Apple Purchases Machine Learning Startup Laserlike

Apple last year acquired Laserlike, a machine learning startup located in Silicon Valley, reports The Information. Apple's purchase of the four-year-old company was confirmed by an Apple spokesperson with a standard acquisition statement: "Apple buys smaller technology companies from time to time and we generally do not discuss our purpose or plans."

Laserlike's website says that its core mission is to deliver "high quality information and diverse perspectives on any topic from the entire web to you."

laserlikeapp
The company built a search app that used discovery and personalization machine learning techniques to build a Laserlike app described as an "interest search engine" that provided news, web, video, and local content relevant to each user. The Laserlike app is no longer available following the acquisition, but the company's website continues to cover what it was focused on:

We live in a world of information abundance, where the main problem is sifting through the noise and discovering the stuff you actually care about. For instance, if you care about knowing when the next SpaceX livestream launch is because you like to watch it with your kids, or if the car you bought two years ago has had a recall, or if a company you're interested in announces it's opening a new office where you live, or if there's a music festival coming to your town, you don't know when to look for these things, and there's no product that informs you automatically.

This is one of the things we want to fix on the Internet. Laserlike's core mission is to deliver high quality information and diverse perspectives on any topic from the entire web. We are passionate about helping people follow their interests and engage with new perspectives.

The Information suggests that Apple will use the Laserlike acquisition to strengthen its artificial intelligence efforts, including Siri. The Laserlike team has joined the Apple AI group led by new Apple AI chief John Giannandrea, who came to Apple from Google last year.

Giannandrea has been tasked with improving Apple's machine learning initiatives and bolstering ‌Siri‌, the company's voice assistant. Laserlike's technology could potentially allow ‌Siri‌ to learn more about Apple users to provide more tailored, personalized content.

Top Rated Comments

lunarworks Avatar
24 months ago

Red Hat Linux:

https://www.redhat.com/en/technologies/linux-platforms/enterprise-linux

Cool. I didn't know Mr. Red Hat wrote Linux.

Also:


* On November 15, 1999, Red Hat acquired Cygnus Solutions ('https://en.wikipedia.org/wiki/Cygnus_Solutions').
* Later Red Hat acquired WireSpeed, C2Net ('https://en.wikipedia.org/wiki/C2Net') and Hell's Kitchen Systems.

* Red Hat acquired Planning Technologies, Inc in 2001 and AOL ('https://en.wikipedia.org/wiki/AOL')'s iPlanet ('https://en.wikipedia.org/wiki/IPlanet') directory and certificate-server software in 2004.

* Red Hat acquired open-source middleware provider JBoss ('https://en.wikipedia.org/wiki/JBoss_(company)') on June 5, 2006, and JBoss became a division of Red Hat.
* In 2007 Red Hat acquired MetaMatrix ('https://en.wikipedia.org/wiki/MetaMatrix') and made an agreement with Exadel ('https://en.wikipedia.org/w/index.php?title=Exadel&action=edit&redlink=1') to distribute its software.
* On March 15, 2007, Red Hat released Red Hat Enterprise Linux 5, and in June acquired Mobicents ('https://en.wikipedia.org/wiki/Mobicents'). On March 13, 2008, Red Hat acquired Amentra, a provider of systems integration services for service-oriented architecture ('https://en.wikipedia.org/wiki/Service-oriented_architecture'), business process management ('https://en.wikipedia.org/wiki/Business_process_management'), systems development ('https://en.wikipedia.org/wiki/Systems_development') and enterprise data services.
* On October 16, 2015, Red Hat announced its acquisition of IT automation startup Ansible ('https://en.wikipedia.org/wiki/Ansible_(software)'), rumored for an estimated $100 million USD.
* In May 2018, Red Hat acquired CoreOS ('https://en.wikipedia.org/wiki/CoreOS').

and

On October 28, 2018, IBM ('https://en.wikipedia.org/wiki/IBM') announced its intent to acquire Red Hat for US$34 billion, in one of its largest-ever acquisitions. The company will operate out of IBM's Hybrid Cloud division.
Score: 15 Votes (Like | Disagree)
lunarworks Avatar
24 months ago
I wonder if this could help out with improving Siri's knowledge of general topics, rather than defaulting to suggesting a web search.
Score: 9 Votes (Like | Disagree)
JetTester Avatar
24 months ago
[Laserlike's website says that its core mission is to deliver "high quality information and diverse perspectives on any topic from the entire web to you."]

Hmm, that description is so generic it could have come out of a buzzword generator.
Score: 8 Votes (Like | Disagree)
Tozovac Avatar
24 months ago


Laserlike's website says that its core mission is to deliver "high quality information...."


I hope Apple learns to stop delivering information via low-contrast text on blinding white backgrounds with a virtual minimum of context-defining borders/zones/buttons but a maximum of space-wasting screen arrangements.
Score: 7 Votes (Like | Disagree)
genovelle Avatar
24 months ago

Please, Apple, I hope this doesn't mean that you will start collecting more data from us than necessary. These things need a lot of data to effectively deliver what they promise.

