Apple is partnering up with the National Hockey League for its latest "Shot on iPhone" campaign, which has seen billboards featuring hockey players put up at various hockey arenas in the U.S. and Canada.
As noted by Adweek, the billboards started going up this week and feature eight NHL teams: Tampa Bay Lightning, Washington Capitals, St. Louis Blues, Edmonton Oilers, Carolina Hurricanes, Arizona Coyotes, Ottawa Senators, and Philadelphia Flyers.
Each billboard features a candid photo of an NHL player captured on iPhone by a teammate.
Additional NHL Shot on iPhone images will be popping up on social media. On Instagram Stories, for example, Apple will offer a "day-in-the-life" look at NHL players' routines and pre-game prep.
Apple's "Shot on iPhone" partnership with the NHL comes just after the NHL promoted a new iPad Pro app that's designed to offer coaches real-time individual and team statistics like face-offs, time on ice, shot attempts, shootout success rates, and more.
Last year, Apple also did a "Selfies on iPhone X" campaign that featured Tampa Bay Lightning captain Steven Stamkos.
Bad photographers worry about their camera. Good photographers worry about their lenses. Great photographers worry about their lighting.
This "iPhone takes great photos" nonsense needs to end. Framing, lighting, proportions etc is what matters the most. Smartphone cameras are commodity items nowadays.
The iPhone is indeed capable of taking great photos. Not sure why that’s so upsetting to you.
Photos of people posing or a closeup of someone's back while seated are all good but the iPhone is not capable of any real sports photography, however misleading this may be. You'll still need a real SLR and the right lens for that.
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99.
The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
Apple is enhancing AirTags security to prevent stalking using the Bluetooth devices, Apple told CNET today. Apple is already sending out over-the-air updates to AirTags that will shorten the amount of time before an unknown AirTag alerts you if it is in your possession.
At the current time, AirTags play a sound after three days of being away from their owner. After the update, AirTags will...
Apple this week released iOS 12.4, the newest version of iOS 12 available for iPhones and iPads. One of the new features in iOS 12.4 is an updated data migration option that uses device to device transfers rather than relying on iCloud.
Apple didn't provide much information on the new data migration feature, so we thought we'd check it out in our latest YouTube video.
Subscribe to the ...
Wednesday February 3, 2021 3:09 pm PST by Juli Clover
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option.
A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
Wednesday March 25, 2020 9:53 am PDT by Joe Rossignol
Apple has shared a new support document that indicates kernel extensions — which it calls "legacy system extensions" — will not be compatible with a future version of macOS because they "aren't as secure or reliable as modern alternatives."System extensions are a category of software that works in the background to extend the functionality of your Mac. Some apps install kernel extensions, which...
Wednesday June 30, 2021 12:19 pm PDT by Juli Clover
Apple recently dropped the $19.99 fee for OS X Lion and Mountain Lion, making the older Mac updates free to download, reports Macworld.
Apple has kept OS X 10.7 Lion and OS X 10.8 Mountain Lion available for customers who have machines limited to the older software, but until recently, Apple was charging $19.99 to get download codes for the updates.
As of last week, these updates no...
Tuesday April 20, 2021 12:11 pm PDT by Juli Clover
Apple's long-awaited AirTag was finally unveiled today, and as expected, the small circle-shaped accessories can be attached to items like wallets, keys, and more to allow them to be tracked in the Find My app.
As was rumored ahead of release, each AirTag is equipped with a U1 chip, and on devices that also have U1 chips, there's a Precision Finding feature.
U1 Ultra Wideband chips are...
Tuesday August 17, 2021 2:12 pm PDT by Juli Clover
Apple released the sixth beta of iOS 15 just a week after the fifth beta, but the new update brings some of the most significant tweaks that we've seen to iOS 15 during the beta testing period.
Safari Redesign
Apple in iOS 15 beta 6 has added a toggle to move the Safari address bar to the top of the interface, which returns Safari to an iOS 14-like design and mitigates all of the Safari...
Apple will release a new version of the MacBook Air around the middle of 2022, Apple analyst Ming-Chi Kuo said today in note to investors seen by MacRumors.
The upcoming MacBook Air will feature a 13.3-inch mini-LED display, which would make it the second Mac to gain mini-LED technology after the 2021 MacBook Pro, which is rumored to include a mini-LED display and is expected to launch later ...
Another class-action complaint has been lodged against Apple, which claims that the company was aware of a MacBook Pro design flaw that caused some devices to have backlight display issues (via Apple Insider).
The so-called "flexgate" problem was present in some MacBook Pro models manufactured between 2016 and 2017. The problem appears as dark patches along the bottom of the MacBook Pro's...
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