Live From WWDC 2018: Coverage of Apple's Keynote with iOS 12, macOS 10.14, and More

Apple's annual Worldwide Developers Conference (WWDC) starts today at the McEnery Convention Center in San Jose, with the traditional keynote kicking things off at 10:00 AM Pacific Time.

cook wwdc 2018 mcenery


We're expecting to see a number of announcements, although it appears Apple will primarily be discussing software this year.

Apple is providing a live video stream on its website and via Apple TV. iOS 12 and macOS 10.14 are expected to be the main focus as usual, with Apple itself leaking macOS details heading into the weekend.

In addition to Apple's video stream, we will be updating this article with live blog coverage and issuing Twitter updates through our @MacRumorsLive account as the keynote unfolds. Highlights from the event and separate news stories regarding today's announcements will go out through our @MacRumors account.

WWDC live blog in chronological order ahead…

8:39 am: Media and attendees are currently queuing up outside the keynote room.

f1528127330

f1528127275

f1528128026
9:01 am: Doors are opening and attendees are heading into the room.

f1528128248
9:09 am: Thanks to Host Duplex for powering MacRumors and today's live blog on their Managed Cloud!

9:46 am: Fifteen minutes until show time. The Wi-Fi and cellular connectivity in the room is... poor.

9:54 am: Apple's stream of the event is up on Apple.com, and the Apple TV. The background is dozens of app icons slowly scrolling across the screen.

9:58 am: Ladies and gentlemen, the event will begin shortly.

10:01 am: Here we go!

10:02 am: As always, we begin with a video. It's a Planet Earth style introduction... "Northern California's Bay Area... here is the stage for a truly remarkable natural occurrence. Every year, a great migration is made by one of the world's most mysterious species."

f1528131791
10:03 am: It's very clever.

f1528131866
10:04 am: Poking fun at taking selfies with Craig Federighi, eating free food, and flooding the keynote theater battling for a "coveted, front-row seat."

10:05 am: Tim Cook comes on stage with a trademark "Good morning! Good morning!"

f1528131953
10:06 am: "It is great to be back in San Jose with everyone."

10:06 am: 77 countries, "more than ever before." "And I couldn't be happier to announce that we have more than 20 million Apple developers around the world. That's more than ever before!"

10:07 am: Next month, the App Store turns 10. In these ten years, the App Store has fundamentally changed the way we all live.

f1528132072
10:08 am: It's the world's largest app marketplace, and we now welcome more than 500 million weekly visitors. We're happy to announce that this week, we're going to achieve another huge milestone. The money that developers have earned through the App Store will top $100 billion.

10:08 am: "This is beyond remarkable."

f1528132104
10:09 am: "We want more people to learn the power of code. And it all starts with Swift and Swift Playground." Swift is the fastest growing programming language out there. Apple developers are already using it in huge numbers. Over 350,000 apps have been written in Swift on the App Store.

f1528132204
10:10 am: We aim to put the customer at the center of everything. That's why, together with you, the developer community, we're working hard to provide new and better experiences for our customers to help them live a better day.

10:10 am: Today is all about software. We have some very exciting updates across all four platforms: iOS, watchOS, tvOS, macOS.

10:10 am: iOS up first.

f1528132257
10:11 am: Craig Federighi up first.

f1528132289
10:11 am: Our next big release of iOS is — you guessed it! — iOS 12. Will be a free update.

10:13 am: iOS 11 supports devices supported back as far as 2013 including the iPhone 5s. Half of customers updated to iOS 11 in seven weeks. 81% of our over one billion active iOS devices are running our latest release. "When you look at the competition, it's hard to say they really have a software update model." (6% on Android) 95% customer satisfaction on iOS 11.

f1528132412
10:13 am: For iOS 12, we are doubling down on performance.

10:14 am: "We're working top to bottom to improvements that will make your device faster and more responsive."

10:14 am: iOS 12 will be available on all the same devices as iOS 11.

f1528132447
10:14 am: On iPhone 6 Plus, for example, apps launch up to 40% faster, keyboard comes up up to 50% faster, 70% faster to the camera from the lock screen.

10:15 am: Share sheet coming up 2x faster, apps launching up to 2x faster under load.