Collection is fine as long as it is processed and remains on device like many of their initiatives currently do.
Score: 6 Votes (Like | Disagree)
TracesOfArsenic Avatar
24 months ago
Joke: How many acquisitions does it take Apple to make Siri competent?
Answer: Here's what I found on the web for Imagine Dragons.
Score: 5 Votes (Like | Disagree)

Top Stories

lg wing

LG Considering Exit From Smartphone Business, Halts LCD Production for iPhone

Wednesday January 20, 2021 5:38 am PST by
LG is considering exiting the smartphone business entirely amid declining shipments and accrued losses of $4.5 billion over the past five years (via The Korea Herald). LG CEO Kwon Bong-Seok cautioned staff earlier today that the company is re-evaluating its presence in the smartphone industry: Since the competition in the global market for mobile devices is getting fiercer, it is about...
2019 mac pro side and front

Tim Cook Gifted Donald Trump 'First' 2019 Mac Pro

Wednesday January 20, 2021 5:45 pm PST by
Apple CEO Tim Cook gifted former United States President Donald Trump with the first 2019 Mac Pro that came off of the assembly line in Austin, Texas, according to a financial disclosure report that was released today (via The Verge). "Mac Pro Computer, the first created at the Flex Factory in Austin, Texas," reads the entry, which values the machine at $5,999, the base price for a Mac Pro....
Apple VR Feature

Bloomberg: Apple's First AR/VR Headset 'Pricey, Niche Precursor' to More Ambitious AR Glasses and Could Launch Next Year

Thursday January 21, 2021 3:27 am PST by
Apple's first virtual reality headset will be a "pricey, niche precursor" to a more ambitious augmented reality product, according to a new report from Bloomberg's Mark Gurman. As a mostly virtual reality device, it will display an all-encompassing 3-D digital environment for gaming, watching video and communicating. AR functionality, the ability to overlay images and information over a view...
Flat MacBook Air Feature

Bloomberg: Apple Working on 'Thinner and Lighter' High-End MacBook Air With MagSafe, Could Launch in Second Half of 2021

Friday January 22, 2021 3:34 am PST by
Apple is working on a "thinner and lighter" version of the MacBook Air that the company plans to release during the second half of this year at the earliest or in 2022, according to a new report by well-connected Bloomberg journalist Mark Gurman. It will include Apple's MagSafe charging technology and a next-generation version of the company's in-house Mac processors. Apple has discussed...
iOS 15 icon mock banner

iOS 15 Rumored to Drop Support for iPhone 6s and 2016 iPhone SE

Thursday January 21, 2021 11:58 am PST by
Apple's upcoming iOS 15 operating system, which we expect to see unveiled in June, is rumored to be dropping support for a few of Apple's older iPhones. According to French site iPhoneSoft, iOS 15 will not be able to be installed on the iPhone 6s, the iPhone 6s Plus, or the 2016 iPhone SE, all of which have an A9 chip. The iPhone 6s and 6s Plus were introduced in 2015 and are now more...
iphone 12 vs iphone 12 mini

Apple Shifting Some Production From iPhone 12 mini to iPhone 12 Pro to Meet Demand

Wednesday January 20, 2021 8:12 am PST by
Apple has reportedly cut production of the iPhone 12 mini by two million units to create more manufacturing capacity for the iPhone 12 Pro, according to a new Morgan Stanley investment note seen by PED30. Apple is believed to have made the switch for the first quarter of 2021 in an effort to combat continuing lead times for the more popular iPhone 12 Pro. iPhone 12 Pro lead times remain ...
iPhone 13 Notch Feature

iPhone 13 Rumored to Feature Smaller Notch, Pro Model Cameras to Use Larger Image Sensor

Thursday January 21, 2021 1:38 am PST by
Apple's iPhone 13 series will feature a redesigned Face ID system that will allow for a smaller notch at the top of the screen, according to a new report today. The rumor comes via hit-and-miss Taiwanese industry publication DigiTimes, whose supply chain sources also claim that the ultra wide-angle lens in Apple's next-generation iPhones is due for an upgrade. The next-generation iPhones'...
maxresdefault

Video Demos macOS Catalina Running on iPad Pro via x86 Emulation

Thursday January 21, 2021 11:36 am PST by
A video demonstrating macOS Catalina running on a current 2020 iPad Pro has been shared on YouTube, giving us a look at an interesting hack that has a Mac OS up and working on one of Apple's iPads. There's limited information about how the process of getting macOS Catalina on an iPad Pro works, but it uses x86 emulation and was done through the UTM software that allows virtual machines to...
iOS 14

Apple Seeds iOS 14.4 and iPadOS 14.4 Release Candidate to Developers and Public Beta Testers

Thursday January 21, 2021 10:14 am PST by
Apple today seeded the RC version of upcoming iOS 14.4 and iPadOS 14.4 updates to developers for testing purposes, with the new betas coming a week after Apple released the second betas. iOS 14.4 and iPadOS 14.4 can be downloaded through the Apple Developer Center or over the air after the proper profile has been installed on an iPhone or iPad. Paired with the HomePod 14.4 beta that is...
iPhone OIS Feature2

Sensor-Shift Camera Stabilization Rumored to Expand to Entire iPhone 13 Lineup

Wednesday January 20, 2021 7:46 am PST by
The entire iPhone 13 lineup will feature sensor-shift optical image stabilization, compared to only the iPhone 12 Pro Max among current models, according to a brief story preview shared today by Taiwanese publication DigiTimes. "Apple's next-generation iPhones slated for launch in the second half of 2021 will all come with sensor-shift stabilization technology, according to industry...