Apple has opened a new section of the iOS App Store that promotes subscription-based apps offering free trials (via 9to5Mac).
Called "Try it for Free", the subcategory appears in the Apps tab and is currently home to just four apps, including USA Today, 1Password, Panna: Video Recipes & Classes, and Lake: Coloring Books. Tapping "Free Trial" next to one of the apps takes the user to a screen showcasing the subscription offer (if the app hasn't been previously downloaded), which details how long the trial runs, the recurring cost after the trial ends, and how to download the app.
All of the apps in the subcategory have offered free trials for some time, suggesting Apple is renewing efforts to push subscription-based apps by encouraging users to try them out for a time before committing to recurring payments.
Subscription-based apps tend to divide the user community, but adoption of the model has increased over the last six months. Apple began incentivizing developers to sell their apps for a recurring fee instead of a one-time cost when it made changes to its App Store subscription policies in 2016. Usually, Apple takes 30 percent of app revenue, but developers who are able to maintain a subscription with a customer longer than a year see Apple's cut drop down to 15 percent.
Late last year, Apple also started letting developers offer discounted introductory pricing and time-limited free trials on auto-renewable app subscriptions, based on the idea that subscriptions provide a higher likelihood of an engaged audience.
Called "Try it for Free", the subcategory appears in the Apps tab and is currently home to just four apps, including USA Today, 1Password, Panna: Video Recipes & Classes, and Lake: Coloring Books. Tapping "Free Trial" next to one of the apps takes the user to a screen showcasing the subscription offer (if the app hasn't been previously downloaded), which details how long the trial runs, the recurring cost after the trial ends, and how to download the app.
All of the apps in the subcategory have offered free trials for some time, suggesting Apple is renewing efforts to push subscription-based apps by encouraging users to try them out for a time before committing to recurring payments.
Subscription-based apps tend to divide the user community, but adoption of the model has increased over the last six months. Apple began incentivizing developers to sell their apps for a recurring fee instead of a one-time cost when it made changes to its App Store subscription policies in 2016. Usually, Apple takes 30 percent of app revenue, but developers who are able to maintain a subscription with a customer longer than a year see Apple's cut drop down to 15 percent.
Late last year, Apple also started letting developers offer discounted introductory pricing and time-limited free trials on auto-renewable app subscriptions, based on the idea that subscriptions provide a higher likelihood of an engaged audience.
Tags: App Store, App Store promotion
37 comments
Apple today uploaded a new series of iPad Pro videos to its YouTube channel, showing off the different features and capabilities of the new devices.
There are five videos, focusing on taking...
So you've been using an iPhone for years now and think you have it all figured out? Don't be so sure. We've gathered up 7 tricks obscure enough that even the most seasoned iPhone user is...
Apple in January launched Smart Battery Cases designed for the iPhone XS, XS Max, and iPhone XR. The Smart Battery Cases are designed to add additional battery life to Apple's newest iPhones.
...
Apple and Qualcomm are embroiled in a bitter legal battle over licensing and royalty fees that's lasted for two years now and has led to the breakdown of the relationship between the two...
Apple has been ordered to stop using a part of a recent press release that claimed the iPhone 7 and iPhone 8 would still be available in Germany through carriers and resellers, reports Bloomberg.
...
With support for the now-discontinued Windows 10 Mobile devices set to end on December 10, 2019, Microsoft is recommending that its current Windows 10 Mobile customers move to an Android or iOS...
AAPL shares are currently trading above the $157 mark on the intraday market, recouping virtually all losses incurred since Apple CEO Tim Cook slashed Apple's revenue guidance by up to $9...
Apple supplier Foxconn has let go around 50,000 contract workers at its iPhone factory in Zhengzhou, China, with the first cuts happening in October 2018. As one source with knowledge of...
