AMC today announced the upcoming launch of a new movie-watching service that's designed to compete with MoviePass, allowing AMC customers to watch several movies per week for a monthly fee.
While MoviePass permits customers to watch one movie per day for $9.95 per month, there have been questions about its long-term sustainability. AMC's "Stubs A-List" offering will let customers watch three movies per week for $19.95 plus tax, which it claims is a "sustainable price."
MoviePass does not permit customers to watch more than one movie per day or to rewatch movies they've already seen once, both features that are included in the Stubs A-List program.
Stubs A-List can be used at all AMC, AMC Dine-in, and AMC Classic theatres in the United States, with other perks that are not available through MoviePass. Customers can book tickets online in advance, including at AMC Theatres with reserved seating, and it includes IMAX, Dolby Cinema, RealD 3D, Prime, and Big D movies.
AMC's new offering also includes all of the benefits of its AMC Stubs Premiere program, with "VIP service levels" at theatres, no online ticketing fees, and discounts on food and beverages, such as free upgrades on popcorn and soda.
Stubs A-List will be available starting on Tuesday, June 26.