Apple Sends Out Media Invites for an 'It's Show Time' Event on March 25

Apple today sent out invites for a media event that will be held on Monday, March 25 at the Steve Jobs Theater on the Apple Park Campus. As with most Apple events, it will start at 10:00 a.m. Pacific Time or 1:00 p.m. Eastern Time.

The event features the tagline "It's Show Time," which is in line with rumors suggesting it will focus on services rather than hardware. Apple is expected to use the event to unveil its rumored Apple News service and a streaming TV service.

appleitsshowtimeevent

Image via TechCrunch's Matthew Panzarino

The ‌Apple News‌ service will add paid subscription options to ‌Apple News‌, allowing Apple customers unlimited access to magazines and paywalled content from sites like The Wall Street Journal, the Washington Post, and The New York Times for a $9.99 per month fee.

It's not yet clear which news sites will be included, as Apple is said to be still negotiating financial terms with some news sites. Apple has asked for 50 percent of the revenue from the service. Magazines are on board with the fee, but news sites with independent revenue streams from their own subscribers are reluctant to jump on board.


As for the TV service, Apple is planning an announcement, but an actual launch is months off. Apple has more than two dozen original TV shows in the works, many of which have been cast, that will eventually debut through the streaming service.

Major stars that include Jennifer Aniston, Reese Witherspoon, Jennifer Garner, and Steve Carell, all of whom have roles in Apple shows, have been invited to attend the event.

There are multiple hardware products that are rumored for a spring launch, but so far, rumors have indicated that these devices will not be announced at the event. Instead, we could see these new products unveiled via press release right around the time of the event.

The iPad mini 5, seventh-generation iPad, AirPower, updated AirPods, and a seventh-generation iPod touch are all in the works and will be coming soon, but none of these updates are major enough to warrant time on stage so it makes some sense for them to debut more quietly.

It's still possible, of course, that the products we're expecting in the spring will see some stage time, despite rumors.

According to an announcement posted on the main Apple website and the Events website, Apple will livestream the "It's Show Time" event on its website and through the events app on the Apple TV.

applespecialevent
Following the event, Apple will likely release the iOS 12.2 update that's currently being beta tested in order to make the ‌Apple News‌ subscription service available. Signs of a subscription service have already been spotted in the update, suggesting Apple is planning for a post-event iOS 12.2 release.

Top Rated Comments

thadoggfather Avatar
49 months ago
Cant wait to not give Apple my money for a paid news service
Score: 79 Votes (Like | Disagree)
esk Avatar
49 months ago
Apple is so lost right now. Instead of producing great products, they are looking for any which way possible to milk their customers. How can such a great company fall down this stupid path.
Score: 77 Votes (Like | Disagree)
smithrh Avatar
49 months ago
Show me the new iMac!
Score: 72 Votes (Like | Disagree)
Frankied22 Avatar
49 months ago
Can't wait to see them try to hype up a Netflix clone with a bunch of bland, politically correct, non offensive content and a news subscription hardly anyone is going to give a **** about because most people are not going to pay for the garbage that is journalism and news today.

I do not like this new "chasing after services" Apple. I want the Apple that regularly released amazing solid products that were worth the extra cost and acted amazingly together. As they chase more money through more and more subscription services it's getting absurd because they are trying to offer EVERYTHING and lock users in.
Score: 71 Votes (Like | Disagree)
majkom Avatar
49 months ago
Like, who the hell cares about next video streaming service or news service, what the hell is wrong with apple today
Score: 53 Votes (Like | Disagree)
bladerunner2000 Avatar
49 months ago
Will Apple finally announce a good desktop computer that doesn't destroy your bank account?
Score: 51 Votes (Like | Disagree)

