Samsung Mocks iPhone's Camera, Lack of Headphone Jack, and More in Latest Galaxy S9 Ads

Samsung has expanded upon its "Ingenius" ad campaign with three new videos titled Dongle, Fast Charger, and Camera.

In each of the videos, Samsung depicts an Apple Store employee having a conversation with a customer, attempting to justify the iPhone compared to the Galaxy S9, as it relates to the camera, dongles, and more.

In the first ad, a customer asks if he can use his wired headphones with the iPhone X, and the Genius informs him that he will need a dongle. The customer then inquires about charging at the same time, and the Genius says he'll need another dongle. The customer then says, "so, a double dongle."


For what it's worth, rumors suggest Apple will include a faster 18W charger in the box with its upcoming 2018 iPhones.

In the second ad, which has the same format, a customer asks if the iPhone X comes with a fast charger, like the Galaxy S9 does. The employee says no, informing her that she can purchase a Lightning to USB-C cable, along with a USB-C power adapter, for fast charging. The customer has a puzzled reaction.


The third ad emphasizes that the Galaxy S9+'s camera has a higher DxOMark score than the iPhone X—99 versus 97 respectively—although DxOMark has attracted some criticism, and camera quality can be subjective.


Samsung shared the first ad in this series earlier this week, highlighting the Galaxy S9's faster LTE download speeds versus the iPhone X, based on Ookla's Speedtest Intelligence Data from February to April 2018.

The ads don't even try to hide the fact that it's supposed to be an Apple Store, and are a clear jab at "Geniuses." Samsung has repeatedly tried to mock Apple and the iPhone, though, so this is par for course for them.

Top Rated Comments

Sefstah Avatar
60 months ago
When your main sales argument is to discredit others, it is that your company is not doing well....
I’m a Mac, and I’m a PC...
Wasn’t that long ago.
Score: 88 Votes (Like | Disagree)
geoff5093 Avatar
60 months ago
Apple Store employee having a conversation with a customer, attempting to justify the iPhone's lack of a headphone jack and lack of a fast charger included in the box.
To be fair, those are two very valid complaints about the iPhone X. Let's hope at least the fast charger is included in this years iPhone.
Score: 85 Votes (Like | Disagree)
kaiseryeahhh Avatar
60 months ago
When your main sales argument is to discredit others, it is that your company is not doing well....
Score: 81 Votes (Like | Disagree)
fizzyfizz Avatar
60 months ago
These adverts are embarrassing. Why doesn't Samsung focus on showcasing their products instead of bashing the competition? Are they trying to be Microsoft or something?!
Score: 55 Votes (Like | Disagree)
HobeSoundDarryl Avatar
60 months ago
These adverts are embarrassing. Why doesn't Samsung focus on showcasing their products instead of bashing the competition? Are they trying to be Microsoft or something?!


I’m a Mac, and I’m a PC...
Wasn’t that long ago.
Yes but when it's Apple doing it, it's a "genius campaign", "I love these ads", "they are sooooo right", etc.
Score: 36 Votes (Like | Disagree)
fokmik Avatar
60 months ago
Until S10 that will feature no headphone jack
Score: 31 Votes (Like | Disagree)

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