Apple is partnering up with the National Hockey League for its latest "Shot on iPhone" campaign, which has seen billboards featuring hockey players put up at various hockey arenas in the U.S. and Canada.
As noted by Adweek, the billboards started going up this week and feature eight NHL teams: Tampa Bay Lightning, Washington Capitals, St. Louis Blues, Edmonton Oilers, Carolina Hurricanes, Arizona Coyotes, Ottawa Senators, and Philadelphia Flyers.
Each billboard features a candid photo of an NHL player captured on iPhone by a teammate.
Additional NHL Shot on iPhone images will be popping up on social media. On Instagram Stories, for example, Apple will offer a "day-in-the-life" look at NHL players' routines and pre-game prep.
Apple's "Shot on iPhone" partnership with the NHL comes just after the NHL promoted a new iPad Pro app that's designed to offer coaches real-time individual and team statistics like face-offs, time on ice, shot attempts, shootout success rates, and more.
Last year, Apple also did a "Selfies on iPhone X" campaign that featured Tampa Bay Lightning captain Steven Stamkos.
Monday December 9, 2024 10:06 am PST by Juli Clover
Apple today seeded the second release candidate versions of upcoming iOS 18.2, iPadOS 18.2, and macOS 15.2 updates to developers and public beta testers for testing purposes, a week after releasing the first RCs. The first iOS 18.2 RC had a build number of 22C150, while the second RC's build number is 22C151. Release candidates represent the final version of beta software that's expected to see a ...
Thursday December 5, 2024 11:48 am PST by Juli Clover
Apple seeded the release candidate version of iOS 18.2 today, which means it's going to see a public launch imminently. Release candidates represent the final version of new software that will be provided to the public should no last minute bugs be found, and Apple includes release notes with the RC launch.
The iOS 18.2 release notes provide a look at all of the new features that are coming...
Friday December 6, 2024 4:07 pm PST by Juli Clover
In 2025, Apple is planning to debut a thinner version of the iPhone that will be sold alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. This iPhone 17 "Air" will be about two millimeters thinner than the current iPhone 16 Pro, according to Bloomberg's Mark Gurman.
The iPhone 16 Pro is 8.25mm thick, so an iPhone 17 that is 2mm thinner would come in at around 6.25mm. At 6.25mm,...
Friday December 6, 2024 4:42 am PST by Tim Hardwick
Apple is set to release iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls...
Monday December 9, 2024 4:48 am PST by Tim Hardwick
Apple's forthcoming iPhone SE 4 will feature a single 48-megapixel rear camera and a 12-megapixel TrueDepth camera on the front, according to details revealed in a new Korean supply chain report.
ET News reports that Korea-based LG Innotek is the main supplier of the front and rear camera modules for the more budget-friendly ~$400 device, which is expected to launch in the first quarter of...
Thursday November 28, 2024 3:30 am PST by Tim Hardwick
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch sometime in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for.
Apart from their audio and noise-canceling performance, which are generally regarded as...
Monday December 9, 2024 7:36 am PST by Joe Rossignol
Apple plans to remove the notch from the MacBook Pro in a few years from now, according to a roadmap shared by research firm Omdia.
The roadmap shows that 14-inch and 16-inch MacBook Pro models released in 2026 will have a hole-punch camera at the top of the display, instead of a notch. It is unclear if there would simply be a pinhole in the display, or if Apple would expand the iPhone's...
Tuesday December 10, 2024 1:43 am PST by Tim Hardwick
The next iOS 18.2 update featuring more substantial Apple Intelligence features will be released to the public before the holidays, according to Apple, but we have a more definite timeframe from other sources.
In a newsroom article dated October 28 highlighting Apple Intelligence capabilities, Apple states that "new Apple Intelligence features will be available in December." Then in...
Monday December 9, 2024 1:28 am PST by Tim Hardwick
Norwegian payment service Vipps has become the world's first company to launch a competing tap-to-pay solution to Apple Pay on iPhone, following Apple's agreement with European regulators to open up its NFC technology to third parties.
Starting December 9, Vipps users in Norway can make contactless payments in stores using their iPhones. The service initially supports customers of SpareBank...
Bad photographers worry about their camera. Good photographers worry about their lenses. Great photographers worry about their lighting.
This "iPhone takes great photos" nonsense needs to end. Framing, lighting, proportions etc is what matters the most. Smartphone cameras are commodity items nowadays.
The iPhone is indeed capable of taking great photos. Not sure why that’s so upsetting to you.
Photos of people posing or a closeup of someone's back while seated are all good but the iPhone is not capable of any real sports photography, however misleading this may be. You'll still need a real SLR and the right lens for that.
