Apple.com Updated With Focus on Accessibility Features of iPhone, Mac, Apple Watch, and More

Apple today updated the front page and accessibility section of Apple.com in celebration of Global Accessibility Awareness Day. The event is held on the third Thursday of May every year and was created to promote inclusion and usability of technology for anyone with a disability.

This year, Apple is highlighting its own accessibility features right on the home page of Apple.com, stating that "Technology is most powerful when it empowers everyone." On the main accessibility page, Apple has again posted its short commercial from 2016 about real people with disabilities who use its products in everyday life, narrated by Sady Paulson, who uses Switch Control on a Mac.

accessibility day 2018
Otherwise, the company has greatly expanded the web page to mark today's event. When you scroll down, each section is marked by accessibility features focusing on different areas of disability, beginning with vision. These include VoiceOver, adjustable display accommodations, Dynamic Type to upsize text, and Zoom to get a closer look at an iPhone, iPad, Apple Watch, Mac, or Apple TV screen.

In the hearing section, Apple says it wants to "keep everyone in the conversation" with features like Live Listen that let users fine-tune MFi hearing aids to hear more clearly. The company also showcases FaceTime for those who use sign language to communicate, closed captioning for music and sound effects on all Apple devices, LED Flash for iPhone alerts, and Type to Siri for manually asking the AI assistant to perform any task.

The last two sections focus on physical and motor skills as well as learning and literacy. Here Apple talks about using HomePod to automate complex scenes with just a voice, AssistiveTouch for customized iOS gestures, Speak Screen to hear text spoken aloud on iPhone and iPad, and Safari Reader to stay focused on content and reduce visual clutter that can become a sensory overload for some users.

Earlier this week, Apple's director of global accessibility policy and initiatives, Sarah Herrlinger, discussed the company's efforts to help individuals with disabilities through its various products. In March, Apple donated $250,000 to sponsor an "Innovation Zone" in an accessibility-focused playground opening soon in Sunnyvale, California.

For last year's Global Accessibility Awareness Day, the company launched a series of "Designed for" videos on its YouTube channel, highlighted interviews conducted between CEO Tim Cook and three accessibility activists, and held a Stevie Wonder concert at One Infinite Loop.

This year, Apple says it's hosting global events that will promote inclusive design and "emphasize how technology can support all people with disabilities," including events at Apple corporate in Cupertino, Austin, Cork, and London. Throughout May all of its stores will have accessibility-related Today at Apple sessions for customers to participate in. If Apple celebrates the accessibility-focused day with other events, we'll be sure to update this post.

Top Rated Comments

nwcs Avatar
37 months ago
That is one thing I have always admired about Apple: they have historically and consistently done more to make their products usable by those with disabilities than many other companies do. It’s very hard to make a product usable to such a broad range of abilities but people are worth it.
Score: 10 Votes (Like | Disagree)
Jsameds Avatar
37 months ago
Guess there's a trade off between accessibility and experience. Not as exciting a site as it was.

The iMac Pro page looks like something from 2001.
Does it?



Attachment Image
Score: 6 Votes (Like | Disagree)
Dilster3k Avatar
37 months ago
You know we can talk a lot of smack within these forums, but this commitment from their end is truly commendable. Props!
Score: 4 Votes (Like | Disagree)
pete2106 Avatar
37 months ago
Guess there's a trade off between accessibility and experience. Not as exciting a site as it was.

The iMac Pro page looks like something from 2001.
That's a little unfair. The page has lots of really high resolution images and high frame rate animations. The text is bold, clear, and to the point. It's quite a nice page.
Score: 3 Votes (Like | Disagree)
Gorms Avatar
37 months ago
Weirdly, the updated accessibility page fails WCAG AA accessibility checks. Certainly with the checker I just used.

(edited to say: although I have seen far, far, worse results on other sites and any effort toward increasing accessibility should be 100% commended, not snarked upon from an Internet distance)
Score: 1 Votes (Like | Disagree)
rodpascoe Avatar
37 months ago
Guess there's a trade off between accessibility and experience. Not as exciting a site as it was.

The iMac Pro page looks like something from 2001.

