Apple recently reported sales of 3.72 million Macs in the third quarter, its fewest in any quarter since 2010. It was also the first time Apple sold fewer than four million Macs in any quarter since 2013.

mac family trio lineup
For that reason, it should come as no surprise that Apple's share of the worldwide notebook market took a hit last quarter.

Taiwanese research firm TrendForce estimates that Apple accounted for 6.5 percent of notebook shipments worldwide in the third quarter, a considerable decline over its estimated 10 percent market share in the year-ago quarter.

The decline resulted in Apple dropping below Acer and ranking sixth among notebook vendors, in terms of global shipments, in the third quarter. The top five spots were held by HP at 26.2 percent, Lenovo at 20 percent, Dell at 19.6 percent, Acer at 8 percent, and ASUS at 7.4 percent, according to TrendForce.

It's important to note that Apple doesn't break down its Mac sales on a model-by-model basis in its earnings reports, so TrendForce's data is estimated, likely based in part on the average selling price of a Mac.

trendforce 2q18 notebooks
There's a pretty simple explanation for the decline in sales last quarter: nearly every product in the Mac lineup was outdated.

Both the 12-inch MacBook and iMac lines haven't been refreshed since June 2017, while the MacBook Air hasn't received any substantial updates since 2015. Likewise, the latest Mac mini is from October 2014, and the Mac Pro hasn't been updated since December 2013, but an all-new version is coming in 2019.

It certainly didn't help that Apple refreshed the MacBook Pro in mid July, nearly two weeks after the quarter ended. Apple's financial chief Luca Maestri highlighted this "difficult launch comparison" in the company's earnings call:

Our year-over-year sales performance was impacted by the different timing of the MacBook Pro launch…

Mac sales should rebound in the near future, however, as TrendForce expects Apple to release a new MacBook Air at the end of the third quarter, while respected Apple analyst Ming-Chi Kuo expects the 12-inch MacBook, iMac, and Mac mini lines to be updated later this year—likely by the end of October.

Top Rated Comments

dannyyankou Avatar
45 months ago
And due to the fact that they’re selling a 1 port laptop for $1300
Score: 19 Votes (Like | Disagree)
macduke Avatar
45 months ago
Unfortunately they'll likely use this as an excuse for cutting back on Mac updates even more and consolidating the lines down to only a few options. It's a self-perpetuating train wreck. The Mac is how people get work done. You can't tell me that all those designers and engineers in Apple are using iPad Pros to build these rumored 8K VR headsets, Apple Cars, the new iPhone lineup, or finish dev on iOS 12. I'm hopeful since they hired all those creatives to help them design better professional Mac hardware, but at the same time I feel like we haven't seen many fruits of that labor yet so I don't want to get my hopes up too high.
Score: 13 Votes (Like | Disagree)
MvdM Avatar
45 months ago
So removing the ports and giving them a bad keyboard didn't help selling those devices?
That's weird, Apple made them so thin, that's the most important thing, right?
Score: 11 Votes (Like | Disagree)
CmdrLaForge Avatar
45 months ago
An affordable MacBook in 13” and 15”. If someone likes a 15” laptop for writing and not 4K editing he (=me) still needs to spend close to $3000. I would like to see a MacBook in 15” for no more than 1500$ entry model.
Score: 10 Votes (Like | Disagree)
now i see it Avatar
45 months ago
The Mac Mini is almost certainly coming...
Score: 8 Votes (Like | Disagree)
sinoka56 Avatar
45 months ago
Apple could release the 2015 Pros with updated CPU, ports and people would be happy.
Score: 7 Votes (Like | Disagree)

Popular Stories

airpodsinear 1

AirPods Save Woman's Life With Feature Everyone Should Know

Friday January 21, 2022 2:13 am PST by
Apple's AirPods have been credited with saving a woman's life after a potentially fatal fall, People reports. When a 60-year-old florist in New Jersey tripped and hit her head in her studio, she lost consciousness and awoke heavily bleeding. With nobody around to call for help, she realized she had her AirPods in, and used a "Hey Siri" command to call 911. An operator was able to stay on the ...
iphone 13 earpods

