Apple Changes App Store Rules to Allow Users to Gift In-App Purchases to Friends and Family

newappstorelogoApple today made a tweak to its App Store Review Guidelines, allowing developers to implement a new feature that will let iOS users purchase in-app content as a gift.

Right now, iOS users can purchase paid apps as gifts for other iOS users, but there's no way to purchase in-app content as a gift. As more and more apps work on a free-to-try or subscription basis with various content only available through an in-app purchase, this change to the in-app purchase rules makes sense.

The new in-app purchase gifting rule is outlined in Apple's updated App Store Review Guidelines.

Before the change: "Apps should not directly or indirectly enable gifting of in-app purchase content, features, or consumable items to others."

After the change: "Apps may enable gifting of items that are eligible for in-app purchase to others. Such gifts may only be refunded to the original purchaser and may not be exchanged."

It's not entirely clear how gifting an in-app purchase will be handled, but Apple may be planning to add new in-app purchase gifting options to its App Store interface. Apple may soon send more information about the in-app purchase gifting change to developers.

giftingapp
Right now, to gift a paid app to a person, a user needs to open up the App Store, tap on the three dots icon next to an app's price, and choose the "Gift App..." option. This brings up an interface for sending an App Store credit for a specific app to a contact via email.

Top Rated Comments

Tobsen Avatar
69 months ago
In-App-Purchases kill Family Sharing. :(
Score: 10 Votes (Like | Disagree)
oneMadRssn Avatar
69 months ago
Say what you want. People are not buying paid apps anymore. It's dropped significantly. The same paid app, when it becomes free and has an in-App purchase to unlock features has a better success rate, even if its the same features and same price as when it was paid.
That just sounds like a end-around Apple's refusal to implement a way to demo an app. It let's the developer code in a demo of sorts - like Infuse does.

If Apple just allowed proper demoing, then maybe the IAPs as a way to purchase an app wouldn't be so common.
Score: 7 Votes (Like | Disagree)
msama Avatar
69 months ago
It seems apple is trying to eke out profits all of a sudden.
Score: 3 Votes (Like | Disagree)
MrGimper Avatar
69 months ago
In-App-Purchases kill Family Sharing. :(
So much this! The fact IAPs aren't available to all the family sucks big time. I'd rather take a lesser app that is a one-time purchase that the family can use, over one that has IAPs
Score: 1 Votes (Like | Disagree)
MilaM Avatar
69 months ago
While I hate subscriptions for most apps apps, I do understand and support one time in-app payments for "pro" features. Actually there is one in-app purchase I wanted to buy for a relative for a long time. Now I'm hoping this particular company is going to support this soon.

As far as I understand it the developers have to implement this change first.
Score: 1 Votes (Like | Disagree)
pat500000 Avatar
69 months ago
Get rid of in app
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone 16 Camera Lozenge 2 Perspective Gray

Five Key Upgrades Coming to iPhone 16

Friday March 15, 2024 1:45 pm PDT by
The iPhone is Apple's top-selling product, and it gets an update every year. In 2024, we're expecting the iPhone 16 and iPhone 16 Pro lineup, with an arguably more interesting feature set than we got with the iPhone 15 and iPhone 15 Pro. Subscribe to the MacRumors YouTube channel for more videos. Capture Button All four iPhone 16 models are set to get a whole new button, which will be...
When To Expect New iPads Feature 1

Apple to Announce New iPads on March 26, Rumors Claim

Monday March 18, 2024 4:02 am PDT by
Apple is widely expected to release new iPad Air and OLED iPad Pro models in the next few weeks. According to new rumors coming out of Asia, the company will announce its new iPads on Tuesday, March 26. Chinese leaker Instant Digital on Weibo this morning 日发布%23">claimed that the date will see some sort of announcement from Apple related to new iPads, but stopped short of calling it an...
airpods 3 orange

Two New AirPods 4 Models Expected to Launch in September or October

Sunday March 17, 2024 7:56 am PDT by
Apple suppliers will begin production of two new fourth-generation AirPods models in May, according to Bloomberg's Mark Gurman. Based on this production timeframe, he expects the headphones to be released in September or October. Gurman expects both fourth-generation AirPods models to feature a new design with better fit, improved sound quality, and an updated charging case with a USB-C...
iphone se 4 modified flag edges

iPhone SE 4 Expected to Depreciate Heavily

Tuesday March 12, 2024 9:04 am PDT by
Resale value trends suggest the iPhone SE 4 may not hold its value as well as Apple's flagship models, according to SellCell. According to the report, Apple's iPhone SE models have historically depreciated much more rapidly than the company's more premium offerings. The third-generation iPhone SE, which launched in March 2022, experienced a significant drop in resale value, losing 42.6%...
iOS 17 Passkey With Apple ACCOUNT Feature

'Apple ID' Expected to Change to 'Apple Account' Starting With iOS 18

Sunday March 17, 2024 7:13 am PDT by
MacRumors was first to report that Apple was planning to rebrand "Apple ID" to "Apple Account" across its software platforms and websites like iCloud.com as early as this year, and now Bloomberg's Mark Gurman has corroborated this change. A mockup of the new Apple Account branding In his Power On newsletter today, Gurman said the new "Apple Account" branding will start to be used later this...
General iOS 17 Feature Orange Purple

iOS 17.4.1 Update for iPhone is Imminent

Monday March 18, 2024 5:27 am PDT by
iOS 17.4.1 and iPadOS 17.4.1 should be released within the next few days, with a build number of 21E235, according to a source with a proven track record. MacRumors previously reported that Apple was internally testing iOS 17.4.1. As a minor update for the iPhone, it will likely address software bugs and/or security vulnerabilities. It is unclear if the update will include any other changes. ...