Facebook today is officially rolling out its long-in-testing upgrade to the main Facebook mobile app on iOS and Android, bringing a number of changes focused on the addition of an all-new camera, filters, themed effects and "Facebook Stories." The company's 24-hour post Snapchat clone was reported to have launched a few weeks ago, but a Facebook spokesperson contacted MacRumors at the time and confirmed that the feature was still in testing ahead of a wide launch, happening today.

The new camera can be found in the top left of the Facebook app's main news feed, or users can swipe right on their news feed to open up the camera (similar to Instagram). Here users can take pictures and selfies using masks, filters, and "reactive effects," where they can interact with dynamic objects such as falling snow. Style effects apply a Prisma-like artistic filter onto an image in real-time.

facebook camera filters
Brands and advertisers are also joining in on the Facebook camera launch, with users able to take selfies using filters for upcoming films like Guardians of the Galaxy Vol. 2, Alien: Covenant, and Wonder Woman. Facebook said that the company will consistently update all of these effects in the camera "to give you fun new effects to explore," and even more customization is coming down the line as well.

Over the coming months, we plan to introduce new ways for the Facebook community to create their own frames and effects that can be used on any photo or video created with the new Facebook camera. Our goal is for the camera to be a home to hundreds of dynamic and fun effects that give you new ways to connect with friends, family, and your community.

We hope that with the new Facebook camera, Stories and Direct, it will be easier than ever to see the world through each other’s eyes, and we can’t wait to see the photos and videos you create. In the meantime, here’s one of my own in my tropical island disguise, hiding from work with my cat Ebi.

The launch of the Facebook camera on iOS and Android is also bringing Facebook Stories to the masses for the first time. The feature hasn't changed since it was originally in testing in January, or since it launched as Instagram Stories last summer: users can post images and videos, add silly effects and captions, and watch them disappear forever after a 24-hour period.

For users who don't want to share publicly, a new Direct option will allow Facebook friends to share the same disappearing posts directly to one another. When shared through Direct, a friend or family member will be able to look at the photo or video one time, replay it, and write a reply, but after that it'll be gone forever -- similar to Snapchat's own chat section.

Facebook can be downloaded from the iOS App Store for free [Direct Link], and the update should begin appearing for users throughout the day.

Top Rated Comments

OldSchoolMacGuy Avatar
63 months ago
wait are you serious? facebook can never do anything right anymore. this is disgusting what they are doing by trying to copying snapchat in every.single.way...
[doublepost=1490707445][/doublepost]What is wrong with this company, I'm almost ashamed of even using Facebook anymore.
I haven't updated my Facebook app for a few weeks now so hopefully I won't get all the features automatically pushed out...
That's awesome for you. Don't use Facebook if you like but your argument isn't supported by facts. The fact is that over 1.3 billion people use Facebook each month and that number of only growing. Claim that they can't do anything right but that hasn't stopped people from using it and the average use times are continuing to increase.

Facebook has implemented many Snapchat features into Instagram already. These features have seen usage of Instagram grow while Snapchat use has stagnated. The fact is, Facebook is slowly killing Snapchat right now and that was what my comment was based on.
Score: 4 Votes (Like | Disagree)
Kaibelf Avatar
63 months ago
SNAP = Short Now And Profit
Score: 2 Votes (Like | Disagree)
Aluminum213 Avatar
63 months ago
Snapchat needs to stop copying Facebook
Score: 2 Votes (Like | Disagree)
BvizioN Avatar
63 months ago
wait are you serious? facebook can never do anything right anymore. this is disgusting what they are doing by trying to copying snapchat in every.single.way...
[doublepost=1490707445][/doublepost]What is wrong with this company, I'm almost ashamed of even using Facebook anymore.
I haven't updated my Facebook app for a few weeks now so hopefully I won't get all the features automatically pushed out...
Facebook is unstoppable, it really won't make any difference whatsoever if few people decide to not update their app or delete it altogether. This company is only growing by day.
Score: 2 Votes (Like | Disagree)
Aluminum213 Avatar
63 months ago
Sorry Facebook

You're not getting the kids back
Score: 2 Votes (Like | Disagree)
Cloudkicker Avatar
63 months ago
Can we please talk about how childish you'd have to be to use these idiotic features.

Not just adults, teens, but even a 10yo should be intelligence enough not to be amused by this. You'd have to have the brain of a retarded lab mice.

