Apple Launches New 'Shot on iPhone' Campaign in Partnership With NHL

Apple is partnering up with the National Hockey League for its latest "Shot on iPhone" campaign, which has seen billboards featuring hockey players put up at various hockey arenas in the U.S. and Canada.

As noted by Adweek, the billboards started going up this week and feature eight NHL teams: Tampa Bay Lightning, Washington Capitals, St. Louis Blues, Edmonton Oilers, Carolina Hurricanes, Arizona Coyotes, Ottawa Senators, and Philadelphia Flyers.


Each billboard features a candid photo of an NHL player captured on ‌iPhone‌ by a teammate.

Additional NHL Shot on ‌iPhone‌ images will be popping up on social media. On Instagram Stories, for example, Apple will offer a "day-in-the-life" look at NHL players' routines and pre-game prep.


Apple's "Shot on ‌iPhone‌" partnership with the NHL comes just after the NHL promoted a new iPad Pro app that's designed to offer coaches real-time individual and team statistics like face-offs, time on ice, shot attempts, shootout success rates, and more.

Last year, Apple also did a "Selfies on ‌iPhone‌ X" campaign that featured Tampa Bay Lightning captain Steven Stamkos.

Tag: NHL

Top Rated Comments

(View all)
Avatar
21 months ago
This campaign has really jumped the Sharks.
Score: 6 Votes (Like | Disagree)
Avatar
21 months ago

Bad photographers worry about their camera.
Good photographers worry about their lenses.
Great photographers worry about their lighting.

This "iPhone takes great photos" nonsense needs to end. Framing, lighting, proportions etc is what matters the most. Smartphone cameras are commodity items nowadays.

The iPhone is indeed capable of taking great photos. Not sure why that’s so upsetting to you.
Score: 3 Votes (Like | Disagree)
Avatar
21 months ago
Like Minnesota Wild?
Score: 2 Votes (Like | Disagree)
Avatar
21 months ago
But were the players who took the photos paid? If not, what a ripoff.

/sarcasm
Score: 2 Votes (Like | Disagree)
Avatar
21 months ago
Does Apple offer free iPhone replacement if they record an incoming puck?
Score: 2 Votes (Like | Disagree)
Avatar
21 months ago
Photos of people posing or a closeup of someone's back while seated are all good but the iPhone is not capable of any real sports photography, however misleading this may be. You'll still need a real SLR and the right lens for that.
Score: 2 Votes (Like | Disagree)

Top Stories

iOS 14 Widgets Offer iPhone Users Creative Home Screen Ideas

Sunday September 20, 2020 8:43 pm PDT by
Updated on September 22nd with hands on video. In iOS 14, Apple introduced ‌the concept of Home Screen‌ widgets, which provide information from apps at a glance. Widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. Despite the relative lack of...

iPhone 12 Lineup Rumored to Be Named 'iPhone 12 mini,' 'iPhone 12,' 'iPhone 12 Pro,' and 'iPhone 12 Pro Max'

Monday September 21, 2020 5:24 am PDT by
Leaker known as "L0vetodream" has today shared the alleged naming for the upcoming iPhone 12 lineup on Twitter. The tweet proposes that the upcoming iPhone 12 models will be titled "iPhone 12 mini," "iPhone 12," "iPhone 12 Pro," and "iPhone 12 Pro Max." The names likely correspond to the three expected sizes of iPhone 12, with the 5.4-inch model being the iPhone 12 mini, the 6.7-inch model ...

PSA: New Apple Watch Owners Have to Return Entire Device for Ill-Fitting Solo Loop or Braided Solo Loop

Monday September 21, 2020 3:26 pm PDT by
With the Apple Watch Series 6, Apple introduced two new band options, the Solo Loop and the Braided Solo Loop. These new bands are unique because they have no clasps, buckles, or other fasteners, and instead use a stretch design to allow them to pull onto the wrist over the hand. Because these bands are not adjustable, Apple sells each one in nine different sizes to make sure each person...

Hands-On With iOS 14 Widgets, Custom Icons, and Home Screen Setup

Tuesday September 22, 2020 3:25 pm PDT by
Apple with iOS 14 introduced widgets on the Home Screen, leading to unprecedented levels of customization for the iPhone. Combined with Shortcuts that let you change an app's icon, iOS 14 lets you create a whole new look for your Home Screen. Subscribe to the MacRumors YouTube channel for more videos. We've been following along with some of the creative alternative Home Screen designs that M...

Apple Releases First Public Betas of iOS 14.2 and iPadOS 14.2 With New Shazam Control Center Options

Monday September 21, 2020 10:34 am PDT by
Apple today seeded the first public betas of upcoming iOS 14.2 and iPadOS 14.2 updates to its public beta testing group, a few days after seeding the first betas to developers and a little less than a week after releasing the iOS 14 and iPadOS 14 updates. Public beta testers who have signed up for Apple's beta testing program can download the iOS and iPadOS‌ 14.2 updates over the air after ...

Microsoft Announces Outlook for Mac Redesign, Improvements to iOS and watchOS Apps

Tuesday September 22, 2020 8:56 am PDT by
Microsoft has today announced plans to bring a new design to its Outlook for Mac app along with several other improvements and features for Outlook on iOS and watchOS. In preparation for the public release of macOS Big Sur, Microsoft has been testing a new design for Outlook on Mac. The design includes Microsoft's Fluent icons and several design cues from Big Sur such as rounded corners....

Kuo: Apple to Accelerate Adoption of Mini-LED Displays in iPad and Mac Notebook Lineups

Sunday September 20, 2020 10:00 pm PDT by
Increased competition among Apple's suppliers for mini-LED display chips will accelerate the company's adoption of the advanced technology in its iPad and MacBook lineups, according to a new research note from analyst Ming-Chi Kuo seen by MacRumors. Kuo says that while Epistar had been predicted to be the exclusive supplier of mini-LED chips for Apple products in 2021, Sanan Optoelectronics...

Interest in iOS 14 Home Screen Ideas Helps Pinterest Break Daily Download Record

Wednesday September 23, 2020 4:37 am PDT by
Apple's introduction of widgets on the Home Screen in iOS 14 has driven a surge in interest among users looking to customize their iPhone, and that has reportedly had a knock-on effect for Pinterest, whose iOS app has seen record downloads as users flock to its content seeking design inspiration. As reported by TechCrunch, App Store intelligence firm Apptopia was first to note the impact of ...

Apple Releases Eighth Beta of macOS Big Sur to Developers [Update: Public Beta Now Available]

Tuesday September 22, 2020 10:08 am PDT by
Apple today seeded the eighth beta of an upcoming macOS Big Sur update to developers for testing purposes, close to a week after releasing the sixth beta and more than two months after the new update was unveiled at the Worldwide Developers Conference. The macOS Big Sur beta can be downloaded through the Apple Developer Center and once the appropriate profile is installed, subsequent betas...

AT&T Already Working on 6G, Says 5G iPhones Might Not Be 'Massive Event' Due to Economic Uncertainty

Monday September 21, 2020 10:05 am PDT by
Apple's upcoming launch of 5G iPhones might not be a "massive event" due to economic uncertainty amid the global health crisis, AT&T Communications CEO Jeff McElfresh said in a paywalled interview published by CNBC. "I do believe that you will see many of the iPhone subscribers move to upgrade to the device," said McElfresh. "But I wouldn't forecast that it's going to be a massive event. I...