Apple Watch Led Wearables Market in Q2 2018 on Strength of LTE Models

Apple again held the top spot in the wearables market during the second quarter of 2018, shipping 4.7 million Apple Watch units and holding a 17 percent share of the overall wearable market. The new data comes from IDC's Worldwide Quarterly Wearable Device Tracker, which states that the market as a whole was up 5.5 percent due to "gains in emerging markets."

Markets such as Asia Pacific, Central and Eastern Europe, the Middle East and Africa, and Latin America grew 14 percent year-over-year because "basic wristbands" remain in high demand due to their low prices. On the other hand, more mature markets like North America, Japan, and Western Europe declined 6.3 percent year-over-year.

apple watch nike 2018 bands
Still, IDC research analyst Jitesh Ubrani says this decline "is by no means worrisome" because the wearables market is transitioning to become "more sophisticated." Instead of tracking basic data points like steps, calories, and workout minutes, future wearables "are well on track to become prescriptive and diagnostic tools." Rumors related to Apple Watch fall in line with this idea, with reports describing future Apple Watch models that could include an EKG heart monitor and track blood glucose levels.

"The decline in mature markets is by no means worrisome as these markets are in the midst of transitioning to more sophisticated wearables," said Jitesh Ubrani senior research analyst for IDC Mobile Device Trackers.

"While the previous generation of wearables was focused on providing descriptive feedback like step counts, the current and upcoming generations are far more capable and are well on track to becoming prescriptive and diagonistic tools. Surrounding these smarter wearables is a constellation of technologies and service providers that includes app developers, telcos, component makers, healthcare insitutuions and more – each poised for growth in the coming years."

Overall, IDC says that "two key forces" were at work in Q2 2018: "stronger demand for smart wearables" and "slower decline in the basic wearables market." IDC's data describes a smart watch as a product like Apple Watch or Fitbit Versa, while a basic wearable is something like the Fitbit Charge or Garmin Vivosport.

With this in mind, the researchers state that Apple saw continued demand for its LTE-enabled Apple Watch Series 3 in the quarter, which came as a "welcome addition to many telco channels worldwide." In total, Apple saw a 38.4 year-over-year growth in its Apple Watch shipments from 2017 to 2018. It should be noted that Apple itself does not report Apple Watch sales figures, so IDC's numbers today are just estimates.

idc smart watch
Behind Apple's 17 percent share and 4.7 million Apple Watch shipments was Xiaomi, which owned 15.1 percent of the market and shipped 4.2 million devices in the second quarter, a growth of 19.8 percent from 2017. While Fitbit sat at third place with a 9.5 percent share and 2.7 million units shipped, this was the biggest decline tracked by IDC, dropping 21.7 percent year-over-year.

Rounding out the last two spots were Huawei at a 6.5 percent share and 1.8 million units shipped (growing 118.1 percent from the year-ago quarter) and Garmin at a 5.3 percent share and 1.5 million units shipped (up 4.1 percent). IDC says that Garmin "extended its lead over Samsung," knocking the company out of the top five spots as Garmin's shipment volume of smart watches eclipsed its basic wearables volume.

As smart watches continue to grow in popularity, we're about one week away from the official unveiling of the Apple Watch Series 4, which leaked last week. The wearable will have smaller bezels with more visible screen space, and at least one new watch face that includes more complications than ever before on Apple Watch.

Related Roundup: Apple Watch Series 7
Buyer's Guide: Apple Watch (Buy Now)
Related Forum: Apple Watch

Top Rated Comments

EdT Avatar
41 months ago
I don't want my watch to be a prescriptive diagnostic tool. I just want it to give me notifications, track my workouts, and have a battery that lasts more than a day.
I DO want my watch to have medical diagnostics. Evidently so do a lot of other people otherwise every smart watch maker wouldn’t be trying so hard to add them.
Score: 8 Votes (Like | Disagree)
mtneer Avatar
41 months ago
Nice to see this segment slowly build up steam. I remember how many people were calling this a dud because it didn't explode out of the gate.
Score: 5 Votes (Like | Disagree)
Shanghaichica Avatar
41 months ago
Not suprised at all. I see these all the time now. So much for a flop.
Score: 5 Votes (Like | Disagree)
MacBebe Avatar
41 months ago
I don't want my watch to be a prescriptive diagnostic tool. I just want it to give me notifications, track my workouts, and have a battery that lasts more than a day.
A lot of people wants health diagnostic tool with their Apple Watch. If what you need is just notification and track workouts, the Apple Watch is overkill for you in my opinion.
Score: 4 Votes (Like | Disagree)
jclardy Avatar
41 months ago
Nice to see this segment slowly build up steam. I remember how many people were calling this a dud because it didn't explode out of the gate.
I think with LTE the watch gains a lot more freedom. You can actually go for a run or to the gym without a phone and still have music, workouts, tracking, phone calls and messages.

