Apple Invites Media to September 12 Event at Apple Park: 'Gather Round'

Apple today sent out media invites for its annual iPhone-centric event that will be held on Wednesday, September 12 at 10:00 a.m. at the Steve Jobs Theater on the Apple Park Campus in Cupertino, California.

The media invites released today give a first look at the theme of the event and feature the tagline "Gather Round," likely referencing the main ring-shaped building at Apple Park.

september12mediainvites
There are a lot of product refreshes that we could see at the fall 2018 event. First and foremost, Apple is expected to be introducing three iPhones this year: a second-generation 5.8-inch OLED device, a larger-screened 6.5-inch OLED device, and a lower-cost 6.1-inch smartphone with an LCD display.

All three iPhones are expected to feature upgraded A12 processors, faster LTE, edge-to-edge displays, and Face ID integration, with Apple doing away with the Home button for its entire 2018 iPhone lineup.

Apple's low-cost iPhone, which could be priced around $700, is expected to use an aluminum frame and a single-lens camera, keeping costs low. The two OLED iPhones, which could cost somewhere between $800 and $1,000, will use stainless steel frames with dual-lens cameras.

2018iphonelineupdummy
Along with fresh iPhones, Apple is expected to introduce the Apple Watch Series 4, which is said to feature a larger display likely implemented through a reduction in bezel size. Longer battery life and improved health monitoring capabilities are also rumored, but beyond that, we don't know much about the new wrist-worn devices.

apple watch series 4 concept

A mockup of what the Apple Watch Series 4 might look like

New iPad Pro models with Face ID, slimmer bezels, and no Home button are in the works, as are refreshed Macs that include a low-cost MacBook and a new Mac mini, but it is not clear if these products will come at the September event.

Apple may use a second October event to unveil new iPads and Macs as it has done in past years where Macs and iPads were introduced in the fall.

benjamingeskinipadprorender3

2018 iPad Pro mockup via Benjamin Geskin

New Apple Watch bands, revamped AirPods with "Hey Siri" support, and the long-awaited AirPower charging mat, which is designed to charge the Apple Watch, iPhone, and AirPods at the same time, will all likely be introduced in September.

Apple's 2018 iPhone keynote event will begin at 10:00 a.m. Pacific Time. Apple will live stream the event on its website and on Apple TV, but for those who are unable to watch, MacRumors will be providing full event coverage both on MacRumors.com and through our MacRumorsLive Twitter account.

Related Roundups: Apple Watch Series 9, AirPods 3
Related Forums: iPhone, AirPods

Top Rated Comments

johnyslats Avatar
66 months ago
Time to overanalyse the image and look for the hidden meaning



Attachment Image
Score: 80 Votes (Like | Disagree)
MacFather Avatar
66 months ago
Deleted.
Score: 51 Votes (Like | Disagree)
yazounet Avatar
66 months ago


Attachment Image
Score: 47 Votes (Like | Disagree)
farewelwilliams Avatar
66 months ago
in before someone suggests "gather round" means round apple watches
...
(it'll never happen)
Score: 44 Votes (Like | Disagree)
verniesgarden Avatar
66 months ago
I'd love to see what the invite-analysers will make of this
obviously it's a reverence to "the wheels on the car go round and round" apple car confirmed
Score: 40 Votes (Like | Disagree)
MacNut Avatar
66 months ago
Apple is finally releasing a rotary phone!
Score: 35 Votes (Like | Disagree)

Popular Stories

Apple WWDC23 macOS Sonoma hero

macOS Sonoma Launching This Week With These New Features

Sunday September 24, 2023 12:45 pm PDT by
Apple previously announced that macOS Sonoma will be released this Tuesday, September 26. The free software update includes many new features and changes for the Mac, including the five that we have highlighted below. In addition to these five features, we have shared the full release notes for macOS Sonoma below for a complete overview of everything new. Desktop Widgets macOS Sonoma...
iPhone 16 Mock Header With Dynamic Island

Skipping the iPhone 15 Pro? Here's What's Rumored for iPhone 16 Pro

Friday September 22, 2023 9:29 am PDT by
Are you skipping the iPhone 15 Pro and waiting another year to upgrade? If so, we already have some iPhone 16 Pro rumors for you. Below, we recap new features rumored for the iPhone 16 Pro models so far:Larger displays: The iPhone 16 Pro and iPhone 16 Pro Max will be equipped with larger 6.3-inch and 6.9-inch displays, respectively, according to Ross Young, CEO of Display Supply Chain...
iPhone 16 Side Feature

iPhone 16 to Include an Additional Capacitive 'Capture' Button

Monday September 25, 2023 12:50 pm PDT by
The iPhone 16 series is expected to gain an additional capacitive button, known internally as the "Capture Button." Codenamed "Project Nova," the button is likely to be one of the main selling points of the iPhone 16 lineup, assuming it gets past the initial testing phase. The Capture Button is located on the same side as the Power button, only positioned slightly lower - where the mmWave cutout...
ipad mini blue

Apple to Launch iPad Mini 7 Later This Year, Industry Report Suggests

Monday September 25, 2023 3:16 am PDT by
Apple could be preparing to release a seventh-generation iPad mini before the end of the year, based on a new report by DigiTimes. In an article discussing stagnating global tablet demand in the second half of 2023, the Taiwan-based outlet forecasts an uptick in Apple's share of the market owing to orders for a "small-size" iPad in the fourth quarter. From the report (see bold): In the...