Longtime iPhone Executive Named New Head of Augmented Reality Marketing
Apple has named longtime Apple employee and iPhone executive Frank Casanova as its first head of marketing for augmented reality, reports Bloomberg.
Casanova, who has been at Apple since 1988, is responsible for all aspects of product marketing for Apple's "augmented reality initiative," according to his LinkedIn profile.
Prior to being named head of Apple's AR marketing effort, Casanova worked as Apple's senior director of iPhone partner marketing. He started at Apple as a product manager in May 1988, spent a short stint at another company for a year in 1997, and has been working at Apple since then. He was around for the launch of the iPhone as well as many other pivotal products.
As Bloomberg points out, Apple's decision to name a head of product marketing for augmented reality indicates the importance of the feature for the future of the company. Apple debuted ARKit, its augmented reality platform, in iOS 11, and made significant improvements to it in iOS 12.
ARKit turned Apple's iPhones and iPads the largest augmented reality platform available, with many apps now taking advantage of augmented reality capabilities.
Apple is also working on improved AR functionality for iPhones in 2020 through a laser-based 3D rear camera, and the company is said to have an augmented reality headset in the works, which could launch around the same timeframe.
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Apple showcased its mixed-reality headset to the company's top 100 executives in the Steve Jobs Theater last week, according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman explained that the "momentous gathering" is a "key milestone" ahead of the headset's public announcement planned for June. The event was intended to rally Apple's top members of...
Some Apple employees are concerned about the usefulness and price point of the company's upcoming mixed-reality headset, The New York Times reports.
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While the iPhone 15 series is still around six months away from launching, there have already been plenty of rumors about the devices. Many new features and changes have been rumored for the iPhone 15 Pro and iPhone 15 Pro Max in particular.
Below, we have recapped 10 changes rumored for iPhone 15 Pro models that are not expected to be available on the standard iPhone 15 and iPhone 15 Plus:A1...
Following nearly six weeks of beta testing, iOS 16.4 is expected to be released to the public as soon as this week. The software update includes a handful of new features and changes for the iPhone 8 and newer. To install an iOS update, open the Settings app on the iPhone, tap General → Software Update, and follow the on-screen instructions.
Below, we have recapped eight new features and...
Top Rated Comments
It’s simply not practical to hold up a phone or tablet in front of one’s face as a viewing window, and there is no “killer app” or even one worth downloading. ARKit has existed for 2+ years and is still little more than a tech demo. One day AR will be transformative and create amazing experiences with immersive glasses, but until then, Apple should really shut up about it.
As for accuracy and precision, AR measurement of 6'8" is off by +/- 2.5" for a 6'10.5" door so every door in the house will either not close or be a swinging type. No thanks. They're better off focusing their resources on more important priorities like Siri, iOS, Nvidia driver support, etc.
AR was supposed to be the next breakthrough technology for Apple; the technology that was supposed to change the smartphone landscape forever.
What a joke--it's just awkward demo ware. All sizzle and no steak.
Not sure why they couldn't have at least put it into Apple Maps for walking directions (like Google is testing now). I'm sure they'd have made the interface beautiful and it'd certainly by more useful than AR Carrot Weather and AR PCalc. Yuck.
[doublepost=1549940049][/doublepost] Ha, Blockchain. Also supposed to change the world.