10:16 am: Our collaboration with the chip team has enabled us to optimize iOS across the full range of A-series silicon. When you need a burst of performance, we ramp up processor performance instantly to its highest state. Delivering highest performance, then ramping it down to preserve battery life. Coming to the full range of devices.

f1528132560

f1528132590
10:16 am: Augmented reality is the first feature Federighi calls out.

10:17 am: New file format, developed with Pixar. Optimized for sharing. USDZ. 3D objected placed into the real world. "AR Quick Look"

10:18 am: Adobe CTO Abhay Parasnis comes on stage to help demo the company's augmented reality features.

f1528132692
10:18 am: "There is now a way to deliver AR experiences across the entire iOS." We are going to bring native USDZ support to Adobe's Creative Cloud.

10:19 am: WYSIWYG editing in AR. Sneak peek coming to developers later today.

10:21 am: New app: Measure. Makes it easy to detect objects, measure lines on surfaces, measure lengths. Craig demoing it. Measuring from one end of a suitcase to the other.

f1528132870
10:21 am: Can automatically detect dimensions of objects and measure automatically.

10:22 am: Showing a 3D AR object embedded in a web page in Safari.

f1528132992

f1528133033
10:24 am: ARKit 2, advances with improved face tracking, realistic rendering, 3D object detection, and more.

f1528133079
10:25 am: Common perspective on a shared virtual environment. Demo app shows a table with wooden toys, complete with slingshots that players can shoot objects at each other and knock the toys over.

10:25 am: Martin Sanders, Director of Innovation at LEGO, coming on stage to demonstrate a new LEGO AR app.

10:25 am: "Tried to combine digital and physical together."

10:26 am: Showing a demo of a LEGO model with an entire LEGO city virtualized around it. "It really opens up those creative play possibilities."

f1528133234
10:27 am: Missions and stories to explore. Can play with up to four friends in the same space (with four different iOS devices, naturally).

10:28 am: Driving a virtual car around the city. Allow players to explore the buildings, take them apart and explore inside.

10:28 am: Driving a virtual car around the city. Allow players to explore the buildings, take them apart and explore inside.

10:28 am: Accidentally started a fire in the building, and the fire truck needs to put out the fire. Now a helicopter is going to save people stranded on the roof.

10:29 am: "We can save our entire world back into our physical set, and pick up where we left off.

10:29 am: Photos, next. "Over 1 trillion photos are captured on iPhone each year.

10:30 am: Search with powerful object and scene recognition. Cars, dogs, flowers. Search suggestions like key moments, people, places, and categories like hiking or waterspouts. Search for places by business name or category. Four million events by time and place, sporting events and concerts. Find photos you took at those events.

f1528133464

f1528133491
10:31 am: Featured photos from "on this day" or "looping a Live Photo", or a portrait effect to a photo. Similar proactive suggestions like Google Photos offers.

f1528133553
10:32 am: Sharing suggestions, the app will suggest to share the photos with your friends who are in the images, based in part on who is in the photos. Full resolution sharing. When shared with a user, it suggests to the other person photos they took at the same event that they can share back. Private, end-to-end encryption and on-device machine learning.

10:33 am: Siri next. 10 billion requests processed per month.

f1528133633
10:34 am: Siri feature: Shortcuts. "Any app can expose quick actions to Siri." The Tile app lets you add a shortcut to Siri. Assign a phrase like "I lost my keys." and Siri will activate Tile and show you actions right in the Siri UI. "Shortcut enables incredible possibilities for how you use Siri."

10:35 am: "Let's say you order a coffee every morning... now Siri can suggest it in the morning." Or if you launch an app when you get to the gym every day, Siri can suggest you launch it when you arrive. Or turn on Do Not Disturb at the movies. Or call Grandma on her birthday.

f1528133721
10:35 am: "We went a step further." Shortcuts app, lets users set up their own shortcuts. "Create a shortcut for surf time. Get surf report, current weather, ETA to the beach, and remind you to put on sunscreen when you arrive."

f1528133757
10:36 am: One of the leaders from the Siri Shortcuts team is on stage to demonstrate it.

10:37 am: A suggestion from Philz Coffee, suggesting a daily coffee order on the lock screen. Prompts to call into a meeting from the calendar, or send a text to the organizer.

f1528133897
10:38 am: Adds a shortcut to Siri from the Kayak app, "Travel Plans" prompts with hotel location and check in time.

