Apple has opened a new section of the iOS App Store that promotes subscription-based apps offering free trials (via 9to5Mac).

Called "Try it for Free", the subcategory appears in the Apps tab and is currently home to just four apps, including USA Today, 1Password, Panna: Video Recipes & Classes, and Lake: Coloring Books. Tapping "Free Trial" next to one of the apps takes the user to a screen showcasing the subscription offer (if the app hasn't been previously downloaded), which details how long the trial runs, the recurring cost after the trial ends, and how to download the app.

app store subscription area
All of the apps in the subcategory have offered free trials for some time, suggesting Apple is renewing efforts to push subscription-based apps by encouraging users to try them out for a time before committing to recurring payments.

Subscription-based apps tend to divide the user community, but adoption of the model has increased over the last six months. Apple began incentivizing developers to sell their apps for a recurring fee instead of a one-time cost when it made changes to its App Store subscription policies in 2016. Usually, Apple takes 30 percent of app revenue, but developers who are able to maintain a subscription with a customer longer than a year see Apple's cut drop down to 15 percent.

Late last year, Apple also started letting developers offer discounted introductory pricing and time-limited free trials on auto-renewable app subscriptions, based on the idea that subscriptions provide a higher likelihood of an engaged audience.

Top Rated Comments

Xgm541 Avatar
41 months ago
All apps should have a "try before you buy" option. One of the most frustrating things is getting an app and it turns out its total garbage, or doesn't have one feature you really need.
Score: 20 Votes (Like | Disagree)
vicviper789 Avatar
41 months ago
I delete any app that pushes a subscription. I know servers are not cheap but when I have to pay $1-5 per app per month, it becomes very expensive.

I noticed an uptick in apps where to use the apple pencil, you need to subscribe. Like Duet for example. flippin ridic
Score: 19 Votes (Like | Disagree)
BootsWalking Avatar
41 months ago
Thanks, but no thanks.
Score: 17 Votes (Like | Disagree)
barkomatic Avatar
41 months ago
The only types of apps that offer subscriptions that I think are fair are music services, video content services and cloud storage. I may start to minimize my use of mobile tech and begin getting cheaper phones if I have to subscribe to services that were previously free. I'm already paying a hefty monthly fee for a data plan and I'm not paying $5 a month to check the weather. No.

The subscription model for password management seems particularly ludicrous to me.
Score: 11 Votes (Like | Disagree)
nostresshere Avatar
41 months ago
Two different things going on here:

1 - Try before you buy. This needs to become the norm, not the exception.

2 - Subscription model. That in itself often sucks.

But, don't throw out #1 because #2 sucks.
Score: 8 Votes (Like | Disagree)
vicviper789 Avatar
41 months ago
Excellent. Developers prefer users who want to help pay the rent to cover the time taken to develop, then support and update apps over the long term. Why should we work for free for users who have no interest in painting our fences or weeding our lawns for free? If you find some free knock-off app covered with ads instead, go for it.
I will happily pay for an app once and only once. I write software too and I know the difficulty and time involved to build an app from scratch. If the dev choses to write a new upgraded app and release that, I can choose to upgrade (like Star Walk). I refuse to pay a dev $1/month because they wrote an app that essentially parses NOAA data or it toggles a software switch to enable a feature that is already there.


It's like having a buddy who did you a favor. You buy them lunch once, not every month for the rest of your life.
Score: 7 Votes (Like | Disagree)

Top Stories

apple transfer google photos 1

Apple Launches Service for Transferring iCloud Photos and Videos to Google Photos

Wednesday March 3, 2021 12:04 pm PST by
Apple this week introduced a new service that's designed to make it quick and easy for iCloud users to transfer their stored photos and videos to Google Photos. As outlined in an Apple support document, you can go to Apple's privacy website and sign in to see the "Transfer a copy of your data" option. If you select this and go through all the steps, Apple will transfer your iCloud photos and ...
PIA23764 RoverNamePlateonMars web

NASA Mars Perseverance Rover Uses Same PowerPC Chipset Found in 1998 G3 iMac

Tuesday March 2, 2021 3:21 am PST by
NASA's Perseverance rover, which recently made history landing on the surface of Mars, is powered by the same processor used in an iMac more than 23 years old. Image Credit: NASA As reported by NewScientist (via Gizmodo), the rover includes the PowerPC 750 processor, the same chip used in the G3 iMac in 1998. The main chipset is the same; however, there are differences between the...
rosetta 2

