Apple Invites Media to September 12 Event at Apple Park: 'Gather Round' - MacRumors
Skip to Content

Apple Invites Media to September 12 Event at Apple Park: 'Gather Round'

Apple today sent out media invites for its annual iPhone-centric event that will be held on Wednesday, September 12 at 10:00 a.m. at the Steve Jobs Theater on the Apple Park Campus in Cupertino, California.

The media invites released today give a first look at the theme of the event and feature the tagline "Gather Round," likely referencing the main ring-shaped building at Apple Park.

september12mediainvites
There are a lot of product refreshes that we could see at the fall 2018 event. First and foremost, Apple is expected to be introducing three iPhones this year: a second-generation 5.8-inch OLED device, a larger-screened 6.5-inch OLED device, and a lower-cost 6.1-inch smartphone with an LCD display.

All three iPhones are expected to feature upgraded A12 processors, faster LTE, edge-to-edge displays, and Face ID integration, with Apple doing away with the Home button for its entire 2018 iPhone lineup.

Apple's low-cost iPhone, which could be priced around $700, is expected to use an aluminum frame and a single-lens camera, keeping costs low. The two OLED iPhones, which could cost somewhere between $800 and $1,000, will use stainless steel frames with dual-lens cameras.

2018iphonelineupdummy
Along with fresh iPhones, Apple is expected to introduce the Apple Watch Series 4, which is said to feature a larger display likely implemented through a reduction in bezel size. Longer battery life and improved health monitoring capabilities are also rumored, but beyond that, we don't know much about the new wrist-worn devices.

apple watch series 4 concept

A mockup of what the Apple Watch Series 4 might look like

New iPad Pro models with Face ID, slimmer bezels, and no Home button are in the works, as are refreshed Macs that include a low-cost MacBook and a new Mac mini, but it is not clear if these products will come at the September event.

Apple may use a second October event to unveil new iPads and Macs as it has done in past years where Macs and iPads were introduced in the fall.

benjamingeskinipadprorender3

2018 iPad Pro mockup via Benjamin Geskin

New Apple Watch bands, revamped AirPods with "Hey Siri" support, and the long-awaited AirPower charging mat, which is designed to charge the Apple Watch, iPhone, and AirPods at the same time, will all likely be introduced in September.

Apple's 2018 iPhone keynote event will begin at 10:00 a.m. Pacific Time. Apple will live stream the event on its website and on Apple TV, but for those who are unable to watch, MacRumors will be providing full event coverage both on MacRumors.com and through our MacRumorsLive Twitter account.

Related Roundups: AirPods 4, Apple Watch 11
Related Forums: AirPods, iPhone

Popular Stories

Apple Watch Ultra 2 Black Titanium

New Apple Watch Series 12 and Apple Watch Ultra 4 Features Revealed

Sunday August 30, 2026 7:54 am PDT by
Bloomberg's Mark Gurman today further outlined what to expect from the Apple Watch Series 12 and Apple Watch Ultra 4 set to be unveiled on September 9. While it was initially rumored that Touch ID may be coming to the Apple Watch this year, Gurman reiterated that he does not expect the Series 12 or Ultra 4 to have any major design changes compared to the current Series 11 and Ultra 3 models. ...
airpods 4 new new orange

Beyond iPhone 18 Pro: AirPods 5 in September, iPad Mini With OLED Display in October

Sunday August 30, 2026 7:25 am PDT by
In his newsletter today, Bloomberg's Mark Gurman reiterated that AirPods 5 will be released as early as this September, alongside the iPhone 18 Pro, iPhone 18 Pro Max, a foldable iPhone, the Apple Watch Series 12, and the Apple Watch Ultra 4. Apple is holding an event on Wednesday, September 9 at 10 a.m. Pacific Time. He also reiterated that he expects an iPad mini with an OLED display and...
airpods 4 new new orange

AirPods 5 to Launch as Early as Next Month

Monday August 24, 2026 8:00 pm PDT by
Apple is planning to announce two new AirPods 5 models as early as Wednesday, September 9, according to Bloomberg's Mark Gurman. Like the AirPods 4, the AirPods 5 will be available with and without active noise cancellation, he said. AirPods 5 references were already discovered in macOS 26.7 Release Candidate code last week, and the report said they could be unveiled at this year's iPhone...

Top Rated Comments

johnyslats Avatar
105 months ago
Time to overanalyse the image and look for the hidden meaning



Attachment Image
Score: 80 Votes (Like | Disagree)
105 months ago
Deleted.
Score: 51 Votes (Like | Disagree)
yazounet Avatar
105 months ago


Attachment Image
Score: 47 Votes (Like | Disagree)
105 months ago
in before someone suggests "gather round" means round apple watches
...
(it'll never happen)
Score: 44 Votes (Like | Disagree)
verniesgarden Avatar
105 months ago
I'd love to see what the invite-analysers will make of this
obviously it's a reverence to "the wheels on the car go round and round" apple car confirmed
Score: 40 Votes (Like | Disagree)
MacNut Avatar
105 months ago
Apple is finally releasing a rotary phone!
Score: 35 Votes (Like | Disagree)