iPod Nano vs iPod Pro Ad Feature 1

Apple Developing Thinner MacBook Pro, Apple Watch, and iPhone

Monday June 17, 2024 2:22 am PDT by
Apple intends to slim down the MacBook Pro, Apple Watch, and iPhone, with the new ultra-thin M4 iPad Pro a sign of the company's new design trajectory, according to Bloomberg's Mark Gurman. When the M4 iPad Pro was unveiled last month, Apple touted it as the company's thinnest product ever, and even compared it to the 2012 iPod nano to emphasize its slim dimensions. Writing in the latest ...
iOS 18 Siri Integrated Feature

You Can Give Siri a New Name With iOS 18's Vocal Shortcuts

Friday June 14, 2024 4:33 pm PDT by
Apple in iOS 18 added a Vocal Shortcuts accessibility feature, and now that iOS 18 is available in a beta capacity, users have figured out that this option can be used to give Siri a new wake word. With Vocal Shortcuts, you can assign a custom phrase that Siri can understand to launch shortcuts and complete "complex tasks," and one of the shortcuts you can set up is an alternative for "Hey...
iOS 18 Wallet Feature

Here's What's New in Apple Wallet on iOS 18 for Event Tickets and More

Friday June 14, 2024 7:32 am PDT by
iOS 18 includes a handful of enhancements to the Wallet app on the iPhone, with new features for Apple Pay, Apple Cash, event tickets, and more. Below, we outline everything new for the Wallet app on iOS 18, based on information from Apple's press release and a WWDC 2024 coding session. Redesigned Event Tickets Event tickets have an all-new design in the Wallet app on iOS 18, complete...

Top Rated Comments

A MacBook lover Avatar
71 months ago
I like the black design they did there. Simple pitch. Overall 9/10
[doublepost=1546653390][/doublepost]
Yeah unless iCloud gets hacked...

#thefappening
iCloud wasn’t hacked. It never was. This is called password phishing.
Score: 87 Votes (Like | Disagree)
Baymowe335 Avatar
71 months ago
Yeah unless iCloud gets hacked...

#thefappening
Weak passwords and idiotic secret questions aren’t an Apple failure. It’s also not hacking.

#PersonalResponsibility
Score: 60 Votes (Like | Disagree)
christarp Avatar
71 months ago
If they aren't going to be there, why the ad? It's like that kid that didn't get invited to the party.
Do they need someone to be wherever they put an ad up? What a ridiculous statement.

I wish more people cared about the serious lengths Apple takes to protect user privacy as opposed to certain other companies.
Score: 39 Votes (Like | Disagree)
Doctor Q Avatar
71 months ago
It's a clever play on "What happens in Vegas, stays in Vegas."

I think it's smart of Apple to promote one of its strengths compared with the other big players. I'm always astounded at the number of consumers who don't pay attention to their own privacy and the use of their personal information. Perhaps this ad will get the attention of some of them.
Score: 35 Votes (Like | Disagree)
christarp Avatar
71 months ago
Whatever, the iCloud backups were compromised and data stolen.... And who's to say it's never gonna get hacked or compromised in some way in the future. You can't.
what a vacuous statement. "whatever" completely disregarding the information people provide to better help you understand. "Who's to say it's never gonna get hacked or compromised in the future" Who's to say that about anything? Better become amish bro.
Score: 31 Votes (Like | Disagree)
HiVolt Avatar
71 months ago
Yeah unless iCloud gets hacked...

#thefappening
Score: 21 Votes (Like | Disagree)