Apple 'Accelerating' Efforts to Catch Up With Self-Driving Competition, Expands California Fleet to 27 Vehicles
Apple has expanded its California fleet of self-driving vehicles from three registered last April to 27 as of early 2018, according to a new report posted by Bloomberg today and sourced from emails with the California Department of Motor Vehicles.
Following the first three vehicle registrations, from July 2017 to January 2018 Apple has registered 24 more Lexus RX450h sports utility vehicles in California as part of its self-driving tests. The company is believed to be "accelerating" efforts to catch up to one of the current leaders in the self-driving field, Alphabet's Waymo.
Work on the "Apple Car" began circulating in rumors from early 2015
, when reports of "Project Titan" emerged and pointed towards upwards of 1,000 employees working on developing an electric vehicle at a secret location near the company's Cupertino headquarters. Over time, the project pivoted
away from Apple constructing a vehicle of its own to the development of a self-driving software system, which CEO Tim Cook confirmed
We're focusing on autonomous systems," Cook said in an interview on Bloomberg Television. "It's a core technology that we view as very important."
"We sort of see it as the mother of all AI projects," Cook said in his most detailed comments to date on Apple's plans in the car space. "It's probably one of the most difficult AI projects actually to work on."
Now, Apple is said to be gearing up to compete with Waymo and its self-driving tests, which have currently expanded into six states, encompassing 600 minivans in Phoenix, Arizona alone and now open up to public applicants. Waymo partnered with Lyft last year to begin building a ride-hailing service that aims "to bring autonomous vehicle technology into the mainstream," and then began testing such a service without a safety driver "or any human at all" behind the steering wheel.
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13.
The iPhone 14 Pro and iPhone 14 Pro Max are expected...
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Last year's iPhone 13 Pro models were the first of Apple's smartphones to come with 120Hz ProMotion displays, and while the two iPhone 14 Pro models will continue to feature the technology, their screens could well boast expanded refresh rate variability this time round.
To bring ProMotion displays to the iPhone 13 Pro models, Apple adopted LTPO panel technology with variable refresh...
Apple has silently increased the price of its Apple Music subscription for college students in several countries, with the company emailing students informing them their subscription would be slightly increasing in price moving forward. The price change is not widespread and, based on MacRumors' findings, will impact Apple Music student subscribers in but not limited to Australia, the...
Apple is one of several companies that have held talks with Electronic Arts (EA) about a potential purchase, according to a new report from Puck.
EA has spoken to several "potential suitors," including Apple, Amazon, and Disney as it looks for a merger arrangement. Apple and the other companies declined to comment, and the status of the talks is not known at this time, but Apple does have an ...
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max.
Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...