10:39 am: "Heading Home" shortcut, grabs location and travel time, sends ETA to roommate, sets Homekit thermostat to 70 degrees and turns on fan, and gets directions from Apple Maps for best route home. Adding NPR to listen to on the way home. Basically sets up a bunch of quick user actions that can all be launched simultaneously with a "Heading Home" command to Siri.

10:40 am: Works on iPhone and iPad, commands from HomePod and Apple Watch.

10:41 am: Apple News is up next.

10:41 am: Redesigned Apple News app. Susan Prescott out to demo it.

10:42 am: Stocks app rebuilt. Sparklines added, Apple News embedded into the stocks.

10:42 am: For those keeping track, Apple has had four men and two women on stage so far.

f1528134176
10:43 am: Voice Memo app reworked, and coming to the iPad for the first time.

10:43 am: iCloud support added to Voice Memo.

f1528134204
10:44 am: iBooks reworked — renamed Apple Books. New book store, focus on audiobooks.

f1528134264
10:44 am: iOS 12, CarPlay will support third party navigation.

f1528134295
10:45 am: Waze, Google Maps, etc

10:45 am: Craig back on stage.

10:46 am: "Comprehensive set of built-in features to help you limit distraction, focus, and understand how you're spending your time."

f1528134360
10:46 am: Sometimes you wake up in the middle of the night, and you're confronted with a bunch fo notifications that spin you up. We've added Do Not Disturb during bedtime, where all you see is the clock and no notifications.

f1528134420

f1528134448
10:48 am: We want to give you control over how many notifications you receive. Right from the lock screen, can send future notifications from that app to Notification Center and bypassing the lock screen, or turn them off altogether. Will suggest you turn off notifications for apps you no longer use.

f1528134477

f1528134524

f1528134557
10:49 am: Screen Time, gives insight and control into how you spend your time on the phone. Reports, including a weekly activity summary that shows how you're going to use your phone. Longest continuous session, what sorts of apps your'e using, after bedtime use, how often the phone is picked up.

10:50 am: What apps send the most notifications. Can then make decisions about how much time you want to spend on your device each day. And a little extra help, too. App Limits — if there's an app where you want to spend less time, you can set limits. After you're done, you get "locked" out (can be bypassed)

f1528134626
10:51 am: Parents can get notified of what kids have done, on a per-app basis, from their own device. Parents can lock kids out entirely at bedtime.

f1528134692
10:51 am: Can lock out apps by category or individual app. Might always give access to the phone, or education apps — but limit access to social networking, or "age appropriate" apps and websites. Works across iPhone and iPad, using Family Sharing.

10:51 am: Can lock out apps by category or individual app. Might always give access to the phone, or education apps — but limit access to social networking, or "age appropriate" apps and websites. Works across iPhone and iPad, using Family Sharing.

10:53 am: Animoji adding tongue detection!

f1528134783
10:53 am: New Animoji coming, Ghost, Koala, Tiger, and T-Rex.

f1528134807
10:53 am: New "Memoji!". You can have your personalized Animoji, a total knockoff of bitmoji.

f1528134849
10:55 am: Demonstrating how Memoji are created.

10:56 am: Vaguely reminiscent of the Nintendo Mii, add earrings, hairstyle, skin tone, headwear, etc.

f1528135007

f1528135109
10:58 am: Effects into the messages camera. Snapchat-inspired effects, shapes, text. Stickers, Animoji on your head right in the camera. Memoji takes over the camera.

10:59 am: Kids are going to go crazy for this.

10:59 am: Craig back on stage, to discuss FaceTime.

10:59 am: FaceTime is taking a big leap forward. "Group FaceTime"

11:00 am: 32 person group calls.

11:00 am: Members can join in and drop out of a call.

11:00 am: Audio and video.

f1528135267
11:01 am: When people talk, their video gets larger. Then gets smaller when someone else talks.

11:02 am: Tiles respond quickly, in near-real time. Double-tap on a tab and it gains prominence. Effects brought to the FaceTime camera as well. Animoji in real time on the chat. Kids are going to love this.

f1528135367
11:03 am: Tim Cook jumps into the chat with his Memoji.

f1528135406
11:03 am: New FaceTime works on iPhone, iPad, and Mac — audio-only on the Apple Watch.

