Apple CEO Tim Cook: Apple's 'Ecosystem Has Never Been Stronger' and Long-Term Health Has 'Never Been Better'

Apple CEO Tim Cook will appear on CNBC's "Mad Money" show this evening, where he will speak with host Jim Cramer, and ahead of the interview, CNBC has shared some of what was discussed.

The topic was, of course, Apple's recent guidance downgrade, where Cook said that factors like poor sales in China, a strong U.S. dollar, and cheap battery replacements impacted Q1 2019 earnings.


According to Cook, Apple's ecosystem of devices and services is "probably underappreciated" by naysayers, which is something that he's heard over and over again over the years.

"I'm not defensive on it. This is America and you can say what you want," Cook continued. "But ... my honest opinion is that there is a culture of innovation in Apple and that culture of innovation combined with these incredible, loyal customers, happy customers, this ecosystem, this virtuous ecosystem, is something that is probably underappreciated."

Cook went on to say that he wasn't surprised at the drop in Apple stock following the news, because the market is "quite emotional in the short term." Cook says that Apple "looks through all of that" and focuses more on the longer term.


Apple's long-term health has "never been better," the product pipeline has "never been better" and the "ecosystem has never been stronger," especially when it comes to services, according to Cook.


Cook's full interview on "Mad Money" with further commentary on Apple's upcoming earnings is set to air tonight at 6:00 p.m. Eastern Time.

Tags: Tim Cook, CNBC

Top Rated Comments

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24 months ago
Meh, I'll pass on another strictly scripted/controlled "damage control" interview.
Score: 91 Votes (Like | Disagree)
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24 months ago
I'm so over these puff piece tv interviews that are staged as 'hard hitting'

Why doesnt any 'brave' journalist ask if Tim thinks the pricing model is whack as hell?

I think watching paint dry is more exciting than watching Tim speak in hyperbolic terms and gaze off in the distance.
Score: 55 Votes (Like | Disagree)
Avatar
24 months ago
“Culture of innovation”? Just stop Tim. You haven’t given a DAMN about innovating anything in years. You’ve been coasting on your predecossor’s legacy and it’s showing.

“I’m not being defensive...”

There was a time when Apple’s products stood for themselves but more and more Tim you’ve been sending your minions out to do damage control. The sooner you are removed from Apple the better off the company will be.
Score: 52 Votes (Like | Disagree)
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24 months ago
He forgot saying Apple’s product prices have never been cheaper.;)
Score: 42 Votes (Like | Disagree)
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24 months ago
Not to come off too negative, but I never bother watching these "interviews." Just about as scripted as their keynotes, though they get another opportunity to promote whatever political / SJW trending topic.
Score: 38 Votes (Like | Disagree)
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24 months ago
I like how the chairs they're in make it look like they're planning on removing them in post, so they float for the whole interview.

Score: 37 Votes (Like | Disagree)

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