Apple to Open New Flagship Store in Melbourne, Australia
Apple is planning to open a new flagship retail location in Melbourne, Australia, at Federation Square, a shopping center, public square, and mixed-use space located in the heart of the city.
The Federation Square website says the new location will be an "Apple Global Flagship Store" that will open up in 2020. It will be Apple's most significant store in the Southern Hemisphere, with workshops, classes, and live music events.
Apple's Melbourne store will create 500 square meters of new public space, connecting Federation Square with the Yarra River and Birrarung Marr. Apple will construct a new building to replace an existing Yarra building, and based on renderings shared by Federation Square, the store will have multiple levels with glass walls and a viewing deck that overlooks the Yarra River.
Apple retail chief Angela Ahrendts told The Australian that the store will feature a "bespoke design concept" and "extensive landscaping."
"Apple Federation Square respects the original vision for the plaza, with a bespoke design concept and extensive landscaping bringing increased opportunities for the community to enjoy this renowned cultural hub."
"We're thrilled to move forward in the planning process for our new home in Melbourne's Federation Square and would be honoured to call the world-class galleries and museums of Melbourne our neighbours," Ms Ahrendts said.
Construction on the new store, which will "enhance Federation Square's world renowned architecture," will start in mid-2019.
Popular Stories
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
The upcoming iOS 17.5 update for the iPhone includes only a few new user-facing features, but hidden code changes reveal some additional possibilities. Below, we have recapped everything new in the iOS 17.5 and iPadOS 17.5 beta so far. Web Distribution Starting with the second beta of iOS 17.5, eligible developers are able to distribute their iOS apps to iPhone users located in the EU...
Top Rated Comments
[doublepost=1513742607][/doublepost]They had already outgrown the space and were already moving to a larger and more accessible space in the Alfred Deakin building within the square.
The Yarra Building at Federation Square houses the Koorie Heritage Trust which provides a unique range of programs and services to promote, support and celebrate the indigenous Aboriginal culture of South-Eastern Australia.
The location is completely wrong. It's a public cultural space, not a commercial multinational retail space. Whether or not Apple payed for it is irrelevant. In fact, Apple won't disclose the arrangement of the transaction.
Apple can not just come along and demolish a publicly funded building in a public area. There has ben ZERO consolation according to the reports.
Its seems the people there are ready to fight this and stop the current building being demolished and stop Apple constructing the new building in that area.
[doublepost=1513785708][/doublepost]I've visited both cities and both are actually equally really nice in their own unique way, they are quite different in my opinion. I know the Federation Square area well, and an Apple store there would really rubbish the area completely. The space is not retail or corporate, it's a public community space. Someone at Apple has not done due diligence on the area when planning this.