The S4 is going to be huge with the larger screen and seemingly thinner body (And the cleaning up of the hideous red button.)
Score: 3 Votes (Like | Disagree)
The Game 161 Avatar
41 months ago
No surprise

Love mine
Score: 3 Votes (Like | Disagree)

Related Stories

youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
os x mountain lion macs 16x9 2

Apple Makes OS X Lion and Mountain Lion Free to Download

Wednesday June 30, 2021 12:19 pm PDT by
Apple recently dropped the $19.99 fee for OS X Lion and Mountain Lion, making the older Mac updates free to download, reports Macworld. Apple has kept OS X 10.7 Lion and OS X 10.8 Mountain Lion available for customers who have machines limited to the older software, but until recently, Apple was charging $19.99 to get download codes for the updates. As of last week, these updates no...
bluetti eb70 main

MacRumors Giveaway: Win a Bluetti EB70 Portable Power Station and 200W Solar Panel

Friday September 3, 2021 11:13 am PDT by
For this week's giveaway, we've teamed up with MAXOAK to offer MacRumors readers a chance to win a Bluetti portable power station and an accompanying solar panel. Bluetti makes a range of portable power station options that are useful for camping, emergencies, power outages, off-grid living, and similar situations. The Bluetti EB70 is a solid middle of the road option that offers 716Wh and...
apple privacy

Apple Publishes FAQ to Address Concerns About CSAM Detection and Messages Scanning

Monday August 9, 2021 1:50 am PDT by
Apple has published a FAQ titled "Expanded Protections for Children" which aims to allay users' privacy concerns about the new CSAM detection in iCloud Photos and communication safety for Messages features that the company announced last week. "Since we announced these features, many stakeholders including privacy organizations and child safety organizations have expressed their support of...
General Spotify Feature

Spotify Pauses Plans to Add AirPlay 2 Support to iOS App [Update: Spotify Clarifies]

Friday August 6, 2021 9:07 am PDT by
See update at bottom of article Spotify this week confirmed that its plans to add AirPlay 2 support to its iOS app have been placed on indefinite hiatus. In an online discussion forum post, a Spotify representative said the streaming music service had been working on supporting AirPlay 2, but the company has paused the efforts "for now" due to "audio driver compatibility issues." The...
iphone 13 teal with text

Apple Begins Preparation for iPhone 13 Production Ahead of Fall Launch

Monday June 28, 2021 3:29 am PDT by
We're just a few months away from when Apple is expected to reveal the 2021 iPhone, dubbed the "iPhone 13." In preparation for its launch, it has been pulling in shipments of different components needed to produce the new iPhones, according to a report from DigiTimes. In years past, Apple released its latest iPhone lineup, alongside a new Apple Watch, during a September event at Apple Park....
General Spotify Feature

Spotify Partners With Delta to Provide Free In-Flight Music and Podcasts Service

Thursday September 2, 2021 12:59 am PDT by
Spotify has announced a new partnership with Delta that will see the streaming service take over the "audio" section of Delta's in-flight seatback entertainment, making select playlists and podcasts freely available to all passengers. You are now free to roam about the cabin—and get the music and podcasts you love at 30,000 feet. Beginning today, we're taking off in a new partnership with...
iphone 12 colors 2021

iPhone 12 Colors: Deciding on The Right Color

Thursday November 5, 2020 8:35 am PST by
The iPhone 12 and iPhone 12 Pro arrived in October 2020 in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color. iPhone 12 mini and iPhone 12 The iPhone 12 mini and iPhone...