Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple's Interest in Augmented Reality Technology Continues at CES 2019
More than half a dozen incognito Apple representatives, including employees of known subsidiaries, visited AR waveguide suppliers like DigiLens, Lumus, Vuzix and WaveOptics at CES 2019, according to a person with knowledge of the meetings.Apple has been known to be interested in AR / VR technology for years with reports of hundreds of employees working on the technology. Tim Cook notably said in 2017 that the technology to do AR glasses in a "quality way" didn't yet exist, indicating that they would wait until Apple could deliver the best experience.
Rumors of an Apple AR Headset reignited when a report in April of 2018 suggested that a headset was actively being developed with a launch target of 2020. Since that rumor, it was revealed that Apple had also purchased Akonia Holographics, a startup that makes lenses for augmented reality glasses.