If you're new to AirPods, considering buying a pair, or just want to pick up some new tips.
AirPods and AirPower: Everything We Know
Strategy Analytics: Apple Shipped an Estimated 2.5 Million Fewer iPhones in China in 2018 Than in 2017
Apple shipped an estimated 34.2 million iPhones in China in 2018, down from 36.7 million in 2017, according to new data shared today by Strategy Analytics.
During the fourth calendar quarter of 2018 (Apple's first fiscal quarter), Apple shipped 10.9 million iPhones, down from 14 million in the fourth quarter of 2017.
Apple surpassed Xiaomi to become the number four smartphone vendor in the country, but its iPhone sales fell short of Huawei, OPPO, and Vivo, all Chinese companies that make more affordable smartphones.
For 2018 in total, Apple came in fifth in China, trailing behind the four major Chinese smartphone vendors. Huawei was the number one vendor in China, shipping an estimated 105.1 million smartphones during the year. OPPO shipped 82.8 million, Vivo shipped 79.3 million, and Xiaomi shipped 50 million.
Apple lost market share in the fourth quarter of 2018, but gained ground overall in 2018. Apple held 10.1 percent of the smartphone market in the fourth quarter of 2018, down from 11.5 percent in the fourth quarter of 2017. Apple's total 2018 marketshare was 8.4 percent, up from 8 percent.
Despite the slight year-over-year jump, Apple trails all major Chinese smartphone vendors in the country when it comes to market share, including Huawei, OPPO, Vivo, and Xiaomi.
Fourth quarter smartphone shipments in China declined by 11 percent annually, with a total of 107.9 million units shipped by all vendors. That's down from 121.3 million in the fourth quarter of 2017. Smartphone shipments also fell 11 percent annually, with 408.5 million smartphones shipped in China in 2018 down from 459.6 million in 2017.
Overall smartphone shipments have declined for five consecutive quarters in China, which has heavily impacted Apple. Apple recently downgraded its guidance for the first fiscal quarter of 2019 (which is the fourth calendar quarter), blaming the move on poor iPhone sales, primarily in China.
Strategy Analytics Director Linda Sui said that the holiday quarter was Apple's worst performance since early 2017. Apple's iPhone shipments have dropped on a year-over-year basis in China for 8 of the last 12 quarters.
Apple's lowered pricing comes just ahead of the Chinese New Year in February, with Apple hoping the discounts will lure shoppers into purchasing a new iPhone during the holiday.
During the fourth calendar quarter of 2018 (Apple's first fiscal quarter), Apple shipped 10.9 million iPhones, down from 14 million in the fourth quarter of 2017.
Apple surpassed Xiaomi to become the number four smartphone vendor in the country, but its iPhone sales fell short of Huawei, OPPO, and Vivo, all Chinese companies that make more affordable smartphones.
For 2018 in total, Apple came in fifth in China, trailing behind the four major Chinese smartphone vendors. Huawei was the number one vendor in China, shipping an estimated 105.1 million smartphones during the year. OPPO shipped 82.8 million, Vivo shipped 79.3 million, and Xiaomi shipped 50 million.
Apple lost market share in the fourth quarter of 2018, but gained ground overall in 2018. Apple held 10.1 percent of the smartphone market in the fourth quarter of 2018, down from 11.5 percent in the fourth quarter of 2017. Apple's total 2018 marketshare was 8.4 percent, up from 8 percent.
Despite the slight year-over-year jump, Apple trails all major Chinese smartphone vendors in the country when it comes to market share, including Huawei, OPPO, Vivo, and Xiaomi.
Fourth quarter smartphone shipments in China declined by 11 percent annually, with a total of 107.9 million units shipped by all vendors. That's down from 121.3 million in the fourth quarter of 2017. Smartphone shipments also fell 11 percent annually, with 408.5 million smartphones shipped in China in 2018 down from 459.6 million in 2017.
Overall smartphone shipments have declined for five consecutive quarters in China, which has heavily impacted Apple. Apple recently downgraded its guidance for the first fiscal quarter of 2019 (which is the fourth calendar quarter), blaming the move on poor iPhone sales, primarily in China.
Strategy Analytics Director Linda Sui said that the holiday quarter was Apple's worst performance since early 2017. Apple's iPhone shipments have dropped on a year-over-year basis in China for 8 of the last 12 quarters.