Rosetta May Be Removed From M1 Macs in Some Regions on macOS 11.3

Tuesday March 2, 2021 5:20 pm PST by
Installing the upcoming macOS 11.3 software update on an M1 Mac may result in Rosetta 2 being removed in one or more regions around the world. In the third beta of macOS 11.3 seeded to developers for testing today, MacRumors contributor Steve Moser uncovered new strings in the beta's code indicating that "Rosetta will be removed upon installing this update." Another new string reads "Rosetta ...
iphone 6 in hand

Apple Faces Another iPhone Lawsuit Over 'Programmed Obsolescence'

Monday March 1, 2021 6:44 am PST by
Apple faces a new class-action lawsuit that accuses it of deliberately releasing iOS updates that slowly reduce the performance of an iPhone, forcing customers to upgrade their devices. The lawsuit comes from the Portuguese Consumer Protection Agency, Deco Proteste (via Marketeer), which in a statement says that it will proceed with a case against the Cupertino tech giant because it...
magsafe charging brick feature

Prosser: iPhone 12 MagSafe Battery Pack to Feature Reverse Charging

Monday March 1, 2021 1:18 pm PST by
Apple is working on MagSafe-compatible battery packs that will be compatible with the iPhone 12 models, and leaker Jon Prosser today said on the Genius Bar podcast that one version of the battery pack will feature "reverse charging." According to Prosser, Apple is working on two versions of the battery packs, one that's a standard version and one that's a premium version with reverse...
Screen Shot 2021 03 03 at 11

MagSafe Charging Port for iPhone Appears in Apple Patent

Wednesday March 3, 2021 1:30 am PST by
In a newly granted patent, Apple envisions a type of connectivity port using an iteration of its magnetic MagSafe charger to charge an iPhone, potentially paving the way for a future without Lightning. Submitted to the United States Patent and Trademark Office on Tuesday (via Patently Apple), the patent outlines a three-pinned MagSafe charger, similar to the ones found in older MacBook...
Apple Prefer Lightning Over USB C Feature

iPhone Sticking With Lightning Port Over USB-C for 'Foreseeable Future'

Tuesday March 2, 2021 9:32 am PST by
Apple will retain the Lightning connector on the iPhone for the "foreseeable future," with no intention of switching to USB-C, according to reliable analyst Ming-Chi Kuo. In spite of much of the industry moving toward USB-C, Apple will not be using it to replace the Lightning connector on the iPhone 13, or indeed on any iPhone model for the time being. In a note seen by MacRumors yesterday,...
iPad mini pro feature

Sketchy Rumor Claims 'iPad Mini Pro' Launching in Second Half of 2021

Wednesday March 3, 2021 3:04 am PST by
Apple is expected to launch a sixth-generation iPad mini in the first half of 2021, possibly as soon as this March, based on long-standing rumors. However, a new rumor out of Asia that has gained traction in the last 24 hours suggests an "iPad mini Pro" will arrive in the second half of this year. According to a post on Korean blog Naver, whose rumor track record is unknown, the device...
apple pencil 3 leak

New Apple Pencil Allegedly Leaks With Glossy Finish and Redesigned Tip

Wednesday March 3, 2021 6:17 am PST by
Images supposedly depicting a third-generation Apple Pencil have been shared on Twitter by the leaker known as "Mr. White." The purported new Apple Pencil appears to share a very similar design to the current, second-generation Apple Pencil, which is shorter than the previous version and charges inductively on the side of an iPad. The updated Apple Pencil appears to have a glossy...
apple watch ecg wrist

Apple Watch ECG Feature Gets Approved in Australia

Wednesday March 3, 2021 2:07 am PST by
The Australian government has approved ECG functionality on the Apple Watch, giving Apple the all-clear to launch the feature for Apple Watch users in the country, according to a regulatory document first spotted by The 8-Bit. Earlier last month, the Apple Watch's irregular heart rhythm notification received approval in Australia, although ECG did not. Irregular heart rhythm is a feature...