Airmail users awoke today to find out that the popular email app has switched to a subscription-based pricing model on the iPhone and iPad.

airmail ios app
Airmail for iOS is now free to download on the App Store, but push notifications and multi-account support have become premium features priced at $2.99 per month or $9.99 per year in the United States. The app was previously available for a one-time, upfront cost of $4.99 with all features unlocked.

In response to this story, Airmail informed MacRumors that users who purchased the app still have access to multiple accounts but not push notifications, which it describes "a side service of the app." Those who purchased the app within the last four months will also have up to a four-month grace period.

Unsurprisingly, many Airmail users have voiced their displeasure about this on Twitter and Reddit after already paying $4.99, especially since developer Bloop apparently failed to provide users with any advanced notice about the change.





At face value, the change appears to violate Apple's App Store Review Guidelines, which state "if you are changing your existing app to a subscription-based business model, you should not take away the primary functionality existing users have already paid for." We've reached out to Airmail and Apple for comment.

Airmail for iOS won an Apple Design Award at WWDC 2017. The app has a straightforward, minimalistic design with a single unified "All Inboxes" view for quick email management. If you swipe from the left, more options emerge, including access to folders for to-do lists, snoozed emails, and attachments.

In the meantime, other popular third-party email apps for iOS include Microsoft Outlook, Spark, Polymail, and Canary Mail.

Bloop also recently raised the price of Airmail for Mac from $9.99 to $26.99.

Update: In a statement provided to MacRumors, Airmail developer Leonardo Chiantini said the change was made due to "increasing backend service expenses" and argued that making push notifications a subscriber-only feature does not affect the app's core functionality.

Chiantini added that existing users will continue to have access to multiple email accounts. His full response follows:

Airmail for iOS is now free and new users can use the app with a single account and no push notifications.

Customers who purchased the app can still have access to multiple accounts but not push notifications which, is a side service of the app and is not preventing the use of the app's core functionality.

We do understand users frustration, the decision was made to keep the business sustainable as we face increasing backend service expenses.

Customers who purchased the app in the last 4 months will be granted a grace period of premium subscription up to 4 months (depending on the purchase date).

Update 2: Airmail also says it is not using system push notifications of CloudKit or other operating system features, but its own server infrastructure.

Tag: Airmail

Top Rated Comments

B4U Avatar
64 months ago
Developers need to eat. You can help feed them by paying for products and services.
Huh?
This is like you paid for a car and then the manufacturer decided to lock your car over the air and ask you for a monthly or yearly ransom.
The Ford family need to eat too. o_O
Score: 49 Votes (Like | Disagree)
SnowLucas Avatar
64 months ago
Developers need to eat. You can help feed them by paying for products and services.
True. But you can’t sell someone something and then take it back telling them they are actually going to have to rent it because you got the price wrong.
Score: 37 Votes (Like | Disagree)
Dave-Z Avatar
64 months ago
Developers need to eat. You can help feed them by paying for products and services.
But they shouldn't get to change the goal posts. I've bought full versions of games that automatically updated to needing in-app
purchases and lost what I had previously paid for.

If you want recurring payment, that's fine; do it from the start or grandfather existing users.
Score: 32 Votes (Like | Disagree)
AppleInLVX Avatar
64 months ago
Yet another cup of coffee a month to add to the growing vat. I ought to buy a plot in India--might pay for all the subscriptions developers say are absolutely essential to remain in business that haven't been needed up to now.

More and more, I use stock apps. At least I know they're not going to go this way, and I've been surprised at how well they work. No, not 100% of what others do--but 80-90, and I get to enjoy my coffee.
Score: 27 Votes (Like | Disagree)
dannyyankou Avatar
64 months ago
So not only did they take your money when you first bought it, but now they want to charge you to keep using it, and they gave you no notice before switching.

And $27 for a mail app on the Mac? Lol what are they thinking.
Score: 24 Votes (Like | Disagree)
NJRonbo Avatar
64 months ago
Airmail has always been a horrible, buggy email client. For several years since its launch, the developers have been treating their users like beta testers more than supplying a finished product.

I have been a beta tester of theirs for several years and I was really disgusted with the attitude of their developers. Not very nice people to deal with when you ask questions and suggest enhancements.

They have taken away some great product features, and when users complained about the deletion on their forums, have failed to put them back. One such feature is smart direction email deletion. Apple Mail is great with this feature that it automatically detects which direction you want to delete messages in the queue. Airmail had this feature, got rid of it, and refused to put it back.

I stopped using Airmail about two years ago after seeing how rude their developers were to their beta testers and their unwillingness to listen to their users about features.

Hope this puts a nail in the coffin for their software.
Score: 20 Votes (Like | Disagree)

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