Apple Shipped an Estimated 29 Million iPhone X Devices in Q4 2017

Apple shipped 29 million iPhone X devices in the fourth quarter of 2017, according to new research data shared today by Canalys. At 29 million devices shipped, the iPhone X was the "world's best-shipping smartphone model over the holidays."

iPhone X shipments were not, however, the fastest ever for an iPhone due to Apple's decision to offer the device alongside the iPhone 8 and the iPhone 8 Plus, and shipments were below industry expectations.

canalysiphonexestimates
Canalys says that adoption was largely driven by upgrade demand in operator-centric markets like the United States where the installed base is high and customers can finance $999 cost of the device over many months. Apple was able to hit the 29 million number after a significant increase in production throughout November and December, with the company shipping out iPhone X orders earlier than expected and hitting supply/demand balance towards the end of the month.

"The iPhone X performance is impressive for a device priced at US$999, but it is slightly below industry expectations," said Ben Stanton, Analyst at Canalys. "Apple struggled with supply issues in early November, but achieved a massive uplift in production in late November and throughout December. This helped it meet and even exceed demand in some markets by the end of the quarter. One major benefit to Apple is that customers are increasingly realizing the residual value of their old smartphones, opting for trade-in programs to offset the high price of the iPhone X. But that big price tag, and Apple's split launch strategy, still had an impact, and shipments were not the fastest ever for an iPhone."

Of the 29 million iPhone X devices that were shipped in the fourth quarter of 2017, Canalys says seven million of those were shipped to China, a country where Apple has been aiming to increase growth.

Canalys says that along with the iPhone X, iPhone SE, iPhone 6s, iPhone 7, and iPhone 8 models also continued to "ship well" in Q4 2017, with the older smartphones remaining popular due to their lower price tag.

"Apple is looking at its best performance to date, all thanks to the massive changes it made to its portfolio in Q3," said Canalys Analyst TuanAnh Nguyen. "This strategy has hedged Apple's risk as it upgrades the iPhone, in both design and user experience. While new technologies, such as Face ID and bezel-less displays, help to justify the US$999 price tag and maintain competitiveness with Samsung, Huawei and Google, having a larger portfolio allows Apple to meet its overall shipment targets, and protect its market leadership in the premium segment."

Canalys' data is in line with other estimates that have suggested the iPhone X sold well -- though not as well as hoped -- during its first few months of availability. Consumer Intelligence Research Partners recently said that 20 percent of all iPhones sold in Q4 2017 were iPhone X devices, while 24 percent were iPhone 8 devices and 17 percent were iPhone 8 Plus devices.

Kantar Worldpanel said that the iPhone X saw "stellar" performance in several countries during its first month of availability, though it was outsold by the iPhone 8 and the iPhone 8 Plus. Combined, Apple's three new iPhones captured the top spots for best-selling smartphone models during the month.

Though Apple does not breakout iPhone sales on a model-by-model basis, we'll get a better idea of just how well the iPhone X sold when Apple announces its Q1 2018 earnings on Thursday, February 1.

Apple's guidance for the first fiscal quarter (fourth calendar quarter) of 2018 includes expected revenue of $84 to $87 billion and gross margin between 38 and 38.5 percent. It will be a record setting quarter even at the low end of the guidance range, as Apple reached just $78.4 billion in revenue in Q1 2017.

Tag: Canalys
Related Forum: iPhone

Top Rated Comments

santaliqueur Avatar
52 months ago
I still don't like the notch on X. I like 8 Plus design much more
I'll take this notch (that I don't even notice anymore) in return for a screen that goes all the way to the bottom of the phone.

Anyone who still talks about the notch hasn't used an iPhone X. It's invisible after a day or two.
Score: 14 Votes (Like | Disagree)
Bawstun Avatar
52 months ago
By Apple standards, those numbers are a failure. Many many people did not upgrade to the iPhone X. That’s not a good sign or thing.
Score: 12 Votes (Like | Disagree)
Q-Dog Avatar
52 months ago
What a failure. :)
Score: 10 Votes (Like | Disagree)
HobeSoundDarryl Avatar
52 months ago
Numbers I'd like to see:
• What percentage of Android phones in 2017 had no head phone jack
• How many of the same have tried to do their own version of AirPods
There's financial numbers and then there's the numbers that run against what the angry mob were shouting about this time last year.
Feeling sorry for them this year. All they seem to have is "that notch - I don't like that", "someone sez Apple is discontinuing the X". :)
For what purpose? To make some effort to prove a corporate decision right based on similar moves by competitors "we" typically refer to as stupid, crooked, copycats anyway?

As a consumer, I'd still like Apple to put the headphone jack back in. I still feel it's stupid:

* to need a dongle... OR
* that one set of buds can't work between iPhone and Apple Macs... OR
* using inferior quality bluetooth- while able to cover those 2 bases- generally can't connect to all kinds of other stuff (such as the seatback screens on ALL of the major airlines).

Worse, even if you get what I assume you desire- to see that a good number of Androids dropped it too- they are going USB3C, so basically their wired headphone options WILL BE MORE COMPATIBLE with Macs as plug & play, without needing a dongle.

All we consumers got out of jettisoning the headphone jack was a loss of consumer utility, fragmentation of audio connections and more to charge and keep up with in the travel bag. Those coveting Lightning or Bluetooth ALREADY had both when iPhones had a headphone jack. The headphone jack did not have to go to make AirPods possible. We simply lost something- a useful something- that is still embraced by Apple in all of their other hardware.

