New Samsung Galaxy Ad Makes Fun of iPhone X's Notch, Lack of Stylus Support, Dongles, and More

Samsung today posted a new video on its YouTube channel called "Samsung Galaxy: Growing Up," which follows the life of a young man as he purchases Apple devices over the course of ten years, and then decides to switch sides to Samsung on the eve of the iPhone X launch. The 1-minute commercial features the song "I'm Moving On" by Chyvonne Scott.

The video begins at the iPhone launch in 2007, and subsequent years show the main character facing storage issues when taking a photo and waiting in long lines under poor weather conditions for the latest iPhone. At one point, he drops his iPhone in water and has to place it in a bowl of rice, while his girlfriend's Samsung device continues to function.


Other points made in the ad center around the iPhone's lack of stylus support, as well as its need for dongles after the removal of the 3.5mm headphone jack in the iPhone 7. The ad ends with the character's decision to turn off his iPhone and purchase a Samsung Galaxy smartphone, and he eventually walks past a line of people waiting for the iPhone X -- including a guy with a notch-like haircut -- without joining them.

The latest Samsung smartphone is the Galaxy Note 8, which launched in September with dual rear cameras, a 6.3-inch AMOLED 'Infinity Display', and a new and enhanced S Pen with improved pressure sensitivity. Many publications favorably reviewed the Note 8 prior to its launch, agreeing that the lack of an explosive battery made Samsung's newest device a step up from the Note 7.

Top Rated Comments

farewelwilliams Avatar
66 months ago
can someone explain how writing down a contact is much better than typing it in?

- you need two hands
- you need a stylus
- looks wildly uncomfortable to write without some palm rest
- unless there's some "google magic" going on, you can't search for that contact (EDIT: yes i know OCR exists, but you need to take extra steps to file it as a contact instead of saving as a note)
- looks unorganized
- much slower to write vs typing
Score: 194 Votes (Like | Disagree)
Maclver Avatar
66 months ago
At least I can bring my phone on an airplane :rolleyes:
Score: 191 Votes (Like | Disagree)
gusapple Avatar
66 months ago
Getting excited for Apple to respond with an ad showing a Note 7 exploding...
Score: 181 Votes (Like | Disagree)
otrfan84128 Avatar
66 months ago
You'd think companies would have learned by now that ridiculing the competition is not a winning strategy. As an iPhone user, why would I want to switch to a product from a company that has basically told me I'm an idiot for not buying their product I the first place? Nobody ever wins a debate by insulting a competitor. If anything, ads like this make Samsung look as though they are desperately trying to hang onto their existing base rather than expanding it. If they feel their product is superior, as I would expect them to, they should tout its superior features, not try to make people who didn't buy it feel stupid for not doing so. Apple got away with "I'm a Mac ... I'm a PC" because it was genuinely funny, but I'd bet they found that after a while, even that campaign became counterproductive. To win in the marketplace you need a truly superior product and good marketing that PERSUADES, not ridicules.
Score: 121 Votes (Like | Disagree)
v0lume4 Avatar
66 months ago
Say what you want, but that was an awesome commercial. Tastefully done. I considered buying a Note 8 this year, matter of fact.

The rice thing was so relatable.

edit -- Absolutely no reason to try and defend Apple or Samsung here, fellas. Let's just appreciate tech (and good marketing). :)
Score: 94 Votes (Like | Disagree)
bigjnyc Avatar
66 months ago
This ad showcased the iPhone more than anything, made me feel a little nostalgic about my old iPhones... don’t think that’s what they were going for
Score: 62 Votes (Like | Disagree)

Popular Stories

Cyber Monday Deals Feature 2022

Best Cyber Monday Apple Deals Still Available for AirPods, Apple TV, iPad, and More

Monday November 28, 2022 5:24 am PST by
The Black Friday and Cyber Monday holiday shopping rush is drawing to a close, but there are still some good deals to be had out there. For Apple products, many of the deals you've seen since last week are still available, though some have expired. So for anyone who missed out on Black Friday deals, there's still an opportunity to get some of the year's best prices on many Apple devices. Note: ...
iPhone 14 Pro Rear Camera

iPhone 15 to Use 'State-of-the-Art' Image Sensor From Sony for Better Low-Light Performance

Monday November 28, 2022 11:00 am PST by
Apple's upcoming iPhone 15 models will be equipped with Sony's newest "state of the art" image sensors, according to a report from Nikkei. Compared to standard sensors, Sony's image sensor doubles the saturation signal in each pixel, allowing it to capture more light to cut down on underexposure and overexposure. Nikkei says that it is able to better photograph a person's face even with...
Apple Watch Ultra Oceanic Plus App

Apple Announces Oceanic+ App Now Available for Apple Watch Ultra

Monday November 28, 2022 6:11 am PST by
Apple today announced that the Oceanic+ app is available for the Apple Watch Ultra starting today. Designed by Huish Outdoors in collaboration with Apple, the app serves as a dive computer for recreational scuba diving at depths up to 40 meters/130 feet. Apple already offers a basic Depth app on the Apple Watch Ultra for viewing your current depth, maximum depth reached, water temperature,...
app store awards 2021

Apple Announces 2022 App Store Award Winners, Highlighting Best Apps of the Year

Tuesday November 29, 2022 3:10 am PST by
Apple today announced its 2022 App Store Award winners, highlighting the 16 best apps and games selected by Apple's global App Store editorial team. The top apps were chosen by Apple for their quality, innovative technology, creative design, positive cultural impact, and ability to deliver "exceptional experiences." Apple CEO Tim Cook said: This year's App Store Award winners reimagined...
rapid security response

Apple Releases Another Rapid Security Response Update for iOS 16.2 Beta Users

Monday November 28, 2022 10:16 am PST by
Apple today released a Rapid Security Response update that is available for those running the iOS 16.2 beta, marking the launch of the second RSR update since the feature was released in iOS 16. The Rapid Security Response Update is designed to provide iOS 16.2 beta users with bug fixes without the need to install a full update. The initial RSR release for iOS 16.2 beta users was a test with ...
twitter elon musk

Elon Musk Claims Apple Has 'Mostly Stopped' Offering Ads on Twitter and Is Making Moderation Demands

Monday November 28, 2022 10:42 am PST by
Apple has cut back on its Twitter advertising, according to Twitter CEO Elon Musk. In a tweet, Musk said that Apple has "mostly stopped" its Twitter ads, asking if Apple hates "free speech." Musk went on to publish a poll asking if Apple should "publish all censorship actions" taken that impact customers and he began retweeting content from companies that Apple has had moderation discussions ...
iphone 11 tesla cybertruck close up

Elon Musk Pledges to Build iPhone Rival If Apple Ousts Twitter

Tuesday November 29, 2022 2:48 am PST by
Elon Musk has pledged to offer an "alternative phone" if Apple and Google remove Twitter from their app stores, adding to long-standing rumors about an iPhone rival from Tesla. Modified iPhone 11 Pro in the style of the Tesla Cybertruck, by Caviar. Musk's remark came after being asked about the potential scenario of Twitter being removed from app stores, which could conceivably happen if the...
General Black Friday Deals 2022 Green

All the Apple Black Friday Deals You Can Still Get

Friday November 25, 2022 4:40 am PST by
Although Black Friday is now technically over, many Apple products are still seeing major discounts through the weekend as we head into Cyber Monday. In this article, you'll find every Apple device with a notable Black Friday sale that's still available. We'll be updating as prices change and new deals arrive, so be sure to keep an eye out if you don't see the sale you're looking for yet. Note:...