Apple to Open New Flagship Store in Melbourne, Australia

Apple is planning to open a new flagship retail location in Melbourne, Australia, at Federation Square, a shopping center, public square, and mixed-use space located in the heart of the city.

The Federation Square website says the new location will be an "Apple Global Flagship Store" that will open up in 2020. It will be Apple's most significant store in the Southern Hemisphere, with workshops, classes, and live music events.

federationsquare1
Apple's Melbourne store will create 500 square meters of new public space, connecting Federation Square with the Yarra River and Birrarung Marr. Apple will construct a new building to replace an existing Yarra building, and based on renderings shared by Federation Square, the store will have multiple levels with glass walls and a viewing deck that overlooks the Yarra River.

Apple retail chief Angela Ahrendts told The Australian that the store will feature a "bespoke design concept" and "extensive landscaping."

"Apple Federation Square respects the original vision for the plaza, with a bespoke design concept and extensive landscaping bringing increased opportunities for the community to enjoy this renowned cultural hub."

"We're thrilled to move forward in the planning process for our new home in Melbourne's Federation Square and would be honoured to call the world-class galleries and museums of Melbourne our neighbours," Ms Ahrendts said.

Construction on the new store, which will "enhance Federation Square's world renowned architecture," will start in mid-2019.

Related Roundup: Apple Stores

Top Rated Comments

Tea-Aholic Avatar
44 months ago
Pffft Melbourne. Always trying to one up SYDNEY
Salty much?
Score: 12 Votes (Like | Disagree)
ErikGrim Avatar
44 months ago
Ugh rather shoot myself than that store/public area. It looks overcrowded and too hot.
Don’t worry. In five minutes it will be storming and 7º.
[doublepost=1513742607][/doublepost]
Unfortunately this will be replacing the Yarra Building which houses the Koorie Heritage Trust - a building that promotes and exhibits Aboriginal culture of South-Eastern Australia. I'm a Apple fan, but this sucks.
They had already outgrown the space and were already moving to a larger and more accessible space in the Alfred Deakin building within the square.
Score: 5 Votes (Like | Disagree)
Peeetski Avatar
44 months ago

MyMac across the street will have some serious thinking to do. At least they 2 years notice...
They might have to become friendly and helpful :eek:
Score: 5 Votes (Like | Disagree)
smacrumon Avatar
44 months ago
They will just relocate! I think Apple paid very well for the building!
[doublepost=1513784063][/doublepost]

Because theres people there. And its a store that will add to the landscaping
The new Apple store adds nothing to Federation Square in Melbourne. In fact, many would argue, this Apple store would completely degrade the area entirely.

The Yarra Building at Federation Square houses the Koorie Heritage Trust which provides a unique range of programs and services to promote, support and celebrate the indigenous Aboriginal culture of South-Eastern Australia.

The location is completely wrong. It's a public cultural space, not a commercial multinational retail space. Whether or not Apple payed for it is irrelevant. In fact, Apple won't disclose the arrangement of the transaction.

Apple can not just come along and demolish a publicly funded building in a public area. There has ben ZERO consolation according to the reports.

Its seems the people there are ready to fight this and stop the current building being demolished and stop Apple constructing the new building in that area.
[doublepost=1513785708][/doublepost]
Melbourne is what Sydney used to be.
I've visited both cities and both are actually equally really nice in their own unique way, they are quite different in my opinion. I know the Federation Square area well, and an Apple store there would really rubbish the area completely. The space is not retail or corporate, it's a public community space. Someone at Apple has not done due diligence on the area when planning this.
Score: 4 Votes (Like | Disagree)
BlueParadox Avatar
44 months ago
Pffft Melbourne. Always trying to one up SYDNEY
Not at all. But by all means, keep telling yourself that ;)
Score: 4 Votes (Like | Disagree)
sparkie7 Avatar
44 months ago
Great, means I don't have to travel all the way to chaddy or Doncaster to check out the latest apple bling
Score: 4 Votes (Like | Disagree)

Top Stories

apple watch ecg

Apple Watch Likely to Gain Blood Pressure, Blood Glucose, and Blood Alcohol Monitoring

Monday May 3, 2021 4:03 am PDT by
The Apple Watch may gain the ability to measure blood pressure, blood glucose, and blood alcohol levels, according to newly-revealed information about one of Apple's chosen business partners. Apple has been revealed to be the largest customer of the British electronics start-up Rockley Photonics, The Telegraph reports. Rockley Photonics has developed non-invasive optical sensors for...
airtags teardown tile mat galaxy smarttag

iFixit Shares AirTag Teardown Revealing 'Impressively Compact' Design Compared to Tile Mate and Galaxy SmartTag

