Apple's Interest in Augmented Reality Technology Continues at CES 2019

AppleInsider reports that Apple engineers and key personnel were continuing to show interest in AR (Augmented Reality) technology companies at this year's Consumer Electronics Show.

More than half a dozen incognito Apple representatives, including employees of known subsidiaries, visited AR waveguide suppliers like DigiLens, Lumus, Vuzix and WaveOptics at CES 2019, according to a person with knowledge of the meetings.

Apple has been known to be interested in AR / VR technology for years with reports of hundreds of employees working on the technology. Tim Cook notably said in 2017 that the technology to do AR glasses in a "quality way" didn't yet exist, indicating that they would wait until Apple could deliver the best experience.

applevrheadset

Rumors of an Apple AR Headset reignited when a report in April of 2018 suggested that a headset was actively being developed with a launch target of 2020. Since that rumor, it was revealed that Apple had also purchased Akonia Holographics, a startup that makes lenses for augmented reality glasses.

Related Roundup: Apple Glasses

Top Rated Comments

miniyou64 Avatar
24 months ago
Apple stopped caring about “quality experiences” when Steve Jobs died
Score: 13 Votes (Like | Disagree)
Frign Avatar
24 months ago
Apple is too late to that party. And even if they weren't, refusing to sell proper hardware for this job will make this a continued impossibility.
Score: 10 Votes (Like | Disagree)
PickUrPoison Avatar
24 months ago

Apple is too late to that party. And even if they weren't, refusing to sell proper hardware for this job will make this a continued impossibility.

Not at all. This is exactly what Apple does so successfully: spend 5+ years doing intense R&D and developing a winning product that they release when it’s ready.
Score: 8 Votes (Like | Disagree)
YaBe Avatar
24 months ago

VR was kind of a flop as predicted. AR on the other hand might be interesting if it’s non intrusive. Unfortunately, other than having lens implanted in your retina, who would want to wear lens/glasses if they didn’t have to?

Well some people that were not wearing watches started just to have the tech, I can see a lot of people wearing glasses / lenses just for the tech in it.

Also with the new trend of blocking blue light, a lot of people with no need for glasses started to put them on with no presciption but with just the filter.

You'd be amazed what a youngster can put up with just to have the "new toy in town".


VR. is doing fine in gaming, where it belongs, people are just waiting for better resolution, and better HW to cope with it ;).

Apple stopped caring about “quality experiences” when Steve Jobs died

Sad, but really true.
Score: 5 Votes (Like | Disagree)
bladerunner2000 Avatar
24 months ago
Apple sells garbage hardware. Until that changes, nothing in AR or VR will ever be feasible on a Mac.
Score: 5 Votes (Like | Disagree)
briko Avatar
24 months ago

Not at all. This is exactly what Apple does so successfully: spend 5+ years doing intense R&D and developing a winning product that they release when it’s ready.

Oh, you mean like they did with the last Mac Pro? I read they put a lot of R&D into that. ;)

Honestly though, there was a time when I felt the same way as you. But I’m starting to realize that this new Apple is different than the one I used to know.

For example, look at the Apple TV and its wasted potential as a gaming platform. I was really hoping it would take off, but Apple gimped the launch by forcing that awful remote as the controller input. Somehow, all of their R&D and focus testing didn’t save them from that mistake. In addition to the bad user experience, it was really off-putting to the developer community. Apple eventually ended up rolling back the requirement, but the damage was already done.
Score: 5 Votes (Like | Disagree)

Top Stories

Apple Watc black friday 20 sale feature

Apple Black Friday 2020: Best Apple Watch Deals [Updated]

Wednesday November 25, 2020 4:01 pm PST by
Black Friday sales have begun on a variety of products, including the Apple Watch. There are quite a few deals across the Apple Watch lineup this year, including one of the lowest price we've ever seen the Apple Watch Series 3. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the...
AirPods Pro black friday 20 sale feature 2

Black Friday 2020: AirPods Pro Reach Lowest Price Ever [Updated]

