Apple CEO Tim Cook on Tariffs: 'We're Hoping Calm Heads Prevail' - MacRumors
Skip to Content

Apple CEO Tim Cook on Tariffs: 'We're Hoping Calm Heads Prevail'

by

Apple CEO Tim Cook this afternoon spoke about the tariffs the United States has imposed on goods imported from China, and how Apple might be impacted.

Cook said that while Apple believes the trade agreements the United States has with other major economies are in need of modernization, the company does not think that tariffs are the right approach. "We're sort of encouraging dialogue and so forth," said Cook.

19385 19730 czquuifvqaew02p l

Apple CEO Tim Cook with Donald Trump at the Executive Tech Summit at Trump Tower in December 2016

In terms of the three tariffs that have already been put in place that impact steel, aluminum, and $50B worth of additional goods from China, none of Apple's products have been directly impacted.

A fourth tariff on $200 billion in Chinese goods is out for public comment, and Apple says it is evaluating the tariff and will be sharing its views on it with the administration before the end of the comment period. The original Apple Watch has been named in the latest proposal, alongside devices that include the Fitbit charge and some Sonos speakers. Apple has already discontinued its original Apple Watch and newer Apple Watch models are not impacted.

Cook said that examining tariffs is a "tedious process" because there are factors to consider that include not only revenue, but also purchases being made through other companies unrelated to revenue, such as data centers. Apple plans to share its results at a later date.

According to Cook, the risk associated with a macroeconomic issue like an economic slowdown or currency fluctuation is difficult to quantify, and that's not something Apple is trying to do. Cook said that Apple is "optimistic" that the tariff issue will get sorted out. "There's an inescapability of mutuality between the United States and China," said Cook. "Each country can only prosper if the other does... and the world needs the U.S. to and China to prosper."

Cook said that while he can't predict the future, he's "optimistic" that the countries will get through this. "We're hoping that calm heads prevail," said Cook.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Top Rated Comments

107 months ago
It’s funny that you think Trump is stupid. When you look back at EVERYTHING he had done, it’s very easy to see the calculated and precise moves he makes. When he looks “stupid and impulsive”, you should be looking for the other moves he is making in the background. It’s very interesting. But muh, the media tells me to be mad at Drumpf so I’m going to be mad.

lol.
Can't tell if satire...
Score: 16 Votes (Like | Disagree)
107 months ago
"We're hoping...... He's not as stupid and impulsive as he is....."
Score: 14 Votes (Like | Disagree)
AgentAnonymous Avatar
107 months ago
As a CEO he is more concerned about short term profits than our national security, which is fine because he is a CEO.

However confronting China's unfair trade practices (one-sided protectionism) and intellectual property theft should be a bipartisan issue, despite the fact that the current administration deserves to be impeached.

China is profitting at our expense, being able to flood our markets with crap pushing local manufacturers out of business, while they refuse to buy most of our products in favor of protecting domestic industries, and while Americans can't even open an icecream stand in Beijing without forming a 51% Chinese 49% American joint venture and giving up all of our intellectual property.
Score: 12 Votes (Like | Disagree)
Zachari Avatar
107 months ago
"We're hoping...... He's not as stupid and impulsive as he is....."
It’s funny that you think Trump is stupid. When you look back at EVERYTHING he had done, it’s very easy to see the calculated and precise moves he makes. When he looks “stupid and impulsive”, you should be looking for the other moves he is making in the background. It’s very interesting. But muh, the media tells me to be mad at Drumpf so I’m going to be mad.

lol.
Score: 11 Votes (Like | Disagree)
107 months ago
If he's waiting for Trump to have a "calm head" - he's going to be waiting... a very long long long time.
Score: 11 Votes (Like | Disagree)
Zachari Avatar
107 months ago
People that think the “leader” of the free world has some genius plan that no other person on the planet can figure out.....hahahahahaaaagagaaaa....
He’s done more in 2 years than 44 did in 8.
Score: 10 Votes (Like | Disagree)

Popular Stories

Apple Logo Cash Feature Yellow

Apple to Report Q4 2026 Earnings on November 2

Tuesday October 6, 2026 2:43 pm PDT by
Apple plans to announce its earnings for the fourth fiscal quarter of 2026 on Monday, November 2, according to the company's updated Investor Relations page. The earnings report will be available at 1:30 p.m. Pacific Time on November 2, with new Apple CEO John Ternus and CFO Kevan Parekh to discuss the results during a 2:00 p.m. Pacific Time phone call. Apple will stream the call on its...
M5 MacBook Pro

RIP, MacBook Ultra

Monday October 19, 2026 9:37 am PDT by
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name. The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
iphone duo standby

