Samsung Compares Galaxy S9 to Very Slow iPhone 6 in Frivolous Ad

Samsung has released a new ad encouraging iPhone users to upgrade to the Galaxy S9, but there are several holes in the video.


First and foremost, instead of comparing the two-month-old Galaxy S9 to the iPhone X, or even the iPhone 8 or iPhone 8 Plus, the one-minute clip shows a woman becoming increasingly frustrated with her seemingly glacially slow iPhone 6, released in 2014, as she travels by plane to visit her sister.

Samsung acknowledges this fact with fine print that says "newer iPhone models are currently available," but that doesn't stop it from comparing its 2018 flagship with a nearly four year old iPhone model.

samsung galaxy s9 ad
The woman's woes start at an airport security checkpoint, where a security officer reminds travelers to have their boarding passes and IDs ready. The woman taps on the Wallet app on her iPhone, but a white screen appears, suggesting the device is lagging badly. The security officer is visibly displeased.

The next scene shows the woman attempting to open the TV app to watch a movie during her flight, as the person with a Galaxy S9 is doing next to her, only for the same white screen to occur again, suggesting the iPhone is still lagging.

galaxy s9 ad 3
The ad is deceiving, however, as it never shows whether the Wallet or TV apps eventually manage to open. Instead, Samsung conveniently cuts away to the next scene after a split second each time. The fine print also says "screen images simulated," suggesting the slowness might not even be real to begin with.

Later in the night, the woman visits an Apple Store and asks if her slow iPhone can be fixed that night. In a monotonous voice, the employee advises her that she can turn off Apple's performance management, at the risk of unexpected shutdowns, without mentioning that a battery replacement may solve the problem.

samsung galaxy s9 ad 4
Looking exhausted, the woman leaves the store and walks by a person with a notch-shaped haircut that clearly mocks the iPhone X, as seen in an earlier ad.

galaxy s9 ad 2
At the end of the ad, the woman can be seen unboxing and using a Galaxy S9, having finally upgraded to that device.

Samsung's decision to use an older iPhone in the video may have something to do with the iPhone X outperforming the Galaxy S9 in benchmark tests, but it also gave them an opportunity to mock Apple's performance management, which isn't enabled on the latest iPhone 8, iPhone 8 Plus, or iPhone X.

In reality, even a four-year-old iPhone 6 being throttled by Apple's performance management shouldn't be nearly as slow as Samsung depicts in the ad. And if it is, then there are likely underlying issues.

It's fair game for Samsung to try to convince iPhone users to switch to the Galaxy S9, but its execution in this ad was poor.

Popular Stories

maxresdefault

Five Features Coming to AirPods Pro 3

Friday June 27, 2025 10:52 am PDT by
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model. Subscribe to the MacRumors YouTube channel for more videos. Heal...
iPhone Car Key WWDC 2025

Apple Announces 13 Automakers Planning to Offer iPhone Car Keys

Friday June 27, 2025 11:42 am PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. During its WWDC 2025 keynote, Apple said that 13...
anker power bank recall

PSA: Anker Recalls Multiple Power Banks Due to Fire Risk

Friday June 27, 2025 4:16 pm PDT by
Popular accessory maker Anker this month launched two separate recalls for its power banks, some of which may be a fire risk. The first recall affects Anker PowerCore 10000 Power Banks sold between June 1, 2016 and December 31, 2022 in the United States. Anker says that these power banks have a "potential issue" with the battery inside, which can lead to overheating, melting of plastic...
Chase Sapphire Reserve Apple Perk Feature

Chase Sapphire Reserve Card Introduces New Perk for Apple Customers

Wednesday June 25, 2025 2:08 pm PDT by
Chase this week announced a series of new perks for its premium Sapphire Reserve credit card, and one of them is for a pair of Apple services. Specifically, the credit card now offers complimentary annual subscriptions to Apple TV+ and Apple Music, a value of up to $250 per year. If you are already paying for Apple TV+ and/or Apple Music directly through Apple, those subscriptions will...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in a Few Months With These 12 New Features

Thursday June 26, 2025 2:00 am PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are around three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
A18 Pro Chip

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options that include silver, blue, pink, and yellow. MacRumors...
macbook air spacegray purple

Apple Planning to Launch Low-Cost MacBook Powered By iPhone Chip

Monday June 30, 2025 3:20 am PDT by
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo. In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series...
CarPlay Ultra Climate Controls

Here's Which Vehicle Brands Will and Won't Offer Apple's CarPlay Ultra

Friday June 27, 2025 9:52 am PDT by
Apple last month announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. There was news this week about which automakers will and won't offer CarPlay Ultra, and we have provided an updated list below. CarPlay Ultra is currently limited to newer Aston Martin vehicles in the U.S. and Canada. Fortunately, if you cannot...
apple watch ultra 2 new black

Apple Watch Ultra 3 Finally Coming After Two-Year Hiatus

Tuesday June 24, 2025 3:40 am PDT by
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve). The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...

Top Rated Comments

DanielDD Avatar
93 months ago
Samsung finally gets it. Their flagships compete with 4 year-old Apple devices!
Score: 218 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
93 months ago
Look at our phone compared to one from 2014! Spot on comparison.
Score: 85 Votes (Like | Disagree)
Gasu E. Avatar
93 months ago
I understand why this site disparages the Samsung ad; but the reality is that it is clearly, carefully targeted advertising. It's aimed at people who currently own iPhone 6's, who are primed for a new phone. There's not much value in targeting iPhone 8 owners to switch right now.
Score: 82 Votes (Like | Disagree)
davie18 Avatar
93 months ago
Lol samsung this is just pathetic
Score: 50 Votes (Like | Disagree)
dumastudetto Avatar
93 months ago
Samsung finally gets it. Their flagships compete with 4 year-old Apple devices!
They barely do that. How embarrassing for them.
Score: 45 Votes (Like | Disagree)
BMcCoy Avatar
93 months ago
Lazy.

Would have a lot more respect for Samsung if they made a ‘positive’ advert, pushing the qualities of their device.

This sort of negative advertising, just criticising the competition, is lazy, dull, and frankly a bit pathetic in these modern times.
Score: 43 Votes (Like | Disagree)