Apple's Revamped Mac Pro to Launch in 2019

Apple's redesigned, modular Mac Pro aimed at professionals is set to launch in 2019, according to an update Apple recently provided to TechCrunch's Matthew Panzarino, who took a trip to the company's Cupertino campus.

The team responsible for revamping Apple's pro product efforts was there to provide updated details both on the Mac Pro and how Apple is shaping it to meet the needs of real professional users.

Apple's current Mac Pro

Employees in the meeting included John Ternus, VP of Hardware Engineering, Tom Boger, Senior Director of Mac Hardware Marketing, Jud Coplan, Director of video Apps Product Marketing, and Xander Soren, Director of Music Apps Product Marketing.

Panzarino was told in no uncertain terms that the Mac Pro will not be arriving before 2019 as the product is still in development. From Tom Boger:

"We want to be transparent and communicate openly with our pro community so we want them to know that the Mac Pro is a 2019 product. It's not something for this year." In addition to transparency for pro customers on an individual basis, there's also a larger fiscal reasoning behind it.

Apple wants customers to know that the Mac Pro isn't coming in 2018 so those who are planning to make a purchase decision for a pro machine like the iMac Pro won't hold off in the hopes of a Mac Pro materializing later in the year.

In the time since Apple announced major changes for the next-generation Mac Pro last year, it has put together a "Pro Workflow Team" led by John Ternus, where employees who focus on pro-level products all work together.

Apple has also been hiring award-winning artists and technicians in an effort to understand the real workflows that creative professionals use to better tailor its products to them. The individuals shoot real projects and then use Apple's hardware and software to find "sticking points that could cause frustration and friction" for pro users.

Apple's Pro Workflow Team finds and addresses the issues that come up, even down to tiny details like tweaking a graphics driver, and it's not just Apple's products that benefit - the company's employees are also working with third-party apps. From Tom Bogar, senior Mac marketing director:

"We've gone from just you know engineering Macs and software to actually engineering a workflow and really understanding from soup to nuts, every single stage of the process, where those bottlenecks are, where we can optimize that," says Bogar.

The Pro Workflow team, in addition to improving current Apple products, is also an essential part of Mac Pro development. Their work is "definitely influencing" what Apple's planning for, with Apple achieving a "much much much deeper understanding" of pro customers, their workflows, and their needs. This understanding is "really informing" the work Apple is doing on the Mac Pro," according to Bogar.

No details were provided on the shape of the Mac Pro or the internal components that it might include, but Apple is still planning on a modular machine, as announced last year, so plans have not changed. Apple back then said that it was "completely rethinking" the Mac Pro, and that it is "by definition" a modular system. Apple at the time also said a pro display was in development alongside the new machine.

A modular Mac Pro concept from Curved.de

Panzarino says we're not likely to hear any additional detail about the Mac Pro at WWDC in June, and that he expects Apple will keep quiet about the machine until next year.

Panzarino's full piece on Apple's efforts to tailor the Mac Pro and other pro-level products to meet professional needs, which goes into much greater detail, can be read over at TechCrunch.

Related Roundup: Mac Pro
Buyer's Guide: Mac Pro (Buy Now)

Top Rated Comments

(View all)
Avatar
28 months ago
That's ****ing BS that they "still don't know how our users use our computers". What have they been doing for the last 9 years? Oh right, phones. It's a g**#amn shame they can't come to terms with Pro users' needs in a short amount of time and make that computer. How long have people on THIS MacRumors forum (specifically the Mac Pro section) be crying for a new cheesegrater/5,1 machine. A desktop computer isn't hard to design. The trashcan is trash and never should have been made. Pro's don't give a crap about desk space or how pretty it looks for the most part. Ports, easy expansion, long unit life, the ability to put new cards and multiple drives, preferably easy chip updates too. HOW CAN ANYONE AT APPLE NOT KNOW THIS?? BUILD A NEW 5,1 and we will buy it.
Score: 98 Votes (Like | Disagree)
Avatar
28 months ago
*Boardroom filled with Pro Workflow Team members, all thinking hard*
"Guys... get this... what if we let the customers... upgrade the RAM... themselves?"

*head explodes*
Score: 93 Votes (Like | Disagree)
Avatar
28 months ago
Bizarre to imagine the development gap in-between 2013 to 2019 for the pro users... Unacceptable.
Score: 85 Votes (Like | Disagree)
Avatar
28 months ago
Teams are Cook's solution for everything. More layers, more people talking and not doing. What was wrong with the 2010 Mac Pro tower? Even today it would fit in well with Apple's lineup. It didn't need to redesign the damn thing in 2013, all it had to do was keep pace with current technology. Think about it... had Apple simply upgraded the tower with current components, we would have a competitive Mac Pro today with all available technologies, the latest Intel processors and the fastest RAM. But no... Apple has to figure out a way to throw way more money at something that shouldn't have been a problem in the first place.

