Apple is separating the new smartphones into its usual low-cost versus high-cost categories, with big differences between the two models coming down to the camera, display, and battery life.
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Samsung Mocks iPhone's Camera, Lack of Headphone Jack, and More in Latest Galaxy S9 Ads
In each of the videos, Samsung depicts an Apple Store employee having a conversation with a customer, attempting to justify the iPhone compared to the Galaxy S9, as it relates to the camera, dongles, and more.
In the first ad, a customer asks if he can use his wired headphones with the iPhone X, and the Genius informs him that he will need a dongle. The customer then inquires about charging at the same time, and the Genius says he'll need another dongle. The customer then says, "so, a double dongle."
For what it's worth, rumors suggest Apple will include a faster 18W charger in the box with its upcoming 2018 iPhones.
In the second ad, which has the same format, a customer asks if the iPhone X comes with a fast charger, like the Galaxy S9 does. The employee says no, informing her that she can purchase a Lightning to USB-C cable, along with a USB-C power adapter, for fast charging. The customer has a puzzled reaction.
The third ad emphasizes that the Galaxy S9+'s camera has a higher DxOMark score than the iPhone X—99 versus 97 respectively—although DxOMark has attracted some criticism, and camera quality can be subjective.
Samsung shared the first ad in this series earlier this week, highlighting the Galaxy S9's faster LTE download speeds versus the iPhone X, based on Ookla's Speedtest Intelligence Data from February to April 2018.
The ads don't even try to hide the fact that it's supposed to be an Apple Store, and are a clear jab at "Geniuses." Samsung has repeatedly tried to mock Apple and the iPhone, though, so this is par for course for them.