Apple Retail Staff Told to Warn Against iPhone Duo Walk-In Purchases

Saturday October 17, 2026 2:30 pm PDT by
Some Apple retail employees have been told to warn customers against visiting to purchase an iPhone Duo without a pre-order on Friday, October 23. Apple Store employees told MacRumors that they have been advised that there will likely be no iPhone Duo stock available for walk-in purchases on launch day. Staff have been instructed to discourage customers without pre-orders from coming in...
Latest Stories
UK Proposes New Ways to Help Apple Pay Rivals
UK Proposes New Ways to Help Apple Pay Rivals
53 minutes ago
WhatsApp Developing In-App Browser for All Chat Links on iPhone
WhatsApp Developing In-App Browser for All Chat Links on iPhone
2 hours ago
Apple's App Store Chief Explains Its Push for Premium Games
Apple's App Store Chief Explains Its Push for Premium Games
2 hours ago
Apple Could Owe Even More After $5.7 Billion Patent Verdict
Apple Could Owe Even More After $5.7 Billion Patent Verdict
2 hours ago
Skyrim Comes to Apple Silicon Macs With New Unofficial Installer
Skyrim Comes to Apple Silicon Macs With New Unofficial Installer
3 hours ago
Apple Highlights Mac and iPad Use in Paris Design Exhibition
Apple Highlights Mac and iPad Use in Paris Design Exhibition
3 hours ago
Apple Seeks 6G Modem Engineers as It Plans for Post-5G iPhones
Apple Seeks 6G Modem Engineers as It Plans for Post-5G iPhones
6 hours ago
First iPhone Duo Unboxing Video Appears Ahead of Friday Launch
First iPhone Duo Unboxing Video Appears Ahead of Friday Launch
6 hours ago
Perplexity Computer Can Now Run Fully Locally on Mac
Perplexity Computer Can Now Run Fully Locally on Mac
8 hours ago
Apple's Touchscreen OLED MacBook Pro: Everything We Know
Apple's Touchscreen OLED MacBook Pro: Everything We Know
10 hours ago
iPad Mini 8 Expected Next Week With These 10 New Features
iPad Mini 8 Expected Next Week With These 10 New Features
10 hours ago
Here's What Apple's Apps Look Like on the iPhone Duo
Here's What Apple's Apps Look Like on the iPhone Duo
12 hours ago
iOS 27.3 May Expand RCS Support to Australia's Telstra in December
iOS 27.3 May Expand RCS Support to Australia's Telstra in December
14 hours ago
New Apple TV 4K Features 'Whole Room Audio' With Four HomePods
New Apple TV 4K Features 'Whole Room Audio' With Four HomePods
16 hours ago
Apple Now Sells DIY Repair Parts for iPhone 18 Pro and Two New Macs
Apple Now Sells DIY Repair Parts for iPhone 18 Pro and Two New Macs
16 hours ago
Amazon's HomeView Pre-Order Discount Returns, Plus Save on Apple TV 4K
Amazon's HomeView Pre-Order Discount Returns, Plus Save on Apple TV 4K
17 hours ago
Apple Says Mac Mini Assembly in U.S. to Begin Later This Year
Apple Says Mac Mini Assembly in U.S. to Begin Later This Year
17 hours ago
Apple Says Nearly 100 iPhone Duo and iPhone 18 Pro Parts Made in USA
Apple Says Nearly 100 iPhone Duo and iPhone 18 Pro Parts Made in USA
17 hours ago
Apple Watch Ultra 3 Hits New Low Price With Amazon's $299 Discount [Updated]
Apple Watch Ultra 3 Hits New Low Price With Amazon's $299 Discount [Updated]
17 hours ago
Apple's October 28 'Pro and Tell' Launch: What's Coming
Apple's October 28 'Pro and Tell' Launch: What's Coming
1 day ago
Apple Limiting U.S. iPhone Duo Orders to Two Per Customer
Apple Limiting U.S. iPhone Duo Orders to Two Per Customer
1 day ago
Apple Buys AI Audio Editing App Samplab
Apple Buys AI Audio Editing App Samplab
1 day ago
EFF's Privacy Badger Anti-Tracking Extension Expands to Safari
EFF's Privacy Badger Anti-Tracking Extension Expands to Safari
1 day ago
HomePod 27.2 Adds Sound Glow to Existing HomePod Models
HomePod 27.2 Adds Sound Glow to Existing HomePod Models
1 day ago
Apple Starts Moving Up iPhone Duo Delivery Dates
Apple Starts Moving Up iPhone Duo Delivery Dates
1 day ago
tvOS 27.2 RC Lays Groundwork for HomePod Surround Sound
tvOS 27.2 RC Lays Groundwork for HomePod Surround Sound
1 day ago
Apple Says iPhone Duo Not Available on Walk-In Basis in Three Countries
Apple Says iPhone Duo Not Available on Walk-In Basis in Three Countries
2 days ago
Apple Seeds macOS Golden Gate 27.2 Release Candidate to Developers
Apple Seeds macOS Golden Gate 27.2 Release Candidate to Developers
2 days ago
Apple Releases iOS 27.2 Release Candidate
Apple Releases iOS 27.2 Release Candidate
2 days ago
Apple Seeds watchOS 27.2, tvOS 27.2 and visionOS 27.2 Release Candidates
Apple Seeds watchOS 27.2, tvOS 27.2 and visionOS 27.2 Release Candidates
2 days ago