Every one in five smartphones sold by Apple in the United States in the fourth quarter of 2017 was an iPhone X, according to data shared with MacRumors by research firm Consumer Intelligence Research Partners.

iphone x quad
Below is the exact model-by-model breakdown of Apple's total iPhone sales between October and December, based on the firm's survey of 500 consumers who purchased an iPhone in the United States during that period.

iphone mix cirp 4q17

  • iPhone 8: 24 percent

  • iPhone 8 Plus: 17 percent

  • iPhone X: 20 percent

  • All other iPhone models: 39 percent

Consumer Intelligence Research Partners co-founder Josh Lowitz says the iPhone 8, iPhone 8 Plus, and iPhone X's combined 61 percent share of Apple's total smartphone sales is 11 percent lower than the iPhone 7 and iPhone 7 Plus accounted for in the year-ago quarter, but there are several caveats to consider:

At 61%, the three newest iPhone models together represented a somewhat smaller share of total US iPhone sales in the quarter, compared to 72% for the iPhone 7 and 7 Plus a year ago. Yet, comparisons to earlier launches are tricky at best. First, iPhone X wasn’t available for the full quarter. The Apple model pie is further divided, as they now offer eight models, the most ever. And, Apple launched the new phones on a different schedule, announcing three new models at once, but delaying the lauch of the most advanced and expensive one, iPhone X, for five weeks following the launch of iPhone 8 and 8 Plus.

Apple doesn't disclose iPhone sales on a model-by-model basis, so this survey only serves as a rough estimate. However, analysts and investors will be listening for any clues about the sales mix during Apple's next quarterly earnings call on February 1.

Tag: CIRP
Related Forum: iPhone

Top Rated Comments

Juicy Box Avatar
64 months ago
The growing SE sales interests me.

I downgraded from an iPhone 6s Plus to an SE, and have been very happy with it.
Score: 6 Votes (Like | Disagree)
MacDawg Avatar
64 months ago
But, but, nobody has seen one in the wild!!

I think iPhone X is selling better than some think, and while many would like to see it flop... it isn't
Score: 6 Votes (Like | Disagree)
minimo3 Avatar
64 months ago
The most interesting data point is that sales of the almost 2-year old iPhone SE grew! I got one just in case they kill the 4" form factor. It'll replace my 6s when it dies
Score: 5 Votes (Like | Disagree)
User 6502 Avatar
64 months ago
So only 60% of Apple‘s customers buy the current model, even in the launch quarter and without supply restrictions. That‘s surprising.
It’s not. It’s a very expensive phone that offers very little more than the already very expensive iPhone 8, that offers marginal improvements compared to the Cheaper iPhone 7. Many people just though it wasn’t worth the price and bought an iPhone 7 instead.
Score: 4 Votes (Like | Disagree)
Juicy Box Avatar
64 months ago
the iPhone 8, iPhone 8 Plus, and iPhone X's combined 61 percent share of Apple's total smartphone sales is 11 percent lower than the iPhone 7 and iPhone 7 Plus accounted for in the year-ago quarter
I wonder how many people passed on the iPhone 8 and waited for the iPhone X, just to not be able to find one, or the sticker shock finally set in and they settled for a cheaper phone or just stuck with the one they have.
Score: 3 Votes (Like | Disagree)
Woyzeck Avatar
64 months ago
So only 60% of Apple‘s customers buy the current model, even in the launch quarter and without supply restrictions. That‘s surprising.
Score: 2 Votes (Like | Disagree)

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