Sunday May 2, 2021 4:54 am PDT by
iFixit has shared the first of its two-part series in tearing down Apple's AirTag item tracker, revealing that Apple had to make impressive design decisions to achieve its small design, including rethinking the speaker layout. For comparison, iFixit compared Apple's AirTag to the Tile Mate and the Samsung Galaxy SmartTag. Compared to the competition, AirTag is the smallest in size, with the...
facebook instargram updated att prompt 1

Facebook and Instagram Ask Users to Enable App Tracking in Order to Keep Services 'Free of Charge'

Sunday May 2, 2021 1:22 pm PDT by
As a way to convince users to enable tracking across other apps and websites, Facebook is deploying the tactic of telling users that they must enable tracking as part of the App Tracking Transparency framework in iOS 14.5 if they want to help keep Facebook and Instagram "free of charge." App Tracking Transparency or ATT is the newest privacy feature to come to iPhone and iPad devices as part ...
Flat 2021 MacBook Pro Mockup Feature 1

Mini-LED Display Production Improving for Redesigned MacBook Pro Models Later This Year

Monday May 3, 2021 8:33 am PDT by
Apple supplier TSMT, a key vendor involved in the production of mini-LED displays in the newly announced 12.9-inch iPad Pro, has been able to address technical challenges for the production of mini-LED displays to be used in the upcoming 14 and 16-inch redesigned MacBook Pro models. As reported by DigiTimes, TSMT had initially been facing production constraints with the circuit board and...
Foldable iPhone 2023 Feature Yellow

Kuo: Apple to Launch 8-Inch Foldable iPhone in 2023

Sunday May 2, 2021 8:43 pm PDT by
Apple is working to launch a foldable iPhone with an 8-inch QHD+ flexible OLED display in 2023, Apple analyst Ming-Chi Kuo said today in a note to investors that was seen by MacRumors. Based on our latest industry survey, we forecast that Apple will likely launch a foldable iPhone with an 8-inch QHD+ flexible OLED display in 2023, with SDC as the exclusive display supplier and Samsung Foundry...
iOS 14 on iPhone feature emergency

Apple Releases iOS and iPadOS 14.5.1 With Fixes for App Tracking Transparency Bug, WebKit Security Issues

Monday May 3, 2021 10:04 am PDT by
Apple today released iOS and iPadOS 14.5.1, minor security updates that come just a week after the release of the iOS 14.5 update. There is also a companion watchOS 7.4.1 update for Apple Watch and an iOS 12.5.3 update for older iPhone and iPad devices that don't support Apple's latest operating system versions. According to Apple's release notes, the update fixes a bug with App Tracking...
General Music and AirPod 3 Feature

Rumor: Apple to Announce Third-Generation AirPods and HiFi Apple Music Tier in 'Coming Weeks'

Saturday May 1, 2021 3:57 am PDT by
Citing sources within the music industry, Hits Double Daily reports that Apple is preparing to launch a new HiFi Apple Music tier in the "coming weeks," which will come alongside the release of the rumored third-generation AirPods. According to the report, the new tier, which will offer high-fidelity music streaming, will cost the same $9.99 monthly subscription as the current individual...
Top Stories 58 Feature 1

Top Stories: iOS 14.5 Released, AirTag Launch, New iMac and iPad Pro Pre-Orders

Saturday May 1, 2021 6:00 am PDT by
After nearly three months of beta testing, Apple this week finally released iOS 14.5, the company's biggest update since the iOS 14 launch last September. One of the main new features included in the update is support for AirTags, Apple's item trackers that also finally became available this week some two years after their existence first leaked. Apple this week also began taking orders for...
tile sticker e1570533758981

Tile CEO: 'We Welcome Competition From Apple, But We Think It Needs to Be Fair'

Tuesday May 4, 2021 9:51 am PDT by
Just after Apple announced its AirTags, Tile CEO CJ Prober relayed his concerns about competing with Apple in the tracking space, and said that Tile would ask Congress to investigate Apple's business practices specific to Find My and item trackers. Prober this week did an interview with Bloomberg, where he further expanded on Tile's complaints about Apple and why he feels that Tile is...
apple music album cover art

iOS 14.6 Beta 1 Code Hints at Upcoming HiFi Apple Music Support

Saturday May 1, 2021 10:41 am PDT by
Apple is laying the groundwork for adding HiFi support to Apple Music which would offer Apple Music subscribers and owners of compatible devices, such as certain models of AirPods, access to high-fidelity audio streaming, according to code within the iOS 14.6 beta discovered by MacRumors. Earlier today, a report claimed that Apple will announce a new $9.99 per month Apple Music tier that...