Apple today sent out invites for a media event that will be held on Monday, March 25 at the Steve Jobs Theater on the Apple Park Campus. As with most Apple events, it will start at 10:00 a.m. Pacific Time or 1:00 p.m. Eastern Time.
The event features the tagline "It's Show Time," which is in line with rumors suggesting it will focus on services rather than hardware. Apple is expected to use the event to unveil its rumored Apple News service and a streaming TV service.
The Apple News service will add paid subscription options to Apple News, allowing Apple customers unlimited access to magazines and paywalled content from sites like The Wall Street Journal, the Washington Post, and The New York Times for a $9.99 per month fee.
It's not yet clear which news sites will be included, as Apple is said to be still negotiating financial terms with some news sites. Apple has asked for 50 percent of the revenue from the service. Magazines are on board with the fee, but news sites with independent revenue streams from their own subscribers are reluctant to jump on board.
Apple Event, March 25, 2019. 10am PDT. Steve Jobs Theater, Cupertino California.
It’s show time! pic.twitter.com/b0IhYj7GHs
— Rene Ritchie (@reneritchie) March 11, 2019
As for the TV service, Apple is planning an announcement, but an actual launch is months off. Apple has more than two dozen original TV shows in the works, many of which have been cast, that will eventually debut through the streaming service.
Major stars that include Jennifer Aniston, Reese Witherspoon, Jennifer Garner, and Steve Carell, all of whom have roles in Apple shows, have been invited to attend the event.
There are multiple hardware products that are rumored for a spring launch, but so far, rumors have indicated that these devices will not be announced at the event. Instead, we could see these new products unveiled via press release right around the time of the event.
The iPad mini 5, seventh-generation iPad, AirPower, updated AirPods, and a seventh-generation iPod touch are all in the works and will be coming soon, but none of these updates are major enough to warrant time on stage so it makes some sense for them to debut more quietly.
It's still possible, of course, that the products we're expecting in the spring will see some stage time, despite rumors.
According to an announcement posted on the main Apple website and the Events website, Apple will livestream the "It's Show Time" event on its website and through the events app on the Apple TV.
Following the event, Apple will likely release the iOS 12.2 update that's currently being beta tested in order to make the Apple News subscription service available. Signs of a subscription service have already been spotted in the update, suggesting Apple is planning for a post-event iOS 12.2 release.
Top Stories
Apple Considering Delaying iPhone 12 Launch 'by Months'
Apple Helps Source Over 10 Million N95 Masks for Healthcare Providers in the U.S.
Hands-On With the New 2020 12.9-Inch iPad Pro
Kuo: Apple to Launch Several Macs With Arm-Based Processors in 2021, USB4 Support Coming to Macs in 2022
Apple Releases iOS and iPadOS 13.4 With New Mail Toolbar, iCloud Folder Sharing, Trackpad Support for iPad and More
Apple Releases macOS Catalina 10.15.4 With Screen Time Communication Limits and Real-Time Apple Music Lyrics
Apple Says MacBook Air With Retina Display Can Exhibit Anti-Reflective Coating Issues, Unclear if Eligible for Free Repairs [Updated]
Hands-On With Apple's New Smart Keyboard Folio for the 2020 iPad Pro Models
Hands-On With the New $999 MacBook Air
Top Rated Comments
(View all)I do not like this new "chasing after services" Apple. I want the Apple that regularly released amazing solid products that were worth the extra cost and acted amazingly together. As they chase more money through more and more subscription services it's getting absurd because they are trying to offer EVERYTHING and lock users in.