Apple is separating the new smartphones into its usual low-cost versus high-cost categories, with big differences between the two models coming down to the camera, display, and battery life.
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Samsung Shares New 'Ingenius' Ads Pitting New Galaxy Note 9 Against iPhone X
In the first ad, called "Power," a customer tells the "genius" that the Galaxy Note is "really powerful." "You know what I think is powerful?" the genius replies. "Being able to unlock your phone with your face." "It does that too," the customer replies.
The genius bar then points out that on iOS 12, you can FaceTime up to 32 people. "Why would I ever want to do that though?" asks the customer.
In the second ad, entitled "Pen," a customer comes into the "ingenius bar" and asks about the difference between the Apple Pencil and the S Pen that comes with the Galaxy Note 9. "Well, the Apple Pencil only works on the iPad," says the genius. "Okay, so what can I use on my phone?" asks the customer. "Uh... your finger?" replies the genius.
Samsung's newest ads in the "Ingenius" series are promoting the Galaxy Note 9, a device that it launched just yesterday. The 6.4-inch Galaxy Note 9 is equipped with a Snapdragon 845 processor, which has been bested by the iPhone X, along with an iris scanner at the front and a fingerprint sensor at the back.
It works with the S Pen stylus, and while some rumors have suggested Apple is exploring an Apple Pencil option for the iPhone, it's not clear if that's something that will ever happen.
Samsung has shared several ads in the Ingenius series, making fun of the iPhone X's notch, lack of SD card, lack of multitasking capabilities, and the fact that there's no headphone jack, while highlighting the the faster LTE speeds and camera in the Galaxy S9.