Apple Revises Plans for Contentious Federation Square Store in Australia

Apple today submitted revised blueprints for its planned Federation Square retail store location in Melbourne, Australia, according to the Federation Square website.

Apple first announced the new flagship store in December, set to be built at Federation Square, a shopping center, public square, and mixed-used space in the heart of Melbourne.

newfederationsquaredesign

The new Federation Square design

The construction of the new store calls for the demolition of the well-known Yarra building, which has infuriated Melbourne residents and led to major protests suggesting the public space should not be given over to a corporation.

Melbourne's City Council in February backed a motion to lobby for a new store design due to both the backlash and the dissatisfaction with Apple's planned store design, which has been described as a "Pizza Hut pagoda."

federationsquarenewdesign2

Another angle of the new store design

The new design plan, created following a series of design workshops that included Federation Square Management, the Victorian Government, the Melbourne City Council, and Apple, features a building with a simpler, more streamlined look that better fits in with the Federation Square aesthetic.

Apple Federation Square Australia

The original Federation Square design proposed by Apple

The pagoda-style roof has been abandoned in favor of a flatter design that will house solar panels. The design offers 500 square meters of new public space, more outdoor shading, a better connection to the Yarra river, and plans for cultural events.

Apple's revamped design is part of a "broader reimagining" of Federation Square, which includes the new Digital Facade on the Transport Building and the new Melbourne Metro Train Station entrance.

According to Federation Square CEO Jonathan Tribe, the new store design is "consistent with Federations Square's Civic and Cultural Charter, which recognises Melbourne's pre-eminence as a centre for creativity and innovation." The Federation Square leadership expects the Apple Store to boost visitor numbers, bringing an additional two million people to Federation Square each year.

Current plans continue to call for the destruction of the Yarra building, so it's not clear if Melbourne residents will be satisfied with Apple's planned changes. At the very least, the new design is less intrusive, which could win acceptance from protestors.

Related Roundup: Apple Stores

Top Rated Comments

ThunderSkunk Avatar
37 months ago
I pulled our firm out of commercial a decade ago. I don't even know why anyone tries to build anything. Considering the process, and the opinioneering of every heehaw with a bored brain cell, it's unthinkable that civilization ever amounted to anything more than a collection of yurts on the steppe.

That said, it does look quite a lot like the Pizza Hut logo.
Score: 8 Votes (Like | Disagree)
CrapShack Avatar
37 months ago
So THIS is the Yarra Building that everybody in Melbourne wants to save?
Please, SOMEBODY tell me I'm wrong.

BTW, I LIKE the original Apple Store design - doesn't look like any Pizza Hut I'VE ever seen!

Attachment Image
Score: 6 Votes (Like | Disagree)
CrapShack Avatar
37 months ago
There are angles. That's it. Hey let's try this!



There ya go Melbourne!

Attachment Image
Score: 6 Votes (Like | Disagree)
seatton Avatar
37 months ago
The original design is ugly - that's just me. I know people are going to say this and that, but everyone has a different taste :)
Score: 4 Votes (Like | Disagree)
idmean Avatar
37 months ago
I’m glad people protested. The new design looks way better and to be honest much better suits Apple. I wonder who even approved that odd first design.
Score: 4 Votes (Like | Disagree)
Brandhouse Avatar
37 months ago
Too many radical green protesters in Melbourne. So far as a public space, it's a barren wasteland and any offerings such as Apple, or any other will do a great deal to improve the area.
Score: 4 Votes (Like | Disagree)

Top Stories

prosser macbook air colors stacked

Images Reveal Colorful New MacBook Air Design

Tuesday May 11, 2021 5:06 am PDT by
Apple's next MacBook Air will feature a completely new design and come in a range of colors like the 24-inch iMac, according to leaker Jon Prosser, who has now released supposedly accurate renders of the new machines based on leaked images. In a new video uploaded to YouTube channel Front Page Tech, Prosser elaborated on his previous prediction that Apple's next-generation MacBook Air models ...
iPhone 13 Camera Backs

iPhone 13 Models Will Be Slightly Thicker and Will Have Larger Camera Bumps

Monday May 10, 2021 10:41 am PDT by
Apple's upcoming iPhone 13 models will be slightly thicker than the iPhone 12 models and will also feature larger, thicker camera bumps with lenses that protrude less, according to iPhone 13 schematics seen by MacRumors. The new iPhone 13 and 13 Pro models are expected to feature a thickness of 7.57mm, up from 7.4mm in the iPhone 12 models. That's an increase of 0.17mm, which won't be hugely ...
3d printed airtag case siri remote

