Apple is separating the new smartphones into its usual low-cost versus high-cost categories, with big differences between the two models coming down to the camera, display, and battery life.
iOS 13 & watchOS 6 Now Available
Samsung Mocks iPhone's Camera, Lack of Headphone Jack, and More in Latest Galaxy S9 Ads
Samsung has expanded upon its "Ingenius" ad campaign with three new videos titled Dongle, Fast Charger, and Camera.
In each of the videos, Samsung depicts an Apple Store employee having a conversation with a customer, attempting to justify the iPhone compared to the Galaxy S9, as it relates to the camera, dongles, and more.
In the first ad, a customer asks if he can use his wired headphones with the iPhone X, and the Genius informs him that he will need a dongle. The customer then inquires about charging at the same time, and the Genius says he'll need another dongle. The customer then says, "so, a double dongle."
For what it's worth, rumors suggest Apple will include a faster 18W charger in the box with its upcoming 2018 iPhones.
In the second ad, which has the same format, a customer asks if the iPhone X comes with a fast charger, like the Galaxy S9 does. The employee says no, informing her that she can purchase a Lightning to USB-C cable, along with a USB-C power adapter, for fast charging. The customer has a puzzled reaction.
The third ad emphasizes that the Galaxy S9+'s camera has a higher DxOMark score than the iPhone X—99 versus 97 respectively—although DxOMark has attracted some criticism, and camera quality can be subjective.
Samsung shared the first ad in this series earlier this week, highlighting the Galaxy S9's faster LTE download speeds versus the iPhone X, based on Ookla's Speedtest Intelligence Data from February to April 2018.
The ads don't even try to hide the fact that it's supposed to be an Apple Store, and are a clear jab at "Geniuses." Samsung has repeatedly tried to mock Apple and the iPhone, though, so this is par for course for them.
In each of the videos, Samsung depicts an Apple Store employee having a conversation with a customer, attempting to justify the iPhone compared to the Galaxy S9, as it relates to the camera, dongles, and more.
In the first ad, a customer asks if he can use his wired headphones with the iPhone X, and the Genius informs him that he will need a dongle. The customer then inquires about charging at the same time, and the Genius says he'll need another dongle. The customer then says, "so, a double dongle."
For what it's worth, rumors suggest Apple will include a faster 18W charger in the box with its upcoming 2018 iPhones.
In the second ad, which has the same format, a customer asks if the iPhone X comes with a fast charger, like the Galaxy S9 does. The employee says no, informing her that she can purchase a Lightning to USB-C cable, along with a USB-C power adapter, for fast charging. The customer has a puzzled reaction.
The third ad emphasizes that the Galaxy S9+'s camera has a higher DxOMark score than the iPhone X—99 versus 97 respectively—although DxOMark has attracted some criticism, and camera quality can be subjective.
Samsung shared the first ad in this series earlier this week, highlighting the Galaxy S9's faster LTE download speeds versus the iPhone X, based on Ookla's Speedtest Intelligence Data from February to April 2018.
The ads don't even try to hide the fact that it's supposed to be an Apple Store, and are a clear jab at "Geniuses." Samsung has repeatedly tried to mock Apple and the iPhone, though, so this is par for course for them.
[ 608 comments ]
Top Rated Comments
(View all)
15 months ago
When your main sales argument is to discredit others, it is that your company is not doing well....
I’m a Mac, and I’m a PC...Wasn’t that long ago.
15 months ago
Apple Store employee having a conversation with a customer, attempting to justify the iPhone's lack of a headphone jack and lack of a fast charger included in the box.
To be fair, those are two very valid complaints about the iPhone X. Let's hope at least the fast charger is included in this years iPhone.
15 months ago
When your main sales argument is to discredit others, it is that your company is not doing well....
15 months ago
These adverts are embarrassing. Why doesn't Samsung focus on showcasing their products instead of bashing the competition? Are they trying to be Microsoft or something?!
15 months ago
These adverts are embarrassing. Why doesn't Samsung focus on showcasing their products instead of bashing the competition? Are they trying to be Microsoft or something?!
[MEDIA=youtube]qfv6Ah_MVJU[/MEDIA]
I’m a Mac, and I’m a PC...
Wasn’t that long ago.
Yes but when it's Apple doing it, it's a "genius campaign", "I love these ads", "they are sooooo right", etc.
15 months ago
I’ve always been told when one has resorted to personal attacks, they’ve lost the debate. Cute ads though, Samsung.
15 months ago
Yes. All valid arguments. No headphone jack is why my wife went with Samsung and gave up on Apple. I plan on doing the same when my iPhone dies.
[ Read All Comments ]
Burst Mode refers to when the camera on your iPhone captures a series of photos in rapid succession, at a rate of ten frames per second. It's a great way to shoot an action scene or an unexpected...
Apple's Portrait Mode has become a popular way of taking impressive shots using a depth-of-field effect known as bokeh, allowing iPhone users to shoot a photo that keeps the subject sharp with a...
Apple has redesigned the native Camera app on the iPhone 11 and iPhone 11 Pro to make space for the various additional shooting options available in its new flagship phones, and one particularly...
Apple's massive launch week has come to a close, with the iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max, and Apple Watch Series 5 all debuting on Friday. And as if that wasn't enough, Thursday...
With the arrival of the iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max, Apple has introduced an optional new camera feature in iOS 13 that's designed to allow you to correct the alignment of...
For this week's giveaway, we've teamed up with AnyTrans to offer MacRumors readers a chance to win one of Apple's new iPhone 11 Pro Max devices and a lifetime AnyTrans license.
For...
Due to Apple seeding the iOS 13.1 beta prior to the public release of iOS 13, upgrading to a new iPhone may be a bit trickier this year.
In a support document, Apple has provided instructions...
Apple today the golden master version of an upcoming tvOS 13 update to developers, one week after seeding the eleventh beta and more than three months after unveiling the tvOS 13 software at the...