Attachment Image
Score: 1 Votes (Like | Disagree)

Top Stories

apple transfer google photos 1

Apple Launches Service for Transferring iCloud Photos and Videos to Google Photos

Wednesday March 3, 2021 12:04 pm PST by
Apple this week introduced a new service that's designed to make it quick and easy for iCloud users to transfer their stored photos and videos to Google Photos. As outlined in an Apple support document, you can go to Apple's privacy website and sign in to see the "Transfer a copy of your data" option. If you select this and go through all the steps, Apple will transfer your iCloud photos and ...
rosetta 2

Rosetta May Be Removed From M1 Macs in Some Regions on macOS 11.3

Tuesday March 2, 2021 5:20 pm PST by
Installing the upcoming macOS 11.3 software update on an M1 Mac may result in Rosetta 2 being removed in one or more regions around the world. In the third beta of macOS 11.3 seeded to developers for testing today, MacRumors contributor Steve Moser uncovered new strings in the beta's code indicating that "Rosetta will be removed upon installing this update." Another new string reads "Rosetta ...
Screen Shot 2021 03 03 at 11

MagSafe Charging Port for iPhone Appears in Apple Patent

Wednesday March 3, 2021 1:30 am PST by
In a newly granted patent, Apple envisions a type of connectivity port using an iteration of its magnetic MagSafe charger to charge an iPhone, potentially paving the way for a future without Lightning. Submitted to the United States Patent and Trademark Office on Tuesday (via Patently Apple), the patent outlines a three-pinned MagSafe charger, similar to the ones found in older MacBook...
Oled iPads and MackBook Pro

OLED 10.9-Inch iPad Rumored for Early 2022, 12.9-Inch iPad Pro and 16-Inch MacBook Pro Could Follow

Thursday March 4, 2021 8:37 pm PST by
Earlier today, DigiTimes shared a preview of an upcoming report claiming that Apple is working on both iPad and Mac notebook models with OLED displays that could launch starting in 2022. The full report from DigiTimes is now available, and it includes several new alleged details about Apple's plans. According to the report, the first of these devices to adopt an OLED display is likely to be...
OLED iPad Pro and MacBook Pro

iPad and MacBook Models With OLED Displays Rumored to Launch in 2022

Thursday March 4, 2021 8:19 am PST by
Apple plans to release new iPad and MacBook models with OLED displays in 2022, according to industry sources cited by Taiwanese supply chain publication DigiTimes. The information was shared in the site's paywalled "Before Going to Press" section, so there are no further details yet, but the full report should be released by tomorrow. Apple has gradually increased its adoption of OLED...
iPad mini pro feature

Sketchy Rumor Claims 'iPad Mini Pro' Launching in Second Half of 2021

Wednesday March 3, 2021 3:04 am PST by
Apple is expected to launch a sixth-generation iPad mini in the first half of 2021, possibly as soon as this March, based on long-standing rumors. However, a new rumor out of Asia that has gained traction in the last 24 hours suggests an "iPad mini Pro" will arrive in the second half of this year. According to a post on Korean blog Naver, whose rumor track record is unknown, the device...
maxresdefault

What's on Your iPhone Home Screen?

Thursday March 4, 2021 10:31 am PST by
Over on our YouTube channel, MacRumors videographer Dan has a new video up where he shares his Home Screen, wallpaper, and all of his current favorite widgets. Subscribe to the MacRumors YouTube channel for more videos. Check out Dan's video to see his setup, and then comment below and show us your own Home Screens. It's always fun to see other peoples' Home Screens, and with widgets and...
apple pencil 3 leak

New Apple Pencil Allegedly Leaks With Glossy Finish and Redesigned Tip

Wednesday March 3, 2021 6:17 am PST by
Images supposedly depicting a third-generation Apple Pencil have been shared on Twitter by the leaker known as "Mr. White." The purported new Apple Pencil appears to share a very similar design to the current, second-generation Apple Pencil, which is shorter than the previous version and charges inductively on the side of an iPad. The updated Apple Pencil appears to have a glossy...
apple watch ecg wrist

Apple Watch ECG Feature Gets Approved in Australia

Wednesday March 3, 2021 2:07 am PST by
The Australian government has approved ECG functionality on the Apple Watch, giving Apple the all-clear to launch the feature for Apple Watch users in the country, according to a regulatory document first spotted by The 8-Bit. Earlier last month, the Apple Watch's irregular heart rhythm notification received approval in Australia, although ECG did not. Irregular heart rhythm is a feature...
PIA23764 RoverNamePlateonMars web

NASA Mars Perseverance Rover Uses Same PowerPC Chipset Found in 1998 G3 iMac

Tuesday March 2, 2021 3:21 am PST by
NASA's Perseverance rover, which recently made history landing on the surface of Mars, is powered by the same processor used in an iMac more than 23 years old. Image Credit: NASA As reported by NewScientist (via Gizmodo), the rover includes the PowerPC 750 processor, the same chip used in the G3 iMac in 1998. The main chipset is the same; however, there are differences between the...