Apple's Interest in Augmented Reality Technology Continues at CES 2019

AppleInsider reports that Apple engineers and key personnel were continuing to show interest in AR (Augmented Reality) technology companies at this year's Consumer Electronics Show.

More than half a dozen incognito Apple representatives, including employees of known subsidiaries, visited AR waveguide suppliers like DigiLens, Lumus, Vuzix and WaveOptics at CES 2019, according to a person with knowledge of the meetings.

Apple has been known to be interested in AR / VR technology for years with reports of hundreds of employees working on the technology. Tim Cook notably said in 2017 that the technology to do AR glasses in a "quality way" didn't yet exist, indicating that they would wait until Apple could deliver the best experience.


Rumors of an Apple AR Headset reignited when a report in April of 2018 suggested that a headset was actively being developed with a launch target of 2020. Since that rumor, it was revealed that Apple had also purchased Akonia Holographics, a startup that makes lenses for augmented reality glasses.

Related Roundup: Apple Glasses

Top Rated Comments

(View all)
Avatar
16 months ago
Apple stopped caring about “quality experiences” when Steve Jobs died
Score: 13 Votes (Like | Disagree)
Avatar
16 months ago
Apple is too late to that party. And even if they weren't, refusing to sell proper hardware for this job will make this a continued impossibility.
Score: 10 Votes (Like | Disagree)
Avatar
16 months ago

Apple is too late to that party. And even if they weren't, refusing to sell proper hardware for this job will make this a continued impossibility.

Not at all. This is exactly what Apple does so successfully: spend 5+ years doing intense R&D and developing a winning product that they release when it’s ready.
Score: 8 Votes (Like | Disagree)
Avatar
16 months ago

VR was kind of a flop as predicted. AR on the other hand might be interesting if it’s non intrusive. Unfortunately, other than having lens implanted in your retina, who would want to wear lens/glasses if they didn’t have to?

Well some people that were not wearing watches started just to have the tech, I can see a lot of people wearing glasses / lenses just for the tech in it.

Also with the new trend of blocking blue light, a lot of people with no need for glasses started to put them on with no presciption but with just the filter.

You'd be amazed what a youngster can put up with just to have the "new toy in town".


VR. is doing fine in gaming, where it belongs, people are just waiting for better resolution, and better HW to cope with it ;).

Apple stopped caring about “quality experiences” when Steve Jobs died

Sad, but really true.
Score: 5 Votes (Like | Disagree)
Avatar
16 months ago
Apple sells garbage hardware. Until that changes, nothing in AR or VR will ever be feasible on a Mac.
Score: 5 Votes (Like | Disagree)
Avatar
16 months ago

Not at all. This is exactly what Apple does so successfully: spend 5+ years doing intense R&D and developing a winning product that they release when it’s ready.

Oh, you mean like they did with the last Mac Pro? I read they put a lot of R&D into that. ;)

Honestly though, there was a time when I felt the same way as you. But I’m starting to realize that this new Apple is different than the one I used to know.

For example, look at the Apple TV and its wasted potential as a gaming platform. I was really hoping it would take off, but Apple gimped the launch by forcing that awful remote as the controller input. Somehow, all of their R&D and focus testing didn’t save them from that mistake. In addition to the bad user experience, it was really off-putting to the developer community. Apple eventually ended up rolling back the requirement, but the damage was already done.
Score: 5 Votes (Like | Disagree)

Top Stories

Leaker Claims New 13-inch MacBook Pro Coming as Soon as Next Month

Monday April 6, 2020 2:56 am PDT by Tim Hardwick
Apple will announce a new 13-inch MacBook Pro in May with the codename J223, according to a rumor shared by YouTuber and leaker Jon Prosser. Note: it’s a refresh to the current 13” So the bigger 14” display upgrade is a big possibility— Jon Prosser (@jon_prosser) April 4, 2020 Analyst Ming-Chi Kuo has said Apple plans to release new MacBook Pro and MacBook Air models with scissor keyboards ...

iOS 14 Could Offer Home Screen Widgets, Wallpaper Customizations

Saturday April 4, 2020 3:30 pm PDT by Frank McShan
iOS 14 could offer home screen widgets and wallpaper customizations for the first time, according to 9to5Mac and Twitter user DongleBookPro. Apple is reportedly working to implement widgets that can be moved freely around like icons on the iPhone and iPad homescreen for the very first time. The feature is reportedly codenamed "Avocado" and no other details are available. It was also...

