Apple 'Accelerating' Efforts to Catch Up With Self-Driving Competition, Expands California Fleet to 27 Vehicles

Apple has expanded its California fleet of self-driving vehicles from three registered last April to 27 as of early 2018, according to a new report posted by Bloomberg today and sourced from emails with the California Department of Motor Vehicles.

Following the first three vehicle registrations, from July 2017 to January 2018 Apple has registered 24 more Lexus RX450h sports utility vehicles in California as part of its self-driving tests. The company is believed to be "accelerating" efforts to catch up to one of the current leaders in the self-driving field, Alphabet's Waymo.

lexussuvselfdriving2

One of Apple's previous self-driving Lexus vehicles spotted on the road last year

Work on the "Apple Car" began circulating in rumors from early 2015, when reports of "Project Titan" emerged and pointed towards upwards of 1,000 employees working on developing an electric vehicle at a secret location near the company's Cupertino headquarters. Over time, the project pivoted away from Apple constructing a vehicle of its own to the development of a self-driving software system, which CEO Tim Cook confirmed last summer.

We're focusing on autonomous systems," Cook said in an interview on Bloomberg Television. "It's a core technology that we view as very important."

"We sort of see it as the mother of all AI projects," Cook said in his most detailed comments to date on Apple's plans in the car space. "It's probably one of the most difficult AI projects actually to work on."

Now, Apple is said to be gearing up to compete with Waymo and its self-driving tests, which have currently expanded into six states, encompassing 600 minivans in Phoenix, Arizona alone and now open up to public applicants. Waymo partnered with Lyft last year to begin building a ride-hailing service that aims "to bring autonomous vehicle technology into the mainstream," and then began testing such a service without a safety driver "or any human at all" behind the steering wheel.

Popular Stories

space black mbp

Apple Potentially Facing Worst Leak Since iPhone 4 Was Left in a Bar

Monday October 7, 2024 3:03 pm PDT by
Alleged photos and videos of an unannounced 14-inch MacBook Pro with an M4 chip continue to surface on social media, in what could be the worst product leak for Apple since an employee accidentally left an iPhone 4 prototype at a bar in California in 2010. The latest video of what could be a next-generation MacBook Pro was shared on YouTube Shorts today by Russian channel Romancev768, just...
iPhone 17 Slim Feature Single Camera 2

10 Reasons to Wait for Next Year's iPhone 17

Tuesday October 8, 2024 5:45 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different – already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
iPad mini review thumb

iPad Mini 7 Coming Next Month: What to Expect

Tuesday October 8, 2024 6:16 am PDT by
Rumors strongly suggest Apple will release the seventh-generation iPad mini in November, nearly three years after the last refresh. Here's a roundup of what we're expecting from the next version of Apple's small form factor tablet, based on the latest rumors and reports. Design and Display The new iPad mini is likely to retain its compact 8.3-inch display and overall design introduced with...
Generic iOS 18

iOS 18.1 With Apple Intelligence: New Features, Release Date, and More

Thursday October 10, 2024 8:26 am PDT by
iOS 18.1 will be released to the public in the coming weeks, and the software update introduces the first Apple Intelligence features for the iPhone. Below, we outline when to expect iOS 18.1 to be released. iOS 18.1: Apple Intelligence Features Here are some of the key Apple Intelligence features in the iOS 18.1 beta so far: A few Siri enhancements, including improved understanding...
apple tv 4k yellow bg feature

Waiting for a New Apple TV? Here's What the Latest Rumors Say

Tuesday October 8, 2024 8:57 am PDT by
The current Apple TV was released two years ago this month, so you may be wondering when the next model will be released. Below, we recap rumors about a next-generation Apple TV. In January 2023, Bloomberg's Mark Gurman reported that a new Apple TV was planned for release in the first half of 2024:Beyond the future smart displays and new speaker, Apple is working on revamping its TV box....
Generic iOS 18

Everything New in iOS 18.1 Beta 6

Monday October 7, 2024 4:27 pm PDT by
We're nearing the end of the iOS 18.1 beta testing process, but Apple is continuing to make tweaks to refine built-in features ahead of when the software launches. With testing winding down, there are fewer new additions, but Apple has made changes worth noting. The new beta is available for both developers and public beta testers. Control Center In the Control Center, Apple has added new...

Top Rated Comments

justperry Avatar
88 months ago
This could be Apple's next game changer. I'm bored of slightly thinner iPhones, time for something innovative.
If I am honest, right now I don't want to be driven by a car controlled by Apple's software.
Score: 40 Votes (Like | Disagree)
JRobinsonJr Avatar
88 months ago
Oh boy... I can't wait!

Me: Hey Siri, take me home!
Siri: OK... now playing "Take me home, country roads" by John Denver
Me: Hey Siri... cancel and take me HOME!
Siri: OK... plotting route to Gnome, Alaska.
Me: Hey Siri... cancel and take me to a Ford Dealer!
Score: 32 Votes (Like | Disagree)
scottcampbell Avatar
88 months ago
When the cars come out, should I get AppleCare+, or just an Otterbox?
Score: 19 Votes (Like | Disagree)
sinsin07 Avatar
88 months ago
If I am honest, right now I don't want to be driven by a car controlled by Apple's software.
Not sure I want to be driven by any software, right now:
Autonomous Tesla Crashes Into Parked Fire Truck on California Freeway ('http://www.newsweek.com/autonomous-tesla-crashes-parked-fire-truck-california-freeway-789177')
Score: 13 Votes (Like | Disagree)
JRobinsonJr Avatar
88 months ago
Apple executives need to stop spending money on this. Take the massive amount of money in the bank account and either pay the retail employees more money or give it to the stockholder as dividend checks. The owners deserve the money.
What a great idea. Here's an alternative suggestion:

Take a small portion of the $$Billions and update your freakin computers! The whole world seems to be able to update systems on an annual or even bi-annual basis. How come the highest capitalized technology company in the world can't seem to make that happen? If you don't know how, just hire Michael Dell!
Score: 13 Votes (Like | Disagree)
rpat701 Avatar
88 months ago
This could be Apple's next game changer. I'm bored of slightly thinner iPhones, time for something innovative.
I would never trust software to drive me and my family in my car.
Score: 11 Votes (Like | Disagree)