Apple CEO Tim Cook Talks Accessibility With Three Accessibility Activists

In honor of Global Accessibility Awareness Day, which takes place tomorrow, Apple CEO Tim Cook sat down with three YouTubers to discuss the Accessibility features built into Apple's iOS and Mac devices.

Each of the three YouTubers, who met Cook at Apple's campus for coffee, have shared their conversations with the CEO on their respective YouTube channels. All three, including legally blind filmmaker James Rath, deaf advocate and vlogger Rikki Poynter, and actress Tatiana Lee, who was born with Spina Bifida, talked about the Apple products that they use in their daily lives. The three interviews can be watched below.




During his meeting with Poynter, Cook explained Apple's stance on accessibility and why the company goes to great lengths to make sure its devices are available to everyone.

Apple is founded on giving people power to create things, to do things that they couldn't do without those tools. And we've always viewed accessibility as a human right. And so just like human rights are for everyone, we want our products to be accessible for everyone. And so it's a basic core value of Apple. We don't make products for a particular group of people. We make products for everybody.

We feel very strongly that everyone deserves an equal opportunity and equal access. So we don't look at this thing from a return on investment point of view -- I've been asked that before. The answer is no, I've never looked at that. We don't care about that.

In addition to Cook's meetings, Apple also recently published a series of "Designed for" accessibility videos, highlighting the different ways Apple's Accessibility features are used to make Apple devices available to everyone, and there's currently an Accessibility feature in the App Store promoting Accessibility apps.

Since October, Apple has had a detailed Accessibility website that demonstrates and promotes the extensive Accessibility options built into Apple products.

Top Rated Comments

Uaaerospace2 Avatar
61 months ago
Go to http://www.aapd.com
(American Association of People with Disabilities)
Click on employment, which takes you to : http://jobs.aapd.com/jobs
Search for Apple jobs in CA
Find no jobs listed by Apple

Now you understand Apple does not really give a sh1z about the disabled, and just uses this garbage as part of their faux "we care" emotional marketing strategy. Period.
Really? Why don't you inform your "opinion" by observing or working with people who actually need and use accessibility features in tech. Spend a day or two at Accessing Higher Ground and meet people who use the features. Work with students through an office of disability services for a day or two. Then come back and share an informed opinion. Apple's tech is pretty darn good at allowing people to access content and get on with their lives. Is it perfect? No, but few things are. Apple has been a longtime provider of accessible tech and, I would guess, has done more to promote accessibility in technology than...say...you.

Your posting of the aapd job board goes to show how desperate you are to criticizee. Why would apple post there? My place of employment has many people with the sole responsibility of providing accommodations and ensuring web, etc. accessibility. There are many, many others who have the responsibility as part of our normal job because we create content. You won't find any of our jobs posted there either. So, the logical conclusion is that we don't care about accessibility? What?
Score: 22 Votes (Like | Disagree)
christarp Avatar
61 months ago
Jeez, Everyone here is so mad about these videos for some reason. It's a few feel good videos with real people with real disabilities and how they've had things improve for them with Apple. Can you not just be happy about something for once in your life? This is one of those feel good moments you can just sit back and watch.
Score: 10 Votes (Like | Disagree)
consoleboi Avatar
61 months ago
Sorry Tim, I'm not buying the Kool-Aid you're selling.

"we don't look at ROI", "we want to make Apple products accessible to everyone".

How about making it cheaper so everyone can afford it would be a good start!
Score: 8 Votes (Like | Disagree)
-BigMac- Avatar
61 months ago
"Everyone should have equal access"

Proceeds to increase every products base price for the last 5 years.
Score: 8 Votes (Like | Disagree)
developer13245 Avatar
61 months ago
Really? Why don't you inform your "opinion" by observing or working with people who actually need and use accessibility features in tech. Spend a day or two at Accessing Higher Ground and meet people who use the features. Work with students through an office of disability services for a day or two. Then come back and share an informed opinion. Apple's tech is pretty darn good at allowing people to access content and get on with their lives. Is it perfect? No, but few things are. Apple has been a longtime provider of accessible tech and, I would guess, has done more to promote accessibility in technology than...say...you.

