New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

Apple Donating $1 Million to American Red Cross as Hurricane Florence Makes Landfall in North Carolina

Apple is donating $1 million to the American Red Cross to support Hurricane Florence relief efforts, as it routinely does for natural disasters, according to a tweet shared by Apple CEO Tim Cook today.


Apple often accepts Red Cross donations from customers through the App Store and iTunes Store, but it has yet to add banners to either storefront, or Apple.com. We'll update this article if that changes.


Hurricane Florence made landfall in North Carolina earlier today as a Category 1 storm, resulting in destructive winds, rain, and storm surges across the Carolinas and southeastern United States.

Apple most recently accepted Red Cross donations to support wildfire relief efforts in Northern California in August. Last year, Apple donated $5 million to Hand in Hand, in support of Hurricane Harvey and Hurricane Irma relief efforts.



Top Rated Comments

(View all)

5 days ago at 06:48 am
Here come the complaints we always see about how a trillion dollar company could do more. Before complaining, please let us know how much you contributed and how much your company contributed.
Rating: 28 Votes
5 days ago at 07:29 am

Here come the complaints we always see about how a trillion dollar company could do more. Before complaining, please let us know how much you contributed and how much your company contributed.


I'm pretty sure most people donate more then .0004% of their savings.
Rating: 22 Votes
5 days ago at 07:08 am
Cool, I think I'll donate 1/1,000,000th of my net worth as well.
Rating: 19 Votes
5 days ago at 07:03 am
Hurricane victims will be lucky to see 95% of donations to the Red Cross.
Rating: 16 Votes
5 days ago at 06:45 am
Greedy Apple, why not $2 million? /s
Good to see them supporting this disaster.
Rating: 14 Votes
5 days ago at 07:11 am
Wow, that's almost enough to buy 3 entire iPhone Xs Max's!
Rating: 13 Votes
4 days ago at 07:51 am

That's like someone donating a penny. Why bother?


Because it's a million dollars which will actually make a difference, unlike a penny.
Rating: 13 Votes
4 days ago at 07:50 am
So depressing reading these comments...Apple donates money to help a worthy cause and makes it a public announcement so that other companies will possibly jump in or to inspire individuals to also make donations and they get ridiculed by people? Sure it's also a PR move but even if they gave $1 it's still more than most of you will ever give. Just amazing that a $1 million donation becomes fodder for hate:(
Rating: 13 Votes
5 days ago at 07:15 am

Cool, I think I'll donate 1/1,000,000th of my net worth as well.


It might be the only rich company that cares about people, the environment and children at the same time. Most people that complain about others giving to charity don't give anything because they would understand giving isn't about the money as much as it is changing peoples hearts about giving.
Stop being a "Negative Nancy" and go helps someone.
Rating: 10 Votes
4 days ago at 08:20 am
Here's to hoping no MacRumors readers ever need to accept charity…



Rating: 10 Votes

[ Read All Comments ]