To demonstrate how the iMac Pro is the most powerful Mac ever, Apple recently invited a group of filmmakers, CG artists, and graphics designers to create a series of short films using its advanced technologies.


The artists include creative director Erin Sarofsky, motion graphics designer Esteban Diácono, 3D artist Luigi Honorat, director and designer Michelle Dougherty, design and motion studio ManvsMachine, and an integrated collective of designers, artists, and storytellers from production company Buck.

From concept development through final preparations for render, Apple says the iMac Pro was at the center of the creative work. The fine print does note that additional equipment was used for final rendering of 3D content.

imac pro buck film
Each film is accompanied by a behind-the-scenes video showing how the iMac Pro fit into the creative process, alongside a list of software tools used and testimonials about how great the iMac Pro is. Apple hasn't shared the films on its YouTube channel yet, so it's unclear if they'll double as TV ads.

iMac Pro was described as "blazingly fast" in an early review. Based on benchmarks, the mid-range model with a 10-core 3.0GHz Intel Xeon processor is up to 45 percent faster than the high-end 2013 Mac Pro. The 10-core iMac Pro is also up to 93 percent faster than the latest top-of-the-line 27-inch 5K iMac.

Watch the Films: "iMac Pro: The most powerful Mac ever. Pushed to the limits."

Update: Apple has now uploaded some of the videos to its YouTube channel.

Buyer's Guide: iMac Pro (Don't Buy)
Related Forum: iMac

Top Rated Comments

Yvan256 Avatar
43 months ago
"additional equipment was used for final rendering of 3D content"

So they needed to use something even more powerful than the most powerful Mac ever?

Also, how much more powerful than this beast will the future Mac Pro need to be?
Score: 10 Votes (Like | Disagree)
era86 Avatar
43 months ago
Of course everything new will always be the most powerful Mac ever, if you only ever compare your own products. Marketing wank.
Score: 9 Votes (Like | Disagree)
BJB Productions Avatar
43 months ago
They're editing in Adobe Premiere. Awwwwkward.
Score: 8 Votes (Like | Disagree)
saudade Avatar
43 months ago
Apple should bring:

CPU may last 7 years, but displays last more than 20 years.
Yeah. I wish i could connect my crt green phosphor monitor to my mac dude. Good idea. Do you specialize in marketing?
Score: 7 Votes (Like | Disagree)
4jasontv Avatar
43 months ago
Guys. Come on. It’s gray. Gray is a more than a dark silver. It’s the most powerful color Apple has ever used.
Score: 6 Votes (Like | Disagree)
now i see it Avatar
43 months ago
Rendering 3D animations is never done on the design workstation (by professionals). Rendering animations takes forever. It's typically done over the network via banks & banks of mega core Windows based servers.
Score: 5 Votes (Like | Disagree)

Top Stories

16 inch macbook pro m2 render

When Can We Expect the Redesigned MacBook Pros Now?

Wednesday June 16, 2021 7:11 am PDT by
With no sign of redesigned MacBook Pro models at this year's WWDC, when can customers expect the much-anticipated new models to launch? A number of reports, including investor notes from Morgan Stanley and Wedbush analysts, claimed that new MacBook Pro models would be coming during this year's WWDC. This did not happen, much to the disappointment of MacBook Pro fans, who have been...
YouTube Picture in Picture Feature

YouTube Says iOS Picture-in-Picture Coming to All US Users

Friday June 18, 2021 9:41 am PDT by
After a long wait, YouTube for iOS is officially gaining picture-in-picture support, allowing all users, non-premium and premium subscribers, to close the YouTube app and continue watching their video in a small pop-up window. In a statement to MacRumors, YouTube says that picture-in-picture is currently rolling out to all premium subscribers on iOS and that a larger rollout to all US iOS...
2021 back t0 school

Apple Launches 2021 Back to School Promotion: Free AirPods With Eligible Mac or iPad Purchase

