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Apple CEO Tim Cook: Apple's 'Ecosystem Has Never Been Stronger' and Long-Term Health Has 'Never Been Better'

Apple CEO Tim Cook will appear on CNBC's "Mad Money" show this evening, where he will speak with host Jim Cramer, and ahead of the interview, CNBC has shared some of what was discussed.

The topic was, of course, Apple's recent guidance downgrade, where Cook said that factors like poor sales in China, a strong U.S. dollar, and cheap battery replacements impacted Q1 2019 earnings.


According to Cook, Apple's ecosystem of devices and services is "probably underappreciated" by naysayers, which is something that he's heard over and over again over the years.
"I'm not defensive on it. This is America and you can say what you want," Cook continued. "But ... my honest opinion is that there is a culture of innovation in Apple and that culture of innovation combined with these incredible, loyal customers, happy customers, this ecosystem, this virtuous ecosystem, is something that is probably underappreciated."
Cook went on to say that he wasn't surprised at the drop in Apple stock following the news, because the market is "quite emotional in the short term." Cook says that Apple "looks through all of that" and focuses more on the longer term.


Apple's long-term health has "never been better," the product pipeline has "never been better" and the "ecosystem has never been stronger," especially when it comes to services, according to Cook.


Cook's full interview on "Mad Money" with further commentary on Apple's upcoming earnings is set to air tonight at 6:00 p.m. Eastern Time.

Tags: Tim Cook, CNBC


Top Rated Comments

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11 weeks ago
Meh, I'll pass on another strictly scripted/controlled "damage control" interview.
Rating: 91 Votes
11 weeks ago
I'm so over these puff piece tv interviews that are staged as 'hard hitting'

Why doesnt any 'brave' journalist ask if Tim thinks the pricing model is whack as hell?

I think watching paint dry is more exciting than watching Tim speak in hyperbolic terms and gaze off in the distance.
Rating: 55 Votes
11 weeks ago
“Culture of innovation”? Just stop Tim. You haven’t given a DAMN about innovating anything in years. You’ve been coasting on your predecossor’s legacy and it’s showing.

“I’m not being defensive...”

There was a time when Apple’s products stood for themselves but more and more Tim you’ve been sending your minions out to do damage control. The sooner you are removed from Apple the better off the company will be.
Rating: 52 Votes
11 weeks ago
He forgot saying Apple’s product prices have never been cheaper.;)
Rating: 42 Votes
11 weeks ago
Not to come off too negative, but I never bother watching these "interviews." Just about as scripted as their keynotes, though they get another opportunity to promote whatever political / SJW trending topic.
Rating: 38 Votes
11 weeks ago
I like how the chairs they're in make it look like they're planning on removing them in post, so they float for the whole interview.

Rating: 37 Votes
11 weeks ago
Every time he speaks it feels so incredibly false, scripted, predictable. Honestly nauseating.
Rating: 31 Votes
11 weeks ago
PR puff piece.
Rating: 30 Votes
11 weeks ago
"Apple's long-term health has "never been better," the product pipeline has "never been better" and the "ecosystem has never been stronger," especially when it comes to services, according to Cook."

Ahhh.... never. Repeated thrice.

[never : not in any degree : not under any condition]

Tone down the superlatives and get back to letting the products to speak for themselves.
Good outcomes will follow.

Just my view.
Rating: 21 Votes
11 weeks ago
Cook needs to stop talking, or at least stop being so defensive. Also if any part of Apple is under appreciated whose fault is that? The executive team that’s whose.

Everyone is now obsessed with turning Apple into a services company. That’s not the company’s DNA and I’m not convinced becoming a Microsoft or Adobe is going to be successful for Apple. I do think the company made a mistake in increasing prices to offset slower unit sales growth but I think doing a fast pivot to services, services, services is a mistake too. One the current services offerings aren’t good enough and two, if someone can get said services on someone else’s hardware for a cheaper price what incentive is there to buy Apple hardware? There’s no way services can completely make up for fewer hardware sales. Netflix has over 137M subscribers yet is barely profitable. The bulk of Amazon’s profit comes from AWS not their video streaming service. And right now the bulk of Apple’s services revenue comes from the company’s cut of IAP. In other words the bulk of service revenues are tied to iPhone.

Honestly I’d like to see Apple move faster in the ‘other’ category. They should have stayed in the router business. They should be in the stand alone display business. Heck maybe even get in the TV business or buy Vizio. There should be a cheaper companion to HomePod. Keep pulling the string on health and wearables. Apple is a product company. If it turns into a software services company it will never have the same caché or people willing to pay a premium for its products.
Rating: 19 Votes

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