iPhone X Accounted for 1 in 5 Smartphones Sold by Apple in United States Last Quarter According to Survey

Monday January 22, 2018 5:12 AM PST by Joe Rossignol

Every one in five smartphones sold by Apple in the United States in the fourth quarter of 2017 was an iPhone X, according to data shared with MacRumors by research firm Consumer Intelligence Research Partners.


Below is the exact model-by-model breakdown of Apple's total iPhone sales between October and December, based on the firm's survey of 500 consumers who purchased an iPhone in the United States during that period.

  • iPhone 8: 24 percent

  • iPhone 8 Plus: 17 percent

  • iPhone X: 20 percent

  • All other iPhone models: 39 percent

Consumer Intelligence Research Partners co-founder Josh Lowitz says the iPhone 8, iPhone 8 Plus, and iPhone X's combined 61 percent share of Apple's total smartphone sales is 11 percent lower than the iPhone 7 and iPhone 7 Plus accounted for in the year-ago quarter, but there are several caveats to consider:

At 61%, the three newest iPhone models together represented a somewhat smaller share of total US iPhone sales in the quarter, compared to 72% for the iPhone 7 and 7 Plus a year ago. Yet, comparisons to earlier launches are tricky at best. First, iPhone X wasn’t available for the full quarter. The Apple model pie is further divided, as they now offer eight models, the most ever. And, Apple launched the new phones on a different schedule, announcing three new models at once, but delaying the lauch of the most advanced and expensive one, iPhone X, for five weeks following the launch of iPhone 8 and 8 Plus.

Apple doesn't disclose iPhone sales on a model-by-model basis, so this survey only serves as a rough estimate. However, analysts and investors will be listening for any clues about the sales mix during Apple's next quarterly earnings call on February 1.

Tag: CIRP

Top Rated Comments

(View all)
Avatar
29 months ago
The growing SE sales interests me.

I downgraded from an iPhone 6s Plus to an SE, and have been very happy with it.
Score: 6 Votes (Like | Disagree)
Avatar
29 months ago
But, but, nobody has seen one in the wild!!

I think iPhone X is selling better than some think, and while many would like to see it flop... it isn't
Score: 6 Votes (Like | Disagree)
Avatar
29 months ago
The most interesting data point is that sales of the almost 2-year old iPhone SE grew! I got one just in case they kill the 4" form factor. It'll replace my 6s when it dies
Score: 5 Votes (Like | Disagree)
Avatar
29 months ago

So only 60% of Apple‘s customers buy the current model, even in the launch quarter and without supply restrictions. That‘s surprising.

It’s not. It’s a very expensive phone that offers very little more than the already very expensive iPhone 8, that offers marginal improvements compared to the Cheaper iPhone 7. Many people just though it wasn’t worth the price and bought an iPhone 7 instead.
Score: 4 Votes (Like | Disagree)
Avatar
29 months ago

the iPhone 8, iPhone 8 Plus, and iPhone X's combined 61 percent share of Apple's total smartphone sales is 11 percent lower than the iPhone 7 and iPhone 7 Plus accounted for in the year-ago quarter


I wonder how many people passed on the iPhone 8 and waited for the iPhone X, just to not be able to find one, or the sticker shock finally set in and they settled for a cheaper phone or just stuck with the one they have.
Score: 3 Votes (Like | Disagree)
Avatar
29 months ago
So only 60% of Apple‘s customers buy the current model, even in the launch quarter and without supply restrictions. That‘s surprising.
Score: 2 Votes (Like | Disagree)

Top Stories

Seemingly Unreleased Version of Logic Pro X With Live Loops Appears on Apple's Education Site [Updated]

Sunday March 29, 2020 7:23 am PDT by Hartley Charlton
Update: Apple has replaced the Logic Pro X image with an older version. Original story follows. A seemingly unreleased version of Logic Pro X has appeared on Apple's education site, as spotted by a Reddit user. The image from Apple's education products page shows a 16-inch MacBook Pro running Logic Pro X, but with a familiar interface that looks extremely similar to GarageBand's Live Loops ...

Zoom Updates iOS App to Stop Sending Data to Facebook

Friday March 27, 2020 5:35 pm PDT by Juli Clover
Zoom, a video conferencing app that many people are using at the current time to keep in touch with coworkers while working from home, was sending data to Facebook without disclosing the data sharing to customers. As of today, Zoom has updated its iOS app to remove the SDK that was providing data to Facebook through the Login with Facebook feature, according to Motherboard, the site that...

