Apple has reportedly stopped selling iPhone SE, iPhone 6, ‌iPhone‌ 6 Plus, and ‌iPhone‌ 6s Plus in India, meaning anyone in the market for a new Apple smartphone will have to shell out more for a later model.

iphones india flag
According to The Economic Times, the strategy indicates Apple is no longer prioritizing shifting iPhones in the country by volume and is instead refocusing efforts on increasing its revenue there.

To that end, Apple's distributors in India are said to be informing retailers that supplies of the above ‌iPhone‌ models have stopped and the new "entry-level" ‌iPhone‌ will be the ‌iPhone‌ 6s. This will increase the starting price of an ‌iPhone‌ in India by almost Rs 8,000 (around $116).

Apple has been assembling the ‌iPhone SE‌ in India as well as the ‌iPhone‌ 6s and ‌iPhone‌ 7 over the last couple of years. Given the shift in strategy, idle capacity in these factories may now be used to expand production of other models, according to the report.

The decision is said to have been taken after Apple improved its revenue and profit in India by 12 percent over the last year, despite selling less iPhones than the previous year. Apple India’s sales in the April-June quarter went up after it brought in a promotion to drop iPhone XR prices.

"Cupertino does not want Apple India to chase volumes by discounting at the cost of profit," said one leading trade partner of Apple. "These models which are being phased out will increase the average selling price of iPhones in India and boost both profit and revenue." Apple India declined to comment on the matter.

In the Indian market, Apple ranks 11th and accounts for just one percent of India's phone sales, and sold fewer than one million iPhones during the first half of 2018. Comparatively, rival smartphone maker Xiaomi sold more than 19 million during that period, according to data gathered by Counterpoint Research.

According to a recent report, Apple CEO Tim Cook is believed to be working behind the scenes to "remold Apple's failing India strategy," in bid to revamp the company's presence there.

Apple has also been re-focusing efforts in India in hopes of expanding production outside of China in the wake of the ongoing trade war between the United States and China. Last summer, Apple detailed a new India strategy with official retail stores, overhauled relationships with independent retailers, more frequent sales, and improved apps and services.

Some of these plans have started to come to fruition, as Apple has now finalized a list of locations for its first retail store in India.

Tag: India

Top Rated Comments

orbital~debris Avatar
44 months ago
Excellent News. India should not be taking advantage of Apple by buying iPhones At such cheap prices. They should pay as much as any other country!
What are you on about?
Score: 18 Votes (Like | Disagree)
hasek3139 Avatar
44 months ago
Excellent News. India should not be taking advantage of Apple by buying iPhones At such cheap prices. They should pay as much as any other country!
Why? most the the people there don't have as much money as everywhere else. hence why apple sells so much less there, and other companies sell 19 million phones because of their lower price point... you must not travel much lol
Score: 16 Votes (Like | Disagree)
velocityg4 Avatar
44 months ago
Excellent News. India should not be taking advantage of Apple by buying iPhones At such cheap prices. They should pay as much as any other country!
What cheap prices? They are paying high prices for old models. $430 for an iPhone 6s. I can get those used for $130 on eBay. I could pick up a used iPhone 8 for those prices. I'm sure there are a lot more iPhones in India than Apple's sales indicate. They're just buying used models from around the world.
Score: 10 Votes (Like | Disagree)
velocityg4 Avatar
44 months ago
I wonder why Apple doesn't just make low cost models for these markets? Rather than trying to hock old models at lower prices. Something like a Nokia 7.1 or Moto One and sell them at $350. They'll still have their high profit margin and people may be more apt to buy a new model than a four year old model.
Score: 8 Votes (Like | Disagree)
PickUrPoison Avatar
44 months ago
Excellent News. India should not be taking advantage of Apple by buying iPhones At such cheap prices. They should pay as much as any other country!
You misread the article. The price isn’t $116; the lowest priced available phone increased by $116.

