Apple Will Soon Let Developers Entice Past Subscribers With Discounted iOS, macOS, and tvOS Subscriptions

by

In an article posted to App Store Connect, Apple has detailed how iOS, macOS, and tvOS app developers will soon be able to offer discounted subscriptions to past subscribers in an attempt to win those customers back.

ios promotional subscription
As with introductory offers for new subscribers, there will be three categories of promotional offers for previous subscribers:

Free
Customers access your subscription for free for a specific duration — for example, a 30-day trial for a subscription with a standard renewal price of $4.99 per month.

Pay As You Go
Customers pay a promotional price for each billing period for a selected duration — for example, $1.99 per month for three months for a subscription with a standard renewal price of $9.99 per month.

Pay Up Front
Customers pay a one-time promotional price for a specific duration — for example, $9.99 for the first six months of a subscription with a standard renewal price of $39.99 per year.

Developers will be able to offer up to 10 different promotions at once to test the waters.

The promotional offers will also be available to existing subscribers, allowing developers to both retain and win back subscribers. A customer who has yet to subscribe to an app will not have access to the promotional offers, but may be presented with an introductory offer if the developer offers one.

Using receipt validation, developers will be able to identify subscribers who have turned off auto-renewal so that they can act quickly with a promotional offer in an attempt to win them back before the end of their current subscription period.

Once the promotional period ends, the subscription auto-renews at the standard price, according to Apple.

Promotional offers for previous and existing subscribers will be available in iOS 12.2, macOS Mojave 10.14.4, and tvOS 12.2 and later. Developers can get ready now by creating offers in App Store Connect and by downloading the Xcode 10.2 beta and implementing the new StoreKit APIs into their apps.

Apple first announced this change in its iOS 12.2 beta release notes. More information is available on the Apple Developer website.

Related Roundup: Apple TV
Tags: App Store, App Store Connect
Buyer's Guide: Apple TV (Don't Buy)
Related Forums: Apple TV and Home Theater, iOS 12, macOS Mojave

Popular Stories

imac video apple feature

Apple Unveils First New Products of 2026

Monday January 26, 2026 1:55 pm PST by
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch. Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
Read Full Article
Apple Logo Black

Apple Just Made Its Second-Biggest Acquisition Ever After Beats

Thursday January 29, 2026 10:07 am PST by
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio. Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014. Q.ai has...
Read Full Article • 133 comments
iPhone 5s

iPhone 5s Gets New Software Update 13 Years After Launch

Monday January 26, 2026 3:56 pm PST by
Alongside iOS 26.2.1, Apple today released an updated version of iOS 12 for devices that are still running that operating system update, eight years after the software was first released. iOS 12.5.8 is available for the iPhone 5s and the iPhone 6, meaning Apple is continuing to support these devices for 13 and 12 years after launch, respectively. The iPhone 5s came out in September 2013,...
Read Full Article • 130 comments
Apple Creator Studio

Apple's Next Launch is Today

Tuesday January 27, 2026 2:39 pm PST by
Update: Apple Creator Studio is now available. Apple Creator Studio launches this Wednesday, January 28. The all-in-one subscription provides access to the Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage apps, with U.S. pricing set at $12.99 per month or $129 per year. A subscription to Apple Creator Studio also unlocks "intelligent features" and "premium...
Read Full Article
apple silicon 1 feature

Apple Responds to Skyrocketing RAM and Storage Chip Prices

Thursday January 29, 2026 2:40 pm PST by
On an earnings call with equity analysts today, Apple CEO Tim Cook responded to fast-rising RAM and SSD storage chip prices in the supply chain. Cook said that rising memory chip prices had a "minimal impact" on Apple's gross margin in the fourth quarter of the 2025 calendar year, but he does expect a "bit more of an impact" on the company's gross margin in the current quarter. Cook added ...
Read Full Article • 63 comments

Top Rated Comments

Pafoofnik Avatar
Pafoofnik
91 months ago
When I start renting other people's pants and shoes to wear, I'll start "subscribing" to software.
Score: 16 Votes (Like | Disagree)
ignatius345 Avatar
ignatius345
91 months ago
Call it what it is: software rental. The moment you stop paying, you're left with nothing.

It's one thing to pay monthly for access to a deep and expanding content library (Apple Music, Spotify, Netflix) but quite another for an app that's already written to just keep charging you "a cup of coffee a month" just to keep working.

Agenda is an example of an app with a true "subscription" model. You pay for a year of newly introduced "premium" features, and at the end of that year, you keep the features you paid for even if you stop paying. If you want access to subsequent premium features, you keep subscribing.
Score: 11 Votes (Like | Disagree)
diazj3 Avatar
diazj3
91 months ago
Ugh.... does this means apple will now start abusing their platforms to sell their users unsolicited crap?
Score: 8 Votes (Like | Disagree)
drcre8tive Avatar
drcre8tive
91 months ago
No. Please god no.
Score: 5 Votes (Like | Disagree)
Dave-Z Avatar
Dave-Z
91 months ago
Ugg, another move by Apple to get more money. Remember when its products sold themselves? Now Apple's web site and retail stores have ads vomited all over them.

I will not rent software. Period. I'll write my own before I do.
Score: 5 Votes (Like | Disagree)
neuropsychguy Avatar
neuropsychguy
91 months ago

Software subscriptions are bad when the software or content is not expensive, or when it's used only a mechanism to increase prices. Price increasing via boiling frog. Microsoft is guilty of this with Office. A home version of Office used to cost ~$150, and you could easily skip a version and not miss much. So upgrading every 3-5 years was needed - about as often as you bought a new computer. Now Office 365 is $100/yr?? That's actually a huge price increase, and bundling some cloud features along with it does not justify what is effectively a 2x-4x price increase for freakin' Work and Excel! Other companies are guilty of this too.
Why criticize Microsoft? You can purchase Office 2019 for $150 if you don't want 365 (limited to 1 PC or Mac). Factoring in inflation, it's cheaper than it used to be. Office Home & Business is $250 for a one-time purchase if you need a commercial use license.

Further, Office 365 can regularly be purchased for $55 or less for a year (NewEgg on Feb 2 for $50, Amazon on Dec 6 for $55). If you only need 1 account, the normal cost is $70 per year (includes 1 TB of OneDrive). For the 365 Home subscription, considering this comes with unlimited devices for 6 unique users, it's not bad - split the cost with friends and/or family if needed. Add to that the 1 TB of OneDrive storage per user (let's value that at $5 per month; 1/2 of Apple's 2 TB $10 plan) and the value is even better. Does everyone need this? No, but many of us use cloud storage.

Over time some people spend more with the 365 subscription. Others, however, are spending less than they would with a traditional purchase and upgrade cycle, especially if you factor in the OneDrive subscription.

Not every subscription is better than what used to be offered but Microsoft's (and Adobe's) offering provides good value for the cost for many people.
Score: 4 Votes (Like | Disagree)
Read All Comments