Every one in five smartphones sold by Apple in the United States in the fourth quarter of 2017 was an iPhone X, according to data shared with MacRumors by research firm Consumer Intelligence Research Partners.

iphone x quad
Below is the exact model-by-model breakdown of Apple's total iPhone sales between October and December, based on the firm's survey of 500 consumers who purchased an iPhone in the United States during that period.

iphone mix cirp 4q17

  • iPhone 8: 24 percent

  • iPhone 8 Plus: 17 percent

  • iPhone X: 20 percent

  • All other iPhone models: 39 percent

Consumer Intelligence Research Partners co-founder Josh Lowitz says the iPhone 8, iPhone 8 Plus, and iPhone X's combined 61 percent share of Apple's total smartphone sales is 11 percent lower than the iPhone 7 and iPhone 7 Plus accounted for in the year-ago quarter, but there are several caveats to consider:

At 61%, the three newest iPhone models together represented a somewhat smaller share of total US iPhone sales in the quarter, compared to 72% for the iPhone 7 and 7 Plus a year ago. Yet, comparisons to earlier launches are tricky at best. First, iPhone X wasn’t available for the full quarter. The Apple model pie is further divided, as they now offer eight models, the most ever. And, Apple launched the new phones on a different schedule, announcing three new models at once, but delaying the lauch of the most advanced and expensive one, iPhone X, for five weeks following the launch of iPhone 8 and 8 Plus.

Apple doesn't disclose iPhone sales on a model-by-model basis, so this survey only serves as a rough estimate. However, analysts and investors will be listening for any clues about the sales mix during Apple's next quarterly earnings call on February 1.

Tag: CIRP
Related Forum: iPhone

Top Rated Comments

Juicy Box Avatar
84 months ago
The growing SE sales interests me.

I downgraded from an iPhone 6s Plus to an SE, and have been very happy with it.
Score: 6 Votes (Like | Disagree)
MacDawg Avatar
84 months ago
But, but, nobody has seen one in the wild!!

I think iPhone X is selling better than some think, and while many would like to see it flop... it isn't
Score: 6 Votes (Like | Disagree)
minimo3 Avatar
84 months ago
The most interesting data point is that sales of the almost 2-year old iPhone SE grew! I got one just in case they kill the 4" form factor. It'll replace my 6s when it dies
Score: 5 Votes (Like | Disagree)
User 6502 Avatar
84 months ago
So only 60% of Apple‘s customers buy the current model, even in the launch quarter and without supply restrictions. That‘s surprising.
It’s not. It’s a very expensive phone that offers very little more than the already very expensive iPhone 8, that offers marginal improvements compared to the Cheaper iPhone 7. Many people just though it wasn’t worth the price and bought an iPhone 7 instead.
Score: 4 Votes (Like | Disagree)
Juicy Box Avatar
84 months ago
the iPhone 8, iPhone 8 Plus, and iPhone X's combined 61 percent share of Apple's total smartphone sales is 11 percent lower than the iPhone 7 and iPhone 7 Plus accounted for in the year-ago quarter
I wonder how many people passed on the iPhone 8 and waited for the iPhone X, just to not be able to find one, or the sticker shock finally set in and they settled for a cheaper phone or just stuck with the one they have.
Score: 3 Votes (Like | Disagree)
Woyzeck Avatar
84 months ago
So only 60% of Apple‘s customers buy the current model, even in the launch quarter and without supply restrictions. That‘s surprising.
Score: 2 Votes (Like | Disagree)

Popular Stories

Apple Intelligence General Feature

Apple Intelligence Features Not Coming to European Union at Launch Due to DMA

Friday June 21, 2024 9:44 am PDT by
Apple today said that European customers will not get access to the Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing features that are coming to the iPhone, iPad, and Mac this September due to regulatory issues related to the Digital Markets Act. In a statement to Financial Times, Apple said that there will be a delay as it works to figure out how to make the new...
iOS 18 on iPhone Feature

Everything New in iOS 18 Beta 2

Monday June 24, 2024 12:52 pm PDT by
Apple today released the second betas of iOS 18 and iPadOS 18 to developers, and the software adds support for new features that Apple is working on, plus it tweaks some of the interface changes that have been made in the updates. Apple will refine iOS 18 over the course of the next few months, with multiple changes and refinements expected from now until September. We've highlighted...
Apple WWDC24 Apple Intelligence hero 240610

Apple Explains iPhone 15 Pro Requirement for Apple Intelligence

Wednesday June 19, 2024 4:48 am PDT by
With iOS 18, iPadOS 18, and macOS Sequoia, Apple is introducing a new personalized AI experience called Apple Intelligence that uses on-device, generative large-language models to enhance the user experience across iPhone, iPad, and Mac. These new AI features require Apple's latest iPhone 15 Pro and iPhone 15 Pro Max models to work, while only Macs and iPads with M1 or later chips will...
amazon echo dot

Amazon Could Charge Up to $10/Month for Alexa

Friday June 21, 2024 2:55 pm PDT by
Apple competitor Amazon is working on a revamp of its Alexa assistant, and the new version could cost up to $10 per month, according to a report from Reuters. The upcoming version of Alexa will support conversational generative AI, and Amazon is planning for two tiers of service. There will be a free tier and a second, premium tier that is priced at $5 at a minimum, with Amazon considering...
top stories 22jun2024

Top Stories: Apple Watch X Rumors, New Final Cut App for iPhone, and More

Saturday June 22, 2024 6:00 am PDT by
The avalanche of news coming out of WWDC earlier this month is finally starting to slow, but that doesn't mean there wasn't still lots to talk about in Apple news and rumors this week. This week saw some additional rumors about the upcoming Apple Watch models, the release of major Final Cut Pro updates, the launch of Apple's annual Back to School promo in the U.S. and Canada, new...