Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple to Open New Flagship Store in Melbourne, Australia
The Federation Square website says the new location will be an "Apple Global Flagship Store" that will open up in 2020. It will be Apple's most significant store in the Southern Hemisphere, with workshops, classes, and live music events.
Apple's Melbourne store will create 500 square meters of new public space, connecting Federation Square with the Yarra River and Birrarung Marr. Apple will construct a new building to replace an existing Yarra building, and based on renderings shared by Federation Square, the store will have multiple levels with glass walls and a viewing deck that overlooks the Yarra River.
Apple retail chief Angela Ahrendts told The Australian that the store will feature a "bespoke design concept" and "extensive landscaping."
"Apple Federation Square respects the original vision for the plaza, with a bespoke design concept and extensive landscaping bringing increased opportunities for the community to enjoy this renowned cultural hub."Construction on the new store, which will "enhance Federation Square's world renowned architecture," will start in mid-2019.
"We're thrilled to move forward in the planning process for our new home in Melbourne's Federation Square and would be honoured to call the world-class galleries and museums of Melbourne our neighbours," Ms Ahrendts said.