Apple Suppliers Worried About iPhone Demand, Production Ramp-Up for New iPhones Reportedly Postponed

Friday March 27, 2020 5:56 pm PDT by Juli Clover
Most of the factories in China that supply devices and components to Apple are back to churning out products, but Apple suppliers are said to be worried about how much demand there will be for the current iPhone models and the new iPhones expected in the fall. According to Reuters, a senior official at one of Apple's major supply companies said that orders for quarter ending in March are...

2020 iPad Pro Teardown Provides Closer Look at LiDAR Scanner and Confirms Incremental Update

Saturday March 28, 2020 9:56 am PDT by Hartley Charlton
iFixit today shared a video teardown of the new iPad Pro, which Apple unveiled earlier this month. iFixit found that most of the internals of the 2020 iPad Pro are the same as the 2018 model, confirming that the device is a relatively incremental update. The most notable new feature seen inside the new iPad Pro was the LiDAR scanner, which measures the distance to surrounding objects up...

Apple Watch Series 6 Could Feature Touch ID Fingerprint Sensor, Pulse Oximetry and Sleep Tracking Support

Friday March 27, 2020 11:28 am PDT by Juli Clover
The upcoming Apple Watch Series 6 set to be released this fall could include a Touch ID fingerprint sensor built into the crown of the device, according to Israeli site The Verifier, which cites "senior sources" who have worked with its staff for a "number of years" as the source of the rumor. It's not clear how the alleged Touch ID fingerprint sensor would be implemented, as the Digital...

Bloomberg: Apple's 5G iPhone Still on Schedule for Fall Launch, But Future Products Could Be Delayed

Monday March 30, 2020 2:40 am PDT by Tim Hardwick
Apple's 5G iPhone is still on track to launch within the company's typical annual fall release schedule, according to a new Bloomberg report on filed on Monday. Signs are that Apple's Chinese-centric manufacturing -- of which Hon Hai is the linchpin -- is slowly getting back on track. The next iPhones with 5G wireless capabilities remain on schedule to launch in the fall, partly because mass...

Kuo: Apple to Launch Several Macs With Arm-Based Processors in 2021, USB4 Support Coming to Macs in 2022

Thursday March 26, 2020 8:19 pm PDT by Joe Rossignol
Apple plans to launch several Mac notebooks and desktop computers with its own custom designed Arm-based processors in 2021, analyst Ming-Chi Kuo said today in a research note obtained by MacRumors. Kuo believes that Arm-based processors will significantly enhance the competitive advantage of the Mac lineup, allow Apple to refresh its Mac models without relying on Intel's processor roadmap,...

Top Stories: Hands-On With 2020 iPad Pro and MacBook Air, iOS and iPadOS 13.4 Released, iPhone 12 Delay?

Saturday March 28, 2020 6:00 am PDT by MacRumors Staff
After last week's flurry of product launches, Apple's new iPad Pro and MacBook Air have started to make their way into consumers' hands, and we've gone hands-on with both of them this week. Apple this week also released iOS and iPadOS 13.4 (as well as macOS, watchOS, and tvOS updates) with a number of new features and improvements. Subscribe to the MacRumors YouTube channel for more videos. ...

Deals: Huge Refurbished iPhone Sale Discounts iPhone 7, 8, X, XR, and XS (From $120)

Friday March 27, 2020 5:47 am PDT by Mitchel Broussard
Woot is back today with a big sale on refurbished iPhones, including markdowns on the iPhone 7, iPhone 7 Plus, iPhone 8, iPhone 8 Plus, iPhone X, iPhone XR, iPhone XS, and iPhone XS Max. Note: MacRumors is an affiliate partner with Woot. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. As with every Woot purchase, those...

Apple Releases ProRes RAW Beta for Windows

Monday March 30, 2020 9:33 am PDT by Juli Clover
Apple today released ProRes RAW for Windows in a beta capacity (via Mark Gurman), with the software designed to allow ProRes RAW and ProRes RAW HQ video files to be watched in compatible applications on Windows machines. According to Apple, the software will let the files be played within several Adobe apps: Adobe After Effects (Beta) Adobe Media Encocder (Beta) Adobe Premiere...