Apple CEO Tim Cook: 'Apple's Most Important Contribution to Mankind' Will Be in Health

In an interview with Mad Money's Jim Cramer that aired tonight, Apple CEO Tim Cook discussed a wide range of topics, including Apple's future product plans, its health ambitions, wearable sales, and Siri improvements.

According to Cook, Apple's product pipeline has "never been better," a line that he often repeats. Apple is, in fact, working on new services that are coming this year, says Cook, though he declined to provide additional detail.

applewatchseries4ecgfeature

I believe it'll be material over time. I'm not gonna forecast precisely, the ramps and so forth. But they're things that we feel really great about, that we've been working on for multiple years.

We do know that Apple has a major TV-related service in the works, with more than a dozen original television shows and movies being produced right now.

Cook also said that health is a major focus of Apple, and that health may actually end up being "Apple's greatest contribution to mankind."

We are taking what has been with the institution and empowering the individual to manage their health. And we're just at the front end of this. But I do think, looking back, in the future, you will answer that question, Apple's most-important contribution to mankind has been in health.

Cook pointed towards Apple's work on Research Kit and CareKit for increasing research pools and improving bedside care, along with the Medical Records feature that allows users to access their medical records from multiple providers right on their iPhones.

Cook also mentioned the Apple Watch earlier in the interview, and said that he regularly reads emails from customers who tell him how the Apple Watch has changed their lives by motivating them to be more fit or finding heart problems through the new ECG feature that detects atrial fibrillation. "These are life-changing things," said Cook.

Apple's wearables business, which includes the Apple Watch and the AirPods, has already exceeded the iPod business by 50 percent at the iPod's peak, Cook went on to say.

And so already, exceeded it by 50 percent at its peak. At its peak. Also, if you take AirPods and the Watch separately, and you sort of back these up and align it to the launch date of iPod, as well, and, you know, where all of them have a comparable amount of time, you would find that each one, independently, is, like, four to six times ahead of where iPod was at a comparable period of time.

Cook was also asked about Siri, and whether Apple would throw more money at it if the company had "unlimited capital." In response, Cook said that Apple is "putting a ton of investment" in Siri.

There are more than 500 million devices using Siri in 21 languages and 30 countries. Cook says Apple wants Siri to be in every country, and that "quality is going up."

You know voice is a never-ending journey. We all speak a bit differently. I have a southern dialect, not as southern as I used to. But there's a lot of stuff to do there. But I'm highly confident in our ability to keep innovating like crazy there.

A complete transcript of Cook's Mad Money interview is available from CNBC. Cook also covered topics like Apple's earnings downgrade, iPhone XR sales, and its dispute with Qualcomm.

Top Rated Comments

MTW Avatar
25 months ago
What, you want to be a medical equipment manufacturer? Make good computers. Sell them for money. Make more good computers. The end.
Score: 32 Votes (Like | Disagree)
djbuddha Avatar
25 months ago
Mankind*

*US Only

:apple:
Score: 29 Votes (Like | Disagree)
AngerDanger Avatar
25 months ago
That's really nice, Tim. Here I am still having trouble getting my Apple Watch to detect even one of my hearts. :(



Attachment Image
Score: 26 Votes (Like | Disagree)
now i see it Avatar
25 months ago
Seven years of "in the pipeline" comments is enough. Not so much the phrase, but the empty pipeline. I think seven years of yawning is long enough to come to the conclusion that the pipe line is a pipe dream. But in his defense, what else can a CEO say?
Score: 26 Votes (Like | Disagree)
Michael Goff Avatar
25 months ago
With the way MacRumors readers are, they’d find a way to hate on Cook even if he announced a cure for cancer. Probably by saying he should focus on the Mac.
Score: 21 Votes (Like | Disagree)
TVreporter Avatar
25 months ago
Yeah that pipeline couldn’t even update the iMac in 2018...
Score: 15 Votes (Like | Disagree)

Top Stories

2020 apple shopping event

Apple Offering Up to $150 Gift Card With Select Products on Black Friday Through Cyber Monday

Monday November 23, 2020 2:53 am PST by
Apple has announced its annual four-day shopping event, offering customers up to a $150 Apple Store gift card with the purchase of select products between Black Friday and Cyber Monday in the United States. The gift card values in the United States are as follows: $150 for 16-inch MacBook Pro $150 for 21.5-inch iMac $50 for 13-inch MacBook Pro $50 for MacBook Air $50 for iPhone SE,...
0 Deals Hero

