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Apple Not Expected to Announce Any New Beats Products at Wednesday's Event

For the past several months, rumors have provided a glimpse of what to expect at Apple's special event on Wednesday. Now, we may know of at least one category that won't see any stage time tomorrow.


The Verge, citing a source close to the situation, reports that Apple does not plan to announce any new hardware from its Beats subsidiary at its "Gather Round" event at Steve Jobs Theater on Wednesday. The only new headphones expected are an updated pair of AirPods with "Hey Siri" support.

If the report is accurate, that means Apple fans should keep their expectations low for any new Beats headphones, or a lower-priced HomePod rumored to arrive in the form of a Siri-enabled Beats speaker.

Apple acquired Beats for $3 billion in 2014, and since then, the company has routinely refreshed the headphone lineup. However, it has yet to do so in 2018. The current lineup revolves around the Beats Solo3, Powerbeats3, and BeatsX, released in 2016 with Apple's W1 chip for easy pairing.

Beats also launched Studio3 over-ear headphones with the W1 chip in 2017, followed by urBeats 3 with a Lightning connector, but for the most part, the headphone lineup is nearly two years outdated.

With so many rumored products in Apple's pipeline through the remainder of this year, it's not much of a surprise that Beats might not see any stage time at its September event. The keynote is expected to revolve around new iPhones, Apple Watch Series 4 models, new AirPods, and AirPower charging mat availability.

It's unclear when Beats may be updated next. Apple certainly has enough on its docket for an October event, if it holds new iPad Pro models with Face ID and a wide range of new Macs until then, and perhaps it could fit in some Beats announcements too. Or, a simple press release would do the trick.

One wildcard is rumored Apple-branded, high-end over-ear headphones, which Apple analyst Ming-Chi Kuo said could be released in the fourth quarter of 2018 at the earliest. Apple could certainly unveil the headphones tomorrow, although we've heard nothing specific to suggest that might occur.

Apple's keynote begins Wednesday at 10:00 a.m. Pacific Time, at Steve Jobs Theater, situated on its Apple Park headquarters in Cupertino, California. MacRumors will be providing live coverage of the event, with a live blog starting around 8:15 a.m. Pacific Time, and live tweets via @MacRumorsLive.

Apple will be live streaming the event on its website and Twitter.



Top Rated Comments

(View all)

9 months ago
Fine by me, they're garbage headphones for the money you spend.
Rating: 17 Votes
9 months ago
I think I speak for most here when I say that I am absolutely gutted.

:rolleyes:
Rating: 15 Votes
9 months ago
I'd love to see a new version of AirPods in-ear, would buy them instantly.
As for Beats I'm really happy with my BeatsX and don't need to upgrade any of my headphones so I don't care about Beats stuff not making to the event.
Rating: 8 Votes
9 months ago

Beats are a disservice to Apple. The sound is atrocious, the price tags are heinous. The AirPods are the same thing, they sound like absolute garbage and offer $10 sound in a $129 package.


An opinion with nothing to back it up.
Please, list some good alternatives that you prefer.
I think your join date explains it all though. Timing is everything.
Rating: 8 Votes
9 months ago
Does this actually constitute a story?

The rumour is that there isn't a rumour about headphones?
Rating: 7 Votes
9 months ago
I don't understand all the hate for Beats. How many of you complaining actually tried some of the recent models? The only blaring omission from the Studio3, which are a fantastic sounding pair, is the USB-C charging. They stuck with the order Micro-USB connectors.

BeatsX are also quite good. They use lighting cable, which is great. They sound way better than EarPods.
Rating: 6 Votes
9 months ago
They can update the Beats products at the same frequency as the Mac Mini and I wouldn't complain.
Rating: 4 Votes
9 months ago

Apple is in the business of selling products that a vast majority or people are interested in. The amount of people wanting to buy $500+ headphones and amps is likely extremely small. Beats are more than enough for the average person.

That's why I specifically listed prices above and below $500. There's something for everyone. You can even go to other brands and get good performance for under $100. Even those "cheap" ones are much, much better than anything Beats has to offer. Truth is, Apple could buy any of these companies and roll out a great line of headphones with something for everyone (let's say $50 to $3000).

I knew they were crap before…but wasn't Apple supposed to "up the quality"? Did they?

Beats got better over the time, but that doesn't really matter since the bar is so low. Instead of BeatsX you could buy a cheap Westone W series in a similar price range and get something much better. Instead of Studio/Pro you could get a much better Sony MX1000 in a similar or cheaper price range.

Sure Apple could always re-design Beats from the ground up, but I kind of doubt they'd do that. They'd be better off buying another manufacturer. After all, rumors suggest they want to enter the higher-end market.
Rating: 3 Votes
9 months ago

Yup, it's beyond me why they bought them in the first place. They should have teamed up with the professional division of Ultimate Ears. Would have been a much better match for apple, their IEs start at $499 up to $2199 and provide excellent quality for those who simply listen to music as well as musicians (on stage and studio). Throw in Fischer Amps (european UE distributer with their own brand) and you have something in the €200 to €600 range. Other choices for over ears are Beyerdynamic and if wireless is a must have, Sony MX1000 too.

One thing I'd like to see from Apple is AirPods 2. I'd happily buy a pair for the office, for phone or video calls. A cable bothers me there and I like to walk around when doing audio only calls. For video conferences the big bulky over ears look a little funny.

Apple is in the business of selling products that a vast majority or people are interested in. The amount of people wanting to buy $500+ headphones and amps is likely extremely small. Beats are more than enough for the average person.
Rating: 3 Votes
9 months ago

I'd love to see a new version of AirPods in-ear, would buy them instantly.

In ear AirPods is where it is at for me. I’d love a pair.
Rating: 3 Votes

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