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Apple Launches New 'Shot on iPhone' Campaign in Partnership With NHL

Apple is partnering up with the National Hockey League for its latest "Shot on iPhone" campaign, which has seen billboards featuring hockey players put up at various hockey arenas in the U.S. and Canada.

As noted by Adweek, the billboards started going up this week and feature eight NHL teams: Tampa Bay Lightning, Washington Capitals, St. Louis Blues, Edmonton Oilers, Carolina Hurricanes, Arizona Coyotes, Ottawa Senators, and Philadelphia Flyers.


Each billboard features a candid photo of an NHL player captured on iPhone by a teammate.

Additional NHL Shot on iPhone images will be popping up on social media. On Instagram Stories, for example, Apple will offer a "day-in-the-life" look at NHL players' routines and pre-game prep.


Apple's "Shot on iPhone" partnership with the NHL comes just after the NHL promoted a new iPad Pro app that's designed to offer coaches real-time individual and team statistics like face-offs, time on ice, shot attempts, shootout success rates, and more.

Last year, Apple also did a "Selfies on iPhone X" campaign that featured Tampa Bay Lightning captain Steven Stamkos.

Tag: NHL

Top Rated Comments

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8 months ago
This campaign has really jumped the Sharks.
Rating: 6 Votes
8 months ago

Bad photographers worry about their camera.
Good photographers worry about their lenses.
Great photographers worry about their lighting.

This "iPhone takes great photos" nonsense needs to end. Framing, lighting, proportions etc is what matters the most. Smartphone cameras are commodity items nowadays.

The iPhone is indeed capable of taking great photos. Not sure why that’s so upsetting to you.
Rating: 3 Votes
8 months ago
Photos of people posing or a closeup of someone's back while seated are all good but the iPhone is not capable of any real sports photography, however misleading this may be. You'll still need a real SLR and the right lens for that.
Rating: 2 Votes
8 months ago
Does Apple offer free iPhone replacement if they record an incoming puck?
Rating: 2 Votes
8 months ago
But were the players who took the photos paid? If not, what a ripoff.

/sarcasm
Rating: 2 Votes
8 months ago
Like Minnesota Wild?
Rating: 2 Votes
8 months ago

You missed the point of my post.

This is akin to taking photos on that camera in AUTO mode. 99.9% of photos taken with a phone with the best cameras are going to be utter ****.


I don't think that point was obvious. I'm sure that's what you were thinking when you wrote it, but...
Rating: 1 Votes
8 months ago
Bad photographers worry about their camera.
Good photographers worry about their lenses.
Great photographers worry about their lighting.

This "iPhone takes great photos" nonsense needs to end. Framing, lighting, proportions etc is what matters the most. Smartphone cameras are commodity items nowadays.
Rating: 1 Votes
8 months ago

And at that point you aren't shooting on the phone anymore, lol.


Exactly. Any of the ways you could modify the smartphone to work as a credible sports and fast action camera nullify all the things that make your smartphone camera so convenient. If you're going to carry around an external frame and a bunch of camera "LEGO" building bricks to get a suitable grip and lens mount, you might as well just carry around the real thing.
Rating: 1 Votes
8 months ago

Looking at the photos without any context does indeed seem to imply it. There is no context here, just large images.

Just like a sport itself :)
fame and millions in the bank for running and/ or skatting around.
These photos are uneventful, which is accurate to the current state of sport.
Now, let the grilling, from the sports fans, begin.
Rating: 1 Votes

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