Apple Invites Media to September 12 Event at Apple Park: 'Gather Round'

Apple today sent out media invites for its annual iPhone-centric event that will be held on Wednesday, September 12 at 10:00 a.m. at the Steve Jobs Theater on the Apple Park Campus in Cupertino, California.

The media invites released today give a first look at the theme of the event and feature the tagline "Gather Round," likely referencing the main ring-shaped building at Apple Park.


There are a lot of product refreshes that we could see at the fall 2018 event. First and foremost, Apple is expected to be introducing three iPhones this year: a second-generation 5.8-inch OLED device, a larger-screened 6.5-inch OLED device, and a lower-cost 6.1-inch smartphone with an LCD display.

All three iPhones are expected to feature upgraded A12 processors, faster LTE, edge-to-edge displays, and Face ID integration, with Apple doing away with the Home button for its entire 2018 iPhone lineup.

Apple's low-cost iPhone, which could be priced around $700, is expected to use an aluminum frame and a single-lens camera, keeping costs low. The two OLED iPhones, which could cost somewhere between $800 and $1,000, will use stainless steel frames with dual-lens cameras.


Along with fresh iPhones, Apple is expected to introduce the Apple Watch Series 4, which is said to feature a larger display likely implemented through a reduction in bezel size. Longer battery life and improved health monitoring capabilities are also rumored, but beyond that, we don't know much about the new wrist-worn devices.

A mockup of what the Apple Watch Series 4 might look like

New iPad Pro models with Face ID, slimmer bezels, and no Home button are in the works, as are refreshed Macs that include a low-cost MacBook and a new Mac mini, but it is not clear if these products will come at the September event.

Apple may use a second October event to unveil new iPads and Macs as it has done in past years where Macs and iPads were introduced in the fall.

2018 iPad Pro mockup via Benjamin Geskin

New Apple Watch bands, revamped AirPods with "Hey Siri" support, and the long-awaited AirPower charging mat, which is designed to charge the Apple Watch, iPhone, and AirPods at the same time, will all likely be introduced in September.

Apple's 2018 iPhone keynote event will begin at 10:00 a.m. Pacific Time. Apple will live stream the event on its website and on Apple TV, but for those who are unable to watch, MacRumors will be providing full event coverage both on MacRumors.com and through our MacRumorsLive Twitter account.

Top Rated Comments

(View all)
Avatar
23 months ago
Time to overanalyse the image and look for the hidden meaning



Score: 80 Votes (Like | Disagree)
Avatar
23 months ago
iPhone SE 2 & iPad mini 5

Score: 51 Votes (Like | Disagree)
Avatar
23 months ago


Score: 47 Votes (Like | Disagree)
Avatar
23 months ago
in before someone suggests "gather round" means round apple watches
...
(it'll never happen)
Score: 44 Votes (Like | Disagree)
Avatar
23 months ago

I'd love to see what the invite-analysers will make of this

obviously it's a reverence to "the wheels on the car go round and round" apple car confirmed
Score: 40 Votes (Like | Disagree)
Avatar
23 months ago
Apple is finally releasing a rotary phone!
Score: 35 Votes (Like | Disagree)

Top Stories

Leaker: Apple to Stick With Lightning Over USB-C for 'iPhone 12' Before Going Port-Less Next Year

Tuesday May 26, 2020 2:31 am PDT by
Apple will use a Lightning port instead of USB-C in the upcoming "iPhone 12," but it will be the last major series of Apple's flagship phones to do so, with models set to combine wireless charging and a port-less Smart Connector system for data transfer and syncing in the iPhone "13 series" next year. The above claim comes from occasional Apple leaker and Twitter user "Fudge" (@choco_bit),...

Apple Reissuing Numerous iOS App Updates, Potentially Related to Recent 'This App is No Longer Shared' Bug

Sunday May 24, 2020 9:13 pm PDT by
Over the past few hours, a number of MacRumors readers have reported seeing dozens or even hundreds of pending app updates showing in the App Store on their iOS devices, including for many apps that were already recently updated by the users. In many cases, the dates listed on these new app updates extend back as far as ten days. Apple has not shared any information as to why updates for...

