Apple Promotes iMac Pro as 'Most Powerful Mac Ever' With Series of Short Films
To demonstrate how the iMac Pro is the most powerful Mac ever, Apple recently invited a group of filmmakers, CG artists, and graphics designers to create a series of short films using its advanced technologies.
The artists include creative director Erin Sarofsky, motion graphics designer Esteban Diácono, 3D artist Luigi Honorat, director and designer Michelle Dougherty, design and motion studio ManvsMachine, and an integrated collective of designers, artists, and storytellers from production company Buck.
From concept development through final preparations for render, Apple says the iMac Pro was at the center of the creative work. The fine print does note that additional equipment was used for final rendering of 3D content.
Each film is accompanied by a behind-the-scenes video showing how the iMac Pro fit into the creative process, alongside a list of software tools used and testimonials about how great the iMac Pro is. Apple hasn't shared the films on its YouTube channel yet, so it's unclear if they'll double as TV ads.
iMac Pro was described as "blazingly fast" in an early review. Based on benchmarks, the mid-range model with a 10-core 3.0GHz Intel Xeon processor is up to 45 percent faster than the high-end 2013 Mac Pro. The 10-core iMac Pro is also up to 93 percent faster than the latest top-of-the-line 27-inch 5K iMac.
Watch the Films: "iMac Pro: The most powerful Mac ever. Pushed to the limits."
Update: Apple has now uploaded some of the videos to its YouTube channel.
Popular Stories
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future.
To set up the...
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more.
Apple is expected to release/update the following products...
New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman.
In today's "Power On" newsletter, Gurman said that the release of new MacBook Pro models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale today...
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
