Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
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Apple's Headphone Jack Adapter Remains a Top Seller at Best Buy
The adapter is also available at resellers such as Best Buy, where nearly two years later, it remains a top seller. In fact, the adapter is Best Buy's second-best selling Apple product in terms of unit sales, behind only AirPods, according to Joshua Fruhlinger, publisher of data-driven site Thinknum:
The above chart shows the Lightning-to-3.5mm Headphone Adapter's sales rank at Best Buy for the past couple years. A lower sales rank, of course, is better. As you can see, the adapter has been a top-25 seller for the better part of the past year.MacRumors reached out to Fruhlinger to verify the data, obtained using Best Buy's developer APIs, and we did see that the headphone jack adapter has consistently ranked as the best selling Apple product behind AirPods, with a few days here and there as exceptions, for well over a year.
Apple is likely not making a ton off of the little dongles, but the fact remains that it's the company's second-best-selling product at America's number-one electronics retailer, ahead of its EarPods and Apple Watch.
In fact, since the adapter was released a few years ago, its sales ranking among all products sold by Best Buy has generally increased:
- Dec 15, 2016: 261st
- Mar 15, 2017: 77th
- Jun 15, 2017: 33rd
- Sep 15, 2017: 30th
- Dec 15, 2017: 53rd
- Mar 15, 2018: 18th
- Jun 15, 2018: 19th
Fruhlinger offered up a pretty reasonable explanation: people keep losing the adapter, thereby having to buy a new one:
I almost died of laughter at the gym last year. I was plodding away on a treadmill listening to Bill Burr complain about his new iPhone. To be more precise, he was ranting about his new iPhone's lack of a headphone jack and how he kept losing those Lightning-to-3.5mm headphone adapters…Of course, some customers may simply want more than one headphone jack adapter for use in the car, at work, and so forth.
The story cut too close to home. As a wired headphone holdout (I refuse to charge my headphones, and I love my Klipsches), I've gone through several headphones adapters myself.
Overall, the data suggests wired headphones remain popular, but remember that AirPods are the one Apple product outselling the adapter at Best Buy, so many customers are also embracing wireless.
Apple has said it is pushing towards a "truly wireless future," as evidenced by the removal of the headphone jack, and its other products and technologies, ranging from AirPods and AirPower to its W1 and W2 wireless chips. The headphone jack adapter has always been a stopgap amid that transition.
In fact, earlier this year, analysts at Barclays predicted that Apple won't include the adapter in the box with the trio of iPhones rumored to launch this September. Even if that turns out to be false, the adapter certainly won't be around forever. But, for now, it clearly remains quite popular.