Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Rises to Third in Annual Fortune 500 List of America's Largest Companies
Apple moved up one spot in this year's rankings, overtaking billionaire investor Warren Buffett's holding company Berkshire Hathaway.
Fortune's description of Apple:
Two thousand eighteen will be remembered as the year that Apple first achieved a market value of $1 trillion, as well as when growth in iPhones, Apple's largest single product by far, began to slow. Before the introduction of the iPod—the iPhone's precursor—Apple was a once-exciting computer maker. Now, only a retailer and an oil company are bigger. Its challenge: as consumers hang onto phones longer, Apple is repositioning itself as a services provider. Already iTunes, Apple Music, iCloud, and cuts from sales in its popular Apple Store generate billions of dollars of sales.Apple has made the Fortune 500 list for 37 years and has now cracked the top 10 spots for seven consecutive years:
- 2019: 3rd
- 2018: 4th
- 2017: 3rd
- 2016: 3rd
- 2015: 5th
- 2014: 5th
- 2013: 6th
- 2012: 17th
- 2011: 35th
- 2010: 56th