Lightning as a replacement audio connection has not been adopted by anything else mainstream. An expansion of Bluetooth connectivity doesn't seem any more accelerated than the general pace it was moving BEFORE Apple chose to go this way. All this time later, I fly and the only option to plug in to watch some live television is the good old headphone jack. Does anyone expect that very common use scenario to change to Lightning or Bluetooth in even the next 5 years?

iPhone 8 and iPhone X could have arrived WITH a headphone jack and not missed a beat. If either had to be a mm or two thicker to "create the space" for it, the rest of that extra space could have added some battery, perhaps reducing the need to inject secret throttling code to deal with the ramifications of "thinner" for the long run.

But let's look for ways to "I told you so" our fellow consumers unhappy about a very VERY common use utility getting stripped away from us for nothing (in consumer gain).
Score: 9 Votes (Like | Disagree)
GTO Avatar
52 months ago
I still don't like the notch on X. I like 8 Plus design much more
Score: 9 Votes (Like | Disagree)
DamoTheBrave Avatar
52 months ago
Great. Looking forward to the price dropping now that they've paid off their initial investment.
Score: 8 Votes (Like | Disagree)

Popular Stories

Upcoming Products 2022 Feature

Gurman: Apple Preparing 'Widest Array of New Hardware Products in Its History' for Fall

Sunday January 23, 2022 10:32 am PST by
Apple is working on a number of new products that are set to launch this fall, and Bloomberg's Mark Gurman says that it will be "the widest array" of new devices that Apple has introduced in its history. In his latest "Power On" newsletter, Gurman explains that Apple is working on four new flagship iPhones (iPhone 14, iPhone 14 Max, iPhone 14 Pro, and iPhone 14 Pro Max), an updated low-end Ma...
macbook pro 14 16 2021

Three Months After Launch, Apple Still Struggling to Meet Demand for Redesigned 14-Inch and 16-Inch MacBook Pro

Monday January 24, 2022 7:12 am PST by
Three months after their launch, the 14-inch and 16-inch MacBook Pros continue to experience high demand and seemingly short supply, with shipping dates for both models stretching into multiple weeks in several of Apple's key markets. In the United States, the baseline 14-inch MacBook Pro with the M1 Pro chip is estimated to ship in three to four weeks, promising an arrival by at least...
General Dropbox Feature

macOS 12.3 Will Include Cloud Storage Changes Affecting Dropbox and OneDrive

Tuesday January 25, 2022 3:31 pm PST by
Dropbox today announced that users who update to macOS 12.3 once that software version becomes available may temporarily encounter issues with opening online-only files in some third-party apps on their Mac. In a support document and an email to customers, Dropbox said it is actively working on full support for online-only files on macOS 12.3 and will begin rolling out an updated version of...
Questionable Design Decisions

Apple's Most Questionable Design Decisions in Recent Memory

Sunday January 23, 2022 2:59 am PST by
Apple has always emphasized the depth of thought that goes into the design of its products. In the foreword to Designed by Apple in California, a photo book released by the company in 2016, Jony Ive explains how Apple strives "to define objects that appear effortless" and "so simple, coherent and inevitable that there could be no rational alternative." But every once in a while even Apple...
Apple Watch Red Yellow Green Feature 1

Apple Launches Black Unity Braided Solo Loop With 'Unity Lights' Watch Face

Wednesday January 26, 2022 6:05 am PST by
Apple today announced the Black Unity Braided Solo Loop for the Apple Watch, as well as a new downloadable watch face, to celebrate Black History Month. Following the launch of the limited edition Black Unity Apple Watch Series 6 and Sport Band in 2021, Apple today launched the Black Unity Braided Solo Loop as part of its celebrations for Black History Month this year.Apple is launching a...
att gigabit internet

AT&T Bringing $180/Month 5-Gigabit Internet to 70 Cities

Monday January 24, 2022 9:20 am PST by
AT&T today announced the launch of upgraded AT&T Fiber plans, which support speeds of up to 5 Gigabits for some customers. There are two separate plans, one "2 GIG" plan and one "5 GIG" plan, available to new and existing AT&T Fiber subscribers. According to AT&T, the new plans are available to nearly 5.2 million customers across 70 metro areas including Los Angeles, Atlanta, Chicago, San...
intel vs m1 max chip purple

Benchmarks Confirm Intel's Latest Core i9 Chip Outperforms Apple's M1 Max With Several Caveats

Wednesday January 26, 2022 8:56 am PST by
Benchmark results have started to surface for MSI's new GE76 Raider, one of the first laptops to be powered by Intel's new 12th-generation Core i9 processor. Intel previously said that its new high-end Core i9 processor is faster than Apple's M1 Max chip in the 16-inch MacBook Pro and, as noted by Macworld, early Geekbench 5 results do appear to confirm this claim, but there are several...
ios 15

Apple Releases iOS 15.3 and iPadOS 15.3 With Fix for Safari Bug That Leaks Browsing Activity

Wednesday January 26, 2022 10:00 am PST by
Apple today released iOS 15.3 and iPadOS 15.3, the third major updates to the iOS and iPadOS 15 operating systems that were released in September 2021. iOS and iPadOS 15.3 come almost two weeks after the release of iOS and iPadOS 15.2.1, minor bug fix updates. The iOS 15.3 and iPadOS 15.3 updates can be downloaded for free and the software is available on all eligible devices over-the-air in ...