11:04 am: Tim back on stage to talk Apple Watch.

f1528135492
11:05 am: Apple Watch #1 in customer satisfaction. "Growth has been off the chart, up 60% in 2017"

11:06 am: Sharing a story about the Apple Watch changing someone's life. Husband and wife, the husband fell into the water in a medical emergency. She jumped into the water and was able to use Siri on her watch to call 911, rescuers were able to come and save his life. "If it wasn't for my Apple Watch, he really would not be here today."

11:06 am: watchOS 5 introduced today, "with even more ways to say active and connected." Kevin Lynch coming on stage now.

11:07 am: Health and Fitness. Focusing on how accurate the data from the Apple Watch is.

11:08 am: Information isn't just accurate, but is meaningful.

f1528135733
11:09 am: WatchOS 5 adds competitions. Seven-day competitions with friends. Progress notifications are sent, to show you where you stand. "If you're competitive, it gives you a whole new way to enjoy the activity app.

11:09 am: Yoga added to the workout app.

f1528135818
11:10 am: Hiking also added, pace, heart rate and elevation gain. Outdoor run improved, adds rolling mile pace, custom pace alerts, and custom cadence display.

f1528135848
11:11 am: Automatic workout detection.

11:11 am: Can start and end the workout automatically.

11:12 am: Being connected. New walkie-talkie feature on the watch.

11:13 am: Nextel is back!

f1528136000
11:13 am: Watch-to-watch connection works over cellular or Wi-Fi.

11:14 am: Adding Sports, Maps, Heart Rate to the Siri watch face. And Siri Shortcuts.

f1528136082
11:14 am: Can add third-party apps to the Siri watch face.

11:15 am: Current to talk to Siri, you have to raise your wrist and say "Hey Siri" to talk to Siri. Now, you just raise your wrist to talk to Siri.

11:16 am: New more interactive notifications, allow you to check in from flights, or complete a ride.

f1528136177
11:16 am: WatchOS 5 adds WebKit to view web content from Mail or Messages. "While we think full browsing doesn't make sense on your wrist," some content does make sense.

f1528136209
11:17 am: Can stream Apple Music on your wrist, adding Podcasts on WatchOS 5.

11:17 am: Upcoming episodes from subscribed podcasts will sync, while others will stream. Playback synced across devices.

11:18 am: A watch demo happening, courtesy of an Apple employee who is riding a stationary bike while doing her demo.

f1528136333

f1528136593

f1528136651
11:24 am: Other features coming to Apple Watch, including Student ID cards — add your student ID to iPhone for Apple Watch. Dorms, dining hall, pay for things, available at certain universities including Duke and University of Alabama, with more to come.

11:24 am: New Pride Edition watch band, for Pride Month. New watch face that matches the band, available today.

f1528136699
11:25 am: Tim Cook back on stage.

f1528136736
11:26 am: Apple TV has been growing 50% year over year. New enhancements coming to Apple TV 4K and tvOS. Apple TV lead designer out to talk tvOS.

11:26 am: Covering how 4K and HDR works on Apple TV.

11:27 am: Apple TV 4K adding support for Dolby Atmos.

f1528136859
11:28 am: iTunes adding Dolby Atmos content as well, iTunes libraries will be upgraded for free on all supported titles.

f1528136967
11:30 am: Talking about how television providers are using Apple TV to stream live and on-demand channels to the Apple TV.

11:32 am: Single Sign-On is getting upgraded to "Zero Sign-On". "If you're on your TV provider's broadband network, we'll securely unlock all apps connected to your subscription service." Charter Spectrum will be the first to support it.

f1528137114
11:34 am: Aerials updated with descriptions about where which video was shot. And swiping between locations. New Aerials videos from the International Space Station.

11:34 am: Nighttime views look amazing.

f1528137304
11:36 am: Mac up next.

f1528137383
11:37 am: "We're excited to take Mac a huge leap forward." New features inspired by pro users but designed for everyone. Craig coming back on stage to talk about it.

11:38 am: New macOS update to be free (again). "Went on a four-year mountain bender" naming versions of macOS. This year, we made some striking changes to macOS. macOS Mojave.

