In December, Apple announced its plans to open a new flagship retail location at the Federation Square shopping center in Melbourne, Australia in 2020. Since that announcement, many locals have come out against the store and the demolition of the existing Yarra building, arguing that the public space in Federation Square should stay that way and not be "given up" to a corporation.

This week, Apple's planned store has faced new backlash in regards to its design, coming from the Melbourne City Council (via the Australian Broadcasting Corporation). During a city council meeting on Tuesday it was reported that Apple's design proposal for the location was "overwhelmingly" rejected by the community through about 800 public submissions disliking the look of the store.

Apple Federation Square Australia


Melbourne councillors then "unanimously backed" a motion to lobby the government for a new store design and public consultation on the project, and now await to see if the government will accept or reject its proposal. Councillor Nicholas Reece was said to have described the proposed store as a "Pizza Hut pagoda."

If the Government rejects the council's proposal, then the administration will encourage Upper House MPs to disallow the planning scheme amendment enabling the project.

Councillor Leppert said the council lacked the power to block the development from going ahead. "This is one of the strongest positions we have taken," he said.

"It reminds me of a Pizza Hut pagoda and I just think it's like something that's rolled off an Apple Store production line," Cr Reece said.

Apple last month said the Federation Square location "respects the original vision for the plaza, with a bespoke design concept and extensive landscaping bringing increased opportunities for the community to enjoy this renowned cultural hub."

Despite uniting against the design of the store, Melbourne councillors are reportedly divided regarding further commercial development in Federation Square. Councillor Reece mentioned "with the right design," Apple's appearance in the area "could be a good thing." As pointed out by ABC in December, before becoming favored by the community today, Federation Square itself was a "controversial piece of architecture" when it was first built in 2002, "with many people dismissing it as ugly and strange."

Top Rated Comments

Lilok Avatar
44 months ago
Haha...yes, it does look like pizza hut xD
I wouldn't want i either.
Score: 8 Votes (Like | Disagree)
CarlJ Avatar
44 months ago
Here is what is there now: https://www.google.com/maps/@-37.8179484,144.9686439,3a,75y,163.88h,65.05t/data=!3m6!1e1!3m4!1sAF1QipMu0-3ReSENmOqtKf5YhnpGxL8MUylobp9VC808!2e10!7i8000!8i4000
So, from the looks of it, Apple should go with more of a post-apocalyptic BarterTown theme? On first glance, several of the buildings look like they were pieced together haphazardly out of random pieces of sheet metal and plywood.
Score: 7 Votes (Like | Disagree)
Fender2112 Avatar
44 months ago
During a city council meeting on Tuesday it was reported that Apple's design proposal for the location was "overwhelmingly" rejected by the community through about 800 public submissions disliking the look of the store.
"Melbourne is the capital city of Victoria with a population of over 4.8 million which accounts for 19.05% of national population."

800 dislikes out of 4.8 million people is not even close to "overwhelmingly". They must have nicer Pizza Huts in Australia than we have in the US.

Here is what is there now: https://www.google.com/maps/@-37.8179484,144.9686439,3a,75y,163.88h,65.05t/data=!3m6!1e1!3m4!1sAF1QipMu0-3ReSENmOqtKf5YhnpGxL8MUylobp9VC808!2e10!7i8000!8i4000
Score: 6 Votes (Like | Disagree)
-BigMac- Avatar
44 months ago
I walk through Federation Square every day as I work in the city.

Looking forward to providing up to date pictures for you guys as it progresses :)
Score: 5 Votes (Like | Disagree)
Chupa Chupa Avatar
44 months ago
Really can't fault them. Apple has lot's of cool looking stores. This is not one of them. It looks dated and obtrusive for the environs. Go back to the drawing board.
Score: 4 Votes (Like | Disagree)
fhall1 Avatar
44 months ago
"
Here is what is there now: https://www.google.com/maps/@-37.8179484,144.9686439,3a,75y,163.88h,65.05t/data=!3m6!1e1!3m4!1sAF1QipMu0-3ReSENmOqtKf5YhnpGxL8MUylobp9VC808!2e10!7i8000!8i4000
Holy cow - what a hot mess. Mad Max meets Blade Runner meets shanty-town.
Score: 4 Votes (Like | Disagree)

Top Stories

16 inch macbook pro m2 render

When Can We Expect the Redesigned MacBook Pros Now?

