Happy April Fools' Day 2018: T-Mobile Re-Launches 'Sidekicks', Roku Streaming Socks, Brewolingo, and More

apple original logo 150April Fools' Day is here once again, and this year it falls on the same day as Easter. As you browse the internet today, be forewarned that many of the stories, press releases, and announcements discovered over the next few hours will likely be hoaxes made by companies with a proclivity for teasing their customers every April 1.

If the past few years have been any measure, you can expect bizarre Apple-related accessories, an absurd product or service unveiling from T-Mobile, wisecracks from Siri, and much, much more.

It's also worth noting that April 1, 2018 marks the 42nd anniversary of Apple, which was founded on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, who sold his share of Apple back to Jobs and Wozniak for just $800 later in 1976.

All these years later, Apple's products have now become a major target for April Fools' Day pranks, along with jokes coming from companies, apps, services, and accessory makers that are well-known by Apple users, which we've accumulated in a list below.

T-Mobile's Smartshoephone

T-Mobile is bringing back the classic Sidekick smartphone for a new generation with the world's first "Smartshoephone," called the T-Mobile Sidekicks. Company CEO John Legere said that the Sidekicks are optimized for unlimited data on T-Mobile ONE, include a slide-out screen like the original Sidekick, have near-field "toe tap" communication with fellow Sidekicks, and more.


T-Mobile usually leans towards wearable tech for its April Fools' Day pranks, in 2016 introducing a hands-free binge-watching headset and in 2017 showing off the "T-Mobile ONEsie." For the new Smartshoephone, T-Mobile has even put out a fake Home Shopping Network-style video in which John Legere and COO Mike Sievert laud the advantages of the "fully connected wearable shoes." The twist is that T-Mobile is selling a plain, non-IoT version of the Sidekicks that you can really buy... for $65.

Roku's Happy Streaming Socks

Roku is hoping to help customers easily control their next binge-watching session with a new pair of Happy Streaming Socks. The socks have built-in motion sensors for menu navigation, find-my-socks technology, and can heat up to keep your feet warm.


Roku says that its Streaming Socks are a convenient alternative to controlling shows and navigating menus when your hands are messy from snacking while watching TV.

Man Crates' Porch Piracy Protection

Man Crates has begun a new "Porch Piracy Protection" initiative, aimed at protecting customers from package thieves when orders are left at their doors.


Now when you order from Man Crates, you can choose from a list of free deterrents -- like an ill-tempered baboon, creepy clown, or aggressive mime -- that are promised to prevent looters from ever getting near your packages.

Duolingo's Brewolingo

Freemium language-learning app Duolingo has launched "Brewolingo," a collection of craft beers that the company says will help you become more fluent in a new language. Apparently based on actual research, Duolingo's prank product promises fluency in French, Spanish, and more just by "getting tipsy."

brewolingo beer bottles 2

We get it. Learning a language is hard. Luckily, research has shown that besides frequent practice and cultural immersion, getting tipsy can help. That's right, folks: drinking beer can actually help you get fluent.

Enter Brewolingo: four varieties of craft beer brought to you by Duolingo. Featuring a special blend of wheat, hops, water and secret Owlgorithms™, this beer is the only fluid you'll need for language fluency.

Brand designer Jack Morgan shared a few behind-the-scenes images and details of his work on Brewolingo's brand identity, packaging, and website design. The four faux flavors include Spring Season-Owl, India Pale Owl, Mad Amber Owl, and Night Owl Stout. Unlike T-Mobile, Duolingo isn't actually selling a version of its joke -- the "Buy Now" link directs you to the company's legitimate training courses.

Other April Fools' Day Pranks, Jokes, and Hoaxes:

We'll update this post in the event that any other noteworthy April Fools' Day announcements appear online.

Top Rated Comments

Yvan256 Avatar
57 months ago
The best April Fool's day pranks are right on apple.com, go check out the prices they're asking for five-years-old technology in the Mac mini and MacBook Air.
Score: 17 Votes (Like | Disagree)
AngerDanger Avatar
57 months ago
Meanwhile, I've performed the first teardown of an Apple employee, revealing a 14-pin diagnostic port:



Attachment Image
Score: 7 Votes (Like | Disagree)
sracer Avatar
57 months ago
In this age of the internet, having a fool's day seems redundant. ugh.
Score: 5 Votes (Like | Disagree)
Apple_Robert Avatar
57 months ago
I liked the T-Mobile add the best.
Score: 5 Votes (Like | Disagree)
Tomisawesome Avatar
57 months ago
Why do companies come up with the best ideas as April fools jokes