Apple to Stop Including EarPods With Every iPhone Sold in France From Next Week

Friday January 21, 2022 3:21 am PST by
Apple will no longer include EarPods with every iPhone sold in France, starting on January 24, according to a notice posted by a French carrier (via iGeneration). Apple was previously required to include EarPods in the box with the iPhone due to a French law that required every smartphone sold in the country to come with a "handsfree kit," but the law has now been changed in favor of reducing the ...
peloton tv workout cardio

Apple Floated as Potential Buyer of Peloton

Friday January 21, 2022 6:11 am PST by
Following months of bleak news about Peloton's "precarious state," including the revelation that it has halted production of its bikes and treadmills, Apple is being floated as a potential buyer of Peloton's troubled fitness business. Yesterday, CNBC reported that Peloton will temporarily stop production of its connected fitness products due to a "significant reduction" in consumer demand, a ...
Questionable Design Decisions

Apple's Most Questionable Design Decisions in Recent Memory

Sunday January 23, 2022 2:59 am PST by
Apple has always emphasized the depth of thought that goes into the design of its products. In the foreword to Designed by Apple in California, a photo book released by the company in 2016, Jony Ive explains how Apple strives "to define objects that appear effortless" and "so simple, coherent and inevitable that there could be no rational alternative." But every once in a while even Apple...
Spring 2022 Apple Products Feature

New iPad Air, Macs, and iPhone SE With 5G Likely to Be Announced at Apple Event This Spring

Thursday January 20, 2022 8:32 am PST by
Earlier this week, Bloomberg's Mark Gurman tweeted that Apple "will be holding a spring event" to announce a new iPhone SE and other hardware. In a recent edition of his newsletter, Gurman said the event is likely to occur in March or April. Gurman did not elaborate on what "other hardware" will be announced at Apple's purported spring event, but rumors suggest at least four products are...
Upcoming Products 2022 Feature

Gurman: Apple Preparing 'Widest Array of New Hardware Products in Its History' for Fall

Sunday January 23, 2022 10:32 am PST by
Apple is working on a number of new products that are set to launch this fall, and Bloomberg's Mark Gurman says that it will be "the widest array" of new devices that Apple has introduced in its history. In his latest "Power On" newsletter, Gurman explains that Apple is working on four new iPhones (5G iPhone SE, iPhone 14, iPhone 14 Pro, and iPhone 14 Pro Max), an updated low-end MacBook Pro,...
apple watch series 7 aluminum colors yellowbg

Apple Watch Charging Bug Fixed in watchOS 8.4 Release Candidate

Thursday January 20, 2022 4:01 pm PST by
The watchOS 8.4 release candidate that was seeded to developers and beta testers this morning addresses an ongoing bug that could cause some Apple Watch chargers not to work properly with the Apple Watch. Back in December, we reported on a growing number of charging issues that Apple Watch Series 7 owners were facing. Since watchOS 8.3, there have been a number of complaints about...
safari icon blue banner

macOS Monterey 12.2 and iOS 15.3 Release Candidates Fix Safari Bug That Leaks Browsing Activity

Thursday January 20, 2022 1:30 pm PST by
The macOS Monterey 12.2 and iOS 15.3 release candidates that came out today appear to address a Safari bug that could cause your recent browsing history and details about your identity to be leaked to malicious entities. As shared last week by browser fingerprinting service FingerprintJS, there is an issue with the WebKit implementation of the IndexedDB JavaScript API. Any website that uses...
apple college discounts

Apple Walks Back UNiDAYS Verification Requirement for U.S. Education Store

Friday January 21, 2022 12:43 pm PST by
Earlier this week, Apple began requiring that customers taking advantage of educational discounts in the United States verify their status as a teacher, student, or school staff member through UNiDAYS. The requirement was a major change as Apple had never asked customers to go through a verification process in the United States before, and now, just three days after verification was added,...