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Samsung Shares New 'Ingenius' Ads Pitting New Galaxy Note 9 Against iPhone X

Friday August 10, 2018 10:32 am PDT by Juli Clover
Samsung today uploaded new ads in its ongoing "Ingenius" series that makes fun of the Apple Genius Bar and pits the iPhone X against Samsung's Galaxy devices.

In the first ad, called "Power," a customer tells the "genius" that the Galaxy Note is "really powerful." "You know what I think is powerful?" the genius replies. "Being able to unlock your phone with your face." "It does that too," the customer replies.


The genius bar then points out that on iOS 12, you can FaceTime up to 32 people. "Why would I ever want to do that though?" asks the customer.

In the second ad, entitled "Pen," a customer comes into the "ingenius bar" and asks about the difference between the Apple Pencil and the S Pen that comes with the Galaxy Note 9. "Well, the Apple Pencil only works on the iPad," says the genius. "Okay, so what can I use on my phone?" asks the customer. "Uh... your finger?" replies the genius.


Samsung's newest ads in the "Ingenius" series are promoting the Galaxy Note 9, a device that it launched just yesterday. The 6.4-inch Galaxy Note 9 is equipped with a Snapdragon 845 processor, which has been bested by the iPhone X, along with an iris scanner at the front and a fingerprint sensor at the back.

It works with the S Pen stylus, and while some rumors have suggested Apple is exploring an Apple Pencil option for the iPhone, it's not clear if that's something that will ever happen.

Samsung has shared several ads in the Ingenius series, making fun of the iPhone X's notch, lack of SD card, lack of multitasking capabilities, and the fact that there's no headphone jack, while highlighting the the faster LTE speeds and camera in the Galaxy S9.

Tag: Samsung
[ 851 comments ]


Top Rated Comments

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DNichter
10 weeks ago
Pretty funny considering the Note 9 still can't outperform the year old iPhone X. And yes, nobody wants a stylus for a phone. Samsung should focus more on their failing sales than Apple.
Rating: 141 Votes
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HenryFSU
10 weeks ago
More powerful huh?

Rating: 95 Votes
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bbednarz
10 weeks ago
Again... not so much as a picture of their own device and tons of Apple products visible... Apple just living rent free in Samsungs ads and their minds lol
Rating: 92 Votes
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RoobyRoobyRoo
10 weeks ago
The group FaceTime part is pretty darn weak in my opinion. If your only counter to it is "Why would I want to do that?", why even bring it up in the first place? All you've done is state a feature the competition has that you don't.
Rating: 86 Votes
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keysofanxiety
10 weeks ago
"The Galaxy Note 9 is really powerful, man"

Except when it's benchmarked against an 11 month old iPhone X
Rating: 76 Votes
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QCassidy352
10 weeks ago
It’s like Samsung has this pathological inferiority complex with Apple. And, as always, they give Apple more airtime than their own products. It’s downright bizarre.
Rating: 72 Votes
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sidewinder3000
10 weeks ago
Pathetic. Childish. Grasping at straws.

How embarrassing for Samsung.
Rating: 72 Votes
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bbednarz
10 weeks ago

Why would Samsung show a picture of their own devices when these are negative ads? Marketing 101.

Well for one the general consumer doesn't even get to see what their device looks like... This is literally the worst marketing I have ever seen. You aren't convincing iOS users to come to Samsung when you try to portray the iOS user as an idiot.
Rating: 46 Votes
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locoboi187
10 weeks ago
Kind of funny actually lol
Rating: 44 Votes
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JPack
10 weeks ago
Love this stuff, keep it coming!

We'll see Pencil for iPhone sooner or later, just as Apple has adopted the phablet form factor, dual-camera, fast-charging, and dual-SIM.
Rating: 44 Votes

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