Tim Cook to Investors: Apple is Working on Future Products That Will 'Blow You Away'

Apple held its annual investor's meeting at its Apple Park campus in Cupertino, California, this morning, where Apple CEO Tim Cook shared some details on Apple's future product plans.

As outlined by Bloomberg, Cook said that Apple is "rolling the dice" on some future products that will "blow you away."

timcooktulane
Cook went on to say that Apple's eventual goal is to be able reduce the price of the 2018 Retina MacBook Air, which currently starts at $1,200. In reference to the Apple Watch and the AirPods, Cook said there's a "long, great roadmap" of "fantastic" products on the horizon.

While Cook did not go into more detail, rumors have suggested that AirPods coming in the near future will be available in new colors (black) and will have new functionality including "Hey Siri" support and the ability to be wirelessly charged.

More ambitious products are also rumored to be in the works, including a pair of augmented reality smart glasses and perhaps even a full self-driving vehicle.

On the topic of services, Cook said Apple is well on its way towards meeting the goal it set in 2016, which was to double its $25 billion revenue by 2020. Later this month, Apple is expected to unveil two new products in the services category, including a new streaming TV service outfitted with original television shows and a new Apple News service with access to subscription news sites and magazines for a monthly fee.

Cook touched on other topics at the meeting as well, including Apple's political ideology. Shareholders soundly rejected a proposal that had suggested the ideology of board nominees should be disclosed in an effort to diversity the political opinions of Apple's board.

Cook also said that Apple is pushing for regulation against tech companies like Facebook and Google that build data profiles of their users. Cook first called for new U.S. privacy laws to protect citizens from data collection in October, but Apple has long been an advocate for customer privacy.

Top Rated Comments

drewsof07 Avatar
51 months ago
Must be a smart fan


Edit: If anyone needs a graphic designer, hmu. I am fluent in MS Paint and Preview markup.

Attachment Image
Score: 179 Votes (Like | Disagree)
deebinem Avatar
51 months ago
'Blow you(r wallet) away'
Score: 125 Votes (Like | Disagree)
bladerunner2000 Avatar
51 months ago
Liar. All he's ever done since being the CEO is raise prices. In fact, Apple's product line has gotten worse.
Score: 125 Votes (Like | Disagree)
ChrisMoBro Avatar
51 months ago
And yet in Septmember we will see another boring iPhone launch. And don’t even get me started on their Mac lineup.
Score: 99 Votes (Like | Disagree)
Vasilioskn Avatar
51 months ago
I don’t think he knows what he means.
Score: 96 Votes (Like | Disagree)
zakarhino Avatar
51 months ago
I remember one of the 2015/2016 keynotes ended with a teaser about future mind-blowing products but we've yet to see them.
Score: 93 Votes (Like | Disagree)

Popular Stories

iPhone trade in

Apple Adjusts Trade-In Values for iPhones, Macs, and More

Wednesday January 25, 2023 9:40 am PST by
After announcing new Mac and HomePod models last week, Apple adjusted its trade-in values for select devices in the United States. iPhone trade-in values decreased by up to $80, and most Android smartphones also went down. Mac trade-in values remained unchanged or increased by up to $40 depending on the model, while some Apple Watch models increased in value and others decreased. Trade-in...
iphone 15 pro wifi 6e

Internal Apple Document From Leaker 'Unknownz21' Confirms Wi-Fi 6E Will Be Limited to iPhone 15 Pro Models

Friday January 27, 2023 10:01 am PST by
Multiple rumors have suggested that the next-generation iPhone 15 models will adopt the Wi-Fi 6E standard that Apple has already introduced in the iPad Pro and MacBook Pro, and now a leaked document appears to confirm Apple's plans. Sourced from researcher and Apple leaker Unknownz21 (@URedditor), the document features diagrams of the iPhone 15's antenna architecture. D8x refers to the...
iPhone 14 Pro Purple Side Perspective Feature Purple

iPhone 15 Expected to Feature Wi-Fi 6E Like Latest Macs and iPad Pro

Wednesday January 25, 2023 5:39 pm PST by
The iPhone 15 will support Wi-Fi 6E, according to a research note shared this week by Barclays analysts Blayne Curtis and Tom O'Malley. The analysts did not specify whether the feature will be available on all models or limited to the Pro models. Apple has added Wi-Fi 6E support to a handful of devices so far, including the latest 11-inch and 12.9-inch iPad Pro, 14-inch and 16-inch MacBook...
maxresdefault

Hands-On With the New M2 Max MacBook Pro

Thursday January 26, 2023 12:14 pm PST by
New 14-inch and 16-inch MacBook Pro models with the latest M2 Pro and M2 Max chips are available in Apple retail stores and are already in the hands of customers, and we picked up one of the new M2 Max machines to answer all of the questions MacRumors readers considering a purchase might have. Subscribe to the MacRumors YouTube channel for more videos. Yesterday, we asked MacRumors fans on...
Mac Pro 2019 Apple

Mac Pro Enthusiasts Raise Concerns Over Upgrade Limitations of Apple Silicon

Thursday January 26, 2023 6:30 am PST by
The new Mac Pro coming later this year is expected to feature the same spacious modular design as the 2019 model, but with fresh concerns over its lack of upgradeability surfacing, some users are beginning to wonder what the transition away from Intel architecture actually means for Apple's most powerful Mac. The current Intel Mac Pro that Apple sells is popular with creative professionals...
iOS 16

iOS 16.3 for iPhone Launching Next Week With These 4 New Features

Friday January 20, 2023 11:43 am PST by
In a recent press release, Apple confirmed that iOS 16.3 will be released to the public next week. The software update will be available for the iPhone 8 and newer and includes a handful of new features, changes, and bug fixes. Below, we've recapped bigger features in iOS 16.3, including support for physical security keys as a two-factor authentication option for Apple ID accounts, worldwide ...
iPhone 14 Pro Purple Side Perspective Feature Purple

iPhone 15 Pro Rumored to Have These 8 Features

Friday January 27, 2023 2:11 pm PST by
Apple's next-generation iPhone 15 Pro and iPhone 15 Pro Max are expected to be announced in September as usual. Already, rumors suggest the devices will have at least eight exclusive features not available on the standard iPhone 15 and iPhone 15 Plus. An overview of the eight features rumored to be exclusive to iPhone 15 Pro models:A17 chip: iPhone 15 Pro models will be equipped with an A17...