11:39 am: We were inspired by the beauty of the desert at night... And this is one of our new features. Dark mode.

f1528137536

f1528137584
11:40 am: "Some of us are going to want to run Dark Mode just because... it's so cool."

11:41 am: "We were so inspired by this changing desktop wallpaper." New feature: Dynamic Desktop. Your desktop subtly changes throughout the day, from morning, to afternoon, to evening. It's really cool.

f1528137726
11:42 am: Demo time. Desktop up first. Shows a messy, cluttered desktop. Desktop Stacks. All of the contents of your desktop are arranged into stacks. Kind, date, or tag. Click on them and they spread out, then go away. Stay organized. Drag an image to the desktop, and it flies right to the Images stack.

f1528137818
11:44 am: New view for the Finder. "Gallery" view. Previews files above a scrolling row. Can show metadata, and gives quick actions for photos (rotate, etc).

11:45 am: Quick actions allow you to create a PDF by selecting multiple files with a single click. Contextual and customizable. Automator actions.

f1528137973
11:46 am: Can markup or make changes to PDF, trim video, etc, right in Quick Look.

f1528138050
11:47 am: Screenshots improved. Thumbnail appears of a screenshot, can double click the thumbnail and get quick tools to markup the screenshot. Appears to be borrowed from iOS from last year. New screenshot HUD, including screen capture for video.

11:49 am: Continuity Camera, let's you choose "Take Photo" on the Mac — then brings up the iPhone camera, take a picture, then it goes right into the Mac.

f1528138169
11:49 am: Scanning documents is supported as well, pulled right from the phone camera.

11:50 am: Apple News coming to the Mac.

f1528138245
11:51 am: Stocks coming to the Mac.

f1528138270
11:51 am: Voice Memos coming to the Mac.

11:52 am: Home also coming to the Mac. Monitor video cameras or set scenes, and command home with voice through Siri.

f1528138324
11:52 am: Security and Privacy... "One of the reasons that people choose Apple products is because of our commitment to security and privacy."

11:53 am: Your private data should remain private. There's a lot of sensitive data on your devices and we believe you should be in control of who sees it. Secured by state of the art hardware and software, adding greater protections about how apps can access that information. API level protections for location, contacts, photos, calendar, and reminders. Extending protections to camera and microphone, including mail database, message history, safari data, time machine backups, iTunes device backups, and more.

f1528138422
11:54 am: In Safari, like buttons and share buttons, and comment fields can be used to track you. "This year, we are shutting that down." If you do want to interact with these buttons, you'll get an alert. And you can decide to keep your information private.

11:56 am: "Data companies are clever and relentless." When you browse the web, your device can be identified by a unique set of characteristics. Configuration, fonts, plug-ins. Data companies can use these characteristics to construct a fingerprint to track your device from site to site. With Mojave, we're making it much harder for trackers to create a new fingerprint. Simplified system configuration. Only built-in fonts, and legacy plug-rings no longer supported. Your Mac will look like everyone else's Mac. Much harder for data companies to identify your device and track you.

11:56 am: Coming to Mojave and iOS 12.

11:57 am: Mac App Store up next.

11:57 am: Biggest catalog of Mac apps. Trusted and secure place for users, available in 155 countries, with worldwide payment processing and seamless updates.

11:58 am: Redesigned an all-new Mac App Store. New sidebar, with Discover, Create, Work, Play, Develop tabs.

f1528138685

f1528138732

12:00 pm: Microsoft bringing Office 365, Adobe bringing Lightroom CC to the Mac App Store.

12:01 pm: Craig is back to talk about Metal.

f1528138866
12:02 pm: Discussing external GPU support, and rendering video games.

12:03 pm: Showing real-time lighting and post-processing in a video game forest, rendered on a MacBook with external GPU.

12:04 pm: New Machine Learning program to help train AI models.

12:05 pm: Create ML. Talking about how Memrise went from training their AI from 24 hours to 18 minutes on an iMac Pro. This is more advanced developer stuff. Not really aimed at consumers.

12:05 pm: "You don't have to be an expert in machine learning to build those technologies into your apps."

12:06 pm: "Are you merging iOS and macOS?" "No."

f1528139167
12:06 pm: We love the Mac, because it's explicitly created for the unique characteristics of Mac hardware.