Your posting of the aapd job board goes to show how desperate you are to criticizee. Why would apple post there? My place of employment has many people with the sole responsibility of providing accommodations and ensuring web, etc. accessibility. There are many, many others who have the responsibility as part of our normal job because we create content. You won't find any of our jobs posted there either. So, the logical conclusion is that we don't care about accessibility? What?
see:

http://www.aapd.com/disability-equality-index/

Apple is nowhere on the list, which is unacceptable for a company of their 'stature' that prattles on about how socially conscious they claim to be.

Sure, a lot of companies are not on the list, but until Apple IS on the list, they have no credibility to publish this type of emotional advertising.

Essentially, they can sell to the disabled, but do not support them as an employer.

Apple's performance in the area of disability support does not match their message.
Score: 6 Votes (Like | Disagree)
amegicfox Avatar
61 months ago
when does this man work ? he is a wanna be politician and really bad at it too

Tim resign from Apple so can a young smart person can make Apple great again
Score: 6 Votes (Like | Disagree)

Popular Stories

iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
AirPods Pro Gen 3 Mock Feature Red

AirPods Pro 2 Could Start a New Accessory Ecosystem

Friday January 14, 2022 2:34 am PST by
Apple's second-generation AirPods Pro could arrive alongside a new series of accessories, recent leaked images suggest. Alleged leaked photos of the next-generation AirPods Pro obtained by MacRumors showed a charging case with a metal loop on the side for attaching a strap. Apple has not used this design for any of its other AirPod models and it is unclear why it would be added in this...
Unlikely Products 2022 Feature

Six Rumored Apple Products You're Unlikely to See This Year

Saturday January 15, 2022 2:06 pm PST by
Much has been said about what consumers could see from Apple in 2022, but the company is also working on a handful of rumored products that aren't expected to be unveiled for at least another 12 months, and in some cases a lot longer. Of course, that's assuming they get released at all. Apple works on many potential products some of which ultimately never see the light of day. With that in...
safari icon blue banner

Safari Bug Allows Websites to Track Your Recent Browsing Activity in Real Time

Sunday January 16, 2022 3:37 pm PST by
A bug in WebKit's implementation of a JavaScript API called IndexedDB can reveal your recent browsing history and even your identity, according to a blog post shared on Friday by browser fingerprinting service FingerprintJS. In a nutshell, the bug allows any website that uses IndexedDB to access the names of IndexedDB databases generated by other websites during a user's browsing session....
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...
netflix2

Netflix Again Raises Prices for All Plans, 4K Streaming Now $20 Per Month

Friday January 14, 2022 12:46 pm PST by
Netflix today updated the prices for its streaming plans, and all of its offerings are now more expensive. The Basic plan is now priced at $9.99 per month, the Standard plan is priced at $15.49 per month, and the Premium plan is priced at $19.99 per month. The Basic plan is $1 more expensive, up from $8.99 per month. This plan allows users to watch on just one screen at a time, and it limits ...
top stories 20220115

Top Stories: iPhone 14 Pro Rumors, iCloud Private Relay Controversy, iOS 15.2.1 Released, and More

Saturday January 15, 2022 6:00 am PST by
Hole-punch? Pill? Hole-punch and pill? Rumors about what the front camera system on the iPhone 14 Pro will look like are evolving rapidly, and it now appears we might be getting a novel but potentially controversial design later this year. Other major stories this week included some confusion and controversy about iCloud Private Relay being disabled for some T-Mobile customers, increasing...
iPhone 14 Mock pill and hole 16x9 120hz

Analyst: All iPhone 14 Models to Feature 120Hz Displays, 6GB of RAM, and More

Friday January 14, 2022 7:02 am PST by
Apple is rumored to announce four new iPhone 14 models in September, and ahead of time, analyst Jeff Pu has outlined his expectations for the devices. In a research note with Haitong International Securities, obtained by MacRumors, Pu claimed that all iPhone 14 models will feature ProMotion displays, compared to only Pro models currently. ProMotion enables a variable refresh rate up to 120Hz ...