Apple Changes App Store Rules to Allow Users to Gift In-App Purchases to Friends and Family

newappstorelogoApple today made a tweak to its App Store Review Guidelines, allowing developers to implement a new feature that will let iOS users purchase in-app content as a gift.

Right now, iOS users can purchase paid apps as gifts for other iOS users, but there's no way to purchase in-app content as a gift. As more and more apps work on a free-to-try or subscription basis with various content only available through an in-app purchase, this change to the in-app purchase rules makes sense.

The new in-app purchase gifting rule is outlined in Apple's updated App Store Review Guidelines.

Before the change: "Apps should not directly or indirectly enable gifting of in-app purchase content, features, or consumable items to others."

After the change: "Apps may enable gifting of items that are eligible for in-app purchase to others. Such gifts may only be refunded to the original purchaser and may not be exchanged."

It's not entirely clear how gifting an in-app purchase will be handled, but Apple may be planning to add new in-app purchase gifting options to its App Store interface. Apple may soon send more information about the in-app purchase gifting change to developers.

giftingapp
Right now, to gift a paid app to a person, a user needs to open up the App Store, tap on the three dots icon next to an app's price, and choose the "Gift App..." option. This brings up an interface for sending an App Store credit for a specific app to a contact via email.

Top Rated Comments

Tobsen Avatar
62 months ago
In-App-Purchases kill Family Sharing. :(
Score: 10 Votes (Like | Disagree)
oneMadRssn Avatar
62 months ago
Say what you want. People are not buying paid apps anymore. It's dropped significantly. The same paid app, when it becomes free and has an in-App purchase to unlock features has a better success rate, even if its the same features and same price as when it was paid.
That just sounds like a end-around Apple's refusal to implement a way to demo an app. It let's the developer code in a demo of sorts - like Infuse does.

If Apple just allowed proper demoing, then maybe the IAPs as a way to purchase an app wouldn't be so common.
Score: 7 Votes (Like | Disagree)
msama Avatar
62 months ago
It seems apple is trying to eke out profits all of a sudden.
Score: 3 Votes (Like | Disagree)
MrGimper Avatar
62 months ago
In-App-Purchases kill Family Sharing. :(
So much this! The fact IAPs aren't available to all the family sucks big time. I'd rather take a lesser app that is a one-time purchase that the family can use, over one that has IAPs
Score: 1 Votes (Like | Disagree)
MilaM Avatar
62 months ago
While I hate subscriptions for most apps apps, I do understand and support one time in-app payments for "pro" features. Actually there is one in-app purchase I wanted to buy for a relative for a long time. Now I'm hoping this particular company is going to support this soon.

As far as I understand it the developers have to implement this change first.
Score: 1 Votes (Like | Disagree)
pat500000 Avatar
62 months ago
Get rid of in app
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple WWDC23 macOS Sonoma hero

macOS Sonoma Launching This Week With These New Features

Sunday September 24, 2023 12:45 pm PDT by
Apple previously announced that macOS Sonoma will be released this Tuesday, September 26. The free software update includes many new features and changes for the Mac, including the five that we have highlighted below. In addition to these five features, we have shared the full release notes for macOS Sonoma below for a complete overview of everything new. Desktop Widgets macOS Sonoma...
iPhone 16 Mock Header With Dynamic Island

Skipping the iPhone 15 Pro? Here's What's Rumored for iPhone 16 Pro

Friday September 22, 2023 9:29 am PDT by
Are you skipping the iPhone 15 Pro and waiting another year to upgrade? If so, we already have some iPhone 16 Pro rumors for you. Below, we recap new features rumored for the iPhone 16 Pro models so far:Larger displays: The iPhone 16 Pro and iPhone 16 Pro Max will be equipped with larger 6.3-inch and 6.9-inch displays, respectively, according to Ross Young, CEO of Display Supply Chain...
iPhone 16 Side Feature

iPhone 16 to Include an Additional Capacitive 'Capture' Button

Monday September 25, 2023 12:50 pm PDT by
The iPhone 16 series is expected to gain an additional capacitive button, known internally as the "Capture Button." Codenamed "Project Nova," the button is likely to be one of the main selling points of the iPhone 16 lineup, assuming it gets past the initial testing phase. The Capture Button is located on the same side as the Power button, only positioned slightly lower - where the mmWave cutout...
ipad mini blue

Apple to Launch iPad Mini 7 Later This Year, Industry Report Suggests

Monday September 25, 2023 3:16 am PDT by
Apple could be preparing to release a seventh-generation iPad mini before the end of the year, based on a new report by DigiTimes. In an article discussing stagnating global tablet demand in the second half of 2023, the Taiwan-based outlet forecasts an uptick in Apple's share of the market owing to orders for a "small-size" iPad in the fourth quarter. From the report (see bold): In the...