3D-Printed Case Lets You Attach an AirTag to Your Apple TV Remote

Monday May 10, 2021 8:11 am PDT by
Apple recently released a redesigned Siri Remote with a physical clickpad, but if you have an original Siri Remote laying around that you still plan on using, you may be interested in getting an AirTag case for the remote. Etsy user PrintSpiredDesigns has capitalized on the opportunity with a new 3D printed, made-to-order AirTag case for the original Siri Remote. The remote slides into the...
airtag hacked

AirTag Successfully Hacked to Show Custom URL in Lost Mode

Monday May 10, 2021 1:52 am PDT by
The inevitable race to hack Apple's AirTag item tracker has reportedly been won by a German security researcher, who managed to break into the device's microcontroller and successfully modify its firmware. Yesss!!! After hours of trying (and bricking 2 AirTags) I managed to break into the microcontroller of the AirTag! 🥳🥳🥳/cc @colinoflynn @LennertWo pic.twitter.com/zGALc2S2Ph— stacksmashing ...
zoom app icon

Apple Gave Zoom Access to Special API to Use iPad Camera During Split View Multitasking

Sunday May 9, 2021 2:00 am PDT by
Zoom, a hallmark platform used by millions during the global health crisis, has been given access to a special iPadOS API that allows the app to use the iPad camera while the app is in use in Split View multitasking mode. This case of special treatment was first brought to attention by app developer Jeremy Provost, who, in a blog post, explains that Zoom uses a special API that allows the...
tracking disabled ios 14 5

Analytics Suggest 96% of Users Leave App Tracking Disabled in iOS 14.5

Friday May 7, 2021 1:51 am PDT by
An early look at an ongoing analysis of Apple's App Tracking Transparency suggests that the vast majority of iPhone users are leaving app tracking disabled since the feature went live on April 26 with the release of iOS 14.5. According to the latest data from analytics firm Flurry, just 4% of iPhone users in the U.S. have actively chosen to opt into app tracking after updating their device...
Top Stories 59 Feature

Top Stories: Epic Games vs. Apple, Hidden AirTag Mode, Apple Music Hi-Fi, Colorful MacBook Air?

Saturday May 8, 2021 6:00 am PDT by
While we wait for the newly introduced iMac, iPad Pro, and Apple TV models to launch later this month, this week saw the kickoff of the big Epic Games v. Apple trial, with lots of juicy tidbits coming out as the two sides make their arguments. This week also saw some rumors about a Hi-Fi tier for Apple Music, more biometric sensing capabilities for Apple Watch, and timing for the...
Apple 5G Modem Feature

Kuo: Apple-Designed 5G Modem May Debut in iPhones as Early as 2023

Sunday May 9, 2021 10:02 pm PDT by
Apple plans to adopt its own custom-designed 5G baseband chip starting with the 2023 iPhones, meaning it'll no longer need to rely on Qualcomm to supply the 5G cellular modem for the iPhone, Apple analyst Ming-Chi Kuo said today in an investors note obtained by MacRumors. According to Kuo, Apple plans to include its own custom-designed 5G baseband chip starting with the launch of the 2023...
maxresdefault

Video: Make Your iPhone Last Longer With These Battery Preserving Tips

Monday May 10, 2021 1:23 pm PDT by
Maximizing battery life is something that many iPhone users deal with on a regular basis as we all want our iPhones to last as long as possible. Sometimes there are bugs in iOS that make the battery drain faster, and sometimes we just need to eke out as much as possible on a long day out and about. Subscribe to the MacRumors YouTube channel for more videos. In our latest YouTube video, MacRumo...
m1 ipad pro chip

M1 iPad Pro Over 50% Faster Than Previous Generation in Early Benchmarks

Tuesday May 11, 2021 11:56 am PDT by
Last month, Apple introduced a new iPad Pro with the same M1 chip found in the latest Macs, and early benchmark results indicate that the M1 iPad Pro is over 50% faster than the previous-generation iPad Pro. Based on five legitimate Geekbench 5 results (here's the fifth) for the fifth-generation 12.9-inch iPad Pro with the M1 chip, the device has average single-core and multi-core scores of...