Black Friday 2020: Best Apple Deals to Plan For

Saturday November 21, 2020 10:00 am PST by
In the lead-up to Black Friday next week, we've been putting a spotlight on the best deals coming from various retailers like Best Buy and Walmart. In an effort to further prepare our readers for the best Black Friday deals, we're breaking down what we think should be on your radar for Black Friday in 2020. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
app store christmas icon

Apple Shutting Down App Store Connect From December 23 to December 27

Monday November 23, 2020 10:14 am PST by
Apple shuts down App Store Connect for a week around the holidays each year in an effort to give App Store staff time off from work. This year, App Store Connect will be unavailable from December 23 to December 27. With App Store Connect unavailable, Apple will not accept new apps or app updates, so all pricing changes and new app submissions need to be locked in before those dates for...
Target November Deals 1

Black Friday Spotlight: Target Begins Week-Long Sale With Deals on iPhone 12, Powerbeats Pro, and More

Monday November 23, 2020 8:07 am PST by
We've been tracking early Black Friday deals in our dedicated Black Friday Roundup, and in an effort to prepare our readers for the big shopping event we're highlighting sales store-by-store in the lead-up to November 27. Note: MacRumors is an affiliate partner with Target. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running....
ipad pro 2020 display

Black Friday Week Kicks Off With Up to $150 Savings on 2020 iPad Pro

Sunday November 22, 2020 2:37 pm PST by
As we head into Black Friday week, we're seeing some of the best deals of the season so far, with Amazon and Best Buy today discounting the latest iPad Pro models by up to $150 at the lowest prices we've ever tracked on these models. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep ...
mac mini macbook pro macbook air

Apple M1 Hands-On Comparison: MacBook Air vs. MacBook Pro vs. Mac Mini

Monday November 23, 2020 3:40 pm PST by
Apple's M1 Macs are out in the wild now, but ahead of the holidays, you might still be trying to figure out which one to pick up, either for yourself or as a gift for someone else. We've got all three of the new Macs available, so we thought we'd give MacRumors readers a hands-on overview of each machine in our latest YouTube video. Subscribe to the MacRumors YouTube channel for more videos. ...
macos big sur m1 macs restore issue

Apple Provides Instructions to Fix macOS Reinstallation Errors on M1 Macs

Sunday November 22, 2020 3:30 pm PST by
Shortly after the launch of Apple's new M1 Macs, we saw reports that attempts to restore and reinstall macOS on those machines right away could result in an installation error that would leave your Mac non-functional. Specifically, the error message would read: "An error occurred preparing the update. Failed to personalize the software update. Please try again." Over the weekend, Apple p...
max tech xcode benchmark m1 macbook

Video Demos Performance Differences Between 8GB and 16GB Apple M1 MacBook Pro

Monday November 23, 2020 2:54 pm PST by
All of the M1 Mac models use the same M1 chip, so the upgrade options are limited to SSD storage space and RAM. We haven't seen many comparisons that demonstrate the difference between a machine with 8GB RAM and the upgraded 16GB RAM option, but Max Tech today shared a video highlighting the performance between an 8GB MacBook Pro and a 16GB MacBook Pro. The video includes a series of...
iPhone 6s main

Rumor Claims iOS 15 to Drop Support for iPhone 6s and Original iPhone SE

Sunday November 22, 2020 9:25 am PST by
Apple will drop support for the iPhone SE, iPhone 6s, and iPhone 6s Plus in next year's release of iOS 15, according to a rumor shared today by Israeli site The Verifier. If the rumor is accurate, that would mean iOS 15 will be compatible with the following Apple devices: 2021 iPhone series iPhone 12 Pro Max iPhone 12 Pro iPhone 12 mini iPhone 12 iPhone 11 iPhone 11 Pro iPhone 11 Pro ...
new mac mini logicpro screen

M1 Macs Able to Run Up to Six External Displays Using DisplayLink

Tuesday November 24, 2020 6:53 am PST by
It is possible to run up to six external displays from the M1 Mac mini, and five external displays from the M1 MacBook Air and MacBook Pro, with the aid of DisplayPort adapters, according to YouTuber Ruslan Tulupov. This far exceeds Apple's specified limits on external displays with the M1 Macs. Apple's host of new M1 Macs are not capable of supporting as many external displays as their...