'Leaked' Images Allegedly Show iPhone 12 With Smaller Notch, Rear Camera Redesign, and Home Screen Widgets

Tuesday April 7, 2020 4:28 am PDT by Tim Hardwick
Two images shared on social media this morning are currently stoking speculation about possible hardware redesigns coming to the iPhone 12 and the potential introduction of Home screen widgets in iOS 14. Shared by Twitter user Fudge (choco_bit), the images depict a front and rear graphical representation of a smartphone with interface elements on the screen, suggesting it came out of a...

More References to Apple's Upcoming Low-Cost iPhone Appear Online

Monday April 6, 2020 4:38 am PDT by Tim Hardwick
Further references to Apple's upcoming low-cost iPhone have appeared online, one on a Chinese e-commerce website and another on Verizon's smartphone trade-in page. Spotted by tech blog MySmartPrice, Chinese retailer JD.com has published a placeholder for Apple's so-called "iPhone 9" that includes a teaser image of a veiled smartphone, but other than that it lacks any particularly revealing...

The New York Times, IFTTT, Medium, and Other Apps Adopt Sign in With Apple Ahead of June 30 Deadline

Sunday April 5, 2020 7:08 pm PDT by Frank McShan
Apps with sign-in functionality, including The New York Times, IFTTT, Medium, and more, have continued to adopt Apple's secure Sign in with Apple feature ahead of a deadline of June 30. The deadline for these apps to support the feature was recently extended from April 30. Sign in with Apple, first introduced in iOS 13, allows users to create accounts for apps and websites using an Apple ID. ...

Some Users Experiencing System Crashes on macOS 10.15.4, Especially During Large File Transfers

Monday April 6, 2020 8:17 am PDT by Joe Rossignol
A sizeable number of Mac users are experiencing occasional system crashes after updating to macOS Catalina version 10.15.4, released a few weeks ago. The crashing issue appears to be most prominent when users attempt to make large file transfers. In a forum post, SoftRAID described the issue as a bug and said that it is working with Apple engineers on a fix for macOS 10.15.5, or a...

Apple Releases iOS and iPadOS 13.4.1 With Fix for FaceTime Bug

Tuesday April 7, 2020 10:06 am PDT by Juli Clover
Apple today released iOS and iPadOS 13.4.1, minor updates that come two weeks after the release of iOS and iPadOS 13.4, major updates that introduced iCloud Folder Sharing, a new Mail toolbar, trackpad support for the iPad, and more. The iOS and ‌iPadOS‌ 13.4.1 updates are available on all eligible devices over-the-air in the Settings app. To access the updates, go to Settings > General...

Top Stories: Apple Leaks iPhone SE and AirTags, Apple Buys Dark Sky, and More

Saturday April 4, 2020 6:00 am PDT by MacRumors Staff
With the calendar rolling over to April this week, we yet again saw several leaks and rumors, most notably including Apple itself leaking some references to a pair of long-rumored products: a new budget iPhone SE and AirTags item trackers. Subscribe to the MacRumors YouTube channel for more videos. Apple also acquired popular weather app Dark Sky, while Amazon's Prime Video app now allows...

Apple Reportedly Targeting WWDC for Over-Ear Headphones Launch, New 'AirPods X' Later in the Year

Tuesday April 7, 2020 7:00 am PDT by Eric Slivka
Rumors of Apple-branded over-ear headphones have been circulating for quite some time, while more recent rumors have mentioned an "AirPods Pro Lite" that could also be in the works, and Twitter leaker Jon Prosser's recent foray into Apple rumors provides a bit more detail on what we might able to expect for these products. Current Beats Studio3 Wireless and BeatsX On the over-ear side,...

Apple Donating Over 20 Million Masks to Healthcare Professionals, Producing Face Shields With Suppliers

Sunday April 5, 2020 2:51 pm PDT by Joe Rossignol
Apple CEO Tim Cook today shared a video message with an update on the company's response to the ongoing pandemic. Cook said Apple has now sourced over 20 million masks that it is in the process of donating to healthcare professionals around the world. Apple is working with governments to ensure that the masks are donated to the places of greatest need. Cook added that Apple's design,...