Twitter is "experimenting" with a new update to its mobile iOS and Android apps that is said to make it easier for users to share videos and photos on the social network.
According to people familiar with the matter, speaking with Bloomberg, the update is still in an early testing phase and could "change significantly" over the next few months, but comes at a time when Twitter is looking to attract more users and convince current users to stick around. The exact design of the update wasn't specified, but Twitter is said to have a working demo of a "camera-centered" update that will "entice people" to quickly and easily post video clips of what's happening near them.
Bloomberg compared the description of the camera feature to Snapchat's mobile apps, which open to the camera first so users can quickly take snaps. In 2016, Twitter CEO Jack Dorsey admitted that the network can be confusing to newcomers and called Snapchat "very modern." To be clear, it doesn't appear that Twitter aims to launch "Twitter Stories," but is simply looking to rearrange its app in a way that allows for more prominent placement of the camera.
Twitter Inc. is working on a new Snapchat-style feature that makes it easier to post videos on the social-media company’s app, according to people familiar with the matter, aiming to attract more users and cement a nascent turnaround.
Social-media leader Facebook Inc. has famously copied innovations from Snap Inc.’s Snapchat, a mobile app focused on ephemeral photos and videos that’s popular with younger audiences. Twitter’s latest change suggests that Chief Executive Officer Jack Dorsey is taking cues from the newer company as well.
Currently, to post a video or photo on the Twitter iOS app, users have to open the app, tap to compose a tweet, tap "camera," capture a video or photo, add it to the tweet, then tap "Tweet." Those near Twitter's testing of the new feature claimed that "the goal of this product is to reduce the number of steps," aligning it with Snapchat's camera-first user interface.
Video has become a priority for many social media companies over the past few years, including Facebook's frequent updates that introduced an Apple TV video-only app, a dedicated video tab for the iOS app, and a simple right-swipe UI to jump into the camera on iOS and post a Snapchat-style Story. Instagram has a similar right-swipe interaction to launch the camera, and was the first of Facebook's apps to begin the copying of Snapchat Stories back in 2016.