Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Bill Gates Regrets Microsoft Losing to Android as Dominant Platform Beyond iPhone
Skip to the 11:40 mark:
In the software world, it's very predictable for platforms. These are winner-take-all markets. The greatest mistake ever is whatever mismanagement I engaged in that caused Microsoft not to be what Android is. Android is the standard phone platform — non-Apple phone platform. That was a natural thing for Microsoft to win. It really is winner take all. If you're there with half as many apps, or 90 percent as many apps, you're on your way to complete doom. There's room for exactly one non-Apple operating system. […]In fairness to Gates, it was Steve Ballmer who served as Microsoft's CEO between 2000 and 2014. Ballmer infamously laughed off the iPhone, but Apple had the last laugh, as Windows Phone failed to ever gain any significant market share among mobile operating systems and is ultimately being abandoned.
It's amazing to me having made one of the greatest mistakes of all time… our other assets, Windows, Office, are still very strong… we are a leading company. If we'd gotten that right, we'd be the leading company.
Gates added that there is room for exactly one non-Apple mobile operating system, which is certainly the case as of today. Together, Android and iOS have an estimated 99.9 percent market share, according to research firm Gartner, having squeezed out former heavyweights like BlackBerry and Nokia.
Simply put, Apple upended the industry when it launched the iPhone in 2007, and Microsoft failed to respond. Windows Phone could have been the commoditized mobile platform, as Windows is to Mac, but Android won the battle.