Apple CEO Tim Cook Talks Accessibility With Three Accessibility Activists
In honor of Global Accessibility Awareness Day, which takes place tomorrow, Apple CEO Tim Cook sat down with three YouTubers to discuss the Accessibility features built into Apple's iOS and Mac devices.
Each of the three YouTubers, who met Cook at Apple's campus for coffee, have shared their conversations with the CEO on their respective YouTube channels. All three, including legally blind filmmaker James Rath, deaf advocate and vlogger Rikki Poynter, and actress Tatiana Lee, who was born with Spina Bifida, talked about the Apple products that they use in their daily lives. The three interviews can be watched below.
During his meeting with Poynter, Cook explained Apple's stance on accessibility and why the company goes to great lengths to make sure its devices are available to everyone.
Apple is founded on giving people power to create things, to do things that they couldn't do without those tools. And we've always viewed accessibility as a human right. And so just like human rights are for everyone, we want our products to be accessible for everyone. And so it's a basic core value of Apple. We don't make products for a particular group of people. We make products for everybody.
We feel very strongly that everyone deserves an equal opportunity and equal access. So we don't look at this thing from a return on investment point of view -- I've been asked that before. The answer is no, I've never looked at that. We don't care about that.
In addition to Cook's meetings, Apple also recently published a series of "Designed for" accessibility videos, highlighting the different ways Apple's Accessibility features are used to make Apple devices available to everyone, and there's currently an Accessibility feature in the App Store promoting Accessibility apps.
Since October, Apple has had a detailed Accessibility website that demonstrates and promotes the extensive Accessibility options built into Apple products.
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Top Rated Comments
Your posting of the aapd job board goes to show how desperate you are to criticizee. Why would apple post there? My place of employment has many people with the sole responsibility of providing accommodations and ensuring web, etc. accessibility. There are many, many others who have the responsibility as part of our normal job because we create content. You won't find any of our jobs posted there either. So, the logical conclusion is that we don't care about accessibility? What?
"we don't look at ROI", "we want to make Apple products accessible to everyone".
How about making it cheaper so everyone can afford it would be a good start!
Proceeds to increase every products base price for the last 5 years.
http://www.aapd.com/disability-equality-index/
Apple is nowhere on the list, which is unacceptable for a company of their 'stature' that prattles on about how socially conscious they claim to be.
Sure, a lot of companies are not on the list, but until Apple IS on the list, they have no credibility to publish this type of emotional advertising.
Essentially, they can sell to the disabled, but do not support them as an employer.
Apple's performance in the area of disability support does not match their message.
Tim resign from Apple so can a young smart person can make Apple great again