Thursday June 17, 2021 4:56 am PDT by
Apple today launched its seasonal back-to-school sale for the upcoming school year in the United States and Canada, offering students free AirPods alongside purchases of select Macs and iPad models. Similar to last year's promotion, this year's offer includes free AirPods alongside the purchase of a MacBook Air, MacBook Pro, the new 24-inch iMac, the Mac Pro, Mac mini, and the new M1-powered ...
applecare lower prices

Apple Lowers Prices of AppleCare+ Plans for M1 MacBook Air and MacBook Pro

Thursday June 17, 2021 7:33 am PDT by
Apple today lowered the prices of AppleCare+ plans for MacBook Air and 13-inch MacBook Pro models equipped with the M1 chip. Coverage offered by the plans, as well as accidental damage fees, appear to remain unchanged. In the United States, AppleCare+ for the MacBook Air now costs $199, down from $249. The new price applies to both M1 and Intel-based MacBook Air models, although Apple no...
maxresdefault

Video: 20 Annoyances Apple Fixed in iOS 15 and macOS Monterey

Friday June 18, 2021 11:36 am PDT by
With iOS 15 and macOS Monterey, Apple is adding several quality of life improvements, which are designed to address some of the complaints that people have had with these operating systems for years now. Subscribe to the MacRumors YouTube channel for more videos. In our latest YouTube video, we're highlighting some of our favorite "fix" features that address long-running problems in iOS and...
Top Stories 63 Feature

Top Stories: Beats Studio Buds Announced, Apple Watch Series 7 Rumors, and More

Saturday June 19, 2021 6:00 am PDT by
The Apple news cycle started to move beyond WWDC this week, but that doesn't mean there still wasn't a lot to talk about, led by the official debut of the much-leaked Beats Studio Buds that might give us a hint of what to expect for the second-generation AirPods Pro. With no hardware announcements at WWDC, we also took a look at when we might finally see the long-rumored redesigned MacBook...
m1 v intel thumb

Intel Processor Market Share May Fall to New Low Next Year Due to Apple Silicon

Friday June 18, 2021 2:06 am PDT by
Intel may see its market share fall to a new low next year, in large part thanks to Apple's decision to move away from using Intel processors in its Mac computers and instead use Apple silicon. Apple announced last year that it would embark on a two-year-long journey to transition all of its Mac computers, both desktops, and laptops, to use its own in-house processors. Apple is expected to...
space gray magic accessories trio

Apple Stops Selling Magic Accessories in Space Gray

Friday June 18, 2021 9:16 am PDT by
Apple this week stopped selling its Magic Keyboard with Numeric Keypad, Magic Mouse 2, and Magic Trackpad 2 accessories for the Mac in a Space Gray color, around three months after discontinuing the iMac Pro, which also came in Space Gray. Last month, Apple listed the Space Gray accessories as available while supplies last, and the company has now removed the product pages from its website...
maxresdefault

Apple CEO Tim Cook: Sideloading Apps Would 'Destroy the Security' of the iPhone

Wednesday June 16, 2021 10:49 am PDT by
Apple CEO Tim Cook this morning participated in a virtual interview at the VivaTech conference, which is described as Europe's biggest startup and tech event. Cook was interviewed by Guillaume Lacroix, CEO and founder of Brut, a media company that creates short-form video content. Much of the discussion centered on privacy, as it often does in interviews that Cook participates in. He...
3nm apple silicon feature

Apple Supplier TSMC Readies 3nm Chip Production for Second Half of 2022

Friday June 18, 2021 6:59 am PDT by
Apple supplier TSMC is preparing to produce 3nm chips in the second half of 2022, and in the coming months, the supplier will begin production of 4nm chips, according to a new report from DigiTimes. Apple had previously booked the initial capacity of TSMC's 4nm chip production for future Macs and more recently ordered TSMC to begin production of the A15 chip for the upcoming iPhone 13,...