Popular Stories

iphone 14 pro hands snowflakes 1

Best Black Friday iPhone Deals Still Available

Wednesday November 23, 2022 1:55 pm PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2022 is no different. Right now we're tracking notable offers on the iPhone 14 and iPhone 14 Pro devices from AT&T, Verizon, and T-Mobile. For even more savings, keep an eye on older models like the iPhone 13. Note: MacRumors is an affiliate partner with some of these vendors....
ipad holiday bulbs

Best Black Friday iPad Deals Still Available

Thursday November 24, 2022 12:25 pm PST by
Black Friday deals have been in full swing for the better part of a month, and now that the shopping holiday is officially here we're seeing even more solid discounts on Apple devices. We're highlighting the best sales for all of Apple's product lines, and in this article you'll find the best Black Friday sales on iPad, iPad Pro, iPad Air, and iPad mini. Note: MacRumors is an affiliate partner ...
General Black Friday Deals 2022 Green

All the Apple Black Friday Deals You Can Still Get

Friday November 25, 2022 4:40 am PST by
Although Black Friday is now technically over, many Apple products are still seeing major discounts. In this article, you'll find every Apple device with a notable Black Friday sale that's still available. We'll be updating as prices change and new deals arrive, so be sure to keep an eye out if you don't see the sale you're looking for yet. Note: MacRumors is an affiliate partner with some of...
apple watch gold ornaments

Best Black Friday Apple Watch Deals Still Available

Wednesday November 23, 2022 9:31 am PST by
We're tracking all of the best Apple product discounts for Black Friday this week, and the Apple Watch always makes a great gift around the holiday season, so you're guaranteed to find solid discounts right now. In this article, you'll discover the best Black Friday sales on Apple Watch Series 8, Apple Watch SE, and Apple Watch Ultra. Note: MacRumors is an affiliate partner with some of these...
mac imac snowflakes

Best Black Friday iMac and MacBook Deals Still Available

Thursday November 24, 2022 1:07 pm PST by
Our Black Friday coverage continues today with the best deals you can find on MacBook Pro, MacBook Air, and iMac. As with all Black Friday deals, we aren't sure how long any of these will last, and prices are always fluctuating, so if you see something you want, be sure to buy it soon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a...
airpods pro 2

Apple Engineer Addresses Lack of Lossless Support on New AirPods Pro

Friday November 25, 2022 2:58 am PST by
An Apple engineer has addressed the lack of lossless audio support in the second-generation AirPods Pro in a new interview. Current Bluetooth technology in the AirPods lineup means that Apple's audio products do not support Apple Music Lossless audio. Apple has previously hinted that it may develop its own codec and connectivity standard that builds on AirPlay and supports higher quality...
maxresdefault

Nothing Phone 1 Displays AirPods Battery Level After Latest OS Update

Friday November 25, 2022 3:33 am PST by
Nothing Phone 1 users today began receiving the Nothing OS 1.1.7 update, which adds support for displaying the battery percentage of connected AirPods, amongst other improvements and bug fixes. If you own a Nothing Phone 1, you can check for the OTA update by going to Settings -> System -> System updates. Bear in mind that as support for displaying AirPods battery level is still an...
new airpods lineup black friday

Best Black Friday AirPods Deals Still Available

Tuesday November 22, 2022 10:01 am PST by
Although we've been tracking Black Friday deals for a few weeks now, the shopping holiday is officially kicking off this week and we're highlighting the best sales for each of Apple's product lines. In this article, you'll find the best Black Friday sales on AirPods 2, AirPods 3, AirPods Pro, AirPods Pro 2, and AirPods Max. Note: MacRumors is an affiliate partner with some of these vendors....
Manchester United flag

No, Apple Isn't Planning to Buy Manchester United

Thursday November 24, 2022 12:19 pm PST by
Apple is not currently planning to purchase Premier League club Manchester United, according to a source familiar with the matter. A report earlier today from British tabloid The Daily Star claimed that Apple had expressed an interest in buying Manchester United for around $7 billion, but our source with direct knowledge of the situation said the report is false. Manchester United has...