Useless. Instead take a picture of a cloud in the shape of a boat, a dandilion, a freakin' pothole... Something productive that improves quality of life. Not some moronic SnapChat CGI dog tongue & face.
Score: 1 Votes (Like | Disagree)

Popular Stories

AirPods Pro Gen 3 Mock Feature Red

AirPods Pro 2 Could Start a New Accessory Ecosystem

Friday January 14, 2022 2:34 am PST by
Apple's second-generation AirPods Pro could arrive alongside a new series of accessories, recent leaked images suggest. Alleged leaked photos of the next-generation AirPods Pro obtained by MacRumors showed a charging case with a metal loop on the side for attaching a strap. Apple has not used this design for any of its other AirPod models and it is unclear why it would be added in this...
netflix2

Netflix Again Raises Prices for All Plans, 4K Streaming Now $20 Per Month

Friday January 14, 2022 12:46 pm PST by
Netflix today updated the prices for its streaming plans, and all of its offerings are now more expensive. The Basic plan is now priced at $9.99 per month, the Standard plan is priced at $15.49 per month, and the Premium plan is priced at $19.99 per month. The Basic plan is $1 more expensive, up from $8.99 per month. This plan allows users to watch on just one screen at a time, and it limits ...
iPhone 14 Mock pill and hole 16x9 120hz

Analyst: All iPhone 14 Models to Feature 120Hz Displays, 6GB of RAM, and More

Friday January 14, 2022 7:02 am PST by
Apple is rumored to announce four new iPhone 14 models in September, and ahead of time, analyst Jeff Pu has outlined his expectations for the devices. In a research note with Haitong International Securities, obtained by MacRumors, Pu claimed that all iPhone 14 models will feature ProMotion displays, compared to only Pro models currently. ProMotion enables a variable refresh rate up to 120Hz ...
ios 15

Apple Releases Minor iOS 15.2.1 and iPadOS 15.2.1 Updates

Wednesday January 12, 2022 10:05 am PST by
Apple today released minor 15.2.1 updates for iPhone and iPad users, and the software comes one month after Apple launched iOS 15.2 and iPadOS 15.2 with a slew of improvements. The iOS 15.2.1 and iPadOS 15.2.1 update can be downloaded for free and the software is available on all eligible devices over-the-air in the Settings app. To access the new software, go to Settings > General >...
maxresdefault

Hands-On With LG's 32-Inch UltraFine OLED Pro Display

Wednesday January 12, 2022 1:12 pm PST by
LG in December announced the launch of its new 2022 32-inch UltraFine OLED Pro display, and in our latest YouTube video, we went hands-on with it to see how it compares to Apple's Pro Display XDR and whether it might be worth picking up depending on the price point. Subscribe to the MacRumors YouTube channel for more videos. Officially named the "32BP95E," the display features a resolution of ...
iPad Pro Big Ol Logo Orange

Next iPad Pro Might Feature Large Glass Apple Logo to Allow Wireless Charging

Friday January 14, 2022 10:44 am PST by
Bloomberg's Mark Gurman and Debby Wu last year reported that Apple had tested a new iPad Pro with a glass back for wireless charging capabilities. In a recent edition of his newsletter, Gurman said he expects the new iPad Pro to be released in 2022. While the new iPad Pro is still on track to feature wireless charging, 9to5Mac's Filipe Espósito today reported that Apple may have ultimately...
iPhone 14 Mock pill and hole

iPhone 14 Pro Now Rumored to Feature Both Pill-Shaped and Circular Cutouts

Wednesday January 12, 2022 9:26 am PST by
Apple is widely expected to remove the notch on iPhone 14 Pro models, but there have been conflicting rumors about the new design. Early rumors suggested that Apple would adopt a hole-punch design with Face ID somehow moved completely under the display, and later it was rumored that there would be a pill-shaped cutout instead. Now, display industry consultant Ross Young has claimed that...
fortnite apple logo geforce feature

Fortnite Coming Back to iOS Soon Thanks to Nvidia's GeForce NOW Service

Thursday January 13, 2022 11:19 am PST by
With the Apple vs. Epic Games lawsuit continuing on, there are no signs that Apple has any intention of allowing popular battle royale game Fortnite to return to the App Store on iPhone and iPad. Epic Games has found a workaround though, by partnering up with Nvidia. GeForce NOW, Nvidia's streaming gaming service, will soon add Fortnite support, allowing Fortnite to be played through a...
iMac 27 inch 2020 sale

Deals: Apple's 21.5-Inch iMac Hits Record Low Price of $599.99 ($499 Off) [Update: Out of Stock]

Thursday January 13, 2022 4:05 am PST by
Amazon today has a great deal on the 2017 Intel 21.5-inch iMac (2.3GHz, 8GB RAM, 256GB SSD), priced at $599.99, down from $1,099.00. This is the best price we've ever tracked on this model, and it's only available at Amazon. The sale price will be reflected after an automatic coupon is applied at checkout. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...