Chinese Online Retailers Start Second Round of iPhone Discounts

Online retailers in China have begun discounting iPhones for the second time this year. Reuters reports that several mobile vendors this week announced discounts on iPhone models, including Apple's latest flagship iPhone XS and ‌iPhone XS‌ Max.

iphone xs vs xr

Gadget retailer Suning.Com Co Ltd said it would slash the price of the ‌iPhone XS‌ by as much as 1,000 yuan ($148.95) from its official price. Suning had lowered the prices of other ‌iPhone‌ models in January along with other retailers, but those cuts excluded the ‌iPhone XS‌.

Pinduoduo Inc, an e-commerce site best known for selling inexpensive goods, has also said it would sell the 64GB edition of the ‌iPhone XS‌ for 6,999 yuan, a drop of over 1,000 yuan from the official price.

JD.com is also reportedly poised to offer discounts on its Apple products, including the ‌iPhone XS‌ and XS Max, which escaped the online retail giant's first major round of discounts in January.

Apple first dropped iPhone prices for third-party distributors in China on January 10, allowing vendors to purchase iPhones more cheaply and pass those savings on to customers. Apple cut prices on most ‌iPhone‌ models, but the XR saw the biggest discounts.

Apple launched the price cuts after seeing ‌iPhone‌ sales fall significantly in China during the holiday quarter of 2018, leading to lower ‌iPhone‌ revenue than expected. One report said Apple was seeing improved ‌iPhone‌ sales in China following the price cuts.

Apple has also partnered with Ant Financial, the finance arm of Alibaba Group Holding Ltd, and several state-owned banks to let consumers purchase iPhones via interest-free loans.

Apple CEO Tim Cook said in January that the company was reevaluating its pricing strategies in some international markets, returning to pricing that's "more commensurate" with what local prices were last year to boost its ‌iPhone‌ sales.

Cook also said he believes Apple's higher prices were a factor in the declining number of ‌iPhone‌ upgrades that led to a weaker holiday quarter. In some international markets, the strength of the U.S. dollar amplified pricing increases.

Related Roundups: iPhone XS, iPhone XR
Tag: China

Top Rated Comments

bunce66 Avatar
24 months ago
Apple is in danger of totally losing the Chinese market. Samsung went from about 30% market share to less than 1% in a matter of 2 years. The same could happen to Apple and I think they're on thin ice there, which serves them right after jacking up the prices worldwide. Maybe other countries should boycott Apple the same, rather than going along with their bogus pricing scheme.

Beside that issue, who else is sick and tired of seeing companies give special treatment to China? There are so many companies that compromise everything so as to please their authoritarian leaders.
Score: 17 Votes (Like | Disagree)
bunce66 Avatar
24 months ago

It's odd isn't it, that people in the USA can't collectively realize that all they had to do was do not buy a new iPhone for 1 year and Apple would slash the prices.
Of course, Apple knows people are not able to do that, so the prices will remain high.

Apple made a disgusting calculation that the 50% higher price on the top-shelf iPhone would off-set a reduction in sales and they would make more money. I'm all for freedom and companies charging what they want, but to do this to the people who have been locked into their ecosystem is just awful.

iSheep will justify it by saying that the XR is for those who want a lower price phone. But, the XR has a pathetic LCD screen and starts at $750.

What people care about it the price of the highest end phone, because that's the reference point for the whole market.

It's probably the greediest thing I've ever seen a company do.
Score: 16 Votes (Like | Disagree)
Jsameds Avatar
24 months ago
Unless Apple reduce prices to what they were in 2016 I will not be purchasing any new Apple products.
Score: 15 Votes (Like | Disagree)
mytdave Avatar
24 months ago
"One report said Apple was seeing improved iPhone sales in China following the price cuts."

No, really? You don't say!

"Cook also said he believes Apple's higher prices were a factor in the declining number of iPhone upgrades that led to a weaker holiday quarter."

Hmmm, imagine that!
Score: 14 Votes (Like | Disagree)
Pelea Avatar
24 months ago
he believes Apple's higher prices were a factor ('https://www.macrumors.com/2019/01/29/tim-cook-price-a-factor-declining-sales/') in the declining number of iPhone upgrades
———

Wow what a stable mental genius
Score: 12 Votes (Like | Disagree)
Pepe4life Avatar
24 months ago
Hey Apple, how about cutting prices in Canada too? You know who are the ones that spend $2k+ on iPhones here? The Chinese!
Score: 12 Votes (Like | Disagree)

Top Stories

cook cbs this morning

CBS This Morning: Apple to Make 'Big Announcement' Tomorrow Morning

Tuesday January 12, 2021 8:46 am PST by
CBS This Morning today shared a short clip of an upcoming interview with Apple CEO Tim Cook in which addressing last week's events at the U.S. Capitol, with Cook saying "it's key that people be held accountable for it." Following the clip, Gayle King of CBS noted that the interview with Cook was not specifically arranged to address the current controversy over Parler and other repercussions, ...
ipad pro 2021 mysmartprice cad

