Apple Invites Media to September 12 Event at Apple Park: 'Gather Round'

Apple today sent out media invites for its annual iPhone-centric event that will be held on Wednesday, September 12 at 10:00 a.m. at the Steve Jobs Theater on the Apple Park Campus in Cupertino, California.

The media invites released today give a first look at the theme of the event and feature the tagline "Gather Round," likely referencing the main ring-shaped building at Apple Park.

september12mediainvites
There are a lot of product refreshes that we could see at the fall 2018 event. First and foremost, Apple is expected to be introducing three iPhones this year: a second-generation 5.8-inch OLED device, a larger-screened 6.5-inch OLED device, and a lower-cost 6.1-inch smartphone with an LCD display.

All three iPhones are expected to feature upgraded A12 processors, faster LTE, edge-to-edge displays, and Face ID integration, with Apple doing away with the Home button for its entire 2018 iPhone lineup.

Apple's low-cost iPhone, which could be priced around $700, is expected to use an aluminum frame and a single-lens camera, keeping costs low. The two OLED iPhones, which could cost somewhere between $800 and $1,000, will use stainless steel frames with dual-lens cameras.

2018iphonelineupdummy
Along with fresh iPhones, Apple is expected to introduce the Apple Watch Series 4, which is said to feature a larger display likely implemented through a reduction in bezel size. Longer battery life and improved health monitoring capabilities are also rumored, but beyond that, we don't know much about the new wrist-worn devices.

apple watch series 4 concept

A mockup of what the Apple Watch Series 4 might look like

New iPad Pro models with Face ID, slimmer bezels, and no Home button are in the works, as are refreshed Macs that include a low-cost MacBook and a new Mac mini, but it is not clear if these products will come at the September event.

Apple may use a second October event to unveil new iPads and Macs as it has done in past years where Macs and iPads were introduced in the fall.

benjamingeskinipadprorender3

2018 iPad Pro mockup via Benjamin Geskin

New Apple Watch bands, revamped AirPods with "Hey Siri" support, and the long-awaited AirPower charging mat, which is designed to charge the Apple Watch, iPhone, and AirPods at the same time, will all likely be introduced in September.

Apple's 2018 iPhone keynote event will begin at 10:00 a.m. Pacific Time. Apple will live stream the event on its website and on Apple TV, but for those who are unable to watch, MacRumors will be providing full event coverage both on MacRumors.com and through our MacRumorsLive Twitter account.

Related Roundups: Apple Watch Series 9, AirPods 3
Related Forums: iPhone, AirPods

Top Rated Comments

johnyslats Avatar
72 months ago
Time to overanalyse the image and look for the hidden meaning



Attachment Image
Score: 80 Votes (Like | Disagree)
MacFather Avatar
72 months ago
Deleted.
Score: 51 Votes (Like | Disagree)
yazounet Avatar
72 months ago


Attachment Image
Score: 47 Votes (Like | Disagree)
farewelwilliams Avatar
72 months ago
in before someone suggests "gather round" means round apple watches
...
(it'll never happen)
Score: 44 Votes (Like | Disagree)
verniesgarden Avatar
72 months ago
I'd love to see what the invite-analysers will make of this
obviously it's a reverence to "the wheels on the car go round and round" apple car confirmed
Score: 40 Votes (Like | Disagree)
MacNut Avatar
72 months ago
Apple is finally releasing a rotary phone!
Score: 35 Votes (Like | Disagree)

Popular Stories

Apple car wheel icon feature yellow

Apple Cancels Electric Car Project

Tuesday February 27, 2024 11:05 am PST by
Apple has canceled all plans to release an autonomous, electric vehicle, reports Bloomberg. Apple has been working on an Apple Car for more than a decade and invested millions of dollars into development before deciding it was not a viable project. Apple's Chief Operating Officer Jeff Williams today told approximately 2,000 employees working on the Apple Car that the project was canceled,...
iOS 18 Mock iPhone 16 Feature Gray

iOS 18 Rumored to Be Compatible With These iPhone Models

Tuesday February 27, 2024 6:31 am PST by
iOS 18 will be compatible with the iPhone XR, and thereby also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. The post was spotted by MacRumors contributor Aaron Perris, and it has since been deleted. However, this was likely because the...
iOS 17

iOS 17.4 Coming Soon With These New Features for Your iPhone

Monday February 26, 2024 6:08 am PST by
In a press release last month, Apple confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU, Apple Podcasts transcripts, and an iMessage security upgrade. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay...
applearcade

Game Developers Describe 'Smell of Death' Around Apple Arcade

Monday February 26, 2024 7:24 am PST by
Some game developers are dissatisfied with Apple Arcade amid concerns about the subscription service's future, a new report claims. Sources speaking to mobilegamer.biz described a "smell of death" around Apple's games subscription service and noted the difference between the company's investment in TV and music, and its interest in games. "At the very top of the company there needs to be a ...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

Six Reasons to Wait for Next Year's iPhone 17

Thursday February 22, 2024 4:20 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
iPad Air 5

iPadOS 18 Rumored to Drop Support for These iPad Models

Tuesday February 27, 2024 6:55 am PST by
iPadOS 18 will drop support for iPad models equipped with the A10X Fusion chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS and iPadOS updates. This means that iPadOS 18 would not be compatible with the first-generation 10.5-inch iPad Pro or the second-generation 12.9-inch iPad Pro models released in 2017. It...