Apple Working on 'Swagger' TV Show Based on NBA Star Kevin Durant - MacRumors
Skip to Content

Apple Working on 'Swagger' TV Show Based on NBA Star Kevin Durant

Apple is developing a new drama series that's based on the early life and career of NBA star Kevin Durant, who plays for the Golden State Warriors, reports Variety.

The show, called "Swagger," was inspired by Durant's experiences as a youth playing basketball. It will highlight the world of Amateur Athletic Union (AAU) basketball, taking a look into the lives of players, their families, and coaches.

kevindurant
Imagine Television, led by Brian Grazer and Ron Howard, will produce alongside Kevin Durant's Thirty Five Media. Both Durant and Grazer will serve as executive producers, while Reggie Rock Bythewood will write and direct. Bythewood is known for his work on "Notorious," a movie that shared the story of Notorious B.I.G., and television series "Shots Fired."

Apple now has at least 10 television shows in the early stages of development, including an untitled morning show drama starring Jennifer Aniston and Reese Witherspoon, an "Amazing Stories" reboot from Steven Spielberg, an untitled space drama from Battlestar Galactica creator Ronald D. Moore, a series written by "La La Land" creator Damien Chazelle, a Kristen Wiig comedy series, See, an epic world-building drama, Home, a docuseries focusing on incredible homes, and "Little America," an anthology series from "The Big Sick" creators Kumail Nanjiani and Emily V. Gordon.

More details about each of Apple's television projects can be found in the original content section of our Apple TV roundup.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Later This Year With These 12 New Features

Wednesday March 18, 2026 7:39 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...
Apple Logo Sketch Feature

Apple Has Now Unveiled Eight New Products This Month

Tuesday March 17, 2026 9:25 am PDT by
Apple has unveiled a whopping eight new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, an updated Studio Display, a higher-end Studio Display XDR, and now the AirPods Max 2 this week. iPhone 17e features the same overall design as the iPhone 16e, but it gains Apple's...
ios 26 4 yellow

Here Are Apple's Release Notes for iOS 26.4

Wednesday March 18, 2026 11:56 am PDT by
Apple provided developers and public beta testers with the release candidate versions of iOS 26.4 and iPadOS 26.4, which means we're going to see a public launch as soon as next week. The RC versions of the software include Apple's official release notes, giving us final details on what's included in the update. Apple Music - Playlist Playground (beta) generates a playlist from your...

Top Rated Comments

jtrenthacker Avatar
106 months ago
Awesome. More content very few care about.
Score: 41 Votes (Like | Disagree)
turbineseaplane Avatar
106 months ago
Apple...Please stop this stuff.
Focus on what you're actually good at.
Score: 18 Votes (Like | Disagree)
William Gates Avatar
106 months ago
This is an Eddie Cue vanity project, isn't it? Would Durant be getting this show if he weren't on the Warriors?
Score: 16 Votes (Like | Disagree)
Vjosullivan Avatar
106 months ago
Apple...Please stop this stuff.
Focus on what you're actually good at.
Emojis!
Score: 15 Votes (Like | Disagree)
nburwell Avatar
106 months ago
Maybe it's just me, but the rumors thus far of shows that Apple is working on just don't seem that interesting. Apple certainly has their work cut out for them to try and pull my attention away from Netflix and Amazon Prime original programming.
Score: 15 Votes (Like | Disagree)
106 months ago
There isn't a single TV show deal I've cared about that is potentially coming to Apple Music...and as a fanboy, this puts me in a really awkward position. I've owned, used, sold or at least experienced everything Apple has made since 1999. Every product I've touched and used a bit from every iPhone, Laptop desktop and even iPod Socks, Mighty Mouse and the shirts, mouse pads and coffee cups they sell in Cupertino.

Heck, I even was a MobileMe and itools subscriber.....with this new service, traditionally I'd watch everything Apple produced because I love Apple.

I'm in a tough situation. I basically have to accept that Apple is now doing things that have zero appeal to me and I have to emotionally check out from that. I know new Apple customers don't have that same experience but anyone that's been around long enough to go to 5+ years of Macworld, join a Mac User Group or camp out for Mac OS releases knows that it's a weird feeling when you're no longer the target demographic. Apple the media company and I are going to be in a strained relationship because they're not making things for me and I need to be okay with that.
Score: 13 Votes (Like | Disagree)