12:07 pm: Mac users have an access to a rich set of technologies like AppKit. But Mac users also have access to a lot of other technologies, like WebKit, or cross-platform games built on technologies like Metal. But we think there's room for one more.

12:07 pm: A sneak peek at a multi-year project.

12:07 pm: There are millions of iOS apps out there, and we think some of them would be great on a Mac. Mac users would love to have them there. From a technical standpoint, it's a really good fit. iOS and macOS have shared a common foundation.

f1528139316
12:09 pm: We've taken some key frameworks from iOS and brought them to the Mac. And we've adapted them to specific Mac behaviors. Window resizing, trackpad and mouse input, etc.

12:09 pm: Phase 1 is to test it on ourselves. So this year in macOS, we've taken some of our own iOS apps and brought them to the Mac. You've heard about several of them today. And it turns out they make fantastic Mac apps. And we were able to bring them to the Mac with very few code changes. Coming to developers in 2019, so you can easily bring your iOS apps to the Mac. In the meantime, we hope you enjoy News, Stocks, Voice Memos, and Home in Mojave.

f1528139380
12:09 pm: That's macOS Mojave. I hope you like it. Tim back on stage.

12:10 pm: "What a huge update to macOS, and what an extraordinary morning.

12:11 pm: Updates coming to users this fall, with developer betas available today.

12:11 pm: "Before we close, we wanted to celebrate you, and the amazing work that you do. So we went out and talked to some of the most important people in your lives. The ones that know you the best. And we made a short video. I'd love to run it for you now."

12:11 pm: "What makes a developer, a developer?"

12:12 pm: "I don't have any idea at all, how to create an app. I don't understand any of it. Ask me another question."

12:14 pm: "You have to be really OK with waking up to failure. And at the end of a lot of failures, you'll find something great."

12:15 pm: "The one lesson that I learned... is that determination, tenacity, the focus. He foresaw the impact that the iPhone was going to have and bet everything on building an app for it."

12:16 pm: "We love the work you do, and the impact that it has on the world. It inspires all of us at Apple deeply every day. On behalf of everyone at Apple, thank you." - Tim Cook

12:16 pm: "I'd also like to thank everyone at Apple who made today possible. Days like this only come from years of effort, and hard work, and sacrifice. I thank them and their families. Let's have an incredible week together, thank you!"

12:16 pm: Fin.

f1528139808

Related Roundup: WWDC 2021

Top Rated Comments

redheeler Avatar
40 months ago
Sure would be nice to see a new Mac mini. (I know, I know. Way too optimistic.)
Score: 27 Votes (Like | Disagree)
Toutou Avatar
40 months ago
Apple is dead.

Attachment Image
Score: 20 Votes (Like | Disagree)
Kobayagi Avatar
40 months ago
I dont get this Lego thing.. you have real toys in front of you, why would you still use a iPad?
Score: 17 Votes (Like | Disagree)
Rogifan Avatar
40 months ago
Ah, for the love of god. Someone dig up Steve Jobs. This has to stop.
You mean this Steve Jobs?

Score: 16 Votes (Like | Disagree)
GigabitEthernet Avatar
40 months ago
95%? Who the **** did they ask?
Score: 15 Votes (Like | Disagree)
macduke Avatar
40 months ago
New watch bands plz!
Personally I was hoping for more Animoji. This is clearly the most important new feature.
Score: 15 Votes (Like | Disagree)

Top Stories

16 inch macbook pro m2 render

When Can We Expect the Redesigned MacBook Pros Now?

Wednesday June 16, 2021 7:11 am PDT by
With no sign of redesigned MacBook Pro models at this year's WWDC, when can customers expect the much-anticipated new models to launch? A number of reports, including investor notes from Morgan Stanley and Wedbush analysts, claimed that new MacBook Pro models would be coming during this year's WWDC. This did not happen, much to the disappointment of MacBook Pro fans, who have been...
YouTube Picture in Picture Feature