Allegedly Leaked 2021 iPad Pro CAD Images Suggest Few Design Changes

Tuesday January 12, 2021 3:38 am PST by
Tech blogs 91mobile and MySmartPrice on Tuesday posted a series of allegedly leaked factory CAD images of Apple's upcoming fifth-generation 11-inch iPad Pro. Rumors suggest Apple plans to announce two new iPad Pro models in both 11-inch and 12.9-inch versions, and today's images offer perhaps the clearest indication yet that Apple's next-generation iPad Pros will have minimal, if any,...
lg ultrafine oled

CES 2021: LG Unveils First OLED UltraFine Monitor and 39.7" UltraWide 5K2K Monitor

Monday January 11, 2021 7:57 am PST by
LG has today announced the UltraFine Display OLED Pro with HDR individual pixel dimming, a 31.5-inch display, and over 8 million pixels, as well a new 39.7-inch UltraWide 5K2K monitor. The newest addition to LG's popular series of high-end UltraFine monitors features an OLED display that covers 99 percent of the DCI-P3 color space and 99 percent of the Adobe RGB color space. The display...
dell ultrasharp 40 5k2k

CES 2021: Dell Introduces 40-Inch 5K2K Ultrawide Monitor With Thunderbolt 3 Connectivity for Macs

Sunday January 10, 2021 9:21 am PST by
Dell this week unveiled a series of new monitors, and there is one in particular that stands out for Mac users: the UltraSharp 40 Curved WUHD Monitor. A recipient of a CES 2021 Innovation Award, the UltraSharp 40 or "U4021QW" is the world's first 40-inch ultrawide curved monitor with a 5120×2160 resolution, also known as 5K2K or WUHD. This is not a true 5K resolution and instead works out...
kensington studiodock

CES 2021: Kensington's New StudioDock Combines iPad Pro Docking Station With iPhone and AirPods Chargers

Monday January 11, 2021 7:19 am PST by
As part of the all-digital CES 2021, accessory maker Kensington today unveiled the StudioDock, an iPad Pro docking station that also includes built-in iPhone and AirPods wireless charging and an optional Apple Watch charger. A recipient of a CES 2021 Innovation Award, the StudioDock greatly expands an iPad Pro's connectivity options with three USB-A ports, one USB-C port, one HDMI 2.0 port,...
Apple and Hyundai feature

Apple and Hyundai to Sign Apple Car Deal by March With Production Beginning in 2024

Sunday January 10, 2021 11:22 am PST by
Apple and Hyundai will reach a partnership agreement for the upcoming Apple Car by March, according to a new report shared by Reuters, citing Korea IT News. Before being revised, the Korea IT News report said that the companies may either manufacture the electric vehicles at a Georgia factory owned by Kia Motors, a Hyundai Motor Group affiliate, or invest in a new facility in the United...
mac anti reflective coating issue

Apple's Anti-Reflective Coating Repair Program Still in Effect for Some MacBooks With New Mail-In Policy

Tuesday January 12, 2021 10:07 am PST by
In an internal memo obtained by MacRumors, Apple recently informed its network of Apple Authorized Service Providers that mail-in repair is now required for Mac notebooks with anti-reflective coating issues in the United States. The new policy went into effect January 4, 2021 and means that customers who take an eligible 12-inch MacBook or MacBook Pro exhibiting this issue to an Apple...
anker magnetic wireless pad

CES 2021: Anker Unveils New Magnetic Series Accessories, PowerWave Stand and More

Monday January 11, 2021 10:05 am PST by
Popular accessory maker Anker today unveiled a whole range of new products that will be coming out over the course of the next few months. There are a range of magnetic cases for the iPhone 12 that will work with MagSafe and non-MagSafe magnetic accessories, with the cases offering simple but protective designs. Anker's iPhone cases will come out in mid-January with prices ranging from...
AirPods Pro

New AirPods Pro and iPhone SE Rumored to Launch in April 2021

Saturday January 9, 2021 1:03 pm PST by
After sharing potential details about upcoming iPad mini, iPad, iPad Pro, and iPhone 13 models earlier this week, Japanese blog Mac Otakara now claims that Apple plans to release both second-generation AirPods Pro and a third-generation iPhone SE in April 2021, with the information once again coming from Chinese supplier sources. The report claims that the new AirPods Pro will come with a...
whatsapp wallpapers 1

WhatsApp Affirms User Privacy Following Backlash Over Data Sharing With Facebook

Tuesday January 12, 2021 6:39 am PST by
Following backlash after changing its terms and privacy policy to consolidate a significant amount of data sharing with Facebook, WhatsApp is now assuring users about the privacy measures built into its app. Last week, WhatsApp began informing users of updates to the app's terms of service and privacy policy. The updated agreements, which users must consent to in order to continue using...