Apple's second-generation iPhone X and so-called iPhone X Plus could be priced from $899 and $999 respectively in the United States, according to RBC Capital Markets analyst Amit Daryanani.
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Daryanani said the current iPhone X has experienced "limited success" at $999 and up, leading him to believe that lowering the base price by $100 could reinvigorate sales of the 5.8-inch model. A widely rumored 6.5-inch model, dubbed iPhone X Plus, would then fill the $999 price point.
While this is merely a prediction from one analyst, the strategy could make sense if iPhone X sales have slowed significantly, as a series of supply chain reports have suggested. We won't know for sure until Apple's next earnings report, likely to be released around late April or early May.
At this point, all we know is that the iPhone X was likely a key contributor to Apple's record-breaking revenue of $88.3 billion last quarter, easily topping its previous all-time high of $78.4 billion set in the year-ago quarter. Whether that momentum carried forward to the current quarter remains to be seen.
Based on Daryanani's research note, obtained by MacRumors, here's our take on how the next iPhone lineup could look in terms of pricing:
- 6.5-inch second-generation iPhone X Plus: $999
- 5.8-inch second-generation iPhone X: $899
- 6.1-inch mid-range iPhone X with LCD: $799
- iPhone 8 and iPhone 8 Plus: $549 and $669
- iPhone 7 and iPhone 7 Plus: $449 and $569
- iPhone SE: $349
Here's a rough idea of how the next iPhone lineup could look if Apple maintains its current pricing strategy instead:
- 6.5-inch second-generation iPhone X Plus: $1,099
- 5.8-inch second-generation iPhone X: $999
- 6.1-inch mid-range iPhone X with LCD: $799
- iPhone 8 and iPhone 8 Plus: $549 and $669
- iPhone 7 and iPhone 7 Plus: $449 and $569
- iPhone SE: $349
Apple will likely unveil its next iPhones in September as usual, and presumably only the company's top executives are privy to pricing plans.
Top Rated Comments
(View all)Apple must have realised that people are not willing to pay a four digit figure for a phone. Better later than never. Their arrogant strategy was punished by customers and the iPhone X basically flopped, which is good. I just feel sorry for all the iPhone X customers that basically paid an outrageous price just to be beta testers of an immature product.
Based on what? Musings from a Wall Street sell side analyst? Since Apple doesn’t disclose sales by model and fiscal Q2 results won’t be announced until early May nobody knows how well (or not) the X is selling besides Apple. And on the last earnings call Tim Cook said the X was Apple’s best seller every week since it had gone on sale. I think I’ll trust Tim Cook over a Wall Street analyst. What qualifies as news and rumors these days is complete garbage. Also just because some people think the X is too expensive or not a good product and want it to be a failure doesn’t mean it is.Also kill the iPhone 7. No need for a 7 and an 8 in next years line up. Again, just adds confusion.