YouTube Says iOS Picture-in-Picture Coming to All US Users

Friday June 18, 2021 9:41 am PDT by
After a long wait, YouTube for iOS is officially gaining picture-in-picture support, allowing all users, non-premium and premium subscribers, to close the YouTube app and continue watching their video in a small pop-up window. In a statement to MacRumors, YouTube says that picture-in-picture is currently rolling out to all premium subscribers on iOS and that a larger rollout to all US iOS...
2021 back t0 school

Apple Launches 2021 Back to School Promotion: Free AirPods With Eligible Mac or iPad Purchase

Thursday June 17, 2021 4:56 am PDT by
Apple today launched its seasonal back-to-school sale for the upcoming school year in the United States and Canada, offering students free AirPods alongside purchases of select Macs and iPad models. Similar to last year's promotion, this year's offer includes free AirPods alongside the purchase of a MacBook Air, MacBook Pro, the new 24-inch iMac, the Mac Pro, Mac mini, and the new M1-powered ...
applecare lower prices

Apple Lowers Prices of AppleCare+ Plans for M1 MacBook Air and MacBook Pro

Thursday June 17, 2021 7:33 am PDT by
Apple today lowered the prices of AppleCare+ plans for MacBook Air and 13-inch MacBook Pro models equipped with the M1 chip. Coverage offered by the plans, as well as accidental damage fees, appear to remain unchanged. In the United States, AppleCare+ for the MacBook Air now costs $199, down from $249. The new price applies to both M1 and Intel-based MacBook Air models, although Apple no...
maxresdefault

Video: 20 Annoyances Apple Fixed in iOS 15 and macOS Monterey

Friday June 18, 2021 11:36 am PDT by
With iOS 15 and macOS Monterey, Apple is adding several quality of life improvements, which are designed to address some of the complaints that people have had with these operating systems for years now. Subscribe to the MacRumors YouTube channel for more videos. In our latest YouTube video, we're highlighting some of our favorite "fix" features that address long-running problems in iOS and...
Top Stories 63 Feature

Top Stories: Beats Studio Buds Announced, Apple Watch Series 7 Rumors, and More

Saturday June 19, 2021 6:00 am PDT by
The Apple news cycle started to move beyond WWDC this week, but that doesn't mean there still wasn't a lot to talk about, led by the official debut of the much-leaked Beats Studio Buds that might give us a hint of what to expect for the second-generation AirPods Pro. With no hardware announcements at WWDC, we also took a look at when we might finally see the long-rumored redesigned MacBook...
m1 v intel thumb

Intel Processor Market Share May Fall to New Low Next Year Due to Apple Silicon

Friday June 18, 2021 2:06 am PDT by
Intel may see its market share fall to a new low next year, in large part thanks to Apple's decision to move away from using Intel processors in its Mac computers and instead use Apple silicon. Apple announced last year that it would embark on a two-year-long journey to transition all of its Mac computers, both desktops, and laptops, to use its own in-house processors. Apple is expected to...
space gray magic accessories trio

Apple Stops Selling Magic Accessories in Space Gray

Friday June 18, 2021 9:16 am PDT by
Apple this week stopped selling its Magic Keyboard with Numeric Keypad, Magic Mouse 2, and Magic Trackpad 2 accessories for the Mac in a Space Gray color, around three months after discontinuing the iMac Pro, which also came in Space Gray. Last month, Apple listed the Space Gray accessories as available while supplies last, and the company has now removed the product pages from its website...
maxresdefault

Apple CEO Tim Cook: Sideloading Apps Would 'Destroy the Security' of the iPhone

Wednesday June 16, 2021 10:49 am PDT by
Apple CEO Tim Cook this morning participated in a virtual interview at the VivaTech conference, which is described as Europe's biggest startup and tech event. Cook was interviewed by Guillaume Lacroix, CEO and founder of Brut, a media company that creates short-form video content. Much of the discussion centered on privacy, as it often does in interviews that Cook participates in. He...
3nm apple silicon feature

Apple Supplier TSMC Readies 3nm Chip Production for Second Half of 2022

Friday June 18, 2021 6:59 am PDT by
Apple supplier TSMC is preparing to produce 3nm chips in the second half of 2022, and in the coming months, the supplier will begin production of 4nm chips, according to a new report from DigiTimes. Apple had previously booked the initial capacity of TSMC's 4nm chip production for future Macs and more recently ordered TSMC to begin production of the A15 chip for the upcoming iPhone 13,...