Wednesday June 16, 2021 7:11 am PDT by
With no sign of redesigned MacBook Pro models at this year's WWDC, when can customers expect the much-anticipated new models to launch? A number of reports, including investor notes from Morgan Stanley and Wedbush analysts, claimed that new MacBook Pro models would be coming during this year's WWDC. This did not happen, much to the disappointment of MacBook Pro fans, who have been...
YouTube Picture in Picture Feature

YouTube Says iOS Picture-in-Picture Coming to All US Users

Friday June 18, 2021 9:41 am PDT by
After a long wait, YouTube for iOS is officially gaining picture-in-picture support, allowing all users, non-premium and premium subscribers, to close the YouTube app and continue watching their video in a small pop-up window. In a statement to MacRumors, YouTube says that picture-in-picture is currently rolling out to all premium subscribers on iOS and that a larger rollout to all US iOS...
2021 back t0 school

Apple Launches 2021 Back to School Promotion: Free AirPods With Eligible Mac or iPad Purchase

Thursday June 17, 2021 4:56 am PDT by
Apple today launched its seasonal back-to-school sale for the upcoming school year in the United States and Canada, offering students free AirPods alongside purchases of select Macs and iPad models. Similar to last year's promotion, this year's offer includes free AirPods alongside the purchase of a MacBook Air, MacBook Pro, the new 24-inch iMac, the Mac Pro, Mac mini, and the new M1-powered ...
applecare lower prices

Apple Lowers Prices of AppleCare+ Plans for M1 MacBook Air and MacBook Pro

Thursday June 17, 2021 7:33 am PDT by
Apple today lowered the prices of AppleCare+ plans for MacBook Air and 13-inch MacBook Pro models equipped with the M1 chip. Coverage offered by the plans, as well as accidental damage fees, appear to remain unchanged. In the United States, AppleCare+ for the MacBook Air now costs $199, down from $249. The new price applies to both M1 and Intel-based MacBook Air models, although Apple no...
maxresdefault

Video: 20 Annoyances Apple Fixed in iOS 15 and macOS Monterey

Friday June 18, 2021 11:36 am PDT by
With iOS 15 and macOS Monterey, Apple is adding several quality of life improvements, which are designed to address some of the complaints that people have had with these operating systems for years now. Subscribe to the MacRumors YouTube channel for more videos. In our latest YouTube video, we're highlighting some of our favorite "fix" features that address long-running problems in iOS and...
Top Stories 63 Feature

Top Stories: Beats Studio Buds Announced, Apple Watch Series 7 Rumors, and More

Saturday June 19, 2021 6:00 am PDT by
The Apple news cycle started to move beyond WWDC this week, but that doesn't mean there still wasn't a lot to talk about, led by the official debut of the much-leaked Beats Studio Buds that might give us a hint of what to expect for the second-generation AirPods Pro. With no hardware announcements at WWDC, we also took a look at when we might finally see the long-rumored redesigned MacBook...
m1 v intel thumb

Intel Processor Market Share May Fall to New Low Next Year Due to Apple Silicon

Friday June 18, 2021 2:06 am PDT by
Intel may see its market share fall to a new low next year, in large part thanks to Apple's decision to move away from using Intel processors in its Mac computers and instead use Apple silicon. Apple announced last year that it would embark on a two-year-long journey to transition all of its Mac computers, both desktops, and laptops, to use its own in-house processors. Apple is expected to...
space gray magic accessories trio

Apple Stops Selling Magic Accessories in Space Gray

Friday June 18, 2021 9:16 am PDT by
Apple this week stopped selling its Magic Keyboard with Numeric Keypad, Magic Mouse 2, and Magic Trackpad 2 accessories for the Mac in a Space Gray color, around three months after discontinuing the iMac Pro, which also came in Space Gray. Last month, Apple listed the Space Gray accessories as available while supplies last, and the company has now removed the product pages from its website...
maxresdefault

Apple CEO Tim Cook: Sideloading Apps Would 'Destroy the Security' of the iPhone

Wednesday June 16, 2021 10:49 am PDT by
Apple CEO Tim Cook this morning participated in a virtual interview at the VivaTech conference, which is described as Europe's biggest startup and tech event. Cook was interviewed by Guillaume Lacroix, CEO and founder of Brut, a media company that creates short-form video content. Much of the discussion centered on privacy, as it often does in interviews that Cook participates in. He...
3nm apple silicon feature

Apple Supplier TSMC Readies 3nm Chip Production for Second Half of 2022

Friday June 18, 2021 6:59 am PDT by
Apple supplier TSMC is preparing to produce 3nm chips in the second half of 2022, and in the coming months, the supplier will begin production of 4nm chips, according to a new report from DigiTimes. Apple had previously booked the initial capacity of TSMC's 4nm chip production for future Macs and more recently ordered TSMC to begin production of the A15 chip for the upcoming iPhone 13,...