'This App is No Longer Shared' iOS Bug Preventing Some Apps From Opening

Friday May 22, 2020 3:58 pm PDT by
An app bug is causing some iOS users to be unable to open their apps, with affected iPhone and iPad users seeing the message "This app is no longer shared with you" when attempting to access an app. There are multiple complaints about the issue on the MacRumors forums and on Twitter from users who are running into problems. A MacRumors reader describes the issue:Is anyone else experiencing...

16-Inch MacBook Pro, iPad Pro, and iMac Pro With Mini-LED Displays Again Rumored to Launch in 2021

Tuesday May 26, 2020 5:30 am PDT by
Apple plans to release several higher-end devices with Mini-LED displays in 2021, including a new 12.9-inch iPad Pro in the first quarter, a new 16-inch MacBook Pro in the second quarter, and a new 27-inch iMac in the second half of the year, according to Jeff Pu, an analyst at Chinese research firm GF Securities. This timeframe lines up with one shared by analyst Ming-Chi Kuo, who recently...

Jailbreak Tool 'unc0ver' 5.0 Released With iOS 13.5 Compatibility

Sunday May 24, 2020 3:06 pm PDT by
The team behind the "unc0ver" jailbreaking tool for iOS has released version 5.0.0 of its software that claims to have the ability to jailbreak "every signed iOS version on every device" using a zero-day kernel vulnerability by Pwn20wnd, a renowned iOS hacker. The announcement comes just days after it was announced that the tool would soon launch. The unc0ver website highlights how the tool...

Future AirPods to Include 'Ambient Light Sensors' Possibly Related to Rumored Health Features

Monday May 25, 2020 2:53 am PDT by
Apple is reportedly looking to integrate light sensors in a new model of AirPods in the next couple of years, according to a new report today, suggesting their use could be part of rumored upcoming health monitoring features in the true wireless earbuds. In a paywalled article, DigiTimes reports that ASE Technology could be involved in manufacturing the sensors: Apple is expected to...

Top Stories: Apple Glass and iPhone 12 Rumors, iOS 13.5 Update, and More!

Saturday May 23, 2020 6:00 am PDT by
It was another big week for rumors this week, with a flurry of reports about Apple's augmented reality glasses, the iPhone 12, and Apple's "AirPods Studio" over-ear headphones. This week also saw the release of iOS 13.5, bringing a number of health-related updates to Apple's mobile devices. Subscribe to the MacRumors YouTube channel for more videos. Other topics of interest this week included ...

Apple's 'Bounce' AirPods Ad Wins 'Best of Advertising' Award

Friday May 22, 2020 10:09 am PDT by
Apple's creative "Bounce" ad designed to highlight the AirPods took top honors in the 99th annual ADC (Art Director's Club) awards for advertising, earning the "Best of Discipline" award along with two Gold Cube awards in the craft in video and branded content categories. Released in June 2019, the ad features a bored man who pulls his AirPods off of their wireless charging pad and then pops ...

Apple Releases macOS Catalina 10.15.5 With Battery Health Management Features, Fix for Finder Freezing

Tuesday May 26, 2020 1:59 pm PDT by
Apple today released macOS Catalina 10.15.5, the fifth update to the macOS Catalina operating system that was released in October 2019. macOS Catalina 10.15.5 comes two months after the launch of macOS Catalina 10.15.4, which introduced Screen Time Communication Limits. macOS Catalina 10.15.5 is a free update that can be downloaded from the Mac App Store using the Update feature in the...

'Apple Glass' Rumored to Start at $499, Support Prescription Lenses, and More

Tuesday May 19, 2020 6:30 am PDT by
Front Page Tech host and leaker Jon Prosser today shared several alleged details about Apple's rumored augmented reality glasses, including an "Apple Glass" marketing name, $499 starting price, prescription lens option, and more. The marketing name will be "Apple Glass" The glasses will start at $499 with the option for prescription lenses at an extra cost There will be displays in both...