There's something very wrong with Apple's thinking here.
Score: 85 Votes (Like | Disagree)
Avatar
28 months ago
What about the Mac Mini though?
Score: 84 Votes (Like | Disagree)
Avatar
28 months ago
Man, this sure read like a lot of marketing speak for “we still don’t know what to do with the Mac Pro”
Score: 69 Votes (Like | Disagree)

Top Stories

Apple Releases macOS Catalina 10.15.5 With Battery Health Management Features, Fix for Finder Freezing

Tuesday May 26, 2020 1:59 pm PDT by
Apple today released macOS Catalina 10.15.5, the fifth update to the macOS Catalina operating system that was released in October 2019. macOS Catalina 10.15.5 comes two months after the launch of macOS Catalina 10.15.4, which introduced Screen Time Communication Limits. macOS Catalina 10.15.5 is a free update that can be downloaded from the Mac App Store using the Update feature in the...

Leaker Shares Details on 'iPhone 13' Camera [Updated]

Wednesday May 27, 2020 4:27 pm PDT by
The next-generation iPhone 12 lineup coming in fall 2020 isn't out yet, but Fudge (@choco_bit), a leaker who sometimes shares information on upcoming Apple devices, today offered up details on what Apple has in store for the 2021 iPhone 13's camera setup. A simple design drawing depicts a device with a four camera array, which Fudge claims will have the following features: 64-megapixel...

Leaker: Apple to Stick With Lightning Over USB-C for 'iPhone 12' Before Going Port-Less Next Year

Tuesday May 26, 2020 2:31 am PDT by
Apple will use a Lightning port instead of USB-C in the upcoming "iPhone 12," but it will be the last major series of Apple's flagship phones to do so, with models set to combine wireless charging and a port-less Smart Connector system for data transfer and syncing in the iPhone "13 series" next year. The above claim comes from occasional Apple leaker and Twitter user "Fudge" (@choco_bit),...

16-Inch MacBook Pro, iPad Pro, and iMac Pro With Mini-LED Displays Again Rumored to Launch in 2021

Tuesday May 26, 2020 5:30 am PDT by
Apple plans to release several higher-end devices with Mini-LED displays in 2021, including a new 12.9-inch iPad Pro in the first quarter, a new 16-inch MacBook Pro in the second quarter, and a new 27-inch iMac in the second half of the year, according to Jeff Pu, an analyst at Chinese research firm GF Securities. This timeframe lines up with one shared by analyst Ming-Chi Kuo, who recently...

Apple Begins Selling Refurbished iPhone XR Models

Thursday May 28, 2020 9:50 pm PDT by
Apple today began selling certified refurbished iPhone XR models in select colors and capacities for the first time in the United States. Refurbished iPhone XR models are priced at a roughly 16 percent discount compared to current pricing on brand-new units, knocking $100–120 off of the regular price. In addition to the 64GB and 128GB capacities matching current brand-new iPhone XR models, ...

Apple Making It Harder to Avoid Nagging macOS Update Notifications

Thursday May 28, 2020 8:13 am PDT by
With the release of macOS Catalina 10.15.5 and related security updates for macOS Mojave and High Sierra earlier this week, Apple is making it more difficult for users to ignore available software updates and remain on their current operating system versions. Included in the release notes for macOS Catalina 10.15.5 is the following:- Major new releases of macOS are no longer hidden when...

HBO Max Now Available on Apple TV and iOS Devices

Wednesday May 27, 2020 2:42 am PDT by
HBO Max launched today, and is now available on Apple TV, iPhone, and iPad. WarnerMedia's new streaming service, which replaces HBO Now, combines HBO content with shows and films from Warner Bros and Turner TV. The service is available as a native app on the ‌Apple TV‌ HD and ‌Apple TV‌ 4K, but second and third-generation ‌Apple TV‌ owners will need to AirPlay HBO Max content...

Powerbeats Pro Debut in Four New Colors: Spring Yellow, Cloud Pink, Lava Red, and Glacier Blue

Friday May 29, 2020 10:00 am PDT by
Following a couple of leaks in recent weeks, Beats today is officially announcing four new colors for its Powerbeats Pro wireless earphones: Spring Yellow, Cloud Pink, Lava Red, and Glacier Blue. The new earphones will go on sale June 9 and sell for the same $249.95 price as the existing color options. Aside from the colors, the new Powerbeats Pro models are otherwise identical to the...

Anker Launches $100 24K Gold-Plated USB-C to Lightning Cable

Wednesday May 27, 2020 12:47 pm PDT by
Anker, a brand normally known for its well-made, affordable accessories for Apple devices, has debuted a new $100 24K gold-plated USB-C to Lightning cable. According to Anker, the cable, which is in the PowerLine+ III family, features a "Special Edition Gold Design" that's "bold yet elegant" with the aforementioned gold-plated cable heads and matching braided gold and black cable. The...

More Photos and Video of Apple's Redesigned Leather Loop Watch Band Surface

Thursday May 28, 2020 10:50 am PDT by
Images of a new version of the Leather Loop that Apple appears to have in development surfaced yesterday, and today, Vietnamese site Tinhte.vn has shared additional photos and videos that give us a clearer picture of what to expect from the new band. The bands come in colors that include red, hot pink, blue, black, and brown, with some of the bands featuring different colored accents at the...