Apple Promotes iMac Pro as 'Most Powerful Mac Ever' With Series of Short Films

To demonstrate how the iMac Pro is the most powerful Mac ever, Apple recently invited a group of filmmakers, CG artists, and graphics designers to create a series of short films using its advanced technologies.


The artists include creative director Erin Sarofsky, motion graphics designer Esteban Diácono, 3D artist Luigi Honorat, director and designer Michelle Dougherty, design and motion studio ManvsMachine, and an integrated collective of designers, artists, and storytellers from production company Buck.

From concept development through final preparations for render, Apple says the iMac Pro was at the center of the creative work. The fine print does note that additional equipment was used for final rendering of 3D content.


Each film is accompanied by a behind-the-scenes video showing how the iMac Pro fit into the creative process, alongside a list of software tools used and testimonials about how great the iMac Pro is. Apple hasn't shared the films on its YouTube channel yet, so it's unclear if they'll double as TV ads.

iMac Pro was described as "blazingly fast" in an early review. Based on benchmarks, the mid-range model with a 10-core 3.0GHz Intel Xeon processor is up to 45 percent faster than the high-end 2013 Mac Pro. The 10-core iMac Pro is also up to 93 percent faster than the latest top-of-the-line 27-inch 5K iMac.

Watch the Films: "iMac Pro: The most powerful Mac ever. Pushed to the limits."

Update: Apple has now uploaded some of the videos to its YouTube channel.

Related Roundup: iMac Pro
Buyer's Guide: iMac Pro (Neutral)


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14 weeks ago
"additional equipment was used for final rendering of 3D content"

So they needed to use something even more powerful than the most powerful Mac ever?

Also, how much more powerful than this beast will the future Mac Pro need to be?
Rating: 10 Votes
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14 weeks ago
Of course everything new will always be the most powerful Mac ever, if you only ever compare your own products. Marketing wank.
Rating: 9 Votes
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14 weeks ago
They're editing in Adobe Premiere. Awwwwkward.
Rating: 8 Votes
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14 weeks ago

Apple should bring:

CPU may last 7 years, but displays last more than 20 years.


Yeah. I wish i could connect my crt green phosphor monitor to my mac dude. Good idea. Do you specialize in marketing?
Rating: 7 Votes
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14 weeks ago
Guys. Come on. It’s gray. Gray is a more than a dark silver. It’s the most powerful color Apple has ever used.
Rating: 6 Votes
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14 weeks ago
Rendering 3D animations is never done on the design workstation (by professionals). Rendering animations takes forever. It's typically done over the network via banks & banks of mega core Windows based servers.
Rating: 5 Votes
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14 weeks ago

Of course everything new will always be the most powerful Mac ever, if you only ever compare your own products. Marketing wank.

Beat me to it. Steve aura of wonder is fading, fast. Took a while, but it's getting noticeable. Apple needs another Steve, someone like Elon Musk, make us wonder and dream. And most importantly, deliver truly power horses. Stupid pursue of slimming down everything, remove ports and emoji bars... what the ****.
Rating: 5 Votes
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14 weeks ago
Apple should bring:

- User-upgradable headless Macs. Fight programmed obsolescence.
- Standalone Thunderbolt 3 displays. CPU may last 7 years, but displays last more than 20 years.
- Wired Magic Keyboard with Numeric Keypad & wired Magic Mouse 2. Batteries are obnoxious.
Rating: 5 Votes
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14 weeks ago
For the low price of $5,000 it should be.
Rating: 4 Votes
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14 weeks ago
I hope they include the Titan XP/GTX 20XX for the modular Mac Pro.
Rating: 3 Votes
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