Spotify today announced its latest acquisition, this one related to a podcast company called Parcast (via Reuters). This marks Spotify's third podcast-related acquisition in two months, and represents the company's ongoing plan to boost the music streaming platform as a hub for podcasts that can compete with Apple Podcasts.

spotify podcasts
Last month, Spotify purchased Gimlet Media for $300 million, acquiring the company's big-name podcasts like "Homecoming" and "Reply All." Around the same time, Spotify also purchased Anchor, a company that is more behind-the-scenes of the podcast world and lets its users record and create their own shows that can easily be shared online.

Parcast will be added to that list, and Spotify will now have ownership of its specialization in crime and mystery-themed podcast content, genres that are hugely successful in the market. Parcast is home to a big list of popular genres and podcasts, covering topics like cults, serial killers, haunted places, unexplained mysteries, extraterrestrials, and more.

These purchased shows will also join new and original podcasts created by Spotify, all of which will be curated by the team that built Spotify's Discover Weekly playlist algorithm. Eventually, the music streaming company hopes to become the Netflix of podcasts, able to provide recommendations on what to watch and house both third-party and exclusive first-party content.

Spotify first began its efforts to enter the podcast field around two years ago, when it said it was "coming after" Apple with a strong push into podcasts. The last few years have been marked as a so-called golden age for podcasts, causing many companies to look into entering the field.

Apple and Spotify have been in another dispute this year as well, after Spotify filed a complaint against Apple with the European Commission. In the complaint, Spotify accused Apple of enforcing App Store rules that "purposely limit choice and stifle innovation at the expense of the user experience" and said that Apple acts "as both a player and referee to deliberately disadvantage other app developers."

Spotify CEO Daniel Ek particularly called out Apple's policy of charging a 30 percent "tax" on ‌App Store‌ purchases. This results in Spotify charging existing subscribers $12.99 per month for its Premium plan via the ‌App Store‌ just to collect nearly the $9.99 per month it charges normally. The spat continued with Apple claiming that Spotify provided "misleading rhetoric," and with Spotify stating that "every monopolist will suggest they have done nothing wrong."

For the podcast initiative, it's unclear when Spotify plans to launch the new part of its service.

Tag: Spotify

Top Rated Comments

Remy149 Avatar
43 months ago
Apple podcasts are free and only have ads that are placed by content creators
Score: 13 Votes (Like | Disagree)
oneMadRssn Avatar
43 months ago
Apple added support for RSS-based audio distribution, Podcasts, in 2005. While Apple did not invent it per se, their support and proliferation of Podcasts revolutionized modern spoken-word storytelling and episodic audio content.

If it were done today, Apple would have called it :apple:Radio+ and charged $10/month.

Just a thought I had.
Score: 11 Votes (Like | Disagree)
Voodoodisco Avatar
43 months ago
They just keep spending money they don't have. I can't wait for them to go belly up. Maybe Apple will buy them cheap...
Dumb thing to say. I’m all in with my Apple ecosystem minus Apple Music. I have Spotify Premium instead. So much better than Apple Music.
You can enjoy Apple Music but wishing Spotify away is childish.
Score: 6 Votes (Like | Disagree)
nutmac Avatar
43 months ago
I fixed the title for you:

Spotify Continues Push Against Open Podcast Standard With Third Podcast Acquisition
Score: 6 Votes (Like | Disagree)
69Mustang Avatar
43 months ago
They just keep spending money they don't have. I can't wait for them to go belly up. Maybe Apple will buy them cheap...
I certainly hope not and I don't even use Spotify. Limited consumer choice is not an ideal to strive for imo.
Score: 4 Votes (Like | Disagree)
Plutonius Avatar
43 months ago
Dumb thing to say. I’m all in with my Apple ecosystem minus Apple Music. I have Spotify Premium instead. So much better than Apple Music.
You can enjoy Apple Music but wishing Spotify away is childish.
The comment that "Spotify is spending money they don't have" seems true.

I hope they don't go under.
Score: 4 Votes (Like | Disagree)

Popular Stories

top stories 2jul2022

Top Stories: M2 MacBook Air Release Date, New HomePod Rumor, and More

Saturday July 2, 2022 6:00 am PDT by
The M2 MacBook Pro has started making its way into customers' hands and we're learning more about how it performs in a variety of situations, but all eyes are really on the upcoming M2 MacBook Air which has seen a complete redesign and should be arriving in a couple of weeks. Other top stories this week included a host of product rumors including additional M2 and even M3 Macs, an updated...
Mac Studio IO

Apple Begins Selling Refurbished Mac Studio Models

Thursday June 30, 2022 7:42 pm PDT by
Apple today began selling refurbished Mac Studio models for the first time in the United States, Canada, and select European countries, such as Belgium, Germany, Ireland, Spain, Switzerland, the Netherlands, and the United Kingdom. In the United States, two refurbished Mac Studio configurations are currently available, including one with the M1 Max chip (10-core CPU and 24-core GPU) for...
airpods pro 2 1

AirPods Pro 2 No Longer Expected to Feature Built-In Heart Rate or Body Temperature Sensor

Sunday July 3, 2022 8:07 pm PDT by
While past rumors have indicated the upcoming second-generation AirPods Pro will feature a built-in heart rate and body temperature sensor, Bloomberg's Mark Gurman has cast doubt on those rumors turning out to be true, saying instead such a feature is unlikely to come anytime soon. "Over the past few months, there have been rumors about this year's model gaining the ability to determine a...
Apple Watch 8 Unreleased Feature Thumb

Apple Watch Series 8 Model Rumored to Feature 5% Larger Display

Monday July 4, 2022 5:50 am PDT by
Apple is working on an Apple Watch Series 8 model with a larger display, according to DSCC's Ross Young and Haitong International Securities's Jeff Pu. In October last year, Young suggested that the Apple Watch Series 8 could come in three display sizes. Now, responding to a query about the rumor on Twitter, Young claims that the additional display size joining the Apple Watch lineup will be ...
macbook air m2

Exclusive: Apple Plans to Launch MacBook Air With M2 Chip on July 15

Wednesday June 29, 2022 5:23 pm PDT by
The redesigned MacBook Air with the all-new M2 Apple silicon chip will be available for customers starting Friday, July 15, MacRumors has learned from a retail source. The new MacBook Air was announced and previewed during WWDC earlier this month, with Apple stating availability will begin in July. The MacBook Air features a redesigned body that is thinner and lighter than the previous...