I got an email from Slickwraps this morning trying to sell me this
http://ineedcrack.com/

Would be great if it was real
Score: 5 Votes (Like | Disagree)
Ragnar51 Avatar
57 months ago
Great stuff! I sent the Streaming Socks clip to some friends and they thought it was real :)
[doublepost=1522586997][/doublepost]Just got this one from Twelve South https://www.twelvesouth.com/product/family/standolier?utm_source=twelvesouth.com+subscribers&utm_campaign=7c01471550-April+Fools+2018+-+Standolier&utm_medium=email&utm_term=0_76703c9491-7c01471550-58128141&mc_cid=7c01471550&mc_eid=8acaece1ac
Score: 4 Votes (Like | Disagree)

Popular Stories

cook sept 2020 event

Gurman: Apple Preparing Pre-Recorded iPhone 14 and Apple Watch Series 8 Event

Sunday August 7, 2022 6:13 am PDT by
Apple has "started to record" its virtual September event, where it's expected to announce the upcoming iPhone 14 lineup, the Apple Watch Series 8, and a new "rugged" Apple Watch model, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says the event, which is expected to take place in the early part of September, is already under production, implying...
iPhone 14 Lineup Feature Purple

Color Options for All iPhone 14 Models: Everything We Know

Monday August 8, 2022 3:59 am PDT by
The iPhone 14 and iPhone 14 Pro models are rumored to be available in a refreshed range of color options, including an all-new purple color. Most expectations about the iPhone 14 lineup's color options come from an unverified post on Chinese social media site Weibo earlier this year. Overall, the iPhone 14 and iPhone 14 Pro's selection of color options could look fairly similar to those of the ...
ios 16 beta 5 battery percent

iOS 16 Beta 5: Battery Percentage Now Displayed in iPhone Status Bar

Monday August 8, 2022 10:43 am PDT by
With the fifth beta of iOS 16, Apple has updated the battery icon on iPhones with Face ID to display the specific battery percentage rather than just a visual representation of battery level. The new battery indicator is available on iPhone 12 and iPhone 13 models, with the exception of the 5.4-inch iPhone 12/13 mini. It is also available on the iPhone 11 Pro and Pro Max, XS and XS Max, and...
iOS 16 battery percentage

Apple Limiting iOS 16 Beta 5 Battery Percentage Display to Select iPhones: Here Are the Supported Devices

Tuesday August 9, 2022 2:51 am PDT by
Apple this week brought back one of the most highly requested features from iOS users since the launch of the iPhone X in 2017: the ability to see your battery percentage directly in the status bar. Ever since the launch of the iPhone X with the notch, Apple has not allowed users to show their battery percentage directly in the status bar, forcing them to swipe down into Control Center to...
ios 16 battery indicator 2

Everything New in iOS 16 Beta 5: Battery Percentage in Status Bar, Find My Changes and More

Monday August 8, 2022 12:53 pm PDT by
Apple today seeded the fifth beta of iOS 16 to developers for testing purposes, introducing some small but notable changes to the iOS operating system. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up everything new in the fifth beta below. Battery Percentage in Status Bar The battery icon in the status bar now displays the exact battery percent, a feature that ...
iphone 14 pro max camera bump compared lipilipsi 16 9

Bigger iPhone 14 Pro Max Camera Bump Shown Alongside iPhone 13 Pro Max

Monday August 8, 2022 4:33 am PDT by
The camera bump on the upcoming iPhone 14 Pro Max is expected to be the largest rear lens housing Apple has ever installed on its flagship smartphones, and a new photo offers a rare glimpse at just how prominent it is compared to Apple's predecessor device. iPhone 14 Pro Max dummy (left) vs iPhone 13 Pro Max All iPhone 14 models are expected to see upgrades to the Ultra Wide camera on the...
airpods pro black background

Beyond iPhone 14: Five Apple Products Expected to Launch Later This Year

Monday August 8, 2022 9:43 am PDT by
While the iPhone 14 and Apple Watch Series 8 are expected to be announced in September as usual, there are several more Apple products rumored to launch later this year, including new iPad and Mac models and more. Beyond the iPhone and Apple Watch, we've put together a list of five Apple products that are most likely to be unveiled by the end of 2022. Second-Generation AirPods Pro Apple...