But even so, your post still doesn’t make any sense, so there’s that....
Score: 8 Votes (Like | Disagree)
Pelea Avatar
44 months ago
Excellent News. India should not be taking advantage of Apple by buying iPhones At such cheap prices. They should pay as much as any other country!
Score: 2 Votes (Like | Disagree)

Popular Stories

General Black Friday Deals 2022 Green

All the Apple Black Friday Deals You Can Still Get

Friday November 25, 2022 4:40 am PST by
Although Black Friday is now technically over, many Apple products are still seeing major discounts through the weekend as we head into Cyber Monday. In this article, you'll find every Apple device with a notable Black Friday sale that's still available. We'll be updating as prices change and new deals arrive, so be sure to keep an eye out if you don't see the sale you're looking for yet. Note:...
iphone 14 pro hands snowflakes 1

Best Cyber Monday iPhone Deals Available Today

Wednesday November 23, 2022 1:55 pm PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Cyber Monday is no different. We're tracking notable offers on the iPhone 14 and iPhone 14 Pro devices from AT&T, Verizon, and T-Mobile. For even more savings, keep an eye on older models like the iPhone 13. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
maxresdefault

Nothing Phone 1 Displays AirPods Battery Level After Latest OS Update

Friday November 25, 2022 3:33 am PST by
Nothing Phone 1 users today began receiving the Nothing OS 1.1.7 update, which adds support for displaying the battery percentage of connected AirPods, amongst other improvements and bug fixes. If you own a Nothing Phone 1, you can check for the OTA update by going to Settings -> System -> System updates. Bear in mind that as support for displaying AirPods battery level is still an...
ipad holiday bulbs

Best Cyber Monday iPad Deals Available Today

Thursday November 24, 2022 12:25 pm PST by
Cyber Monday deals have been in full swing since Black Friday deals ended, and we're seeing solid discounts on Apple devices. We're highlighting the best sales for all of Apple's product lines, and in this article you'll find the best Cyber Monday sales on iPad, iPad Pro, iPad Air, and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make ...
airpods pro 2

Apple Engineer Addresses Lack of Lossless Support on New AirPods Pro

Friday November 25, 2022 2:58 am PST by
An Apple engineer has addressed the lack of lossless audio support in the second-generation AirPods Pro in a new interview. Current Bluetooth technology in the AirPods lineup means that Apple's audio products do not support Apple Music Lossless audio. Apple has previously hinted that it may develop its own codec and connectivity standard that builds on AirPlay and supports higher quality...
Cyber Monday Deals Feature 2022

Best Cyber Monday Apple Deals Still Available for AirPods, Apple TV, iPad, and More

Monday November 28, 2022 5:24 am PST by
The Black Friday and Cyber Monday holiday shopping rush is drawing to a close, but there are still some good deals to be had out there. For Apple products, many of the deals you've seen since last week are still available, though some have expired. So for anyone who missed out on Black Friday deals, there's still an opportunity to get some of the year's best prices on many Apple devices. Note: ...
Apple Watch Ultra Oceanic Plus App

Apple Announces Oceanic+ App Now Available for Apple Watch Ultra

Monday November 28, 2022 6:11 am PST by
Apple today announced that the Oceanic+ app is available for the Apple Watch Ultra starting today. Designed by Huish Outdoors in collaboration with Apple, the app serves as a dive computer for recreational scuba diving at depths up to 40 meters/130 feet. Apple already offers a basic Depth app on the Apple Watch Ultra for viewing your current depth, maximum depth reached, water temperature,...
Three Biggest iPhone SE 4 Questions Feature

Three Biggest Questions About the iPhone SE 4

Saturday November 26, 2022 12:00 am PST by
While we already have some clear indications about what to expect from the fourth-generation iPhone SE, there are three major questions looming over the device at the current time. Chinese site MyDrivers and and leaker Jon Prosser believe that the iPhone SE is set to move to an iPhone XR-like design in its next incarnation, which would involve eliminating the Home button and adding a "notch" ...