Apple has been under pressure in China for the past three years. Ongoing patent battles with Qualcomm are a distraction, while Apple is being heavily criticized for its expensive retail prices. Apple is in danger of pricing the iPhone out of China."To boost sales in China, Apple has cut the prices of its iPhones for third-party distributors in China, allowing distributors to provide iPhones at lower prices for Chinese customers. The biggest discounts have been on the iPhone XR.
Apple's lowered pricing comes just ahead of the Chinese New Year in February, with Apple hoping the discounts will lure shoppers into purchasing a new iPhone during the holiday.
Tags: China, Strategy Analytics
[ 131 comments ]
Top Rated Comments
(View all)
4 weeks ago
Bring the iPhone price up a bit more in 2019 and it should solve it. :rolleyes:
4 weeks ago
Has nothing to do with trade war but rather competition has just gotten better in design, quality and value. Started in July of 2018 with Huawei taking over #2 from Apple so long before the trade war.
4 weeks ago
Never thought I'd see "better in design, quality and value" associated with Huwaei. That's one for the ages.
Seriously though, you'd make a killing in stand up comedy.
You should check with consumers not wearing Apple-colored glasses. Those in other G20 countries where Huawei isn't banned for political reasons.
4 weeks ago
iPhone XR is priced the same as Huawei's Mate 20 Pro.
Huawei's device comes with a 6.4" OLED, Face ID, under-display fingerprint reader, 3 rear cameras, and 128GB of storage. Sure, iOS matters. But at some point, specs and features too.
Chinese brands had already adopted 6" phablets in 2017. What Apple launched in 2018 is effectively what was already available. Chinese consumers have very much less incentive to upgrade in 2018/2019.
Huawei's device comes with a 6.4" OLED, Face ID, under-display fingerprint reader, 3 rear cameras, and 128GB of storage. Sure, iOS matters. But at some point, specs and features too.
Chinese brands had already adopted 6" phablets in 2017. What Apple launched in 2018 is effectively what was already available. Chinese consumers have very much less incentive to upgrade in 2018/2019.
4 weeks ago
In other words, Apple increased market share in China from 7.9% in 2017 to 8.4% in 2018.
However as the smart phone market in China dropped by more than 50 million hand set purchases in 2018, Apple sold 2.5 million fewer phones in 2018.
As phones are usually purchased every 2 years, Apple expects to have a strong year in China in 2019.
However as the smart phone market in China dropped by more than 50 million hand set purchases in 2018, Apple sold 2.5 million fewer phones in 2018.
As phones are usually purchased every 2 years, Apple expects to have a strong year in China in 2019.
4 weeks ago
Layoffs forthcoming?
They are cutting back on the G5 Powerbook development team....
4 weeks ago
So if we believe these numbers, Apple had a 6-7% drop while the entire industry shipped 11%-12% fewer for the year.
Seems Apple is holding up pretty well.
Seems Apple is holding up pretty well.
4 weeks ago
Has nothing to do with trade war but rather competition has just gotten better in design, quality and value. Started in July of 2018 with Huawei taking over #2 from Apple so long before the trade war.
Never thought I'd see "better in design, quality and value" associated with Huwaei. That's one for the ages.
Seriously though, you'd make a killing in stand up comedy.
[ Read All Comments ]
Twitter today launched its Twitter Prototype Program and is accepting applications from people who want to beta test new Twitter features on iOS devices. Twitter's tests will be done through a...
Shazam, the song discovery app that's now owned by Apple, received a minor bug fix update last week, which, according to AppFigures, removes all third-party SDKs.
Shazam for iOS is no longer...
As of February 27, 2019, Apple is requiring that all Developer accounts with an Account Holder role be secured with two-factor authentication in order to ensure that only the account owner is able to...
Apple today seeded the third beta of an upcoming tvOS 12.2 update to its public beta testing group, one day after providing the beta to developers and a week after releasing the second tvOS 12.2...
Apple today released a new update for Safari Technology Preview, the experimental browser Apple first introduced three years ago in March 2016. Apple designed the Safari Technology Preview to test...
Satechi has offered a few options for iMac stands over the past few years, allowing customers a chance to elevate their iMac for a more ergonomic workspace, and gain access to a limited number of...
British audio equipment maker Bowers & Wilkins is expected to release its first AirPlay 2-enabled receivers in the near future.
A pair of new Bowers & Wilkins receivers named...
Google's "Keep" app for taking notes and making lists today expanded to the Apple Watch, allowing the app's users to use the note taking and list making functionality right on their...