Wednesday November 25, 2020 3:22 pm PST by
Black Friday has kicked off this week, and one of the first major sales for the AirPods Pro is available right now on Walmart. You can find this deal below, along with a few other solid discounts on the regular AirPods. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site...
windows 10

Developer Successfully Virtualizes Windows for Arm on M1 Mac

Friday November 27, 2020 7:16 am PST by
Developer Alexander Graf has successfully virtualized the Arm version of Windows on an M1 Mac, proving that the M1 chip is capable of running Microsoft's operating system (via The 8-Bit). Currently, Macs with the M1 chip do not support Windows and there is no Boot Camp feature as there is on Intel Macs, but support for Windows is a feature that many users would like to see. Using the...
General black friday 20 sale feature

Thanksgiving Day Deals Still Available on AirPods, M1 Macs, Apple Watch Series 6, iPads

Thursday November 26, 2020 10:21 am PST by
Black Friday deals seem to start earlier and earlier every year, so there were already a wide variety of discounts available for Apple products on Thanksgiving Day. Many of the deals remain available even after Thanksgiving, but act fast, as inventory quickly fluctuates. Thanksgiving Day Deals on Apple Products — Still Available:AirPods with a wireless charging case remain available for...
iPhone black friday 20 sale feature

Apple Black Friday 2020: Best iPhone Deals

Friday November 27, 2020 12:56 pm PST by
Black Friday is halfway done, but there are still a few deals to shop for on iPhones at carriers like AT&T, Verizon, and T-Mobile/Sprint. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. AT&T Starting with AT&T, you'll find up to $700 off any iPhone 12 when...
13 16 inch macbook pro air trio

Reliable Leaker Suggests Redesigned MacBooks in 2021 Will Include Both Apple Silicon and Intel Models

Wednesday November 25, 2020 9:15 am PST by
Reliable leaker known as "L0vetodream" has today suggested on Twitter that redesigned MacBooks coming in the second half of 2021 will include models with both Apple Silicon chips and Intel processors. The brief Tweet came in response to a MacRumors article from earlier today, which outlined a report from Ming-Chi Kuo claiming that Apple plans to release redesigned MacBook models with Apple ...
iphone trade in store

UK Environmental Committee Says Apple Contributing to 'Throwaway Culture' of 'Short-Lived Products'

Thursday November 26, 2020 7:07 am PST by
Technology companies like Apple are contributing to e-waste by making their products difficult to repair, and charging expensive repair fees, according to a lengthy report published today by the UK Parliament's Environmental Audit Committee. "We were told that Apple glues and solders parts together on their laptops, which makes repairing them very difficult," the Committee wrote in a summary ...
m1 chip macbook air pro

Kuo: Redesigned MacBooks With Apple Silicon to Launch in Second Half of 2021

Tuesday November 24, 2020 7:53 pm PST by
Apple plans to release additional MacBook models with Apple Silicon in the second half of 2021, according to analyst Ming-Chi Kuo, as part of the company's two-year transition away from Intel processors across its Mac lineup. In a research note today, obtained by MacRumors, Kuo said that these MacBook models will feature a new design. Kuo did not specify which models these will be, but he...
mac mini macbook pro macbook air

Apple M1 Hands-On Comparison: MacBook Air vs. MacBook Pro vs. Mac Mini

Monday November 23, 2020 3:40 pm PST by
Apple's M1 Macs are out in the wild now, but ahead of the holidays, you might still be trying to figure out which one to pick up, either for yourself or as a gift for someone else. We've got all three of the new Macs available, so we thought we'd give MacRumors readers a hands-on overview of each machine in our latest YouTube video. Subscribe to the MacRumors YouTube channel for more videos. ...
iPad Pro 5G and Mini LED feature

Rumored 2021 High-End iPad Pro May Feature 5G With mmWave Support

Thursday November 26, 2020 2:14 am PST by
Apple's rumored high-end iPad Pro models to be released next year will be 5G-enabled with mmWave support, according to sources cited by industry publication DigiTimes. Multiple rumors have suggested Apple is planning to release a high-end 12.9-inch iPad Pro with a mini-LED display next year, with the possibility that there will be an 11-inch mini-LED model too, but details beyond that have...